Idroexpert S.p.a
Idroexpert S.p.A is an Italian wholesale distributor of hydro-thermo-sanitary and bathroom furnishing products, operating 38 retail stores, 14 showrooms, and 400+ affiliated wholesale partners serving installers, plumbers, wholesalers, and consumers across Italy and San Marino.
- Company typePrivate
- Founded2005
- HeadquartersCervia, Italy
- Headcount—
- GTM typeB2B
- OfferingServices
What Idroexpert S.p.a does
Idroexpert S.p.A is an Italian wholesale distribution company (S.p.A., privately held) specializing in hydro-thermo-sanitary products and bathroom furnishings, founded in 2005 by Cesare Franchi and headquartered in Cervia (Ravenna), Italy. The company operates as an organized wholesale network — branded as "Grande Distribuzione Organizzata" — serving installers, plumbers, wholesalers, construction companies, technical studios, and private consumers across Italy and San Marino through a hybrid of directly-managed retail, showrooms, and affiliated wholesale partners. As of 2024–2025 the group operates 38 retail stores, 14 showrooms, and a network of over 400 wholesale partners, with approximately 310+ employees serving an estimated 15,000 customers daily. The company is a founding member of the SGI Group consortium (Bologna), which aggregates purchasing power across major Italian distributors.
The core operational asset is a centralized logistics platform in Ferrara maintaining over 30,000 items in ready stock, supported by 300 transit points and a proprietary 24/7 e-commerce platform at webidraulica.it. The technology stack is described as "advanced computerized" for inventory and distribution management but no public API, no AI/ML capabilities, and no SDK are documented. The group structure includes nine wholly-owned regional and product-vertical subsidiaries — Idrosart & Bozzola, CRM, Idraulica Emiliana, Visani, FIT, Tematic (hydro-sanitary and bathroom distribution), and Stylflange, Tomaso Ferrario, Thermovapor (industrial B2B products). Proprietary brands include Energy Expert (heating/radiant systems, founded 1993), CRZ64 (ceramic tiles sold in 30+ countries), Tilexpert, and IdroStock.
Revenue is generated through wholesale distribution of hydrosanitary products — boilers, solar systems, cooling, flooring, and bathroom products — under a transaction-based pricing model. Affiliate partners pay producer-equivalent prices with no membership fee, and direct delivery from the central warehouse is claimed to reduce distribution costs by 15–20% and partner inventory levels by up to 50%. The company states total group turnover exceeded €1.5 billion in 2025, though the same figure is also attributed to the broader SGI Group consortium, introducing some ambiguity in the consolidation scope. Active product launches continued into 2026 (TAKI air conditioner, CALDAIA MILANO boiler, CRZ64 and Energy Expert 2026 catalogs) and the company exhibits ongoing regional expansion and M&A appetite.
Idroexpert S.p.a firmographics
Firmographics- Name
- Idroexpert S.p.a
- Legal name
- Idroexpert S.p.A.
- Website
- https://idroexpert.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Idroexpert S.p.A is an Italian wholesale distributor of hydro-thermo-sanitary and bathroom furnishing products, operating 38 retail stores, 14 showrooms, and 400+ affiliated wholesale partners serving installers, plumbers, wholesalers, and consumers across Italy and San Marino.
- Ownership category
- akta.pro rank
Idroexpert S.p.a industry classification
Industry- Product category
- Hydrosanitary Wholesale Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)
Keywords
Where Idroexpert S.p.a is headquartered
LocationHeadquarters
- HQ city
- Cervia
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Idroexpert S.p.a business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution: Revenue generated through distribution of hydrosanitary products including boilers, solar systems, cooling, flooring, bathroom products to installers, plumbers, wholesalers, and private consumers through retail stores and affiliated partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing through affiliated partners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Idroexpert S.p.a product offering
Product offeringCore offering
Idroexpert S.p.A distributes hydro-thermo-sanitary and bathroom furnishing products (boilers, solar systems, cooling, flooring, ceramics, plumbing fixtures) through an organized wholesale network. The group serves installers, plumbers, technical studios, wholesalers, and private consumers across Italy and San Marino via 38 owned retail stores, 14 showrooms, and over 400 affiliated wholesale partners, supported by a centralized logistics platform holding 30,000+ SKUs.
Differentiator
Problem solved
Functional benefit
Brands
- CRZ64: Ceramic tiles and coverings brand selling in more than 30 countries worldwide
- Energy Expert
- Tilexpert
- IdroStock
Products and services
- Wholesale Distribution of Hydrosanitary Products Centralized distribution of boilers, solar systems, cooling, flooring, ceramics, plumbing and bathroom products to installers, plumbers, technical studios, and wholesalers throughout Italy and San Marino.
- E-commerce Platform webidraulica.it Proprietary B2B e-commerce platform giving installers and wholesalers 24/7 access to over 30,000 items held at the Ferrara logistics center.
- Centralized Logistics Delivery Service Centralized warehousing and daily delivery service from the Ferrara distribution center to 300 transit points and affiliated wholesale partners, reducing distribution costs by 15-20% and inventory by up to 50%.
- Direct Retail Stores and Showrooms 38 owned retail stores and 14 directly managed showrooms selling hydrosanitary and bathroom furnishing products to installers and private consumers across multiple Italian regions.
- CALDAIA MILANO Boiler Compact high-performance boiler offered in 25kW, 30kW, and 35kW versions with indoor/outdoor installation capability, low noise, and 5-year warranty, targeted at professional installers.
- Condizionatore TAKI Inverter Air Conditioner Inverter air conditioner designed for ease of installation and maintenance, with A++ cooling and A+/A+++ heating ratings, 5-year warranty, and app-based smart controls.
