Heise Hot Springs Inc

What Heise Hot Springs Inc does

Heise Hot Springs Inc, operating as Heise Expeditions, Heise Hot Springs, and Heise Resort, is a privately held, family-owned outdoor recreation company headquartered at 5116 East Heise Road in Ririe, Idaho, approximately 20 miles east of Idaho Falls. Founded circa 1900, the company has operated continuously for over 100 years and employs between 11 and 50 people. Its core offering is guided fly fishing expeditions on the South Fork of the Snake River — a designated Idaho "blue ribbon" trout fishery — packaged as day trips ($460-$575 per boat for two guests), overnight floats, and multi-day packages with riverside camping or cabin accommodations at prices up to $1,990 for three-day packages.

The business operates as an integrated single-site resort combining seven revenue streams: guided fly fishing, natural mineral hot springs maintained at 105 degrees, an 82-degree filtered swimming pool (open May-September), a 9-hole par-29 executive golf course, RV and dry camping sites across multiple named areas (River, West River, White House, Big Rock, Little Rock, Heise Hills, Main Campground), a zip line attraction, and an on-site pizza parlor. Distribution is exclusively direct-to-consumer through the physical resort location, with bookings handled via phone (307-733-6483 for fishing, 208-538-7312 for pool) and a 50% deposit requirement. The company maintains a content marketing presence via the heiseexpeditions.com website covering rates, guides, riverbank camping tips, and swimming safety.

Heise serves three primary persona segments: fly fishing enthusiasts seeking guided trophy trout trips, outdoor recreation families seeking diverse on-site amenities, and seasonal swimmers/hot springs visitors. The company has no disclosed revenue, no venture or private equity funding, no subsidiaries, no patents or trademarks on file, no public awards, no partnership alliances, and no digital product surface (no mobile app, no API). Key personnel include Manager James Osmond (23-year guide, Ririe native), guides Mark Buljan and Joe, RV Park Manager Janean, and pool snack bar staff led by Brennan. The company's 2019 capital investment in a new on-site fishing headquarters co-located with the zip line office represents the most recent documented operational expansion.

Name

Heise Hot Springs Inc

Legal name

Heise Expeditions

Website

https://heiseexpeditions.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Heise Hot Springs Inc is a family-owned outdoor recreation resort in Ririe, Idaho, operating for over 100 years. It offers guided fly fishing on the South Fork of the Snake River, natural hot springs, swimming, golf, RV camping, zip line, and dining to outdoor recreation visitors and anglers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Resort

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Amusement Parks and Arcades (7131), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Fishing & Angling Charters / Guides (THAAALAD), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Guided fly fishing
• Hot springs resort
• Outdoor recreation
• RV park camping
• Executive golf course

Headquarters

HQ city

Ririe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Guided Fly Fishing Trips: Day trips and multi-day guided fishing expeditions on the South Fork of the Snake River including lunch, beverages, and equipment. Pricing varies by trip duration and package type (day trips, overnighters, multi-day floats with cabin or camp accommodations).
2. Swimming and Hot Springs Access: Daily pool passes for access to the 82-degree filtered fresh water swimming pool and natural mineral hot springs (105 degrees). Season pass and ride-based pricing available.
3. Golf Course: 9-hole executive golf course (par 29) with full-service clubhouse adjacent to pizza parlor.
4. Pizza Parlor and Food Service: On-site pizza parlor offering various pizza types, sandwiches, salads, and snacks.
5. RV Park and Camping: RV sites and dry camping options at the resort including various locations (River, West River, White House, Big Rock, Little Rock, Heise Hills, Main Campground).
6. Zip Line: Zip line attraction at the resort with ride-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A family-owned outdoor recreation resort in Ririe, Idaho, operating on the South Fork of the Snake River. Heise Hot Springs Inc sells guided fly fishing trips and packages, admission to natural geothermal hot springs pools, swimming, a 9-hole executive golf course, RV and tent camping sites, a zip line attraction, and an on-site pizza parlor. The company has been in continuous family operation for more than 100 years.

