violet
Violet is a Lyon-based 360° communication agency founded in 2024 offering strategy, branding, digital, design, and content production services to enterprise brands in France, alongside a consumer e-commerce merchandise shop.
- Company typePrivate
- Founded2024
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What violet does
Violet is a 360° communication agency founded in 2024 and headquartered in Lyon, France, operating under a two-entity ownership structure between Apps Panel (Siret 750538589, represented by Florian Bureau, Head of Digital Innovation, Partner) and Maxibrand/SARL Design Evolution (Siret 450580253, represented by Éric Durand, Creative and Design Director, Partner). The agency delivers a full-service offering spanning strategy (trend analysis, competitive benchmarking, positioning), brand creation and visual identity, communication strategy and campaign development, UI/UX design, web and mobile application development, cloud hosting, and an 'AI Lab' capability, plus space, product and packaging design, content creation (editorial strategy, influence, community management), and production (video, motion design, photo, illustration, audio). Its stated enterprise client base includes Michelin, Peugeot, Air France, SNCF, Nexity, Enedis, Printemps, Boulanger, De Dietrich, Bahco, Grosfillex, and Maison Berger Paris.
The business operates two revenue streams: professional services for B2B brand clients via a sales-led, proposal-based model, and the Violet Shop e-commerce channel selling branded merchandise (apparel, accessories, home decor, lifestyle goods) directly to consumers under a pre-order model. The agency's flagship productized offering is the BOTOX Package, priced at €60,000 excluding taxes, bundling brand analysis, competitive analysis, brand value requalification, graphic design, logo finalization, presentation videos, a corporate branding guide with social media guidelines for three platforms, and 360° strategic deployment; the agency states a cumulative unbundled value of €75,000 excluding taxes. Distribution relies on direct B2B sales and inbound contact forms, with marketing executed through organic social channels (TikTok, Instagram, LinkedIn).
Technically, Violet's core stack combines conventional digital and design tooling with cloud hosting (delivered via OVH infrastructure) and a branded 'AI Lab' offering for AI-assisted communication and branding work; no proprietary AI models, data assets, or research output are disclosed. The agency also maintains a pipeline of co-developed consumer products, including a re-designed Pioneer Arbor Pocket Rocket skateboard produced with Arbor and MTN 94 Fluo spray paint merchandise. As of the available inputs, Violet is privately held with no disclosed funding rounds, acquisitions, subsidiaries, or public listing.
violet firmographics
Firmographics- Name
- violet
- Legal name
- Violet (brand owned by Apps Panel and Maxibrand)
- Website
- https://violet-communication.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Violet is a Lyon-based 360° communication agency founded in 2024 offering strategy, branding, digital, design, and content production services to enterprise brands in France, alongside a consumer e-commerce merchandise shop.
- Ownership category
- akta.pro rank
violet industry classification
Industry- Product category
- Advertising & Marketing Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where violet is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
violet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Communication Agency Services: Full-service communication agency offering strategy, branding, digital, design, content creation and production services to brands. Revenue generated through project-based professional services and retainers.
- Violet Shop E-commerce: Merchandise and product line including apparel, accessories, and novelty items sold directly to consumers through pre-order model.
- BOTOX Package: Comprehensive brand identity transformation package at €60,000 excluding taxes, includes analysis, graphic design, video, corporate branding guide, and 360° strategic deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | BOTOX Package - Brand identity transformation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
violet product offering
Product offeringCore offering
Violet is a 360° communication agency that delivers strategy, brand creation, digital services (UI/UX design, web/mobile development, cloud hosting, AI Lab), design (space, product, packaging), content creation, and production (video, photo, illustration, audio) to enterprise brand clients. It also sells branded merchandise and lifestyle products directly to consumers through its Violet Shop e-commerce storefront. Its flagship packaged offer is the BOTOX Package, a €60,000 brand identity transformation program.
