LATRICE ROYALE INC.
Latrice Royale Inc. is a privately-held entertainment company selling branded merchandise and live drag performances featuring performer Latrice Royale. It serves drag culture fans and the LGBTQ+ community through a direct-to-consumer e-commerce storefront, touring shows, and personal appearances managed via LRI Talent & Management.
- Company typePrivate
- Founded2012
- HeadquartersHollywood, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LATRICE ROYALE INC. does
Latrice Royale Inc. is a privately-held entertainment company founded in 2012 and headquartered at 4302 Hollywood Blvd Suite 1001 in Hollywood, Florida. The company operates a direct-to-consumer business anchored on drag performer Latrice Royale, generating revenue through two primary streams: branded merchandise sales via a WooCommerce-powered e-commerce storefront and live event ticket sales from drag performances, personal appearances, and touring productions booked through its LRI Talent & Management division.
The merchandise catalog is a small assortment of approximately 29 SKUs organized into five categories: Fans, Pieces of Latrice (stickers, keychains, socks, hand towels), Autographed Photos (the largest category at 19 SKUs), T-Shirts, and Limited Edition Merch. Pricing ranges from $15 for an 8x10 autographed photo to $45 for premium apparel, with occasional bundle and sale pricing (e.g., Pride Pack at $35, marked down from $55). Live performance revenue is driven by headline shows such as the scheduled 'Queen of Soul' runs in July and August/September 2026 and the RuPaul's Drag Race Werq the World 2027 tour booking.
The business employs between 1 and 10 people, has no external investors, no parent company, and no subsidiary structure. The go-to-market is purely consumer-direct with no third-party retail distribution; customer acquisition leans on organic social media (Facebook, X, Instagram), a YouTube content channel, and the company website. The target customer is fans of drag culture and the broader LGBTQ+ community who attend live performances and purchase authenticated memorabilia and apparel.
LATRICE ROYALE INC. firmographics
Firmographics- Name
- LATRICE ROYALE INC.
- Legal name
- Latrice Royale Inc.
- Website
- https://latriceroyale.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latrice Royale Inc. is a privately-held entertainment company selling branded merchandise and live drag performances featuring performer Latrice Royale. It serves drag culture fans and the LGBTQ+ community through a direct-to-consumer e-commerce storefront, touring shows, and personal appearances managed via LRI Talent & Management.
- Ownership category
- akta.pro rank
LATRICE ROYALE INC. industry classification
Industry- Product category
- Live Entertainment & Celebrity Merchandise
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), All Other Miscellaneous Retailers (459999)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)
- akta.pro secondary industry
- Sports, Concert & Venue Gift Shops (CRALAJAH)
Keywords
Where LATRICE ROYALE INC. is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LATRICE ROYALE INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Merchandise Sales: Direct e-commerce sales of branded merchandise including T-shirts, autographed photos, hand fans, accessories, and limited edition items. One-time purchase model with products shipped directly to consumers. The store offers various product categories: Fans (2 products), Pieces of Latrice (4 products), Autographed Photos (19 products), T-Shirts (3 products), and Limited Edition Merch (1 product).
- Live Event Tickets: Revenue from ticket sales for live drag performances, touring shows, and personal appearances. Events include scheduled shows like 'Queen of Soul' performances (July 2nd-19th, August 19th-Sept 7th), RuPaul's Drag Race Werq the World tour (2027), and individual booking appearances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-Shirts priced at $40-$45 |
| Unit Pricing | Pay-as-you-go | Autographed Photos from $15-$25 |
| Unit Pricing | Pay-as-you-go | Hand Fans from $20-$25 |
| Unit Pricing | Pay-as-you-go | Pride Pack bundle at $35 (on sale from $55) |
| Unit Pricing | Pay-as-you-go | Limited Edition Merch - Fantastique Plastique Mini Backpack at $20 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
LATRICE ROYALE INC. product offering
Product offeringCore offering
Latrice Royale Inc. provides talent management and live performance booking services for drag performer Latrice Royale and operates a direct-to-consumer e-commerce storefront selling branded merchandise including autographed photos, apparel such as t-shirts, decorative hand fans, accessories (stickers, keychains, socks, hand towels), and limited edition items such as the Fantastique Plastique Mini Backpack. The business is anchored in the personal brand of the RuPaul's Drag Race alumna and combines live entertainment bookings with merchandise sales distributed through social media, scheduled performances, and the company's own online store.
Product overview
Latrice Royale Inc. operates a direct-to-consumer merchandise and entertainment booking business. The company sells branded merchandise including fans, apparel (t-shirts, socks), autographed photographs, accessories (keychains, stickers, hand towels), and limited edition items through its WooCommerce-powered online store. The product portfolio is organized into merchandise categories (Fans, Autographed Photos, T-Shirts, Pieces of Latrice, Limited Edition Merch) plus sale items. Beyond retail, the company offers live performance booking services and maintains a video content platform. The architecture is a single e-commerce storefront supplemented by entertainment booking and content services—no platform-plus-modules structure exists.
Differentiator
Problem solved
Functional benefit
Products and services
- Autographed Photos Collection of 19 autographed professional photographs featuring various Latrice Royale looks and costumes, available in multiple sizes (8x10, 11x17, 13x13) and priced between $15 and $25 depending on size and design, for fans seeking authentic celebrity-autographed drag memorabilia.
