Hancock Electric

What Hancock Electric does

Hancock Electric is a privately held, family-owned electrical services contractor founded in 2006 by Master Electrician Rodney Hancock and headquartered in Gretna, Virginia, with additional offices in Altavista (marketing and administration) and Pittsville (970 Wade Road). The company delivers on-site residential, commercial, industrial, recreational, and agricultural electrical services across the Central and Southside Virginia region, covering markets including Lynchburg, Roanoke, Danville, Blacksburg, Charlottesville, and Smith Mountain Lake. Its service menu spans troubleshooting, panel upgrades, rewiring, renovations, new construction, recessed and landscape lighting, ceiling fan installation, surge protection, security cameras, fire alarm systems, smart home installation, and backup power, with certified Generac dealer status for standby generators.

The underlying technology is conventional electrical contracting equipment and tooling; no proprietary software platform, API, or AI system is disclosed, and all proprietary components are absent from the input. Marketing and customer acquisition run through a basic company website (hancockelectric.com), a blog, email contact, and inbound phone inquiries (434-656-2360), with no third-party marketplace, channel partner, or paid digital advertising presence. The business operates on a direct-to-consumer, quote-based field-service model with consultation-driven scoping, and the careers page shows active recruitment of Master and Journeyman Electricians, indicating workforce scaling.

Revenue is generated on a one-time project basis from a fragmented mix of SMB and individual customers, with no recurring subscription, retainer, or enterprise contract structure disclosed. No revenue figure, headcount, funding history, or institutional ownership is reported in the source data, and the company remains under founder operational control with no evidence of external investment, M&A, or regulatory exposure.

Name

Hancock Electric

Legal name

Hancock Electric

Website

https://hancockelectric.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Hancock Electric is a privately held, family-owned electrical services contractor founded in 2006, serving residential, commercial, industrial, recreational, and agricultural customers across Central and Southside Virginia with on-site repair, installation, and inspection services.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (238210)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Electrical Contracting (Commercial/Industrial) (IMAIABAC), Residential Electrical Installation & New Construction Wiring (HSAOADAA)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical installation
• Industrial electrical services
• Backup generator installation

Headquarters

HQ city

Pittsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Electrical Services Revenue: Project-based revenue from residential, commercial, and industrial electrical services including repairs, installations, and inspections. Customers pay for services on a per-project basis. No recurring subscription revenue model disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hancock Electric delivers licensed electrical contracting services to residential, commercial, industrial, agricultural, and recreational property customers throughout Central and Southside Virginia. The company provides electrical installations, repairs, panel upgrades, rewiring, smart home system setups, security camera and lighting installations, fire alarm systems, surge protection, recessed and landscape lighting, ceiling fan installation, and parking lot lighting. As a certified Generac dealer, the company also sells and installs backup generator systems.

Product overview

Hancock Electric is an electrical services company offering a unified suite of services across residential, commercial, and industrial sectors. The core offerings include repair and replacement services (troubleshooting, panel upgrades, rewiring, renovations), installation services (new construction, recessed lighting, fire alarm systems, parking lot lighting, security cameras, ceiling fans, surge protection, backup generators, smart home systems, and landscape lighting), and inspection and testing. The company positions backup generator installation and smart home installation as key specialized offerings, with certification as a Generac generator dealer. Services are provided by licensed and insured electricians throughout Central and Southside Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Licensed electrical contracting services for homeowners, covering installations, repairs, panel upgrades, rewiring, smart home systems, surge protection, recessed lighting, landscape lighting, and ceiling fan installation across residential properties in Central and Southside Virginia.
• Commercial Electrical Services Electrical contracting services for commercial properties and businesses, including fire alarm system installation, security camera and lighting installation, surge protection, and parking lot lighting, delivered to businesses in Central and Southside Virginia.
• Industrial Electrical Services Licensed electrical services tailored to industrial facilities, including specialized electrical installation and upgrade work for manufacturing and industrial sites in Central and Southside Virginia.
• Agricultural Electrical Services Electrical contracting work for farms and agricultural properties in Central and Southside Virginia, addressing the electrical needs of rural and agricultural operations.
• Recreational Property Electrical Services Electrical services for recreational properties such as hunting lodges, lake houses, and similar rural recreational real estate in Central and Southside Virginia.
• Backup Generator Sales and Installation Sales, installation, and servicing of Generac backup generator systems for residential, commercial, agricultural, and recreational property customers seeking reliable power backup solutions.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• EMCOR Group: Large public mechanical and electrical construction and facilities services firm. Comparable in offering electrical contracting services but at vastly greater scale and as part of a broader facility services portfolio.
• IES Holdings: Public electrical and infrastructure services provider offering commercial, industrial, and residential electrical solutions. Comparable in service mix but operates nationally as a much larger, diversified platform.
• Miller Electric Company: Large multi-market electrical contractor serving commercial, industrial, and infrastructure customers across the US. Comparable core service but at significantly greater scale and project complexity.

Direct peers

• Mr. Electric: Neighborly-owned national franchise electrical services network serving residential and commercial customers. Comparable as a multi-segment electrical contractor with a similar service menu and project-based billing model.
• Mister Sparky Electric: National franchise electrical services brand offering residential and commercial repair, installation, and emergency services. Directly comparable to Hancock Electric's residential/commercial service mix and direct-to-consumer model.

Others

• Generac Power Systems: Manufacturer of backup generators and energy systems, and Hancock Electric's certified dealer partner. Comparable as the supplier relationship that enables Hancock's higher-ticket backup generator product line, but not a competitor.

Regional players

• ColonialWebb Contractors: Virginia-based commercial mechanical and electrical contractor serving commercial and institutional clients. Comparable in operating geography and commercial/industrial service offering, though larger in scale.
• Bates Electric: Mid-Atlantic electrical contractor serving Virginia, Maryland, and DC with residential, commercial, and light industrial services. Comparable regional footprint and customer segments to Hancock Electric.
• Holder Electric: Southeast US electrical contractor providing commercial, industrial, and residential services. Comparable multi-segment service offering and project-based model, though operating across a broader region.

Emerging players

• WireNutz Electric: Smaller regional electrical services provider with a similar residential and small commercial focus. Comparable business model and customer segments, but generally smaller scale and tighter geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hancockelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hancock Electric