Lead & Steel

Name

Lead & Steel

Legal name

Lead & Steel LLC

Website

https://leadandsteel.co

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sporting Goods Firearms Components

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• AR-15 rifle components
• Firearms accessories
• Red dot optics
• Small arms manufacturing
• Rifle barrel systems

Headquarters

HQ city

Milford Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of AR-15 rifle components, optics, and complete rifles through their website. Products include upper receivers, lower components, barrels, optics, muzzle devices, and accessories. Sales are primarily one-time transactional purchases with some complementary recurring revenue from accessories and replacement parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lead & Steel manufactures, sources, and retails AR-15 and AR-10 rifle components, complete upper receivers, optics, and accessories through its e-commerce website and dealer network. Its proprietary lines include the All-Rounder Carbine (ARC) rifle, CORD Optics red dot sights (Pandora PB-3, Pandora PB-K, Promethean LP-1), and Chrome-Lined HM MonoBloc barrels exclusive to the company. The company performs in-house chrome plating on HM Defense MonoBloc barrels to extend service life and improve accuracy.

Product overview

Lead & Steel is a firearms components retailer and manufacturer offering a diversified portfolio of products centered on the AR-15 and AR-10 rifle platforms. The core product lineup includes CORD Optics (Pandora PB-3 and PB-K enclosed emitter red dot sights, and the Promethean LP-1 red dot optic), the All-Rounder Carbine (ARC) flagship rifle, complete upper receivers, and Chrome-Lined HM MONOBLOC barrels featuring proprietary integrated gas block technology exclusive to Lead & Steel. The extensive rifle components category encompasses both upper components (upper receivers, rails/handguards, bolt carrier groups, barrels, muzzle devices) and lower components (buffers, buffer tubes, springs, end plates, castle nuts, grips, LPKs, charging handles). Supporting products include gas blocks in multiple sizes (0.625" and 0.750"), gas tubes in various lengths, flash hiders, carry handles, angled foregrips, cheek risers, and upper/lower parts kits. The company also offers a Sandbox category for specialty items and carries apparel/merch. All products are focused on the firearms industry with no AI or advanced technology components in their product line.

Differentiator

Problem solved

Functional benefit

Brands

• CORD Optics: Optics brand featuring red dot sights including Pandora PB-3 and Pandora PB-K micro red dot optics.
• All-Rounder Carbine (ARC)

Products and services

• All-Rounder Carbine (ARC) Complete AR-15 Rifle Lead & Steel's flagship complete AR-15 rifle platform offered in multiple barrel lengths (10.5″, 11.5″, 13.9″, 14.5″, 16″), marketed as redefining AR-15 performance and durability. Targeted at enthusiasts seeking a complete AR-15 upper solution.
• Chrome-Lined HM MonoBloc Barrel Lead & Steel-exclusive AR-15 barrel with integrally machined gas block (MonoBloc) technology from HM Defense. Chambered in 5.56 NATO/223 Rem, 4150 Chromoly Vanadium, 1:8 twist, mid-length gas system, available in 12.5″, 13.9″, 14.5″, and 16″ lengths. Sold at $249.99 (sale).
• CORD Pandora PB-3 Micro Red Dot Sight CORD Optics enclosed emitter red dot sight for rifle applications. Priced $419.99-$449.99.
• CORD Pandora PB-K Micro Red Dot Sight Latest enclosed emitter red dot optic in the CORD Pandora family. Priced at $379.99.
• Lead & Steel Promethean LP-1 Red Dot Optic Red dot optic from the CORD Optics family with interchangeable anodized replacement hoods. Priced $449.99-$539.99 depending on configuration.
• Lead & Steel QGB (Quality Gas Block) 0.750″ CNC-machined 4140 carbon steel AR-15 gas block with 0.750″ inner diameter matched to barrel thermal expansion. Priced $39.99.
• Lead & Steel Nitride Quality Gas Block 0.625″ Precision CNC-machined nitride gas block for AR-15 from solid billet steel with 0.625″ ID, individually gauged. Priced $39.99 with free shipping.
• Lead & Steel Complete AR-15 Lower Parts Kit (LPK) Complete AR-15 lower receiver parts kit including pistol grip, fire control group, springs, and pins. Priced $89.99.
• Lead & Steel AR-15 Mil-Spec Charging Handle Standard mil-spec AR-15 charging handle. Priced $15.99.
• Lead & Steel Gas Tube - Various Lengths Stainless steel AR-15 gas tubes available in Carbine, Mid-length, Rifle Length, and Pistol configurations, including roll pin. Priced $12.99.
• Lead & Steel Mil-Spec Carry Handle Mil-spec carry handle with precision windage and elevation adjustments that fits all 1913 picatinny rails. Priced $84.99.
• Lead & Steel 1913 Angled Foregrip Angled foregrip for 1913-standard rail, available in Black or Flat Dark Earth; includes Allen key for installation. Priced $12.99.
• Lead & Steel AR-15 5.56 A2 Flash Hider Standard mil-spec A2 flash hider for AR-15 5.56, threaded at 1/2″ x 28. Priced $9.99.
• Lead & Steel .308 A2 Flash Hider Classic A2-style .30 caliber flash hider with 5/8×24 TPI threading, made in USA. Priced $14.99.
• Lead & Steel Cheek Riser Polymer cheek riser designed for Lead & Steel Ghost stock, available in Short and Long versions, does not block QD points. Priced $18.00.
• Lead & Steel AR-15 Carbine Buffer Carbine-length buffer for AR-15 platform. Priced $29.99.
• Lead & Steel AR-15 Rifle Buffer Rifle-length buffer for AR-15 platform. Sale price $14.99.
• Lead & Steel AR-10 Carbine Buffer Carbine buffer for the AR-10 .308 platform. Priced $29.99.
• Lead & Steel AR-10 A2 Rifle Buffer Rifle buffer for A1/A2 style stocks, weight 5.4 oz. Priced $24.99.
• Lead & Steel Rifle Buffer Tube Mil-spec rifle receiver extension (buffer tube) for fixed buttstock. Priced $24.99.
• Lead & Steel QD End Plate Steel quick-detach (QD) end plate for AR-15 lower receiver. Priced $14.99.
• Lead & Steel Standard Castle Nut, Mil-Spec Mil-spec castle nut for securing buffer tube to lower receiver. Priced $4.95.
• Lead & Steel AR-15 Upper Parts Kit Mil-Spec Mil-spec AR-15 upper receiver parts kit including forward assist assembly, spring, roll pin, ejection port cover door, rod with c-clip, and spring. Priced $14.99.
• Lead & Steel AR-15 Crush Washer 5.56 Phosphate-coated crush washer for AR-15 5.56, used behind flash hider, sold individually. Priced $2.00.
• Lead & Steel Mil-Spec Lower Spring Kit (LSK) Mil-spec lower receiver spring kit. Priced $9.99.
• Lead & Steel Banshee Rubberized AR Pistol Grip Rubberized pistol grip for AR platform. Sale price $9.99.
• Promethean LP-1 Anodized Replacement Hoods Anodized replacement hoods for the Promethean LP-1 red dot optic. Priced $49.99.
• Ruger Mark IV .22LR Tactical Pistol Custom Upper Custom .22LR upper for the Ruger Mark IV tactical pistol with 1/2 x 28 threaded barrel. Priced $169.99.
• Lead & Steel Serrated Standard Gas Block Screw Serrated standard gas block screw for AR-15 platform. Priced $1.00.