- Branded T-Shirts Branded apparel including the Shade of it All Tee, Good God Get a Grip Girl Tee, and Twerk Twirl Tee, priced from $40 to $45 depending on size, for fans seeking wearable drag-culture merchandise.
- Decorative Hand Fans Decorative hand fans featuring signature Latrice Royale designs, including The Shade of it All Fan and Green Feathers Fan, priced from $20 to $25, for fans and event attendees seeking branded drag-culture accessories.
- Pieces of Latrice (Miscellaneous Accessories) Assorted branded merchandise including stickers, keychains, monogram socks, and hand towels with signature Latrice Royale messaging, including the bundled Pride Pack (hand towel, mini backpack, pair of socks), for fans seeking smaller collectibles and gift items.
- Limited Edition Merchandise Exclusive limited edition items such as the Fantastique Plastique Mini Backpack, a water-resistant polyester bag (20cm x 11cm x 24cm) with 7 pockets priced at $20, for collectors seeking scarce drag-culture merchandise tied to specific costume looks.
- Performance Booking Services Booking and management services for live performances, drag shows, touring productions, and personal appearances featuring Latrice Royale, delivered through the LRI Talent & Management division for event promoters, venues, and tour producers.
Companies that use LATRICE ROYALE INC.
Customer profileSegments1 record
Ideal customer profiles2 records
LATRICE ROYALE INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LATRICE ROYALE INC. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
LATRICE ROYALE INC. competitors and assessment
Company assessmentDirect peers
- Chad Michaels: RPDR alumna with celebrity-impersonation performances, touring, and branded merchandise. Closely mirrors Latrice Royale's booking-plus-merch operation.
- Sharon Needles: RPDR winner with horror-themed personal brand, touring, and merchandise sales. Same persona-driven merchandise and live-event business.
- Bob the Drag Queen: RPDR winner with stand-up tour, podcasting, merchandise, and live appearances. Comparable in scale, format, and revenue mix to Latrice Royale Inc.
- Sasha Velour: RPDR winner operating a personal brand around performance art, merchandise, and touring. Comparable business structure and customer base.
- Jinkx Monsoon: RPDR winner with theater, music, and merchandise verticals. Comparable personal-brand business model with multiple monetization streams.
- Alaska Thunderfuck: RPDR All Stars winner operating a personal entertainment brand spanning music releases, tours, merchandise, and live appearances. Same archetype: drag performer with diversified monetization.
- Violet Chachki: RPDR winner with modeling, burlesque, merchandise, and performance bookings. Same celebrity-performer-merch model.
- Trixie Mattel: RuPaul's Drag Race alumna who built a multi-category brand (cosmetics, music, merchandise) around her persona. Closest direct comparable: solo RPDR star operating DTC merchandise store and touring.
- Bianca Del Rio: RPDR winner with a touring comedy/performance business, branded merchandise, and personal booking operations. Near-exact functional analog to Latrice Royale's model.
Broad incumbents
- RuPaul: Founder and primary brand of the RuPaul's Drag Race franchise. Operates in the same cultural space and benefits from the same ecosystem but at vastly larger scale; serves as the umbrella brand under which Latrice Royale's audience was built.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LATRICE ROYALE INC. social profiles
Digital presenceLATRICE ROYALE INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
LATRICE ROYALE INC. leadership team
Management profileNumber of profiles
Profiles3 records
LATRICE ROYALE INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LATRICE ROYALE INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LATRICE ROYALE INC.
What does LATRICE ROYALE INC. do?
Latrice Royale Inc. provides talent management and live performance booking services for drag performer Latrice Royale and operates a direct-to-consumer e-commerce storefront selling branded merchandise including autographed photos, apparel such as t-shirts, decorative hand fans, accessories (stickers, keychains, socks, hand towels), and limited edition items such as the Fantastique Plastique Mini Backpack. The business is anchored in the personal brand of the RuPaul's Drag Race alumna and combines live entertainment bookings with merchandise sales distributed through social media, scheduled performances, and the company's own online store.
Is LATRICE ROYALE INC. a public or private company?
LATRICE ROYALE INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LATRICE ROYALE INC. founded?
LATRICE ROYALE INC. was founded in 2012. It employs 1 to 10 people.
Where is LATRICE ROYALE INC. based?
LATRICE ROYALE INC. is headquartered in Hollywood, United States, in the North America region.
How does LATRICE ROYALE INC. make money?
Two revenue lines are on record. Merchandise Sales are the primary driver. The others are live Event Tickets.
Who are LATRICE ROYALE INC.'s main competitors?
Direct peers on record are Chad Michaels, Sharon Needles, Bob the Drag Queen, Sasha Velour, Jinkx Monsoon, Alaska Thunderfuck, Violet Chachki, Trixie Mattel and Bianca Del Rio. RuPaul is listed as a broad incumbent.
Does LATRICE ROYALE INC. have an API?
No public API is recorded for LATRICE ROYALE INC..
What industry is LATRICE ROYALE INC. in?
LATRICE ROYALE INC.'s product category is Live Entertainment & Celebrity Merchandise. Its primary akta.pro industry code is HSACAHAB, Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety), with a secondary code of CRALAJAH, Sports, Concert & Venue Gift Shops. Its NAICS code is 459 and its SIC code is 7900.