By Rockland Bedrijfskleding

What By Rockland Bedrijfskleding does

By Rockland Bedrijfskleding is a Dutch B2B corporate fashion company founded in 2018 by Sofie Rockland in Amsterdam, designing and producing sustainable custom workwear for enterprise clients primarily in the hospitality, cultural, and education sectors across the Netherlands and Belgium. The core service is a consultative, design-led process in which the company inventories client requirements, matches each project with a suitable Dutch fashion designer, develops bespoke samples, and manages production through a curated network of small European ateliers (100% European production, 22% Netherlands-based, materials sourced from Italy and Portugal). Beyond fully custom projects, By Rockland operates as an authorized dealer for eight established sustainable apparel brands (Stanley & Stella, Mud Jeans, Studio Anneloes @work, Kentaur, Le Nouveau Chef, Greiff, Brook Taverner, Tricorp), enabling faster delivery of branded garments with client personalization.

The company maintains ISO 9001 and ISO 14001 certifications, is a member of the NEN Circulair Textiel standards committee, and operates a circular take-back service (in partnership with GAIA Circulair) that recycles end-of-life garments into new yarn. A Shopify-powered public webshop lists 136 branded merchandise SKUs, and each custom client additionally receives a personalized, branded webshop for ongoing replenishment with real-time inventory and shipment tracking. Named clients include Rosewood Amsterdam, multiple Hilton properties, Hotel Jakarta (7-year relationship), Stadsschouwburg Utrecht, Fenix Museum Rotterdam, Depot Boijmans Van Beuningen, and Koninklijk Theater Carré.

By Rockland generates revenue primarily through project-based custom design and production contracts (one-time, multi-year engagements) supplemented by per-unit branded merchandise sales via the webshop (transactional), recurring replenishment orders through the personalized webshop, and ancillary circular services. Pricing for custom work is undisclosed and project-specific; branded merchandise is priced per item (from approximately €3 to €104 inclusive of VAT). The company is privately held, founder-owned, bootstrapped (no disclosed funding rounds), and operates with 1-10 employees from its Amsterdam headquarters.

Name

By Rockland Bedrijfskleding

Legal name

By Rockland B.V.

Website

https://byrockland.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

By Rockland Bedrijfskleding is a Dutch B2B firm founded in 2018 that designs and produces sustainable custom corporate and hospitality workwear in collaboration with Dutch fashion designers, serving enterprise clients such as hotels, museums, theaters, and hotel schools in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Corporate Workwear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Custom corporate workwear
• Sustainable corporate fashion
• Hospitality uniforms
• Dutch designer apparel
• Branded merchandise customization

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Corporate Fashion Design and Production: By Rockland designs and produces bespoke corporate clothing lines for individual clients from first design concept through to manufacturing and delivery. Revenue is generated on a project basis — from design fees and production runs — with ongoing after-sales through the client's personal webshop. Orders for replenishment and new items are placed via the webshop. This is the primary revenue stream.
2. Branded Merchandise Sales: As a dealer of established brands (Stanley & Stella, Mud Jeans, Studio Anneloes @work, etc.), By Rockland resells garments and accessories with client personalization (logo printing, embroidery). Revenue is generated through the sale of pre-designed branded products with customization.
3. Personal Webshop & Ongoing Replenishment: Each client receives a personal webshop for continuous ordering of replacement garments and new staff items. This generates recurring transaction revenue from the same client base over time.
4. Circular Services (Take-back, Recycling): By Rockland offers circular take-back and recycling services for end-of-life garments. While primarily a sustainability differentiator and client retention mechanism, it may generate ancillary revenue as part of a full-service contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

By Rockland designs and produces bespoke sustainable corporate and hospitality workwear in collaboration with Dutch fashion designers, with all production carried out in European ateliers. The offering covers the full lifecycle from initial design concept, fabric selection, and sample development through to manufacturing, delivery, fitting, and ongoing replenishment via a personalized client webshop. The company also acts as a dealer of established branded apparel (Stanley & Stella, Mud Jeans, Studio Anneloes @work, Kentaur, Le Nouveau Chef, Greiff, Brook Taverner, Tricorp) that can be customized with client logos, and offers a circular take-back and recycling service for end-of-life garments.

