Brookwood Hospitality, LLC

What Brookwood Hospitality, LLC does

Brookwood Hospitality, LLC is a privately held, family-owned third-party hotel management company founded in 2007 and headquartered in Amherst, New York. The firm operates an asset-light model, owning no real estate of its own, and instead provides professional hotel management services to independent owners, family operators, investors, and developers primarily across New York, Pennsylvania, Ohio, and the greater Kansas City, Missouri area. Its current portfolio comprises roughly eight managed properties spanning Hilton, Marriott, IHG, and Choice flags, plus at least one banquet/event venue (The Admiral Room at the Marin in Buffalo, NY).

The company delivers a complete suite of management services across the asset lifecycle, organized into three interconnected offerings: (1) Pre-Project & Renovation Consulting, providing operational input during project development and design to limit costly post-opening redesigns; (2) Pre-Opening Operations, covering staffing, training, and brand-coordinated openings; and (3) Day-to-Day Hotel Management, encompassing operations, sales and marketing coordination, revenue maximization, full accounting, HR, policy implementation, and internal controls. No proprietary technology platform is disclosed; service delivery is described as hands-on, with co-founders and directors personally involved in every managed property.

The revenue model is fee-based managed services: Brookwood charges management fees to property owners in exchange for operational and back-office services. Pricing is quote-based and tailored per property, and is not publicly disclosed. Go-to-market is direct relationship-based outreach to independent owners and developers, with no digital advertising or intermediary channels of note; marketing is limited to a website and basic social media presence. The company is led by co-founders Phil Gaulin (Owner, ex-Deloitte, ex-VP Finance) and Scott Parker (Owner, 35+ years hospitality), supported by a small director-level team. No funding rounds, acquisitions, or institutional investors are disclosed.

Name

Brookwood Hospitality, LLC

Legal name

Brookwood Hospitality, LLC

Website

https://brookwoodhospitality.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Brookwood Hospitality is a family-owned, asset-light third-party hotel management company based in Amherst, NY, providing pre-opening, renovation consulting, and day-to-day operations services to independent hotel owners across New York, Pennsylvania, Ohio, and Kansas City.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Hospitality management consulting
• Hotel operations management
• Pre-opening hotel services
• Hotel revenue management

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hotel Management Services: Brookwood Hospitality generates revenue through hotel management fees charged to property owners. As a management company that owns no properties, they provide comprehensive hotel management services including day-to-day operations, sales and marketing coordination, revenue maximization, full accounting and HR, with owners and directors personally involved in every managed property.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brookwood Hospitality is a third-party hotel management company that provides a complete suite of hotel management services for independent owners, family operators, investors, and developers. Its core offering consists of three interconnected services: Pre-Project & Renovation Consulting, Pre-Opening Operations, and Day-to-Day Hotel Management covering operations, sales and marketing coordination, revenue maximization, accounting, HR, policies, and internal controls. The company owns no properties, ensuring full alignment with owner interests.

Product overview

Brookwood Hospitality offers a complete suite of hotel management services designed to take the operational burden off ownership while maximizing every dollar a property generates. The company's service portfolio consists of three interconnected offerings: Pre-Project & Renovation Consulting (providing operational insight from project inception), Pre-Opening Operations (staffing and brand coordination for new openings), and Day-to-Day Hotel Management (ongoing operations, sales, marketing, revenue management, accounting, HR, and internal controls). From the front desk to the financials — all services are delivered through hands-on, family-owned management with no corporate detachment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Project & Renovation Consulting Operational insight built into projects from day one, assisting with project development and design to limit costly redesigns after opening. Targeted at developers and owners undertaking renovations or new builds.
• Pre-Opening Operations Finding and training the right on-site team and working with brand representatives to ensure smooth openings of hotels. Targeted at owners and developers launching new hotel properties.
• Day-to-Day Hotel Management Comprehensive ongoing management including day-to-day operations, sales and marketing coordination, revenue maximization, full accounting and HR, implementation of policies, and internal controls. Targeted at independent hotel owners, family operators, investors, and developers.

