Stretch-n-Grow Franchising

What Stretch-n-Grow Franchising does

Stretch-n-Grow International, operating under the DBA "Stretch-n-Grow Franchising," is a private, family-owned children's fitness and enrichment franchise system headquartered in Seminole, Florida. Founded in January 1992 by Jill and Bob Manly in Galveston, Texas, the company licenses independent franchise partners to deliver nine movement-based programs — Fitness Stars, All-Star Gymnastics, All-Star Soccer, All-Star Sports, CampFit, Dance Stars, Field Day, Music Stars, and Yoga Stars — to children ages 18 months to 12 years. Programs are delivered on-site at childcare centers, preschools, private schools, recreation centers, churches, and mom groups within protected franchise territories, eliminating facility rental requirements. The franchise system spans 9 countries, supported by a corporate team of approximately 133 employees under second-generation family leadership (COO Amanda Cannon Hollowell, VP of Franchise Development Megan Bowling).

The company monetizes through two parallel business models at the franchisee level: a Center-Paid model where childcare centers pay monthly fees for all children in the facility to participate, and a Parent-Paid model where individual parents enroll their children in weekly classes at a minimum fee of $35 per program. Initial franchise fees range from $36,000 (standard 50-center territory) to $50,000 (expanded 80-school territory), with a 100-center regional territory available to qualified candidates; total initial investment ranges from approximately $44,500 to $102,800. Corporate-level revenue is generated via these upfront franchise fees plus ongoing royalties from the franchisee base, supplemented by fees from birthday party and special event programming.

The technology stack is intentionally lightweight: an online enrollment and billing platform for tracking enrollments and payments, branded franchise partner websites with email, social media accounts, and a monthly blog, plus proprietary curriculum delivered as lesson plans and equipment lists. Marketing combines corporate inside-sales for franchise acquisition (a 6-step process from initial phone call through Discovery Day to franchise award) with franchise partner-led direct outreach to childcare center directors and parents. The company is a member of the International Franchise Association and maintains its own bi-annual owner conference, private collaboration groups, and ongoing Zoom-based training infrastructure to support franchisee retention and growth.

Name

Stretch-n-Grow Franchising

Legal name

Stretch-n-Grow International

Website

https://franchising.stretch-n-grow.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Stretch-n-Grow Franchising is a private, family-owned children's fitness franchise system licensing independent operators to deliver nine movement-based enrichment programs to children ages 18 months to 12 years on-site at childcare centers and schools across 9 countries.

Ownership category

akta.pro rank

Product category

Children's Fitness Franchising

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industry

Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

Keywords

• Children fitness franchise
• Youth enrichment programs
• Kids movement classes
• Childhood physical education
• Franchise business opportunity

Headquarters

HQ city

Seminole

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Initial Franchise Fee: One-time franchise fee charged to new franchise partners for the right to operate a Stretch-n-Grow franchise within a protected territory. The standard fee is $36,000 for a territory of 50 licensed childcare centers; the investment page lists $50,000 for an 80-school territory.
2. Center-Paid Classes: Franchise partners deliver exercise programs directly at childcare centers and preschools where every child in the school participates. Centers pay a monthly fee based on the total number of classes held. Centers typically have 3-12 classrooms with one coach per class.
3. Parent-Paid Classes: Parents pay a monthly fee for their child to participate in one weekly class per enrolled program. Children may be enrolled in multiple programs simultaneously. Typical parent-paid classes have 10-15 students per coach.
4. Program Revenue (Fitness, Dance, Gymnastics, Soccer, Sports, Yoga, Music, Camp): Multiple revenue streams from diverse program offerings including Fitness Stars, All-Star Gymnastics, All-Star Soccer, All-Star Sports, CampFit, Dance Stars, Field Day, Music Stars, and Yoga Stars. These programs target children ages 18 months to 12 years and can be offered independently within the franchise territory.
5. Birthday Parties and Special Events: Franchise partners can offer birthday party programming as an additional revenue stream, with Stretch-n-Grow facilitating party bookings as a consumer touchpoint.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Stretch-n-Grow Franchising sells franchise rights to operate the original children's fitness and enrichment program (founded 1992) within protected zip-code territories. Franchise partners deliver on-site movement-based programs — Fitness Stars, All-Star Gymnastics, All-Star Soccer, All-Star Sports, CampFit, Dance Stars, Field Day, Music Stars, and Yoga Stars — to children ages 18 months to 12 years at childcare centers, preschools, and schools, generating revenue through Center-Paid (whole-school) and Parent-Paid (individual enrollment) class models plus birthday parties.