Product overview

Heise Expeditions operates as a unified outdoor recreation resort offering a comprehensive portfolio of adventure experiences centered around Idaho's South Fork of the Snake River. The core offering is guided fly fishing tours, complemented by on-site natural hot springs, an 82-degree swimming pool, a par-29 executive golf course, and a pizza parlor. Additional adventure activities include zip lining and RV/cabin camping. The company has operated for over 100 years as a family-owned business and serves as both a fishing outfitter and year-round resort destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Fly Fishing Trips Half-day, full-day, and overnight float trips on the South Fork of the Snake River led by Heise guides, with rods, reels, and terminal tackle provided; targeted at traveling recreational fly anglers and small private groups fishing a Blue Ribbon trout stretch.
• Heise Hot Springs Pools Admission-based access to natural geothermal hot pools (Loyd Hot Pool, Hot Pool, and Warm Pool) for soaking and relaxation; aimed at day visitors and resort guests including families and road-trippers.
• Heise Swimming Pool General swimming pool area adjacent to the hot springs, providing a cooler-water option for families and kids visiting the resort.
• Heise Zip Line On-property zip line course operated as a ticketed attraction, with dedicated course staff and manager; targeted at resort guests, families, and groups looking for added adventure activities.
• Executive Golf Course A 9-hole executive golf course on the resort property, offering per-round play for resort guests and walk-in golfers.
• RV Park and Tent Camping RV site and tent site overnight rentals operated by the RV Park Manager on the resort grounds; targeted at road-trippers, traveling anglers, and families wanting on-site lodging near the river and hot pools.
• Pizza Parlor On-site pizza parlor serving menu items to resort guests and walk-in visitors; offers dine-in and takeout options during operating hours.
• Overnight Float Package Multi-day guided fishing package combining an overnight float on the South Fork of the Snake River with lodging for traveling anglers seeking an extended guided experience.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Madison River Outfitters: Montana-based fly fishing outfitter offering guided float and wade trips on the Madison River. Comparable business model—day and multi-day guided trips on a renowned trout river with equipment, lunches, and shuttles.
• WorldCast Anglers: Victor, Idaho fly fishing outfitter guiding trips on the Teton, Henry's Fork, and South Fork rivers. Closely comparable guided-trout outfitter targeting traveling anglers in the broader Greater Yellowstone region.
• Yellowstone Hot Springs: Gardiner, Montana hot springs resort with geothermal pools near Yellowstone National Park. Closest peer along the hot springs/thermal resort axis with a similar small-scale, family-style guest experience.
• Henry's Fork Anglers: Last Chance, Idaho fly fishing outfitter and retail shop on the Henry's Fork of the Snake River. Directly comparable as a regional Eastern Idaho guided fly fishing business serving traveling anglers with day and multi-day packages.
• Silver Creek Outfitters: Sun Valley, Idaho fly fishing outfitter and Orvis-endorsed shop guiding trips on the Big Wood, Silver Creek, and surrounding rivers. Comparable guided-trout outfitter targeting traveling anglers in the same regional market.
• South Fork Lodge: Swan Valley, Idaho lodge and outfitter operating directly on the South Fork of the Snake River—the same waterway Heise serves. Closest comparable: guided fly fishing packages combined with on-site lodging and meals for trophy trout.

Others

• Orvis: Long-established fly fishing brand running an endorsed outfitter and lodge program, retail stores, and travel/trip booking services. Comparable as a fly fishing ecosystem participant—many Heise-style lodges partner with or are listed by Orvis, and it sets customer expectations for guided-trout experiences.

Regional players

• Redfish Lake Lodge: Stanley, Idaho full-service mountain lake resort with lodge rooms, cabins, dining, and guided outdoor recreation. Comparable as an Idaho destination resort bundling lodging, food, and activity offerings, though lake- rather than river-anchored.
• Idaho Rocky Mountain Ranch: Stanley, Idaho historic guest ranch (est. 1930s) offering lodge and cabin stays, horseback riding, fishing, and dining. Comparable as an Idaho multi-generational family-run outdoor recreation resort with bundled lodging and activity pricing.

Broad incumbents

• KOA (Kampgrounds of America): Largest U.S. franchise system of private campgrounds, including RV sites, cabins, and family recreation amenities. Comparable along the RV/camping and family-recreation axes, though operating at national scale versus Heise's single independent resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeiseHotSprings
• LinkedInlinkedin.com/company/heise-hot-springs-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heise Hot Springs Inc