Product overview
Violet is a 360° communication agency founded in 2024 that disrupts the marketing and communication market by combining digital and design expertise. The company operates two main offerings: (1) Communication Agency Services providing strategy, brand creation, digital development, design, content, and production services, including a premium brand identity transformation service called BOTOX PACKAGE (€60,000 HT); and (2) Violet Shop, an e-commerce platform selling branded merchandise including apparel (hoodies, t-shirts), accessories (mugs, soap, spray paint), home decor (vases, puzzles), and lifestyle products (skateboards, air conditioners), all positioned with playful, disruptive branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Communication Agency Services Full-service communication agency offering strategy, brand creation, digital services (UI/UX design, web/mobile development, cloud hosting, AI Lab), design (space, product, packaging), content creation, and production (video, photo, illustration, audio) for enterprise brand clients.
- BOTOX Package Brand identity transformation package priced at €60,000 excluding taxes, including brand analysis, value requalification, graphic design, logo finalization, presentation videos, corporate branding guide, and 360° strategic deployment across platforms. Cumulative value of services outside the package is stated at €75,000 excluding taxes.
Companies that use violet
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
violet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
violet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- MTNminorPaint brand supplier for Violet Shop's Tag spray 01 product. MTN 94 Fluo purple spray paint used in product.
- ArborminorSkateboard manufacturer. Violet collaborated with Arbor to re-design the Pioneer Arbor Pocket Rocket skateboard in Violet Spirit.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
violet competitors and assessment
Company assessmentDirect peers
- Herezie: Independent Parisian creative agency with a deliberately disruptive and contemporary positioning; competes head-to-head with Violet for bold brand-identity and campaign mandates.
- La Chose: Independent French creative agency offering brand strategy, design, and advertising for large French and international clients; closely comparable in scope and target customers.
- W&Cie: Independent French creative and brand agency serving major B2B and consumer clients; competes with Violet in brand strategy, identity, and content engagements.
- Marcel: Publicis' dedicated creative brand in France, with a digitally-led, integrated agency model that mirrors Violet's 360° strategy-design-digital offer.
- Australie: Independent French creative agency with a strong brand-design and integrated campaign offering; a directly comparable independent peer for Violet's enterprise client base.
- Rosapark: Independent French creative agency known for brand strategy, design, and campaigns for major brands; structurally and culturally the closest independent peer to Violet's 360° agency model.
- Fred & Farid: Independent creative agency network founded in Paris with offices in New York, Shanghai, and Los Angeles; comparable as a French-originated, design-led creative shop serving premium brands.
- U.S. Independent French creative agency working across brand, content, and digital for major French brands; similar size and full-service positioning to Violet.
- BETC: Major French creative advertising agency (part of Havas) based in Paris; competes for the same enterprise brand-transformation and campaign mandates that Violet targets, including blue-chip French and global brands.
Broad incumbents
- TBWA\Paris: Paris flagship of a global creative network offering brand strategy, advertising, and digital at much greater scale; a holding-company incumbent against which Violet competes for the same enterprise roster.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
violet social profiles
Digital presenceviolet financial estimates
Financial estimateRevenue estimate
Valuation estimate
violet leadership team
Management profileNumber of profiles
Profiles14 records
violet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
violet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about violet
What does violet do?
Violet is a 360° communication agency that delivers strategy, brand creation, digital services (UI/UX design, web/mobile development, cloud hosting, AI Lab), design (space, product, packaging), content creation, and production (video, photo, illustration, audio) to enterprise brand clients. It also sells branded merchandise and lifestyle products directly to consumers through its Violet Shop e-commerce storefront. Its flagship packaged offer is the BOTOX Package, a €60,000 brand identity transformation program.
Is violet a public or private company?
violet is a private company. It is classified as management employee owned and is currently operating.
When was violet founded?
violet was founded in 2024. It employs 1 to 10 people.
Where is violet based?
violet is headquartered in Lyon, France, in the Europe region.
How does violet make money?
Three revenue lines are on record. Communication Agency Services are the primary driver. The others are violet Shop E-commerce and BOTOX Package.
Who are violet's main competitors?
Direct peers on record are Herezie, La Chose, W&Cie, Marcel, Australie, Rosapark, Fred & Farid, U.S. and BETC. TBWA\Paris is listed as a broad incumbent.
Does violet have an API?
No public API is recorded for violet.
What industry is violet in?
violet's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its SIC code is 7330.