What Lil Beatz Ltd does

Lil Beatz Ltd is a UK-based private limited company (Company No: 11407430) that operates an award-winning children's dance program for toddlers and young children aged 1-6. The core offering consists of three in-person class formats — Street/Hip Hop (ages 1-6), Music & MOVE IT! (ages 4+, parent-and-child), and Roar, a SEND-inclusive program for children with Special Educational Needs and Disabilities — delivered through company-run locations and a licensed instructor network operating in external studios, schools, and nurseries. The brand is anchored by 'Ms Vicci' as the lead instructor and features original music distributed on Spotify, Apple Music, Amazon Music, and YouTube Music.

The company monetizes through three primary revenue streams: recurring dance class fees, direct-to-consumer e-commerce merchandise sales (children's Boys/Girls lines, Lil Big adult apparel, dancewear, and accessories), and instructor licensing fees from a franchise-style program. A mobile app is available on iOS and Android, and the website functions as both a class-finder and an e-commerce storefront. Distribution is multi-channel — in-person classes, mobile apps, e-commerce, and music streaming — but the operational footprint is regional UK rather than national or international at scale.

The business model is founder-driven with no disclosed institutional investment, no acquisitions, and no partnerships. The company is privately held, with a single named leader (Ms Vicci) and no broader executive team disclosed. There are no AI/ML capabilities, APIs, or proprietary technology disclosed; the underlying technology platform for the mobile app and e-commerce is not specified. No revenue, headcount, or funding figures are publicly available, and the company operates on a small, regional scale.

Name

Lil Beatz Ltd

Legal name

Lil Beatz Ltd

Website

https://lilbeatz.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Lil Beatz Ltd is a UK-based children's dance education company offering in-person preschool dance classes (ages 1-6), inclusive SEND programs, branded merchandise, and a mobile app, serving parents of young children through company-run classes and a licensed instructor network.

Ownership category

akta.pro rank

Product category

Children's Dance Education

NAICS

Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Early Childhood Music Education (Ages 0–7) (EDAMANAD), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

Keywords

• Children's dance classes
• Preschool dance programs
• Kids street dance
• Inclusive SEND dance
• Licensed dance instruction

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Dance Class Fees: Revenue generated from parents enrolling children in Lil Beatz dance classes at various locations. Classes are offered for different age groups and programs including Street/Hip Hop, Music & MOVE IT!, and Roar (SEND) classes.
2. E-commerce Merchandise Sales: Online sales of branded dancewear and apparel including Boys, Girls, and Lil Big (adult) clothing lines, as well as accessories like bags, caps, soft toys, and sunglasses. Also includes dancewear categories for Ballet and Tap.
3. Instructor Licensing Program: Revenue from individuals who become Lil Beatz instructors and operate their own Lil Beatz business or run the program in dance studios, schools, or nurseries. This appears to be a business opportunity/franchise model.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lil Beatz Ltd operates an award-winning children's dance program offering in-person classes for children aged 1-6 (Street/Hip Hop), ages 4+ (Music & MOVE IT!), and ages 1-6 with Special Educational Needs and Disabilities (Roar). The company also sells branded dancewear, children's and adult clothing, and accessories through an e-commerce storefront, distributes original music via streaming platforms, and operates a mobile app on iOS and Android. Additionally, the company licenses its curriculum to independent instructors who run Lil Beatz classes in dance studios, schools, and nurseries.

