Nova-pack A/s

What Nova-pack A/s does

Nova-Pack A/S is a Danish external sales organization founded in 2008 and headquartered in Svendborg, Denmark. Rather than manufacturing packaging itself, the company markets and distributes glass, plastic, and closure packaging solutions on behalf of a curated network of selected European packaging manufacturers, serving food and beverage producers across the Nordic countries (Denmark, Sweden, Norway). The company positions itself as a consultative packaging partner offering complete solutions rather than transactional product sales, taking responsibility from concept through to finished packaging including shelf life, tightness, functionality, and user-friendliness considerations.

The product portfolio spans three core groups: glass packaging (jars and bottles from 20 ml to 2,500 ml in white, extra white, green, and brown), plastic packaging delivered through three technologies (injection moulded cups and buckets, thermoformed PP and PE cups in 75 and 95 mm standard diameters, and blow moulded PET jars and bottles), and closures in plastic, aluminum, and steel (twist-off, pilfer-proof, thermo caps, beverage caps, synthetic T-corks). Notable sub-lines include the Desto hybrid cardboard-PP cups that reduce plastics content by up to 50%, the Antique Line glass jars, and the Elitocup and Cittycup convenience ranges sourced from partner Cups4You. Manufacturing partnerships cover Alpha Packaging (Netherlands, PET), Optipack (Germany, thermoformed cups), Cups4You (Netherlands, IML), Plastbox (Poland, buckets), CSI (Europe-wide, beverage caps), Tapi (Italy, synthetic corks), and Sky-Light (sustainable lids). The company is registered with the Danish Food Authority and holds an Elite Maerkat food-safety certification.

Nova-Pack operates a sales-led, direct go-to-market with no intermediaries, supported by a small team that includes heads of sales for glass and closures and for plastic packaging, an export sales manager, key-account management, sales consultants, and supply chain and QA staff. Revenue is generated through one-time product sales on a quote-based pricing model, with minimum order quantities of 1,000-10,000 pieces for glass and 10,000-100,000 pieces for closures. Since 2020 the company has been part of Packaging Alliance Europe, a family-owned group with more than 260 years of combined packaging experience, and German Treffpack and Belgian Gaasch Packaging each hold a 12.5% equity stake acquired in March 2020 as part of a strategic partnership. The company is privately held and does not publicly disclose revenue.

Name

Nova-pack A/s

Legal name

Nova-Pack A/S

Website

https://nova-pack.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova-Pack A/S is a Danish external sales organization that markets glass, plastic, and closure packaging solutions from selected European manufacturers to food and beverage producers across the Nordic countries, offering consultative single-supplier packaging services.

Ownership category

akta.pro rank

Product category

Packaging Distribution

NAICS

Glass Container Manufacturing (327213)

SIC

Plastics Products, Nec (3089), Glass Containers (3221), Paperboard Containers & Boxes (2650)

akta.pro industry

PRIMARYHSAKADAK

Packing Materials Supply & Delivery (Boxes, Tape, Bubble Wrap)

Home & Personal Services/Moving, Storage & Relocation Services/Packing, Unpacking & Crating Services

Keywords

• Glass packaging solutions
• Plastic packaging distribution
• Closure packaging products
• Food beverage packaging
• Packaging sales organization

Headquarters

HQ city

Svendborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Packaging Product Sales: Nova-Pack sells packaging products (glass, plastic, closures) to food and beverage manufacturers. They are an external sales organization for selected European packaging manufacturers, earning margins on product sales rather than manufacturing themselves. The company offers standard range products as well as custom development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nova-Pack A/S is an external sales organization that markets and distributes glass, plastic and closure packaging solutions from selected leading European manufacturers to food, beverage, health food and personal care producers in the Nordic countries. The company provides complete packaging packages covering shelf life, tightness, functionality and user friendliness, combining an extensive standard catalogue with custom development from concept to finished product. It also supplies a separate range of caps and closures in plastic, aluminum and steel that complement the jars, bottles and cups it represents.