- Energy Expert Fotovoltaico Photovoltaic Systems Ready-to-install single-phase photovoltaic system packages combining Italian-made hybrid inverters with battery storage, sold under the Energy Expert private label.
- CRZ64 Ceramic Tile Catalog Catalog offering CRZ64 porcelain stoneware floor and wall ceramic tiles for indoor and outdoor applications, sold in more than 30 countries worldwide.
- Mobili Monoblocco per Bagno Bathroom Furniture Contemporary monoblock bathroom furniture offered in multiple finishes and 60, 80, and 100 cm sizes, targeted at bathroom furnishing projects.
- Bollitori e Puffer Storage and Buffer Tanks Storage and buffer tanks designed for efficient accumulation and maintenance of produced hot water in heating and sanitary systems.
Quantifiable outcome
- Inventory reduction up to 50%
- +3 more outcomes
Companies that use Idroexpert S.p.a
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Idroexpert S.p.a technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Idroexpert S.p.a partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SGI Group ConsortiumcoreIdroexpert Group is a founding member of the SGI Group consortium, which provides services to suppliers to generate more purchasing power. Headquartered in Bologna, the consortium is composed of main operators in Italian distribution sector with total turnover exceeding 1.5 billion in 2025.
- ITEC Istituto Tecnologico Europeo di CertificazioneminorPartnership for organizing F-GAS certification courses, FER qualification courses, and instrument calibration services for professional installers.
- ANGAISAminorIndustry trade association membership for Italian wholesale distribution sector. Company displays ANGAISA membership badge.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Idroexpert S.p.a competitors and assessment
Company assessmentEmerging players
- ManoMano: European online-only marketplace specializing in DIY, home improvement, and plumbing products. Emerging threat to traditional distributors like Idroexpert as it scales professional trade services and direct supplier relationships.
Broad incumbents
- Watsco Inc. Largest US distributor of HVAC and refrigeration products, serving contractors through a branch and e-commerce network. Comparable in HVAC distribution focus, installer customer base, and asset-light multi-branch model.
- Ferguson Enterprises: Largest North American distributor of plumbing, heating, cooling, and waterworks products serving professional contractors. Closest international large-cap comparable for the wholesale distribution business model and installer customer focus.
- Bricoman Italia: Italian professional-focused trade retailer (part of Adeo Group) supplying building materials, plumbing, and tools to tradespeople. Increasingly overlapping with Idroexpert's installer customer base on commodity SKUs.
- Leroy Merlin Italia: Italian arm of European DIY home improvement retailer Leroy Merlin. Competes for both end-consumer bathroom/renovation spend and increasingly for installer customers through pro-pricing programs.
- Reece Group: Australia and New Zealand's largest plumbing and bathroom distribution group, with a multi-brand branch network serving trade customers. Comparable business model — wholesale distribution of plumbing, heating, and bathroom products — at international scale.
- Saint-Gobain Distribution (Point.P / Cedeo): European building products distribution arm of Saint-Gobain, operating Point.P and Cedeo networks across France and continental Europe. Comparable as a multi-brand building products and plumbing distributor serving professional customers.
Direct peers
- Caleffi S.p.A. Italian manufacturer and distributor of hydronic components and heating system accessories. While more product-led, it shares the Italian hydronic distribution ecosystem and installer customer base with Idroexpert.
- MEP S.p.A. Italian distributor of HVAC, plumbing, and heating products serving professional installers through a multi-branch network. Directly comparable in product mix and installer-focused GTM motion to Idroexpert.
- Idrocentro: Italian hydrosanitary distribution group operating a wholesale affiliate model similar to Idroexpert, distributing plumbing, heating, and bathroom products to installers and consumers through affiliated stores across multiple Italian regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Idroexpert S.p.a social profiles
Digital presenceIdroexpert S.p.a financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idroexpert S.p.a leadership team
Management profileNumber of profiles
Profiles6 records
Idroexpert S.p.a subsidiaries and ownership
Company hierarchySubsidiaries9 records
Idroexpert S.p.a funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idroexpert S.p.a M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idroexpert S.p.a
What does Idroexpert S.p.a do?
Idroexpert S.p.A distributes hydro-thermo-sanitary and bathroom furnishing products (boilers, solar systems, cooling, flooring, ceramics, plumbing fixtures) through an organized wholesale network. The group serves installers, plumbers, technical studios, wholesalers, and private consumers across Italy and San Marino via 38 owned retail stores, 14 showrooms, and over 400 affiliated wholesale partners, supported by a centralized logistics platform holding 30,000+ SKUs.
Is Idroexpert S.p.a a public or private company?
Idroexpert S.p.a is a private company. It is classified as family owned and is currently operating.
When was Idroexpert S.p.a founded?
Idroexpert S.p.a was founded in 2005.
Where is Idroexpert S.p.a based?
Idroexpert S.p.a is headquartered in Cervia, Italy, in the Europe region.
How does Idroexpert S.p.a make money?
One revenue line is on record: wholesale Distribution.
Who are Idroexpert S.p.a's main competitors?
ManoMano is listed as an emerging player. Broad incumbents are Watsco Inc., Ferguson Enterprises, Bricoman Italia, Leroy Merlin Italia, Reece Group and Saint-Gobain Distribution (Point.P / Cedeo). Direct peers are Caleffi S.p.A., MEP S.p.A. and Idrocentro.
Does Idroexpert S.p.a have an API?
No public API is recorded for Idroexpert S.p.a.
What industry is Idroexpert S.p.a in?
Idroexpert S.p.a's product category is Hydrosanitary Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAF, Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution. Its NAICS code is 42372 and its SIC code is 5070.