Houston Hispanic Chamber Of Commerce

What Houston Hispanic Chamber Of Commerce does

The Houston Hispanic Chamber of Commerce (HHCC) is a non-profit regional business organization founded approximately 1979 and headquartered at 1801 Main St, #890, Houston, Texas. It serves as the leading regional advocate for the economic and civic interests of the Hispanic business community in Greater Houston, with a member directory of 477+ active businesses and a corporate sponsor portfolio that includes Community Health Choice, St. Luke's Health, Houston Dynamo FC, Kroger, Coca-Cola, Shell, and major financial institutions. Under President and CEO Dr. Laura Murillo (appointed 2007), the chamber operates with a 1-10 person staff.

The organization's core offerings are programs and media rather than technology products. Revenue derives from three streams: (1) tiered annual membership dues ($300 Business, $500 Associate, $1,000 Executive, $1,500 Exclusive); (2) corporate sponsorships across tiers (Underwriter, Premier, Executive, Premier Sports Partners, Patron, Contributor, Supporter); and (3) event revenue, principally from the Annual Luncheon & Business Expo, which draws approximately 2,000 attendees and 80+ exhibitors and is described as the largest business luncheon in Houston. A multi-platform media network (English TV on KHOU 11, Spanish TV on Univision 45 and KTMD Telemundo, and radio on Audacy stations including Sports Radio 610, The Spot 95.7, The Bull 100.3, CBS Sports 650AM, and Mix 96.5) reaches an audience of over 3 million people. Additional programs include the State of Hispanics Data Summit (partnered with University of Houston Hobby School of Public Affairs), the Emerging Leaders Institute (run through the affiliated GHHCC Foundation), a member directory, and a job board. The organization does not develop proprietary technology beyond its GrowthZone-powered website and member portal. Revenue is not publicly disclosed.

Name

Houston Hispanic Chamber Of Commerce

Legal name

Houston Hispanic Chamber of Commerce

Website

https://houstonhispanicchamber.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Houston Hispanic Chamber of Commerce is a non-profit regional business organization founded in 1979 that serves as the leading advocate for Hispanic-owned businesses and corporate partners in Greater Houston, offering tiered memberships, corporate sponsorships, the Annual Luncheon & Business Expo, and a multi-platform media network reaching over 3 million people.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees collected from businesses at tiered levels ranging from $300 to $1,500 per year depending on membership category (Business, Associate, Executive, Exclusive).
2. Corporate Sponsorships: Customized corporate sponsorships at various tiers (Underwriter, Premier, Executive, Premier Sports Partners, Patron, Contributor, Supporter) that provide high ROI through brand visibility at events and media platform exposure.
3. Event Revenue: Ticket sales for the Annual Luncheon & Business Expo and other chamber events. Sponsorship of the Annual Luncheon includes a 1-year membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Houston Hispanic Chamber of Commerce (HHCC) is a nonprofit chamber of commerce that advocates for Hispanic-owned businesses and connects them with corporate partners in the Greater Houston region. It sells annual memberships, corporate sponsorship packages, event tickets, job postings, and a foundation donation vehicle, while operating a multi-platform media network (television, radio, digital) to amplify Hispanic community stories and economic data.

Product overview

The Houston Hispanic Chamber of Commerce (HHCC) is a membership-based business organization offering a portfolio of programs and services to support the Hispanic business community in Greater Houston. The organization operates as a single unified offering centered on advocacy, networking, and economic development, with distinct programs including the Annual Luncheon & Business Expo (the largest business luncheon in Houston), a Media Platform with TV and radio programs reaching over three million people, a Member Directory with 477+ businesses, Job Postings, Corporate Sponsorships, the State of Hispanics Data Summit, Emerging Leaders Institute, and tiered Business Membership programs ranging from $300 to $1,500 annually. The Chamber does not offer a technology platform or software product but provides in-person events, media content, directory services, and advocacy programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Chamber Membership Paid annual membership program for Hispanic-owned businesses and corporate allies, providing advocacy, networking access, visibility in the member directory, and event benefits. Membership is offered at tiered price points.
• Annual Luncheon Sponsorship Corporate sponsorship packages for the HHCC Annual Luncheon, providing brand visibility, networking access with Hispanic business leaders, and acknowledgment during the flagship event.
• Member Directory Listing Online business directory where members are listed and searchable by the public and prospective customers, providing exposure and lead-generation for member businesses.
• Job Board Posting Paid job posting service allowing employers (members and non-members) to publish open positions to the chamber's audience of Hispanic business professionals.
• State of Hispanics Data Summit Data-driven conference and summit that disseminates research and economic data about the Hispanic community, with paid access for corporate attendees and partners.
• Conversaciones Community Series Recurring community-conversation events designed to connect members, drive business referrals, and foster engagement between Hispanic-owned businesses and corporate partners.
• HHCC Foundation Donation Program Tax-deductible donation vehicle tied to the HHCC Foundation, channeling contributions from individuals and corporate donors to support the chamber's mission and programs.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core, minor and premier.