Product overview

By Rockland Bedrijfskleding is a Dutch sustainable corporate fashion company founded in 2018, offering a portfolio of custom-designed corporate clothing and merchandise alongside a curated selection of partner brand collections. Its core product is bespoke corporate fashion designed with Dutch designers and produced in Europe, complemented by a personalized webshop module and a circular take-back and recycling service. The company also distributes partner brand collections (Kentaur, Le Nouveau Chef, Greiff, Brook Taverner, Tricorp, Studio Anneloes @work, Stanley & Stella, Mud Jeans) that can be customized with client logos for faster delivery. The online store is powered by Shopify, which handles the e-commerce infrastructure. The product range includes T-shirts (Stella Expresser 2.0, RE-Creator, and others) and bags (Duffle Bag, Tote Bag, Hip Bag, Gym Bag) primarily from the Stanley & Stella brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Corporate Fashion (Bespoke Design Service) End-to-end bespoke corporate clothing design and production service: By Rockland consults with enterprise clients, matches each brief with a suitable Dutch designer, develops custom samples, and manages European manufacturing, fitting, and delivery. Targets hotels, museums, theaters, hospitality brands, and educational institutions seeking distinctive, brand-differentiated uniforms.
• Branded Merchandise (Dealer Resale) Resale of curated branded apparel and merchandise from established sustainable brands (Stanley & Stella, Mud Jeans, Studio Anneloes @work, Kentaur, Le Nouveau Chef, Greiff, Brook Taverner, Tricorp), personalized with client logos via printing, screen-printing, or embroidery. Provides a faster, lower-friction alternative to fully custom design for clients wanting established sustainable brands.
• Personalized Branded Webshop (B2B E-commerce Module) A private-label webshop customized in the client's house style, providing real-time inventory insight, ongoing replenishment ordering, and shipment tracking for client staff. Built on Shopify infrastructure and provided post-sale to each custom corporate fashion client.
• Circular Take-Back & Recycling Service End-of-life garment collection service: By Rockland collects used corporate clothing from clients and routes them through partner facilities (including GAIA Circulair's resource boxes) for fiber recycling. Recycled yarn is spun into new fibers used to produce new garments for the same client or others, closing the circular loop.
• Customizable T-Shirts and Bags (Stanley & Stella Catalogue) Online catalog of 136 in-stock customizable products primarily from Stanley & Stella, including T-shirt styles (Stella Expresser 2.0, Stella Nova, Stella Muser, RE-Creator made from recycled organic cutting waste, etc.) and bags (Duffle Bag, Tote Bag, Hip Bag, Gym Bag). Available with logo printing, screen-printing, or embroidery. Per-unit pricing with customization.

