Heartwood Renovations Ltd

What Heartwood Renovations Ltd does

Heartwood Renovations Ltd is a privately held, full-service residential design-build firm founded in 2010 by Joal Roshko and Nick Mancini, headquartered at 680 Tradewind Dr. #7 in Ancaster, Ontario. The company serves homeowners across the Greater Hamilton Area, Halton region, and select GTHA communities including Burlington, Oakville, Milton, Dundas, Stoney Creek, Waterdown, Flamborough, Binbrook, Grimsby, and Brampton. Its offering spans home renovations, custom kitchen design, home additions, structural renovations (load-bearing wall removal, open-concept conversions, underpinning), outdoor kitchens, interior design, and — through its Homes by Heartwood sub-brand — full custom home building. All work is delivered by a directly employed in-house team of Red Seal Certified Carpenters, accredited interior designers, project managers, and millwork specialists, with no subcontracted trades.

The company's underlying technology stack is intentionally lightweight: 3D rendering for design visualization, computer-aided floor plan design, and BuilderTrend-based real-time project management that gives clients a portal-accessible view of schedule, budget, and updates. Core product differentiation is operational rather than technical — vertical integration through the Kitchens by Heartwood in-house millwork division, a dedicated showroom, an 11-step design-to-completion process, and a 5-year workmanship warranty.

Heartwood operates on a project-based professional services revenue model. Each project is custom-quoted after a free design consultation at either the Ancaster showroom or the client's home, with revenue recognized against milestones (deposit at contract signing, progress draws during construction, final payment at walkthrough). Tickets range from approximately $4,000 for single-storey wall removals to $1M+ for whole-home renovations, with the firm having completed 500+ projects since inception. Go-to-market is sales-led and overwhelmingly referral-driven, supported by a content-rich website, an active Instagram account, industry award PR (WEHBA, HHHBA), and physical showroom traffic.

Name

Heartwood Renovations Ltd

Legal name

Heartwood Renovations

Website

https://heartwoodrenovations.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartwood Renovations Ltd is a private Ancaster, Ontario design-build firm founded in 2010 by Joal Roshko and Nick Mancini, delivering residential renovations, custom kitchens, home additions, structural work, outdoor kitchens, and custom home building to homeowners across the Greater Hamilton Area and Halton region using an all-in-house team.

Ownership category

akta.pro rank

Headquarters

HQ city

Ancaster

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Renovation Services: Project-based, one-time revenue from full-scope interior and exterior home renovation projects including custom kitchens, bathrooms, whole-home transformations, structural work, and outdoor kitchens. Revenue is earned at project milestones tied to the design-build timeline (deposit upon contract signing, progress payments during construction, final payment at walkthrough).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heartwood Renovations is a residential design-build firm that delivers custom kitchen renovations, whole-home interior and exterior renovations, home additions, structural renovations, and outdoor kitchens. Services span an 11-step design-to-completion process including 3D renderings, permit acquisition, in-house construction by Red Seal Carpenters, custom millwork, and project management. The company operates from an Ancaster showroom serving the Greater Hamilton Area.

Product overview

Heartwood Renovations Ltd operates as a full-service design-build home renovation company offering a comprehensive portfolio of services under two main sub-brands: Kitchens by Heartwood (custom cabinetry and millwork) and Homes by Heartwood (luxury custom home building). The core offering spans home renovations (kitchens, bathrooms, basements, living/dining rooms, whole-home transformations), home additions (second storey, in-law suites, extensions), structural renovations (load-bearing wall removal, open-concept conversions), outdoor kitchens, and professional interior design. All services are delivered through one in-house team of accredited designers, Red Seal Certified Carpenters, and project managers, supported by a dedicated showroom in Ancaster. The company provides an end-to-end experience from initial design consultation through construction to final walkthrough, backed by a 5-year workmanship warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Homes by Heartwood: Custom home building division handling architecture, permits, and construction for luxury custom homes in Hamilton and Halton region.
• Kitchens by Heartwood

Quantifiable outcome

• 500+ projects completed since 2010
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• West End Home Builders' Association (WEHBA)coreOthersWEHBA is the primary industry trade association for the West End (Hamilton area) home building industry. Heartwood is an active member and has won multiple Awards of Distinction from WEHBA across multiple years, including Renovator of the Year and multiple Best Renovation category awards.
• Hamilton Chamber of CommerceminorOthersHeartwood is a member of the Hamilton Chamber of Commerce, which supports local businesses in the Hamilton area through networking, advocacy, and credibility programs.
• Burlington Chamber of CommerceminorOthersHeartwood is a member of the Burlington Chamber of Commerce, providing business credibility and networking within the Burlington business community.
• Renomark (Renovators Mark of Excellence)coreOthersRenomark is a national certification program that provides homeowners with a trusted identifier for reputable renovation contractors. Heartwood displays the Renovators Mark of Excellence, indicating compliance with the program standards for professionalism and quality.
• NatureKastcoreTechnology or IntegrationNatureKast is the supplier of weatherproof cabinetry used exclusively by Heartwood in its outdoor kitchen builds. NatureKast cabinetry is specifically engineered for outdoor use and does not warp, rust, or fade through Canadian seasons. This is a featured brand partnership on the outdoor kitchen product page.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Others

• Mr. Handyman: National handyman and home maintenance franchise offering smaller-scope repair and maintenance services. Adjacent service category serving overlapping homeowner customers but at lower ticket sizes and project complexity.

Broad incumbents

• Neighborly: Parent company of multiple home service franchises including Mr. Handyman, Molly Maid, and Aire Serv. Operates broadly across home services with greater scale and capital than Heartwood, positioning as a potential consolidator in residential services.
• Paul Davis Restoration: North American franchise network providing residential renovation and restoration services. Broader portfolio including emergency restoration, but overlaps with Heartwood on residential rebuild and remodel work.

Direct peers

• Neil Kelly Company: Pacific Northwest design-build remodeling firm with a long-established full-service renovation offering including kitchens, baths, additions, and custom homes. Comparable in-house design-build culture and premium positioning.
• OakWood: Ontario-based design-build renovation firm with a similar end-to-end model covering kitchens, additions, and whole-home renovations. Operates in the same Ontario market with comparable in-house design and project management services.
• Case Design/Remodeling: US-based design-build remodeling firm offering full-service home renovations through in-house designers and project managers. Closely aligned end-to-end design + construction model and premium positioning.

Emerging players

• Bath Fitter: Bath and shower renovation franchise serving homeowners with acrylic tub and shower solutions. Adjacent service offering that competes for the same renovation wallet share on bathroom-specific projects.
• Re-Bath: National bathroom renovation franchise specializing in full bath remodels. Narrower scope than Heartwood but competes directly for bathroom renovation budgets within the same homeowner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heartwoodrenovations
• LinkedInlinkedin.com/company/heartwoodrenos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwood Renovations Ltd