Hawaii Eco

What Hawaii Eco does

Hawaii Eco (DBA: Hawaii Eco Experiences) is a Hilo, Hawaii-based private agricultural business that operates three interconnected lines: (1) a Community Supported Agriculture (CSA) produce box subscription service offering weekly ($32) and bi-weekly ($32/2 weeks) deliveries of 100% Big Island-sourced fruits and vegetables; (2) an online farm store (hawaii-eco.com) selling individual produce, gourmet cheeses, honey, coffee, spices, hot sauces, and curated specialty boxes (Taste of Hawaii, Pizza Kit, Immunity Box); and (3) agricultural eco-experiences including the 1.5-hour Rainbow Falls Farm Tour, the 7-hour Ka'u Coast & Coffee Tour, and farm-to-table dining events. The company serves two primary segments: Hawaii Island residents (who benefit from Kamaaina discounts) and tourists seeking authentic agritourism experiences, with a secondary supply-side relationship with a network of small local farmers.

Name

Hawaii Eco

Legal name

Hawaii Eco

Website

https://hawaii-eco.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawaii Eco (Hawaii Eco Experiences) operates a Big Island CSA produce box subscription, an online farm store, and agricultural eco-tours and farm-to-table dining experiences, serving Hawaii Island residents and tourists from its Hilo base.

Ownership category

akta.pro rank

Product category

CSA / Agritourism

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Tree Nut Farming (1113), Special Food Services (7223)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• CSA produce boxes
• Farm store retail
• Agricultural eco-tours
• Farm-to-table experiences
• Local food sourcing

Headquarters

HQ city

Hilo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CSA Produce Box Subscriptions: Weekly and bi-weekly farm box subscriptions delivering locally sourced fruits and vegetables from the Big Island. Subscription model provides recurring revenue with automatic monthly renewal and card charging.
2. Farm Store Retail Products: One-time purchases of individual products including produce, gourmet cheeses, honey, coffee, spices, hot sauces, and specialty boxes (Taste of Hawaii, Pizza Kit, Immunity Box).
3. Farm Experiences and Tours: Agricultural tourism including Rainbow Falls farm tours, Ka'u Coast & Coffee Tour, and farm-to-table dining experiences. Booked through FareHarbor platform.
4. Delivery Services: Delivery fees for produce boxes within 5-mile radius of Hilo Post Office. Weekly, bi-weekly, and one-time delivery options available.
5. Gift Certificates: Digital gift certificates sold in $25, $50, $75, $100, and $250 denominations for purchasing farm store items.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Hawaii Eco operates a subscription-based Community Supported Agriculture (CSA) produce box service delivering 100% Big Island-sourced fruits and vegetables weekly or bi-weekly, complemented by an online Hilo Farm Store selling individual produce, gourmet cheeses, honey, coffee, spices, and curated specialty boxes. The company also runs guided agricultural eco-tours (Rainbow Falls Farm Tour, Ka'u Coast & Coffee Tour) and farm-to-table dining experiences at exclusive locations on the Wailuku River.

Product overview

Hawaii Eco is a farm-to-table company operating a subscription-based CSA produce box service alongside an e-commerce farm store. The core offering consists of Weekly and Bi-Weekly Farm Box Subscriptions delivering locally sourced produce from Big Island farmers, complemented by specialty curated boxes including the Seasonal Fruit Box, O.K. Farms Immunity Box, Taste of Hawaii Box, and Pizza Kits. Individual products include artisan foods from partner producers such as O.K. Farms Coffee, Ground Ceylon Cinnamon, Whole Cloves, Macadamia Nut Honey, and Clove Hydrosol, as well as gourmet goat cheeses from Hawaii Island Goat Dairy and Spicy Ninja Sauces from Spicy Panda Farms. The company also offers experiential products including the Rainbow Falls Farm Tour (1.5 hours), Ka'u Coast & Coffee Tour (7 hours), and Farm to Table dining experiences featuring multi-course meals at Rainbow Falls. Add-on services include delivery subscriptions and gift certificates. All products support local Hawaii Island farmers and emphasize sustainable agriculture.