Product overview

Nova-Pack A/S is a Danish packaging supplier operating as an external sales organization for selected European packaging manufacturers. The company offers a unified portfolio of three core product categories: Glass Packaging (jars and bottles for food and beverages from 20 ml to 2500 ml), Plastic Packaging (delivered across three technologies: injection moulded cups/buckets, thermoformed cups, and blow moulded PET), and Closures (in plastic, aluminum, and steel). Key sub-products include the Desto cup line (cardboard-plastic combination), Antique Line glass jars, and specialized closure lines from partners including Tapi (synthetic corks), CSI (beverage caps), and Alpha Packaging (PET bottles). The company positions itself as a full-solution provider, combining standard ranges with custom development capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Packaging Glass jars and bottles for food and beverage manufacturers, sourced from leading European glass manufacturers. Offered in sizes from 20 ml to 2,500 ml and in colors including white, extra white, green and brown. Supports use cases such as jams, preserves, honey, sauces, beverages, oils and spirits.
• Plastic Packaging Plastic packaging solutions delivered across three technologies: injection moulded cups, buckets and lids; thermoformed PP and PE cups in 90+ sizes; and blow moulded PET jars and bottles. Sourced from European partners including Cups4You (Netherlands), Optipack (Germany), Plastbox (Poland) and Alpha Packaging (Holland).
• Closures Wide selection of closures manufactured in plastic, aluminum and steel for all packaging types. Includes twist-off caps, pilfer-proof caps, thermo caps, synthetic T-corks and beverage caps. Available in multiple diameters and finishes, often matched to the jar or bottle as part of a complete package solution.
• Desto Cups Hybrid packaging cups with a cardboard exterior and a thin monolayer PP plastic inlet inside. Reduces the proportion of plastics by up to 50% versus all-plastic cups, and the carton and plastic inlet can be separated by consumers for recycling. Used by dairy and food producers such as Barrit Mejeri for cream cheese.
• 28mm Pilfer Proof Closure with Drop Stop Aluminum pilfer-proof closure in 28 mm size featuring a drop stop, suitable for hot filling and pasteurization applications. Previously only available in 31.5 mm sizes, expanding Nova-Pack's aluminum closure range.
• Kombucha Time 50cl Cylindrical Bottle Tall cylindrical 50 cl PET bottle with matching PP closure developed for Kombucha Time. Designed for fermented beverages where fermentation occurs after filling and closing, requiring special closure expertise.
• Lid with Wooden Spoon Plastic-reduction lid with an integrated wooden spoon developed in cooperation with Sky-Light, replacing traditional plastic spoons for on-the-go meals. The lid is produced in PET with a minimum of 40% post-consumer recycled PET (RPET).
• Antique Line Glass Jars Stylish glass jars inspired by Roman and Greek antique clay jars. Available in 242 ml with 66 DTO finish and 390 ml with 82 DTO finish, compatible with Homestyle easy-to-open lids.
• Elitocup Series Elegant injection moulded cup series from partner Cups4You featuring innovative packaging concepts with in-mould labeling for differentiation on shelf.
• Cittycup Convenience Packaging Convenience packaging solution from partner Cups4You designed for on-the-go food applications, complementing the plastic cup and lid portfolio.