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Hampton Inn & Suites (Hilton)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties operating under the Hampton Inn and Hampton Inn & Suites brand, part of Hilton Hotels portfolio. The company has expertise in converting old buildings into market-leading hotels under Hilton flags.
• Homewood Suites (Hilton)coreChannel Partner/ Reseller/ DistributorBrookwood manages extended-stay properties under the Homewood Suites by Hilton brand, part of Hilton Hotels portfolio.
• Hilton Garden InncoreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Hilton Garden Inn brand, a mid-scale hotel brand by Hilton Worldwide.
• Comfort Inn & Suites (Choice)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Comfort Inn and Comfort Suites brands, part of Choice Hotels International portfolio.
• Sleep Inn (Choice)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Sleep Inn brand, part of Choice Hotels International portfolio.
• Radisson HotelscoreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Radisson Hotels brand, a global hotel chain.
• Country Inn & Suites (Radisson)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Country Inn & Suites by Radisson brand.
• Residence Inn (Marriott)coreChannel Partner/ Reseller/ DistributorBrookwood manages extended-stay properties under the Residence Inn by Marriott brand.
• Courtyard by MarriottcoreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Courtyard by Marriott brand, a midscale hotel brand by Marriott International.
• Fairfield Inn & Suites (Marriott)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Fairfield Inn and Fairfield Inn & Suites by Marriott brand.
• SpringHill Suites (Marriott)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the SpringHill Suites by Marriott brand, an all-suites hotel brand.
• Four Points (Marriott)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Four Points by Sheraton brand, a brand by Marriott International.
• Holiday Inn (IHG)coreChannel Partner/ Reseller/ DistributorBrookwood manages properties under the Holiday Inn brand, part of InterContinental Hotels Group (IHG) portfolio.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Highgate Hotels: Major third-party hotel management, investment, and development firm operating hundreds of properties across the US. Directly comparable to Brookwood in providing owner-aligned management services across Hilton, Marriott, IHG, and independent flags.
• Hersha Hospitality Management: Hotel management and investment firm operating branded and independent hotels, primarily in urban gateway markets. Comparable to Brookwood in providing third-party management services with multi-brand expertise, though at significantly larger scale.
• HVMG (Hospitality Ventures Management Group): Third-party hotel management company managing a portfolio of branded and independent full-service and select-service hotels. Directly comparable to Brookwood in operating across Marriott, Hilton, IHG, and Hyatt flags on behalf of owners.
• Crescent Hotels & Resorts: Third-party hotel and resort management company managing a portfolio of properties across multiple brand families. Directly comparable to Brookwood as an asset-light manager serving independent owners, family operators, and institutional investors.
• Peachtree Hotel Group: Hotel management and investment firm operating premium-branded select-service, full-service, and extended-stay hotels. Directly comparable to Brookwood as an asset-light third-party manager focused on owner-aligned relationships.
• Aimbridge Hospitality: The largest third-party hotel management company in North America, operating well over 1,000 hotels across virtually every major brand. Directly comparable to Brookwood as an asset-light operator providing full-service hotel management for property owners across multiple franchise families.
• Concord Hospitality Enterprises: Hotel management and development company operating premium-branded select-service and full-service hotels across the US. Directly comparable to Brookwood as a third-party operator emphasizing owner relationships and operational excellence across multiple franchise families.
• LBA Hospitality: Third-party hotel management firm operating branded and independent hotels across the southeastern and central US. Directly comparable to Brookwood in providing asset-light management services to property owners with multi-brand franchise expertise.
• Rockgate Management Company: Third-party hotel management company where Brookwood's Director of Operations (Richard David) previously served as COO for 20 years. Highly comparable to Brookwood in operating Marriott, Hilton, IHG, and Choice-flagged hotels for independent owners.

Broad incumbents

• Interstate Hotels & Resorts (now part of Aimbridge): Was one of the largest independent third-party hotel managers in the US prior to integration with Aimbridge. Broadly comparable to Brookwood in the third-party management model, though operating at significantly larger scale across more brands and geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brookwood-hospitality-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookwood Hospitality, LLC