• Houston Dynamo FCmajorGTM or Marketing Partner · 9 June 2026Major partnership expansion between Houston Dynamo FC and the Houston Hispanic Chamber focusing on driving economic impact through the Houston Dynamo Soccer Celebration, presented by Kroger. Expanded alliance launches with exclusive event at Shell Energy Stadium.
• KrogermajorGTM or Marketing PartnerKroger is the presenting sponsor of the Houston Dynamo Soccer Celebration partnership with the chamber.
• KHOU 11 (CBS)coreGTM or Marketing PartnerEnglish TV show airs on KHOU Channel 11 (last Saturday of month, 5:00am), featuring community and business leaders in the Greater Houston Area.
• Univision/UniMas HoustoncoreGTM or Marketing PartnerSpanish TV show airs on Univision Channel 45 (last Sunday of month, 6:30am), highlighting prominent Latinos in the community.
• Audacy RadiocoreGTM or Marketing PartnerRadio programs air Sundays on Audacy stations (Sports Radio 610, The Spot 95.7, The Bull 100.3, CBS Sports 650AM, Mix 96.5) featuring community and business leaders.
• Telemundo Houston (KTMD)coreGTM or Marketing PartnerNew monthly Spanish-language program 'Conversaciones con Dra. Laura Murillo' premiered June 25, spotlighting Hispanic businesses, leaders, and community initiatives.
• Quest TexasminorGTM or Marketing PartnerTelevision partner for chamber programming.
• Community Health ChoicepremierGTM or Marketing PartnerUnderwriter sponsor of the Annual Luncheon & Business Expo.
• St. Luke's HealthpremierGTM or Marketing PartnerUnderwriter sponsor of the Annual Luncheon & Business Expo.
• GHHCC FoundationcoreStrategic or Co-development PartnerFoundation arm of the chamber supporting the Emerging Leaders Institute and other programs. Received largest donation ever ($1 million from Benny and Nichole Agosto Jr.).
• KUBE 57minorGTM or Marketing PartnerTelevision partner for Houston Legends Interviews segment.
• University of Houston Hobby School of Public AffairscoreStrategic or Co-development PartnerPartner for State of Hispanics Data Summit and political surveys regarding Hispanic community impact.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Asian Chamber of Commerce of Houston: Houston-based ethnic/minority chamber of commerce. Closely comparable to HHCC in mission and structure, providing membership, advocacy, networking events, and corporate sponsorships for an ethnic business community in the same Houston market.
• Dallas Hispanic Chamber of Commerce: Direct city-level peer chamber serving the Hispanic business community in the Dallas region. Operates the same membership, advocacy, events, and corporate-sponsorship model targeting Hispanic-owned SMBs in a major Texas metro.
• San Antonio Hispanic Chamber of Commerce: Direct peer chamber serving Hispanic-owned businesses in San Antonio. Comparable tiered membership structure, signature events, corporate sponsorships, and advocacy mission targeting a major Hispanic-population Texas metro.
• Greater Austin Hispanic Chamber of Commerce: Direct peer chamber serving Hispanic businesses in the Austin region. Closely mirrors HHCC's mission of advocacy, networking, and corporate access for Hispanic-owned businesses through events, sponsorships, and leadership programs.

Broad incumbents

• U.S. Hispanic Chamber of Commerce: National umbrella organization for the Hispanic business community. Comparable as the largest national counterpart to HHCC, advocating for Hispanic-owned businesses and connecting them to corporate partners and federal contracting opportunities.
• National Black Chamber of Commerce: National minority-focused chamber of commerce. Comparable as a peer organization promoting minority business interests through membership tiers, corporate sponsorship programs, advocacy, and signature events at national scale.
• Greater Houston Partnership: Houston's largest regional chamber of commerce, broader in scope than HHCC. Comparable as a Houston-based membership organization offering tiered dues, corporate sponsorships, advocacy, and signature events to connect businesses and civic leaders.

Regional players

• Texas Association of Mexican American Chambers of Commerce: State-level association of Hispanic chambers across Texas. Directly comparable as an umbrella chamber organization representing Hispanic business interests and serving member chambers like HHCC with networking and policy advocacy.
• Greater Houston LGBT Chamber of Commerce: Houston-based community chamber of commerce with parallel structure. Comparable membership, event, and corporate sponsorship model serving a specific community business segment within the Houston market.

Emerging players

• Goldman Sachs 10,000 Small Businesses: National small-business growth and capital-access program. Partial overlap with HHCC's Emerging Leaders Institute and SMB support mission, particularly in training and access to capital for underrepresented entrepreneurs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HispanicHouston
• YouTubeyoutube.com/c/HoustonHispanicChamberofCommerce
• Facebookfacebook.com/HoustonHispanicChamberofCommerce
• LinkedInlinkedin.com/company/houston-hispanic-chamber-of-commerce
• Instagraminstagram.com/hispanic_houston/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Hispanic Chamber Of Commerce