Quantifiable outcome

• Desto cups reduce plastics content by up to 50% compared to all-plastic cups
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• C.E. Gätcke's Glas (Treffpack)coreStrategic or Co-development Partner · 1 March 2020German packaging company based in Hamburg. As part of the strategic partnership, the company acquired 12.5% of shares in Nova-Pack. Treffpack is a family owned company with extensive experience in the packaging business.
• Gaasch PackagingcoreStrategic or Co-development Partner · 1 March 2020Belgium packaging company with head office close to Brussels and subsidiaries in Luxembourg and England. As part of the strategic partnership, the company acquired 12.5% of shares in Nova-Pack. Gaasch Packaging is a family owned company.
• Packaging Alliance EuropecoreStrategic or Co-development Partner · 1 January 2020Since 2020, Nova-Pack has been part of Packaging Alliance Europe, a family owned group of companies offering primary packaging. This partnership ensures further development of services and product range of interesting, environmental friendly and innovative packaging. The group combines over 260 years of industry experience.
• Alpha Packaging CompanycoreTechnology or IntegrationFactory in Holland providing blow moulded jars and bottles in PET. With roots in the USA, Alpha Packaging contributes to bringing exciting trends and new developments to Europe, such as squeeze bottles. Raw material PET is entirely clear with good oxygen barrier.
• OptipackcoreTechnology or IntegrationGerman partner providing thermoformed PP and PE cups in standard diameters of 75 and 95 mm. Program includes over 90 different sizes. Also produces preforms in PET for in-house blowing of beverage bottles. Website: www.optipack.de
• Cups4YoucoreTechnology or IntegrationDutch manufacturer of complete range of plastic packagings with in-mould labeling (IML) in sizes from 110 to 2,500 ml. Known for innovative packaging concepts including Elitocup series and Cittycup convenience packaging. Website: www.cups4you.com
• PlastboxcoreTechnology or IntegrationPolish manufacturer with top-modern production of plastic buckets and lids from 550 ml to 33 L. Range includes round, oval and rectangular buckets with options for tamper evidence, in-mould labeling and membrane sealing. Website: www.plast-box.com
• CSI (CSI Closures)coreTechnology or IntegrationLeading global manufacturer of plastic caps for beverages with factories throughout the world. In Europe, production facilities in Hungary, Spain and Germany. Offers 28 and 38 mm caps in many variations including one- and two-piece, sport editions. Provides technical support for proper closure. Website: www.csiclosures.com

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wiegand-Glas: Family-owned German glass packaging manufacturer producing bottles and jars for food and beverage customers across Europe. Comparable as a glass-focused supplier serving the same Nordic-adjacent European markets as Nova-Pack.
• Verallia: Leading European glass packaging manufacturer serving the food and beverage industry. Comparable because Verallia produces many of the glass jar and bottle formats Nova-Pack distributes, and competes for the same end-customer wallet.
• Silgan Holdings: North American-based global manufacturer of rigid containers, dispensing and specialty closures, and metal food containers. Comparable on the closures segment (twist-off, pilfer-proof) and metal closures that overlap with Nova-Pack's closure portfolio.
• Gerresheimer AG: European-listed manufacturer of glass and plastic packaging serving pharma, food, and cosmetics customers. Overlaps with Nova-Pack on glass containers and PET packaging for the beverage/consumer segments.
• Berry Global Group: Global plastic packaging manufacturer producing bottles, containers, cups, and closures across consumer and food markets. Comparable as a producer of the injection moulded, thermoformed, and blow moulded plastic products that Nova-Pack distributes.
• Amcor plc: Global packaging conglomerate producing flexible and rigid plastic packaging, including PET bottles and closures for the food and beverage industry. Comparable as a large-scale supplier of the PET and closure product lines Nova-Pack represents.
• Vetropack Holding: Swiss-headquartered European glass container manufacturer with plants across multiple countries. Directly comparable product line (glass jars and bottles for food/beverage) and customer overlap with Nova-Pack's glass packaging business.

Emerging players

• AptarGroup: Global leader in dispensing closures, sealing solutions, and active material science for food, beverage, personal care, and pharma. Comparable on the closures product line that Nova-Pack distributes (plastic, aluminum, and steel caps).

Direct peers

• TricorBraun: One of the largest rigid packaging distributors in North America, sourcing bottles, jars, closures, and containers from third-party manufacturers to serve food, beverage, personal care, and industrial customers. Closest peer in pure packaging distribution model.
• Berlin Packaging: World's largest hybrid packaging supplier (manufacturer + distributor) selling rigid containers, closures, and components across multiple material types to F&B and other customers. Most directly comparable business model to Nova-Pack as a multi-material packaging distributor serving brand owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nova-pack-denmark

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova-pack A/s