Henschen Oil, Inc.

What Henschen Oil, Inc. does

Henschen Oil, Inc. is a third-generation family-owned fuel and lubricant distributor headquartered at 201 S Jackson St, Nappanee, Indiana, operating continuously since 1936 in the same North Central Indiana service area. The company delivers gasoline (87 Octane Unleaded with 10% Ethanol and 90 Octane Midgrade Ethanol-Free), #2 diesel, premium diesel, K-1 kerosene, and furnace oil to businesses, farms, job-sites, and homes in quantities ranging from 100 to 2,500 gallons per stop via modern double-bulkhead tankwagons that can carry multiple product types in a single delivery.

The company operates three core product lines: (1) on-site fuel delivery with same-day or next-day service commitments; (2) a 24-hour unattended key-fueling station with four pumps including satellite diesel hoses and PIN/key-based fleet access; and (3) lubricant distribution as an authorized Shell distributor (offering Rotella engine oils and Rimula heavy duty oils) alongside Chevron branded and unbranded alternatives in quantities from individual quarts to 55-gallon barrels. A Keep-Full Program provides scheduled or tank-level-triggered automatic fuel replenishment as a recurring service layer. Underlying technology is a modern fleet billing software package that records vehicle, driver, time, product, and gallons per fueling transaction and generates use reports for fleet management and unauthorized-use prevention.

Revenue is generated primarily through transactional fuel and lubricant sales (volume-based, per delivery or per gallon) supplemented by subscription-style recurring revenue from the Keep-Full Program. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct: customer outreach is conducted via phone ((574) 773-7553) and a service-area website, with no documented digital marketing, e-commerce, or app channel. Customer segments are diversified across commercial accounts, agricultural operations, contractors, and residential heating-oil users. The company is privately held, family-controlled across three generations, with no disclosed institutional investors, funding rounds, acquisitions, or geographic expansion in available sources.

Name

Henschen Oil, Inc.

Legal name

Henschen Oil, Inc.

Website

https://henschenoil.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Henschen Oil, Inc. is a third-generation family-owned fuel and lubricant distributor headquartered in Nappanee, Indiana, delivering gasoline, diesel, kerosene, furnace oil, and Shell/Chevron lubricants to businesses, farms, job-sites, and homes across North Central Indiana.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

Keywords

• Fuel delivery services
• Petroleum distribution
• Fleet fueling solutions
• Industrial lubricants supply
• Home heating oil

Headquarters

HQ city

Nappanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fuel Sales: Sale of gasoline, diesel, kerosene, and furnace oil delivered directly to customer locations. Volume-based transactions ranging from 100 to 2,500 gallons per delivery.
2. Lubricant Sales: Sale of Shell and Chevron branded lubricants and oils, plus unbranded options. Products include hydraulic oil, engine oils, heavy duty oils in various quantities from quarts to 55-gallon barrels.
3. 24 Hour Key Fueling: Unattended fueling station access with 4 pumps including satellite hoses for diesel. Customers use key/PIN system for fleet or personal accounts, with per-transaction billing.
4. Keep-Full Program: Automatic delivery subscription service where fuel is delivered on scheduled basis (daily, weekly, monthly) or when tank reaches certain level. Ensures continuous supply for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Henschen Oil delivers gasoline, diesel, kerosene, and furnace oil directly to businesses, farms, job sites, and homes in North Central Indiana using double bulkhead tankwagons with capacities of 100 to 2,500 gallons per stop. The company also operates 24/7 unattended key fueling stations and sells Shell and Chevron branded lubricants, supplemented by a Keep-Full automatic delivery subscription program.

Product overview

Henschen Oil, Inc. is a third-generation family-owned fuel and lubricant distribution company serving North Central Indiana for over 75 years. The company operates three core product lines: Fuel Delivery (gasoline, diesel, kerosene, and furnace oil delivered via tankwagon trucks ranging from 100-2,500 gallons per stop), 24 Hour Key Fueling (an unattended 24/7 fleet fueling station with tracking software), and Lubricants (Shell and Chevron branded plus unbranded oils and greases). An optional Keep-Full automatic delivery program supplements the fuel delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Delivery

Quantifiable outcome

• Same-day or next-day service commitment minimizes customer downtime

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Shell LubricantscoreChannel Partner/ Reseller/ DistributorHenschen Oil is an authorized Shell lubricants distributor. Products include Rotella engine oils and Rimula heavy duty oils sold to commercial fleets, agricultural vehicles, and industrial equipment. This partnership provides brand credibility and access to premium lubricant products.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Guttman Oil: Regional petroleum distributor providing fuels, lubricants, and convenience-store supply across the Mid-Atlantic and Midwest. Comparable in product breadth (gasoline, diesel, lubricants) and wholesale/retail blended model to Henschen.
• CountryMark: Indiana-based fuel and lubricant cooperative serving agricultural, commercial, and residential customers across the Midwest with branded refined products. CountryMark operates the closest comparable business model to Henschen—local fuel distribution plus lubricant sales—within overlapping Indiana geography.
• MFA Oil Company: Midwest regional fuel and lubricant distributor serving agricultural, commercial, and retail customers across Missouri and adjacent states. Operates a comparable blend of bulk fuel delivery, lubricants, and propane distribution similar to Henschen's Nappanee-area business.
• Harvest Land Co-op: Indiana-headquartered agricultural cooperative providing fuel, lubricants, and propane to farm and rural customers across East-Central Indiana and surrounding areas. Directly comparable to Henschen in customer base (farms, rural businesses) and product mix (fuel delivery, lubricants).

Broad incumbents

• Casey's: Large Midwest convenience-store and fuel retailer with thousands of locations across Indiana and surrounding states. Competes with Henschen's 24-hour fueling and fuel-delivery offerings for retail fuel dollars in the same geographic corridor.
• CHS Inc. Large U.S. agricultural and energy cooperative providing fuel, lubricants, propane, and crop inputs across rural America. Operates the same farm/commercial fuel-distribution model as Henschen at vastly greater scale, serving as the dominant incumbent in many rural markets Henschen addresses.
• Pilot Flying J: Largest North American travel-center network selling diesel, gasoline, lubricants, and DEF to over-the-road trucking fleets. Comparable in the on-site fleet fueling and lubricant retailing capabilities Henschen offers locally, but at network scale across the U.S.
• Shell USA: Global energy major whose Shell Lubricants division supplies the Rotella and Rimula product lines Henschen distributes. Shell-branded stations and lubricants compete directly with Henschen in fuel and lubricants retail, while also serving as a key upstream supplier.
• Marathon Petroleum: Major U.S. petroleum refiner and fuel marketer with branded stations and wholesale fuel supply. Operates upstream of Henschen as a fuel supplier and competes downstream through branded retail, defining the pricing landscape in which Henschen operates.

Regional players

• Wawa: Mid-Atlantic-based convenience and fuel retailer with 24-hour fueling operations. Comparable in the unattended 24/7 fleet and consumer fueling model Henschen operates locally, but concentrated in a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/henschen-oil-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henschen Oil, Inc.