Incline Gaming Marketing Inc.

What Incline Gaming Marketing Inc. does

Incline Gaming Marketing Inc. (operating as InclineBet) is a private, specialist digital marketing agency that serves exclusively regulated online gaming operators — primarily licensed online casino, sports betting, poker and fantasy sports brands in North America, EMEA, LATAM and Oceania. The firm is built around six service lines: User Acquisition (media buying across Meta, Google, TikTok, Snap, Apple and programmatic), CRM (lifecycle engagement via Optimove, Braze and XtremePush), AI-powered Ad Creative, Brand & Interface Design, Affiliate Program Management, and iGaming SEO. The 2024 acquisition of UK-based Random Colour Animal extended capabilities into full-service brand identity, UX/UI design and design systems.

The technology stack blends third-party walled-garden ad platforms and CRM suites with an AI-augmented creative engine that maintains a 7,500+ asset library, real-time campaign optimization, and predictive player segmentation. Core proprietary features cited include the AI-fuelled creative library, real-time CRM triggers executed within seconds of player activity, and omnichannel UA execution integrated across major ad networks. The firm claims to manage $400m+ in global media spend and a 99.9%+ effective spend rating with Meta.

The business model is a managed-services retainer with custom, multi-year engagements. The firm operates as an extension of operator teams rather than a transactional agency, with pricing not publicly disclosed. Headcount is 29 across offices in San Francisco, Philadelphia and London (Farringdon). The company is a member of The Conexus Group, a diversified iGaming and Payments services platform, and is led by former operators including CEO Pete Laverick (BetVictor, IGT, BetAmerica, Aristocrat, PlayStudios), CMO Oren Langburt (ex-FanDuel), CCO Jo Dennis (founder of the acquired RCA), and VP Haig Sakouyan (Rush Street Interactive, Bally's Interactive, Strive Gaming). Revenue is not publicly disclosed.

Name

Incline Gaming Marketing Inc.

Legal name

Incline Gaming

Website

https://www.inclinegaming.com

Company type

Private

Operating status

Operating

Short description

Incline Gaming Marketing Inc. (InclineBet) is a specialist digital marketing agency providing user acquisition, CRM, AI-powered ad creative, brand/UX design, affiliate management and SEO services exclusively to regulated online gaming operators across North America, EMEA, LATAM and Oceania.

Ownership category

akta.pro rank

Product category

iGaming Marketing Services

NAICS

Other Gambling Industries (713290)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Email/SMS/Push Lead Generation (Betting) (MPAEAMAI)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Igaming marketing services
• User acquisition services
• Crm campaign management
• Digital ad creative production
• Brand and ux design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services / Digital Marketing Retainer: Full-service and flexible marketing solutions for regulated iGaming operators, encompassing UA media buying, CRM campaign management, creative production, brand/UX design, SEO, and affiliate program management. Revenue is generated as a managed services retainer, with engagements that span multi-year terms (e.g., extending into 2027). The company manages multi-million dollar monthly ad budgets on behalf of partners.
2. Media Spend Management: The company invests and manages multi-million-dollar digital marketing budgets across Meta, Google, TikTok, Snap, Apple, and programmatic channels on behalf of operator partners. Revenue is generated through managed service fees based on budget managed and performance outcomes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Incline Gaming Marketing is a specialist B2B digital marketing agency that exclusively serves regulated online gaming (iGaming, sports betting, casino, poker, lottery) operators. It provides full-funnel managed services including paid user acquisition across Meta, Google, TikTok, Snap, Apple and programmatic channels, CRM campaign execution on Optimove/Braze/XtremePush, AI-powered ad creative production, brand identity and UX/UI design, affiliate program management, and iGaming SEO. Engagements are bespoke, multi-year managed-service retainers.

