OBJECTIF NATURE

What OBJECTIF NATURE does

OBJECTIF NATURE, operating through the legal entity REGARD NATURE SAS (share capital €41,360), is a French travel agency founded in 1990 that specializes exclusively in wildlife and nature photography safaris. Headquartered at 10 rue de Champigny in Reims, France, the company sells accompanied group photo safaris and bespoke itineraries to individual travelers, couples, families, and small private groups across 64+ destinations spanning Africa, the Americas, Asia, and Europe. Group sizes are deliberately restricted to typically 4-7 participants, and each departure is led by a professional photographer-guide, with a curated network of 25+ such guides including nationally published figures such as Denis Palanque and Maxime Aliaga. Customer testimonials emphasize decades-long repeat patronage and willingness to pay premium pricing for the perceived expertise, ethics, and access provided by the company.

The business model is direct-to-consumer: revenue is generated primarily from one-time all-inclusive package sales (priced €2,920-€12,900+ per participant depending on destination and duration, with international flights generally excluded), supplemented by individually quoted custom itineraries, insurance resale commissions through Mutuaide Assistance, and contract assignment fees of €200-€450 per transferred booking. Bookings are processed through the company's website, phone, and email, with a 35% deposit at reservation and tiered cancellation penalties. Ancillary revenue includes a €70 dossier fee and optional add-on travel insurance products.

The company's underlying technology is conventional: a CMS-driven website (objectif-nature.fr) with online booking, digital registration with electronic signature, payment processing, and destination-filter functionality, supplemented by Instagram, LinkedIn, and Facebook social channels and a customer trip-narrative blog used as content marketing. There is no proprietary technology, no mobile application, no public API, and no disclosed AI or data-analytics capability; differentiation rests entirely on brand longevity, guide talent, and destination curation rather than on a technology platform.

Name

OBJECTIF NATURE

Legal name

REGARD NATURE

Website

https://objectif-nature.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

OBJECTIF NATURE is a French travel agency founded in 1990 that organizes small-group (4-7 participants) wildlife photography safaris and bespoke nature itineraries to 64+ destinations across four continents, led by a network of 25+ professional photographer-guides.

Ownership category

akta.pro rank

Product category

Wildlife Photography Safari Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Wildlife Photography & Filming Experiences (Permitted Visitor Programs) (THAAAFAI), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)

Keywords

• Wildlife photography safaris
• Photo safari tours
• Custom travel itineraries
• Nature travel packages
• Guided wildlife tours

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guided Safari Photo Packages: The primary revenue stream consists of all-inclusive guided wildlife photography safari packages sold as group trips with professional photographer guides. Packages typically include accommodation, meals, ground transportation, park fees, and guide services. Prices range from approximately €2,920 to €12,900+ depending on destination, duration, and group size. International flights are generally not included.
2. Custom/Tailor-Made Safaris: bespoke safari itineraries designed according to customer specifications, quoted individually based on requirements, duration, destination, accommodation level, and group composition.
3. Travel Insurance: The company acts as an intermediary for travel insurance products offered through Mutuaide Assistance, earning commissions on policy sales. Insurance products include multi-risk, cancellation, and assistance coverage.
4. Contract Assignment Fees: When clients transfer their booking contract to another traveler, fees ranging from €200 to €450 per person apply depending on timing before departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OBJECTIF NATURE designs and sells wildlife photography safari travel packages to 64+ destinations across four continents. Its core products are accompanied group photo safaris led by professional naturalist photographers and custom-made private safaris built to client specifications. The agency operates as a registered French travel operator (REGARD NATURE SAS) under French tourism law, selling its own packaged itineraries directly to consumers.