Product overview

Stretch-n-Grow is a franchise opportunity offering children's fitness enrichment programs through two business models (Center-Paid and Parent-Paid). The portfolio includes nine core movement-based programs: Fitness Stars (core fitness), All-Star Gymnastics, All-Star Soccer, All-Star Sports, CampFit (summer camp), Dance Stars, Field Day (special events), Music Stars, and Yoga Stars. Programs serve children ages 18 months to 12 years and are delivered on-site at childcare centers, preschools, schools, and community facilities. Franchisees teach multiple programs generating multiple revenue streams within their protected territory.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Millions of children reached across the United States and 9 countries
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Franchise Association (iFA)minorOthersStretch-n-Grow is a proud member of the International Franchise Association (iFA), a leading industry organization that supports and represents franchisors and franchisees. iFA membership provides access to industry resources, advocacy, networking, and credibility within the franchise community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gymboree Play & Music: Gymboree Play & Music is a well-known brand offering play, music, and movement classes for young children; it is a broader incumbent in children's enrichment with overlapping fitness and music offerings for similar age groups.
• Sky Zone: Sky Zone is a large trampoline park and active entertainment franchise serving children and families; while facility-based, it competes for the same family entertainment wallet and offers birthday party touchpoints similar to Stretch-n-Grow's.
• BounceU: BounceU is a children's party and active entertainment franchise offering inflatables, birthday parties, and group events—overlapping with Stretch-n-Grow's birthday party revenue stream and same target demographic.

Emerging players

• Kidokinetics: Kidokinetics is a multi-sport enrichment franchise delivering programs at schools and childcare centers, targeting similar age groups with comparable sports-based curricula and franchise distribution.

Direct peers

• Amazing Athletes: Amazing Athletes is a children's sports enrichment franchise offering multi-sport programs at preschools, daycares, and elementary schools; it competes directly for the same childcare-center shelf space and parent-paid pricing tier.
• Soccer Shots: Soccer Shots is a youth soccer franchise that delivers coach-led programs at childcare centers, preschools, and schools—mirroring Stretch-n-Grow's center-paid on-site delivery model and similarly targeting children ages 18 months to 12 years.
• Goldfish Swim School: Goldfish Swim School is a rapidly growing franchise teaching swimming and water safety to children ages 4 months to 12 years; it shares the same franchise model, child-focused mission, and parent-paid recurring class structure as Stretch-n-Grow.
• The Little Gym: The Little Gym is a long-established children's enrichment franchise offering movement, gymnastics, and sports programs for children ages 4 months to 12 years, delivered at franchise-owned locations and through on-site programs—highly comparable to Stretch-n-Grow's model.
• My Gym: My Gym is a children's fitness and development franchise offering structured movement classes for infants through preteens at franchise locations; it directly competes in the same kids' fitness enrichment category as Stretch-n-Grow.
• Lil' Kickers: Lil' Kickers is a youth soccer franchise (part of Soccer.com family) running classes for children ages 18 months to 12 years, with a comparable franchise model and on-site delivery at childcare sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sngintl
• Facebookfacebook.com/stretchngrowintl
• LinkedInlinkedin.com/company/stretch-n-grow-franchising
• Instagraminstagram.com/stretchngrowinternational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stretch-n-Grow Franchising