Differentiator

Problem solved

Functional benefit

Products and services

• CSA Produce Box Service Community Supported Agriculture produce box subscription delivering locally sourced fruits and vegetables 100% from Big Island farmers, with weekly and bi-weekly cadence options.
• Weekly Farm Box Subscription Weekly subscription delivering Big Island-grown produce every Thursday for pickup at O.K. Farms; auto-renews monthly with $32 weekly charge to card on file.
• Bi-Weekly Farm Box Subscription Subscription delivering a mix of organically and sustainably grown produce every other Thursday for pickup at O.K. Farms; auto-renews monthly.
• Seasonal Fruit Box Curated one-time box of seasonal tropical fruits from O.K. Farms and local producers, available for Thursday pickup.
• O.K. Farms Immunity Box Curated box of immune-boosting ingredients including citrus, spices, and honey, designed to support healthy immune systems.
• Taste of Hawaii Box Gourmet curated box of locally sourced artisan products including breads, cheeses, honey, and specialty items, derived from the Taste of Hawaii at Rainbow Falls experience.
• The Pizza Kit Complete locally-sourced pizza kit containing dough, sauce, cheeses, meat, and toppings from Hawaii Island producers for building 3 pizzas.
• The Mini Pizza Kit Smaller pizza kit with supplies for building 1 medium pizza, featuring locally sourced ingredients with vegetarian options available.
• Hilo Farm Store Online farm store offering individual produce items and artisanal products including cheeses, spices, sauces, honey, coffee, and specialty items from local Hawaii Island farmers and producers.
• Rainbow Falls Farm Tour 1.5-hour guided tour of the Rainbow Falls area featuring tropical crops including lychee, longan, rambutan, cinnamon, nutmeg, heart of palm, cacao, and coffee, with Kamaaina discounts for Hawaii residents.
• Ka'u Coast & Coffee Tour 7-hour tour traveling through historic backroads to the Ka'u region, offering hands-on coffee roasting experience with views of exclusive locations; booked via FareHarbor.
• Farm to Table Experiences Foodie experiences including three-course farm-to-fork dinners overlooking Rainbow Falls and tasting events with local food and drink pairings from island chefs and beverage partners.
• Delivery Services Delivery within a 5-mile radius of downtown Hilo Post Office (154 Waianuenue Ave), available as one-time, weekly, or bi-weekly subscriptions for produce and produce boxes.
• Gift Certificates Digital gift certificates available in denominations from $25 to $250, redeemable for any items from the farm store and expiring 1 year after purchase.