Quantifiable outcome

• Barrel service life increased to 40,000+ rounds with chrome lining
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HM DefensecoreStrategic or Co-development PartnerLead & Steel holds an exclusive partnership with HM Defense for their MonoBloc barrel technology. Lead & Steel receives barrels 'in the white' and performs proprietary chrome plating at their own world-class plating facility. This exclusive chrome lining process significantly improves barrel fatigue strength, wear resistance, and corrosion resistance, triple the expected barrel life. The partnership also involves collaborative product development and exclusive distribution rights.
• NatDef (National Defense)minorOthersNatDef appears as a partner in marketing/brand promotion, shown with cross-branding on Lead & Steel's website footer linking to natdef.net.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lantac USA: Manufacturer of AR-15 muzzle devices, upper components, and complete rifles, including MLEO contracts—comparable in product mix and channel structure.
• Geissele Automatics: High-end AR manufacturer producing triggers, handguards, barrels, and complete rifles—competes for the same premium enthusiast segment and has an established government/military sales motion comparable to Lead & Steel's MLEO channel.
• Aero Precision: Sells AR-15 and AR-10 components, complete uppers, lowers, and barreled receivers via DTC and dealer network with comparable product breadth (M-LOK handguards, BCG, upper receivers).
• Strike Industries: AR-15 accessories and components (grips, optics mounts, muzzle devices, rails) sold DTC and through dealers—overlaps heavily with Lead & Steel's accessory catalog.
• Faxon Firearms: Manufactures AR-pattern barrels, complete uppers, and BCG assemblies, competing head-on with Lead & Steel's barrel and component SKUs.
• V Seven Weapons: Premium AR-15 components built around proprietary lightweight and durability-enhancing manufacturing—closest analogue to Lead & Steel's MonoBloc/durability-claim positioning.
• Rise Armament: Independent AR-15 component manufacturer producing triggers, barrels, and assembled uppers—direct competition in the same mid-tier enthusiast component segment Lead & Steel targets.
• Bravo Company Manufacturing: Well-known manufacturer of AR-15/M4 components, uppers, and complete rifles sold through DTC and dealer channels—direct overlap with Lead & Steel's core AR-15/AR-10 component and complete-upper business.
• Ballistic Advantage: Specializes in precision AR-pattern barrels—an immediate peer for Lead & Steel's MonoBloc barrel line, with overlapping marketing toward the AR-building enthusiast.

Broad incumbents

• Daniel Defense: Larger-scale manufacturer of complete AR-pattern rifles and components with a major military/government contract book—a broad incumbent whose product portfolio directly overlaps Lead & Steel's ARC rifle and components business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/LeadSteel
• Facebookfacebook.com/LeadandSteelCo
• Instagraminstagram.com/leadsteel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead & Steel