What JOI Gaming Ltd does

JOI Gaming Ltd is a Maltese-registered, privately held online gaming subsidiary of Dutch casino operator JVH gaming & entertainment Group, established in 2021 to operate JACKS.NL, the group's online casino and sportsbook. JACKS.NL delivers a web-based real-money gambling product to Dutch consumers comprising online video slots, live dealer tables (roulette and blackjack streamed with 'Jack's Croupiers'), and a sportsbook covering football, darts, tennis, and Formula 1. The platform is supported by a 24/7 trained helpdesk and an explicit responsible-gambling framework aligned with Dutch regulatory standards.

The company's go-to-market is direct-to-consumer and single-market: it operates exclusively under a licence granted by the Dutch Kansspelautoriteit (KSA) on 19 November 2021, the regulatory threshold for legal online play in the Netherlands. Customer acquisition is anchored by the brand equity and physical footprint of parent JVH, which runs 86 brick-and-mortar casinos across the Netherlands, welcomes over 4 million visitors annually, and holds approximately 30% market share in the Dutch private casino sector. JACKS.NL supplements this with premium motorsport sponsorships, including Event Supporter status at the Formula 1 Heineken Dutch Grand Prix from 2024, alongside earlier tie-ins at TT Circuit Assen, Porsche Carrera Cup Benelux, and Ziggo Race Café.

Revenue is generated entirely on a transaction basis: the platform retains a margin (house edge or sportsbook vig) on each real-money wager placed on casino games, live tables, and sports bets. There is no subscription or per-seat pricing; player stakes and bet frequency determine revenue. JOI Gaming's corporate seat is in San Giljan, Malta, while operational and group leadership remains anchored at parent JVH's headquarters in 's-Hertogenbosch, the Netherlands.

Name

JOI Gaming Ltd

Legal name

JOI gaming Ltd.

Website

https://joigaming.eu

Company type

Private

Founded year

2021

Operating status

Operating

Short description

JOI Gaming Ltd is a Malta-incorporated, KSA-licensed online casino and sportsbook operator running the JACKS.NL platform for Dutch consumers, leveraging parent JVH gaming & entertainment Group's 86-venue physical casino footprint and 65+ year brand heritage.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer casino
• Online gambling operator
• Video slots platform

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Online Casino Gaming: Revenue generated from players placing real-money bets on online video slots and other casino games offered through the JACKS.NL platform. Players wager and the platform retains a margin on each bet (house edge), generating ongoing transaction-based revenue.
2. Sportsbook Wagering: Revenue from sports betting wagers placed on football, darts, tennis, Formula 1, and other sports. The platform earns a commission or margin on settled bets.
3. Live Casino Tables: Revenue from live dealer casino games including roulette and blackjack, where players bet against the house in real-time streamed sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

JOI Gaming Ltd operates JACKS.NL, a direct-to-consumer online casino and sportsbook platform licensed by the Dutch Kansspelautoriteit (KSA) on 19 November 2021. The platform offers online video slots, sports betting on football, darts, tennis and Formula 1, and live dealer casino tables (roulette and blackjack) streamed with Jack's Croupiers. The service is delivered exclusively to adult consumers in the Netherlands through a web-based interface, with 24/7 helpdesk support and responsible gambling tools.

Product overview

JOI Gaming Ltd operates as part of JVH gaming & entertainment Group and offers a single unified product: JACKS.NL, an online casino and sports betting platform. The platform combines traditional casino gaming (online video slots, live dealer roulette and blackjack tables) with sportsbook functionality allowing bets on sports such as football, darts, tennis, and Formula 1 racing. The service emphasizes responsible gaming with trained support staff and preventive policies, all delivered through a safe and reliable online environment.

Differentiator

Problem solved

Functional benefit

Products and services

• JACKS.NL Online Casino & Sportsbook Platform Direct-to-consumer online casino and sportsbook platform licensed by the Dutch Kansspelautoriteit, offering online video slots, sports betting on football, darts, tennis and Formula 1, and live dealer roulette and blackjack tables streamed with Jack's Croupiers. Targeted at adult Dutch consumers for real-money wagering within a regulated environment, with 24/7 helpdesk support and responsible-gambling tools.

Quantifiable outcome

• Over 4 million physical casino visitors per year funneling into the JVH/JOI ecosystem

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dutch Grand Prix (Formula 1 Heineken Dutch Grand Prix)flagshipGTM or Marketing Partner · 1 January 2024JACKS.NL (the online casino brand of JOI Gaming / JVH gaming & entertainment Group) signed as an Event Supporter (one of the main sponsors) of the Formula 1 Heineken Dutch Grand Prix starting from 2024. This is a flagship sponsorship aligning the JACKS.NL brand with high-profile motorsport, building national brand awareness. The partnership was announced in August 2023. JACKS.NL joins the ranks of previous main sponsors including Pon, Heineken, Radio 538, and Jumbo.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TOTO (Nederlandse Loterij): Dutch state-affiliated sportsbook and casino operator; competes head-to-head with JACKS.NL in Dutch online sports betting and casino gaming, leveraging national brand trust.
• LeoVegas: European mobile-first casino and sportsbook operator active in the regulated Dutch market; competes directly with JACKS.NL in iCasino and sports betting.
• Betsson: Nordic-listed European operator with KSA-licensed Dutch offering; competes with JACKS.NL in Dutch online casino and sportsbook.
• Unibet (Kindred Group): Major European online operator with a KSA-licensed Dutch site; offers casino and sportsbook overlapping JACKS.NL's product suite to Dutch consumers.
• BetCity (Entain): Entain-owned Dutch online sportsbook and casino licensed by KSA in 2022; directly competes with JACKS.NL in the same regulated Dutch market with comparable product mix.
• Holland Casino Online: Online arm of the Dutch state-licensed casino operator Holland Casino; directly competes with JACKS.NL in the regulated Dutch iCasino and sportsbook market with strong local brand recognition.

Broad incumbents

• Bet365: Global online gambling incumbent with a licensed Dutch presence; competes broadly with JACKS.NL across sportsbook and casino with a much larger international footprint.
• 888 Holdings (Evoke): Large international online gambling group with a 888-branded Dutch licensed site; overlaps JACKS.NL in online casino and sports betting under a broad multi-brand portfolio.

Others

• Evolution Gaming: Leading B2B provider of live dealer casino games—the very category (live roulette/blackjack) that JACKS.NL differentiates with 'Jack's Croupiers'; key supplier/ecosystem participant rather than direct competitor.
• Playtech: Major B2B iGaming platform and content provider; relevant as a potential platform/vendor partner or benchmark for the casino/sportsbook platform layer that JACKS.NL operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joi-gaming-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOI Gaming Ltd