Product overview

Incline Gaming Marketing Inc. is a specialist digital marketing agency for the global regulated iGaming market, offering a unified platform of services including User Acquisition (managing multi-million dollar budgets across Meta, Google, TikTok, programmatic channels), CRM Services (lifecycle engagement via Optimove, Braze, XtremePush), Ad Creative Services (AI-powered production with a 7500+ creative library), Brand & Interface Design (UX/UI and brand identity for iGaming operators), Affiliate Marketing Services, and iGaming SEO. The company also produces client-specific brand work including Vegas Moose, Gamewise, Betly Casino, Bottled, TPC Bet, Free Spin, Degen, Algosport, Abelson Sports, Praxis Point, The Health Lottery, Small Screen Casinos, and Chalkboard. The 2024 acquisition of Random Colour Animal (RCA) expanded capabilities to include full-service creative design for the iGaming sector.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Services Multi-channel digital marketing service in which Incline plans, buys, and optimizes paid media across Facebook/Meta, Google, TikTok, Snap, Apple Search Ads, Unity, Moloco, and programmatic channels to acquire high-value players for licensed online casino, sportsbook, and iGaming operators. The service manages multi-million dollar monthly budgets and is targeted at enterprise regulated operators seeking measurable return on ad spend.
• CRM Services Full-service customer relationship management operations for casino, sportsbook, and iGaming operators, including lifecycle engagement planning, segmentation, and multi-channel communications (email, push, SMS, in-app) executed on Optimove, Braze, and XtremePush. Includes real-time triggered campaigns, promotions, bonusing, player messaging, and VIP management aimed at maximizing player lifetime value and reducing churn.
• Ad Creative Services AI-powered ad creative production service combining iGaming industry expertise with generative AI tools to deliver hyper-personalized, dynamically optimized campaigns across HTML5, motion graphics, Connected TV, and social-first formats. Backed by a 7,500+ AI-fuelled casino creative library with weekly best-performer analysis and rapid A/B testing velocity.
• Brand & Interface Design Services Comprehensive brand development and UX/UI design for the iGaming sector, covering brand strategy, brand identity creation, intuitive platform interfaces (front end and back office), scalable design systems, motion animation, and campaign graphics for web and mobile environments. Capability was significantly expanded through the 2024 acquisition of Random Colour Animal (RCA).
• Affiliate Marketing Services Comprehensive affiliate program management for iGaming operators, including targeted acquisition outreach, program setup, performance optimization, compliance monitoring, and strategic partnership cultivation. Focused on driving first-time depositors (FTDs) and maximizing net revenue for licensed operators.
• iGaming SEO Services Organic search visibility service combining technical SEO audits, authority-building content, and white-hat link building campaigns tailored to casino and sports betting search requirements in regulated markets. Designed to secure long-term sustainable organic traffic and drive qualified player registrations.

Quantifiable outcome

• Up to 200% increase in conversion rates from well-designed UI
• +11 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• The Conexus GroupcoreOthersIncline Gaming Marketing is a member of The Conexus Group, an integrated suite of services combining recruiting, training, consulting, M&A advisory, and marketing services for the iGaming and Payments industry. The Conexus Group encompasses Incline and other specialist brands helping companies grow, transform, evolve and thrive throughout their organizational lifecycle.

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Acceleration Partners: Acceleration Partners is a large, established performance marketing and affiliate management agency operating across retail, financial services, and consumer verticals. It is comparable to Incline as a broader managed-services performance marketing agency, though it is not iGaming-specialized.
• Awin: Awin is a global affiliate network operating across retail, finance, telco, and gaming verticals. It is comparable to Incline's affiliate program management service as an established network and technology platform, though it is not iGaming-specialized.

Direct peers

• Catena Media: Catena Media is a publicly traded iGaming affiliate and lead generation company operating across casino, sports betting, and finance verticals. Like Incline, it monetizes regulated iGaming operator demand through performance marketing, affiliate programs, and SEO, making it a direct comparable on the affiliate/UA side of Incline's offering.
• Gambling.com Group: Gambling.com Group operates a portfolio of sports betting and casino affiliate websites, generating player acquisition for regulated operators through SEO and paid channels. It overlaps directly with Incline's affiliate, SEO, and UA services for the same regulated iGaming customer base.
• Square in the Air: Square in the Air is a marketing, PR, and creative agency serving the sports betting, iGaming, and esports sectors. It is directly comparable to Incline's full-service marketing offering for regulated gaming operators across content, creative, and campaign execution.
• Oddschecker: Oddschecker is a sports betting odds comparison and affiliate platform serving UK and global regulated operators. It is comparable to Incline on the comparison/affiliate and operator-marketing services side, particularly for sportsbook clients.
• XLMedia: XLMedia is a performance and affiliate marketing company with significant exposure to regulated online gambling operators. It competes with Incline for SEO, affiliate management, and UA budgets from similar iGaming clients.
• Hotbox Media: Hotbox Media is a creative agency specializing in sports betting, casino, and gaming marketing collateral. It overlaps with Incline's post-RCA brand, UX/UI, and creative production services for the same regulated operator clients.
• Better Collective: Better Collective is a leading sports betting and iGaming affiliate marketing group with a portfolio of comparison sites and affiliate programs across regulated markets. It is comparable to Incline on the affiliate program management and SEO/content side, and serves many of the same operator clients.

Emerging players

• PerformLine: PerformLine provides affiliate and partner marketing compliance, monitoring, and analytics for regulated industries including iGaming. It overlaps with Incline's affiliate program management offering through a more focused compliance and monitoring product rather than end-to-end execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/incline-bet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incline Gaming Marketing Inc.