Hank Payments

Name

Hank Payments

Legal name

Hank Payments Corp.

Website

https://hankpayments.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Banking-as-a-Service Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB)

Keywords

• Banking as a Service
• Payment automation platform
• Consumer debt management
• Embedded finance infrastructure
• Cash flow management

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/SaaS Fees: FUTR Payments generates revenue through its Banking as a Service platform, providing payment processing, cash management, and financial wellness solutions to consumers and enterprise clients. The company earns fees from lenders, dealers, landlords, and fintechs for portfolio visibility, automation, and client engagement tools.
2. Transaction/Processing Fees: Revenue is generated from transaction processing across the platform, including payment facilitation for consumers making loan payments, rent payments through FUTR Doors, and automotive financing through dealer partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hank Payments Corp. (d/b/a FUTR Payments) operates a Banking as a Service platform integrated with multiple banks, processing partners, and other platforms, stacked with proprietary software to deliver modernized payment experiences. It serves both enterprise clients (lenders, automotive/RV/powersports dealers, landlords, fintechs, and financial advisors) and individual consumers with solutions for cash flow management, debt payoff acceleration, automated payment scheduling, portfolio insights, and SOC 2 compliant data/KYC infrastructure.

Product overview

Hank Payments Corp. (d/b/a FUTR Payments) operates as a Banking as a Service (BaaS) platform providing modernized payment experiences for North American consumers and enterprises. The platform integrates with multiple banks and processing partners, offering a suite of industry-specific solutions: FUTR Auto (automotive/RV/powersports), FUTR Doors (property rental payments), FUTR Equity Builder (financial advisor tools), FUTR FinTech (fintech infrastructure), FUTR Lenders (lender portfolio management), and FUTR Consumer Solutions (personal debt/cash management). Consumer funds are held at Cottonwood Payments, a division of FinWise Bank, Member FDIC. In February 2025, Hank Payments completed its acquisition of FUTR Inc., enhancing SOC 2 compliant data storage and KYC compliance capabilities with digital vault features.

Differentiator

Problem solved

Functional benefit

Products and services

• FUTR Payments Platform A Banking as a Service (BaaS) platform integrated with multiple banks, processing partners and other platforms to modernize payment experiences for North American consumers and enterprise organizations.
• FUTR Auto

Quantifiable outcome

• FUTR Payments can help consumers pay off debt faster and reduce total interest paid
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• FUTR Inc.coreStrategic or Co-development Partner · 24 February 2025Hank Payments acquired 100% of FUTR Inc.'s shares on February 24, 2025, issuing 172,949,626 common shares worth approximately Cdn$8.6 million. The acquisition enables Hank to store customer data on a SOC 2 compliant and encrypted platform, automate compliance and KYC processes, and provide digital vaults for consumers to store personal documents.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stripe Treasury: Stripe Treasury is a broad incumbent offering embedded banking-as-a-service infrastructure within Stripe's larger payments platform. It overlaps with FUTR Payments' fintech BaaS offering but operates at vastly greater scale and within Stripe's wider payments stack.
• Plaid: Plaid is a broad incumbent in financial data connectivity and is expanding into payments and bank account infrastructure. It overlaps with FUTR Payments' API-driven connectivity to multiple banks and is a key competitor in the fintech enablement space.

Emerging players

• Dave: Dave is a consumer financial health app offering cash advances, budgeting, and automated savings/bill management. It is comparable to FUTR Payments' consumer solutions product (cash and debt management automation) and serves the same consumer segment.
• Finix: Finix is a payment infrastructure provider offering merchant-of-record and PayFac-style APIs for software platforms. It is comparable to FUTR Payments as a fintech infrastructure player serving vertical SaaS and platform customers with payment processing rails.
• Brigit: Brigit is a consumer financial wellness app offering cash advances, automated savings, and bill management. It overlaps with FUTR Payments' consumer payment management and cash flow automation capabilities for the same end market.
• MoneyLion: MoneyLion is a consumer fintech platform offering banking, lending, investing, and financial management tools. It is comparable to FUTR Payments' consumer-facing cash and debt management product and shares overlap in automated savings and payment tools.
• Avail (by Realtor.com): Avail is a rental management and rent collection platform serving landlords and tenants with online payments and tenant screening. It directly overlaps with FUTR Doors, FUTR Payments' landlord rent-collection product.

Direct peers

• Treasury Prime: Treasury Prime provides a Banking as a Service API platform that connects fintechs and banks for embedded banking, payments, and compliance. Like FUTR Payments, it operates multi-bank integration with tailored APIs for fintech and lender use cases.
• Synctera: Synctera is a direct Banking as a Service platform that pairs fintechs with partner banks to deliver embedded banking, payments, and compliance infrastructure. It is highly comparable to FUTR Payments because both operate multi-bank BaaS stacks serving fintech and lender customers with API-driven integration.
• Unit: Unit is a Banking as a Service platform offering embedded accounts, cards, lending, and payments APIs built on a multi-bank architecture. It directly competes with FUTR Payments in the fintech-BaaS segment with similar API-first delivery and compliance automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hank-payments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hank Payments