Product overview

Objectif Nature is a travel agency specializing in wildlife photography safaris, founded in 1990 with 36 years of experience. The company offers two primary service lines: Accompanied Photo Safaris (group tours led by professional photographer guides) and Custom Safaris (bespoke itineraries). Additional services include travel insurance through Mutuaide, digital travel documentation (carnet de voyage), and online registration. The company operates across Africa, Americas, Asia, and Europe with destinations spanning from African safaris to Patagonian puma expeditions, Yellowstone winter tours, and Himalayan wildlife expeditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Safaris Photos Accompagnés Guided group wildlife photography safaris departing on fixed dates to 64+ destinations across four continents, accompanied by professional naturalist photographers and local guides, with groups limited to a maximum of 8 travelers. Sold as a packaged trip including in-country logistics, accommodation, and guiding; aimed at amateur and semi-professional photography enthusiasts seeking expert-led access to wildlife.
• Safaris Sur Mesure Custom-built private wildlife photography safaris designed to the client's specifications, including destination, dates, group composition, and photographic objectives. A bespoke itinerary and quote are produced before booking; aimed at individuals, couples, families, or small private groups who want a personalized trip rather than a fixed-departure group safari.
• Carnet de Voyage Personalized travel documentation book produced for each traveler booked on a safari, tailored to the destination and trip, providing practical trip information and supporting the customer's preparation. Provided as part of the safari package.
• Assurances Voyage (Mutuaide multirisque) Optional multirisque travel insurance resold by the agency through its partner Mutuaide, available to all travelers at the time of booking. Aimed at safari customers seeking cancellation, medical, and travel-related coverage for their trip.

Quantifiable outcome

• 100% jaguar photography success rate in Pantanal trips
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and core.

• Mutuaide AssistancesupportingOthersTravel insurance provider offering multi-risk, cancellation, and assistance policies that OBJECTIF NATURE resells to customers as optional add-ons. Company operates under the 'Regard Nature' brand for insurance services.
• GORILLA AssociationsupportingStrategic or Co-development PartnerConservation association founded by Fabrice Martinez that OBJECTIF NATURE partners with for gorilla tracking trips. €100 per participant is donated to support the association's conservation work in Rwanda/Uganda.
• Local Guides and Naturalists NetworkcoreOthersNetwork of 25+ professional photographer guides and experienced local naturalist guides across destinations who accompany trips and provide destination expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Allibert Trekking: French adventure and expedition travel company running guided trips including wildlife and nature destinations. Comparable small-group, expert-led model serving a similar French clientele interested in remote nature experiences.
• 66°Nord: French adventure travel agency focused on polar, mountain, and nature expeditions with small-group formats. Overlaps with Objectif Nature's polar/Europe portfolio (Spitsbergen, Greenland, Iceland, Finland) and small-group expert-led philosophy.
• Nomade Aventure: French adventure travel company offering nature-focused small-group trips worldwide. Comparable audience and small-group adventure model, with overlapping destinations in Africa and the Americas.
• Atalante: French adventure travel company specializing in trekking and nature/wildlife trips across continents. Comparable small-group, expert-guided model and direct-to-consumer French customer base.
• Voyageurs du Monde: French specialty travel agency offering bespoke nature, wildlife, and adventure trips across the globe. Highly comparable as a France-based, direct-to-consumer operator in the high-end nature travel category, though larger and more diversified across trip types.
• Terres d'Aventure: Historic French adventure and nature tour operator offering guided treks and wildlife-focused trips worldwide. Comparable target customer (French-speaking active/outdoor travelers) and small-group format, though broader in activities beyond photography.
• Les Ateliers du Voyage: French bespoke travel agency crafting custom itineraries including wildlife and nature themes. Comparable tailor-made safari offering and direct-to-consumer French customer focus.
• Huans / Club Aventure: French adventure travel brand offering nature, trekking, and discovery trips globally. Overlaps with Objectif Nature on small-group, expert-led nature travel and serves the same French-speaking outdoor enthusiast segment.

Emerging players

• Expert Africa: UK-based specialist safari operator offering custom and small-group wildlife trips across Africa. Comparable in product (photography-oriented safaris) and small-group, expert-led format, but primarily English-speaking and Africa-only.

Broad incumbents

• Nature et Découvertes Voyages: French nature-themed retailer and travel brand operating a travel division focused on nature/wildlife trips. Comparable ethical/nature positioning and French customer base, though operating as part of a wider retail brand rather than as a pure travel specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ObjectifNatureSafarisPhotos
• LinkedInlinkedin.com/company/objectifnaturesafarisphotos
• Instagraminstagram.com/objectifnaturesafarisphotos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBJECTIF NATURE