Quantifiable outcome

• 100% European production — zero Far East production
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• Amfori BSCI (Business Social Compliance Initiative)coreTechnology or IntegrationBy Rockland produces exclusively at factories that are members of Amfori BSCI. BSCI provides a step-by-step approach for companies to place sustainable trade at the center of their operations, measuring supply chain progress on social compliance. 11% of production suppliers had BSCI A-rating certification in 2021.
• Stanley & StellacoreChannel Partner/ Reseller/ DistributorBy Rockland is an official dealer of Stanley & Stella, a sustainable apparel brand. The entire Stanley & Stella collection can be printed, screen-printed, or embroidered with client branding. Stanley & Stella uses GOTS-certified organic cotton from India and recycled polyester, aligning with By Rockland's sustainability standards.
• Mud JeanscoreStrategic or Co-development PartnerBy Rockland collaborates with Mud Jeans, described as the world's first circular denim brand. Mud Jeans recycles each pair of jeans into a new pair. By Rockland offers Mud Jeans products to clients seeking sustainable corporate fashion with verified circular credentials.
• Studio Anneloes @worksecondaryChannel Partner/ Reseller/ DistributorBy Rockland is a dealer of Studio Anneloes @work, whose comfortable items feature a great fit and high quality. Studio Anneloes designs and produces its collection in Europe, aligning seamlessly with By Rockland's mission.
• GAIA CirculairsecondaryStrategic or Co-development PartnerBy Rockland supports GAIA Circulair's 'resource boxes', which collect garments that can no longer be repaired for recycling. This partnership enables By Rockland to offer end-of-life garment circularity to its clients.
• PLANQminorStrategic or Co-development PartnerIn collaboration with Dutch sustainable furniture brand PLANQ, By Rockland facilitated the production of the first recycled chairs for Hotel Jakarta. PLANQ creates conscious products from waste materials and renewable sources using local raw materials.
• KentaursecondaryChannel Partner/ Reseller/ DistributorBy Rockland is a dealer of Kentaur, a workwear and corporate fashion brand. Kentaur's existing collections can be customized with client logos or house styles.
• Le Nouveau ChefsecondaryChannel Partner/ Reseller/ DistributorBy Rockland is a dealer of Le Nouveau Chef, a chef's apparel brand. Their existing collections are available with client personalization.
• GreiffsecondaryChannel Partner/ Reseller/ DistributorBy Rockland is a dealer of Greiff, a corporate fashion brand offering collections that can be personalized with client branding.
• Brook TavernersecondaryChannel Partner/ Reseller/ DistributorBy Rockland is a dealer of Brook Taverner, a corporate fashion brand. Their collections are available with client logo customization.
• TricorpsecondaryChannel Partner/ Reseller/ DistributorBy Rockland is a dealer of Tricorp, a workwear and corporate clothing brand. Their collections are available with client personalization.
• Stichting Wanita MandiriminorOthersBy Rockland supports Stichting Wanita Mandiri, a foundation that supports women in Indonesia in establishing businesses and generating income, promoting financial independence. This is aligned with By Rockland's Sustainable Development Goal 5 (Gender Equality) commitments.
• NEN (Netherlands Standardization Institute) — Working Group Circulair TextielcoreStrategic or Co-development PartnerBy Rockland participates in the NEN Circulair Textile working group, which connects parties and stakeholders and sets norms and guidelines for circularity and sustainability in textiles. This enables By Rockland to stay current on textile circularity innovations and influence industry standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tricorp Workwear: Dutch workwear and corporate clothing brand offering branded collections for personalization. Already a partner/dealer of By Rockland, but on the supply side Tricorp competes for the same custom corporate uniform projects through its own catalog offering.

Direct peers

• Lindström Group: Finnish family-owned textile services company offering workwear and corporate uniform solutions across Europe and Asia. Closely comparable to By Rockland in serving enterprise uniform needs, though Lindström focuses on rental/circular service rather than custom fashion design.
• CWS International: European provider of workwear and textile services including rental, laundering, and managed uniform programs for enterprise customers. Comparable to By Rockland as a B2B corporate apparel provider with sustainability positioning, though CWS operates a much larger rental-laundry model rather than bespoke design.
• MEWA Textil-Service: German textile service company providing managed workwear and cleaning cloths to industrial and service-sector clients. Comparable as a European corporate apparel service provider with circular lifecycle thinking, though it leans toward industrial workwear rather than fashion-forward hospitality uniforms.

Broad incumbents

• Fristads Kansas Group: Swedish-based workwear manufacturer with a portfolio of established brands (Fristads, Kansas, Tranemo). Comparable as a European workwear provider but competes through catalog garments rather than bespoke Dutch-designer collections.
• Elis SA: French-listed multinational providing flat linen, workwear, and hygiene solutions across Europe and Latin America. Comparable in B2B uniform delivery but operates at vastly greater scale through rental and laundering services rather than bespoke design.
• Engelbert Strauss: German workwear and corporate clothing manufacturer selling directly to trade and end-customers across Europe. Comparable in corporate apparel breadth but is a mass-production brand rather than a custom-design house.

Others

• Stanley & Stella: Belgian sustainable apparel brand producing GOTS-certified organic and recycled garments. Already a core partner/dealer relationship for By Rockland's merchandise line; thematically aligned but operates as a brand supplier rather than corporate-uniform designer.
• Mud Jeans: Dutch circular denim brand that recycles post-consumer and post-industrial cotton into new jeans. Listed as a By Rockland partner; thematically aligned on circular textile credentials and B2B corporate applications, but not a direct corporate-uniform competitor.
• Klopman International: Italian manufacturer of technical and workwear fabrics supplying uniform makers across Europe. Comparable as part of the European corporate apparel supply chain rather than as a direct competitor; Klopman could be a fabric supplier to By Rockland's custom production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/by-rockland

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By Rockland Bedrijfskleding