Product overview

Lil Beatz Ltd is an award-winning children's dance program and entertainment company offering in-person dance classes for toddlers and children aged 1+. The core offering consists of three main program types: Street/Hip Hop Dance Program for ages 1-6, Music & MOVE IT! fitness classes for ages 4+, and Roar (SEND) classes for children with Special Educational Needs and Disabilities. The company also operates an e-commerce shop selling branded children's and adult clothing, dancewear, and accessories across multiple categories (Boys, Girls, Lil Big/Adults, Dancewear, Accessories). A mobile app is available on iOS and Android. The company also provides an instructor program enabling third parties to run Lil Beatz classes in their own facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Street/Hip Hop Dance Program In-person dance classes teaching children aged 1-6 the foundations of street dance, including hip hop, break dance, voguing, and poppin. Delivered through Lil Beatz classes at various locations.
• Music & MOVE IT! Fun-filled fitness class for grown-ups and children featuring easy-to-follow dance and movement routines, designed for ages 4+. Combines parent-and-child bonding with exercise.
• Roar (SEND) Inclusive dance classes designed for children aged 1-6 with Special Educational Needs and Disabilities (SEND), featuring specially designed routines tailored to individual needs.
• Lil Beatz Mobile App Companion mobile application available on iOS and Android that provides access to Lil Beatz content, original music, and class-related experiences for children and parents.
• Lil Beatz Shop — Boys Clothing E-commerce line of branded children's clothing for boys, including hoodies, sweatshirts, jackets, jeans, joggers, shorts, t-shirts, and tracksuits.
• Lil Beatz Shop — Girls Clothing E-commerce line of branded children's clothing for girls, including hoodies, sweatshirts, jackets, jeans, joggers, leggings, shoes, shorts, skirts, and t-shirts.
• Lil Beatz Shop — Dancewear Dance-specific branded clothing and accessories, including ballet wear (hoodies, skirts, tutus) and tap dance shoes.
• Lil Beatz Shop — Lil Big (Adults) Adult-sized Lil Beatz branded clothing including bottoms, jumpers, hoodies, and t-shirts.
• Lil Beatz Shop — Accessories Branded accessories including bags, caps, hats, soft toys, and sunglasses.
• Lil Beatz Instructor Program

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jo Jingles: UK franchised music, singing, and movement classes for babies and pre-school children aged 0-5. Direct peer competing for the same parent segment with a similar franchise-driven delivery model and overlapping curriculum of music-and-movement.
• Tumble Tots: UK pre-school physical activity franchise focused on structured movement, gymnastics-style classes for children from 6 months to 5 years. Directly comparable in target age group, franchise distribution, and physical-activity category.
• Monkey Music: UK-based preschool music and movement program for children from 3 months to 4 years, delivered through franchised classes. Direct competitor to Lil Beatz in the UK preschool activity class category, with similar age range, franchise model, and parent-paid fee structure.
• Rhythm Time: UK franchised multi-sensory music and movement program for babies and young children. Comparable in preschool music-and-movement category, franchise model, and parent-paid recurring class delivery.
• The Creation Station: UK franchised creative arts and craft activity classes for young children. Comparable as a UK children's creative-activity franchise targeting the same parent-paid preschool segment with multi-channel community delivery.
• Baby Sensory: UK-born award-winning baby and toddler activity franchise offering structured sensory and movement classes for 0-13 months and beyond. Comparable in franchise distribution, age band, and parent-paid recurring class model.

Broad incumbents

• Stagecoach Performing Arts: Established UK and global franchise offering performing arts classes (singing, dancing, drama) for children aged 4-18. Comparable as a children's dance franchise at scale but with a broader curriculum and older age focus than Lil Beatz.
• Gymboree Play & Music: Global franchised provider of early childhood play, music, and movement classes for 0-5 year olds. Comparable in preschool music-and-movement category and franchise model, but operates at materially larger international scale.

Emerging players

• Little Kickers: UK franchised pre-school football and physical-activity program for children aged 18 months to 7 years. Comparable in franchise model, age range, and parent-paid preschool physical-activity positioning, though focused on football rather than dance.
• Stretch-n-Grow: Children's fitness and movement program delivered through franchised instructors in nurseries, schools, and pre-schools. Comparable in franchise delivery to early-years settings and parent/educator customer base, but with a fitness rather than dance focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LilBeatz
• Facebookfacebook.com/LilBeatzOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lil Beatz Ltd