Quantifiable outcome

• 100% Big Island sourced produce in all farm boxes
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• O.K. FarmscoreStrategic or Co-development PartnerSister company and primary farm partner. A 300-acre tropical fruit farm along the Wailuku River in Hilo, growing diverse crops including lychee, longan, rambutan, cinnamon, nutmeg, heart of palm, cacao, and coffee. Home base for farm box pickup and farm experiences.
• Ka'u Coffee MillminorStrategic or Co-development PartnerSister company representing the company's agricultural network and diversification into coffee production.
• Hamakua Macadamia Nut CompanyminorStrategic or Co-development PartnerSister company contributing to the diverse agricultural portfolio of the Edmund C. Olson entities.
• Spicy Panda FarmsminorChannel Partner/ Reseller/ DistributorArtisan hot sauce maker in Kohala on the Big Island. Produces Spicy Ninja Sauce line sold through Hawaii Eco's farm store. Seed-to-table approach with organically grown ingredients using Kohala water.
• FareHarborcoreChannel Partner/ Reseller/ DistributorBooking platform used for tour reservations. Embedded booking widget allows customers to reserve farm experiences including Rainbow Falls tours and Ka'u Coast & Coffee tours.
• Tabaraka Lebanese RestaurantminorChannel Partner/ Reseller/ DistributorLocal Hilo restaurant serving as alternative pickup location for farm boxes. Customers must arrange pickup via email or phone or add note to order.
• Johnson Family FarmminorStrategic or Co-development PartnerLocal farm supplying organic papaya and seasonal fruit for farm boxes.
• Hawaii Island Goat DairyminorStrategic or Co-development PartnerOriginal Big Island farmstead goat dairy supplying gourmet cheeses including Gavarti, Hawaii Gold, Chèvre, Crottin, Gouda, and Feta. Located on retired macadamia nut orchard on Hamakua Coast.
• Olakino HawaiiminorStrategic or Co-development PartnerLocal grower in Kamuela supplying microgreens including sunflower shoots and pea tendrils for farm boxes.
• Cafe Pesto HilominorStrategic or Co-development PartnerLocal restaurant supplying pizza dough and red sauce for pizza kit products.
• Waimea Butcher ShopminorStrategic or Co-development PartnerLocal butcher supplying wild boar chorizo and pastrami for pizza kits and charcuterie for Taste of Hawaii box.
• Hamakua MushroomsminorStrategic or Co-development PartnerLocal supplier providing Ali'i Mushrooms for pizza kits and Island Onion for specialty boxes.
• Mother Natures MiracleminorStrategic or Co-development PartnerLocal farm supplying arugula for pizza kits and organic napa cabbage for produce selection.
• Kawamata FarmsminorStrategic or Co-development PartnerLocal farm supplying tomatoes for pizza kits and specialty boxes.
• Ano'ano FarmsminorStrategic or Co-development PartnerCertified organic farm in Waimea supplying lettuce (red leaf, green leaf, romaine) for farm boxes.
• Ola BrewminorStrategic or Co-development PartnerLocal craft beverage company providing complimentary beverage sampling at Taste of Hawaii at Rainbowfalls events.
• Volcano WineryminorStrategic or Co-development PartnerLocal winery providing complimentary beverage sampling at Taste of Hawaii at Rainbowfalls events.
• Ahuimanu FarmminorStrategic or Co-development PartnerFarm in Volcano supplying rainbow chard for produce selection.
• Mo Better FarmsminorStrategic or Co-development PartnerLocal farm in Kamuela supplying Blue Beauty Heirloom Tomatoes for Taste of Hawaii box.
• Liko LehuaminorStrategic or Co-development PartnerLocal producer supplying Lilikoi Butter for Taste of Hawaii box.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• O'o Farm: Maui farm operating farm-to-table luncheon experiences and curated farm tours. Direct comparable: small-acreage Hawaiian farm monetizing through premium dine-on-the-farm experiences, closely aligned with Hawaii Eco's Farm-to-Table dinners at Rainbow Falls.
• Surfing Goat Dairy: Maui-based goat dairy offering farm tours, cheese tastings, and a farm store with specialty products. Direct comparable: combines agritourism experiences with a curated retail storefront for premium Hawaiian agricultural products, mirroring Hawaii Eco's tour-plus-farm-store model.
• Mountain Thunder Coffee Plantation: Big Island coffee farm offering farm tours, coffee roasting experiences, and retail coffee sales. Direct comparable: sister-network partner Ka'u Coffee Mill plays a similar role, and Mountain Thunder combines Hawaiian agriculture, tours, and direct-to-consumer retail.
• Kualoa Ranch: Oahu ranch offering a portfolio of agricultural and nature tours plus on-site retail. Direct comparable: premium Hawaiian agritourism operator running guided experiences across diverse crops and landscapes with a farm store component.
• Ali'i Kula Lavender: Maui lavender farm operating guided tours, an on-site gift shop, and specialty lavender product lines. Direct comparable: small-acreage Hawaiian farm monetizing through tours and curated product boxes, parallel to Hawaii Eco's tour + curated box strategy.
• Hawaiian Vanilla Company: Big Island vanilla farm in Pa'auilo offering farm tours, luncheon experiences, and vanilla product retail. Direct comparable: Hawaii Island agritourism with guided tours, on-site experiences, and specialty food products sold direct to consumers.
• Maui Pineapple Tour: Maui pineapple farm offering guided tours and on-site pineapple retail. Direct comparable: Hawaiian specialty crop agritourism combining guided farm tours with direct sales of fresh produce and value-added products.

Broad incumbents

• Imperfect Foods: National subscription produce and grocery box service operating at scale across the U.S. Broader incumbent: same core business model (recurring produce boxes with curated local sourcing) but at vastly larger scale and broader geography; useful as a comparator on subscription economics.
• Misfits Market: National produce subscription box service delivering rescued and specialty produce to consumers nationwide. Broader incumbent: same CSA-style recurring produce subscription model as Hawaii Eco, but operating nationally with established logistics and brand recognition.

Emerging players

• Maui Gold Pineapple Company: Hawaiian pineapple grower with farm tours and direct retail pineapple sales. Emerging player: smaller Hawaiian single-crop agricultural producer with agritourism and direct-to-consumer product sales, sharing Hawaii Eco's Hawaiian terroir and tour-based monetization approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hawaii_eco
• LinkedInlinkedin.com/company/hawaii-eco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Eco