Mr Horsepower Apparel, Inc.
Uitgeverij Horsepower is a small Dutch publishing company that produces niche pet-community print magazines, including Kattenmanieren for cat owners and Beagle Bode for Beagle enthusiasts, distributed in partnership with Beagle Club.
- Company typePrivate
- Founded-
- HeadquartersBuena Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mr Horsepower Apparel, Inc. does
Uitgeverij Horsepower is a small Dutch publishing company operated by Janine Verschure, producing print magazines targeted at niche pet-owner communities in the Netherlands. Its two core titles are Kattenmanieren, a cat-focused magazine covering cat care and behavior, and Beagle Bode, a publication serving the Beagle dog breed community that is distributed in partnership with Beagle Club (www.beagleclub.nl). Services span text editing, editorial production, magazine production, photography, and illustration, executed by a team of 1-10 employees.
The business model centers on direct-to-consumer magazine sales and newsletter distribution within defined pet vertical niches, with the Beagle Bode title leveraging a channel partnership with the Beagle Club to access a captive breed-specific audience. Geographic scope is regional, focused on the Netherlands, and the website (horse-power.nl) carries a 2024 copyright with active contact information, indicating ongoing operations. The firmographic record labels the entity as "Mr Horsepower Apparel, Inc." in Buena Park, United States, but the actual source-documented identity is the Dutch publishing operation Uitgeverij Horsepower; the apparel/lifestyle branding is not corroborated by any primary source in the input data.
Ownership appears to be individual/founder-operated under Janine Verschure with no venture capital, private equity, or institutional ownership indicated. No subsidiaries, funding events, leadership hires, acquisitions, or restructuring activities are present in the input data, and no patents, certifications, or regulatory actions are recorded.
Mr Horsepower Apparel, Inc. firmographics
Firmographics- Name
- Mr Horsepower Apparel, Inc.
- Legal name
- Uitgeverij Horsepower
- Website
- https://horse-power.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uitgeverij Horsepower is a small Dutch publishing company that produces niche pet-community print magazines, including Kattenmanieren for cat owners and Beagle Bode for Beagle enthusiasts, distributed in partnership with Beagle Club.
- Ownership category
- akta.pro rank
Mr Horsepower Apparel, Inc. industry classification
Industry- Product category
- Pet Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Mr Horsepower Apparel, Inc. is headquartered
LocationHeadquarters
- HQ city
- Buena Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mr Horsepower Apparel, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Distribution channels2 records
Mr Horsepower Apparel, Inc. product offering
Product offeringCore offering
Uitgeverij Horsepower publishes niche print magazines for pet enthusiasts, including Kattenmanieren (cat-care magazine) and Beagle Bode (Beagle dog community magazine). The company also offers editorial services: text writing, editing, magazine production, photography, and illustration. Distribution of the Beagle Bode newsletter is supported through a partnership with the Beagle Club (www.beagleclub.nl).
Product overview
Uitgeverij Horsepower is a Dutch publishing company that produces print magazines. The company operates a platform publishing two main magazine titles: Kattenmanieren (a cat-focused magazine) and Beagle Bode (a Beagle dog community magazine). Services include text editing, editorial work, magazine production, photography, and illustration.
Differentiator
Problem solved
Functional benefit
Brands
- Kattenmanieren: Magazine published by Uitgeverij Horsepower
- Beagle Bode
Products and services
- Kattenmanieren A print magazine covering cat-related content, published by Uitgeverij Horsepower and targeted at Dutch cat owners and enthusiasts.
- Beagle Bode A print magazine and newsletter for the Beagle dog breed community, published by Uitgeverij Horsepower and distributed in partnership with the Beagle Club (www.beagleclub.nl).
Companies that use Mr Horsepower Apparel, Inc.
Customer profileSegments1 record
Ideal customer profiles2 records
Mr Horsepower Apparel, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mr Horsepower Apparel, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beagle Club (www.beagleclub.nl)minorBeagle Club is a distribution partner for the Beagle Bode newsletter. The Beagle Bode is published by Uitgeverij Horsepower and distributed through the Beagle Club website.
Recent moves4 records
Expansion highlights2 records
Mr Horsepower Apparel, Inc. competitors and assessment
Company assessmentDirect peers
- The Bark: The Bark is a dog-focused magazine and digital media community centered on pet behavior, care, and lifestyle. Its combination of recurring editorial content and a breed-aware pet-owner audience is directly relevant to Beagle Bode.
- Onze Hond: Onze Hond is a Dutch dog-focused media brand serving dog owners and enthusiasts. Its dog-owner audience and editorial-community model closely resemble the Beagle Bode side of Uitgeverij Horsepower's portfolio.
- Pijper Media: Pijper Media is a Dutch specialist media company focused substantially on pet owners and animal-interest publishing. Its vertically focused titles, editorial offering, and Dutch readership make it a close regional comparable to Uitgeverij Horsepower.
- Catster: Catster is a cat-focused digital publication and community serving pet owners. It is comparable through its specialized cat editorial and audience-building approach, although it operates at a larger digital scale.
- Modern Cat: Modern Cat operates a consumer cat-focused magazine and media brand. It closely matches Kattenmanieren's cat-owner target audience, editorial format, and brand-led content proposition.
- Dogzine: Dogzine is a Dutch dog-focused publication brand for owners and animal enthusiasts. It is directly comparable through its regional audience, dog-centric editorial content, and community-oriented publishing model.
Broad incumbents
- RVC Media: RVC Media is an established Dutch magazine publisher with broader consumer and lifestyle editorial capabilities. It overlaps with Uitgeverij Horsepower in periodical publishing, content production, and the Dutch consumer market, but operates a wider portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Mr Horsepower Apparel, Inc. social profiles
Digital presenceMr Horsepower Apparel, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Horsepower Apparel, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Mr Horsepower Apparel, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Horsepower Apparel, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Horsepower Apparel, Inc.
What does Mr Horsepower Apparel, Inc. do?
Uitgeverij Horsepower publishes niche print magazines for pet enthusiasts, including Kattenmanieren (cat-care magazine) and Beagle Bode (Beagle dog community magazine). The company also offers editorial services: text writing, editing, magazine production, photography, and illustration. Distribution of the Beagle Bode newsletter is supported through a partnership with the Beagle Club (www.beagleclub.nl).
Is Mr Horsepower Apparel, Inc. a public or private company?
Mr Horsepower Apparel, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr Horsepower Apparel, Inc. founded?
Mr Horsepower Apparel, Inc. was founded in -1. It employs 1 to 10 people.
Where is Mr Horsepower Apparel, Inc. based?
Mr Horsepower Apparel, Inc. is headquartered in Buena Park, United States, in the North America region.
Who are Mr Horsepower Apparel, Inc.'s main competitors?
Direct peers on record are The Bark, Onze Hond, Pijper Media, Catster, Modern Cat and Dogzine. RVC Media is listed as a broad incumbent.
Does Mr Horsepower Apparel, Inc. have an API?
No public API is recorded for Mr Horsepower Apparel, Inc..
What industry is Mr Horsepower Apparel, Inc. in?
Mr Horsepower Apparel, Inc.'s product category is Pet Magazine Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.