Laik Gmbh

What Laik Gmbh does

Laik GmbH is a privately held German limited liability company (GmbH) registered in Munich (HRB 254542) and headquartered in Fürstenfeldbruck, Bavaria. Founded in January 2020 by master carpenters Tobias Jung and Denis Dostmann, the company designs, manufactures, and sells the 'iLAIK' line of configurable extendable tables, benches, chairs, and accessories under the Lignum Arts Innovative Kollektion brand. The company is currently in liquidation (LAIK GmbH i.L.), with Anita Pfattner and Tobias Jung serving as liquidators, while commercial operations continue.

The core product is the iLAIK Ausziehtisch, a patented extendable table whose lamella (slat) structure—produced via precision computer-controlled laser cutting by a Munich specialist firm—allows the table to be extended by up to 50% with a single lift-and-pull motion, without insert leaves or folding mechanisms. Materials include PEFC/FSC-certified Finnish birch and 75% recycled aluminum; manufacturing is regional across Bavaria and Baden-Württemberg. The product range spans the standard iLAIK table in four sizes and six colors, the iLAIK Couch coffee table, the iLAIK Massiv solid-wood premium variant, a matching bench, replaceable legs, and the Wilkhahn Occo SC designer chair offered as a complementary SKU.

Laik operates a direct-to-consumer model via a Shopify storefront with an Angle3D 3D configurator, supported by 11 LAIK Experience showroom touchpoints across Germany (8), Austria (1), and Switzerland (1). Shipping is handled domestically through Hermes 2-man handling and internationally via freight carrier to Switzerland and Italy/South Tyrol, with made-to-order lead times of approximately 12 weeks. Pricing ranges from €1,950 for the base couch table to €3,680 for the largest table with oak feet, with a €19 sample box credited against subsequent orders. Marketing combines organic social (Facebook, Instagram, Pinterest, YouTube), earned media (MDR 'Einfach genial', FAZ product selection), trade shows (BLICKFANG, Fürstenfelder Gartentage, Neue Räume Zürich), and physical showroom experiences.

Name

Laik Gmbh

Legal name

LAIK GmbH i.L.

Website

https://laik.style

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Laik GmbH designs, manufactures, and sells the patented iLAIK line of configurable extendable tables, benches, chairs, and accessories direct-to-consumers across Germany, Austria, Switzerland, and Italy. Founded in 2020, the company is currently in liquidation while continuing DTC operations.

Ownership category

akta.pro rank

Product category

Designer Extendable Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Extendable dining tables
• Modular furniture design
• Patented lamella tables
• Designer home furniture
• Configurable furniture systems

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales (Direct E-commerce): One-time sale of furniture products (tables, chairs, benches, accessories) directly to consumers through the laik.style online store. Products are manufactured to order with approximately 12 weeks lead time. Prices range from €1,950 for the base couch table to €3,680 for the largest table configuration with oak feet.
2. Sample Box Sales: Sale of the LAIK sample box (€18.36) containing original color variants and small pieces of tabletop and foot materials. The sample box amount is credited toward a subsequent furniture order.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Laik GmbH designs, manufactures, and sells configurable extendable furniture for the home under the iLAIK brand. The flagship product is the iLAIK extendable dining table, which uses a patented lamella structure to extend up to 50% with a single lift-and-pull motion without insert plates or folding mechanisms. The range also includes an iLAIK Couch (coffee table), iLAIK Massiv (solid wood premium table), bench, replacement legs, complementary Wilkhahn designer chairs, and a sample box, all sold directly to consumers via the laik.style Shopify store and 11 showroom locations in Germany, Austria, and Switzerland.

Product overview

Laik GmbH offers a modular furniture collection centered on the iLAIK extendable table system with its patented lamella design. The core product is the iLAIK Ausziehtisch (extendable dining table) that expands by 50% without insert plates. This is complemented by the iLAIK Couch (coffee table), iLAIK Massiv (solid wood premium version), matching iLAIK Bank (bench), iLAIK Stuhl (designer chair by Wilkhahn), and accessories including table legs and a Musterbox sample kit. All products share a design language with multiple color options, form choices (rounded/square), and configurable combinations.

Differentiator

Problem solved

Functional benefit

Brands

• iLAIK: The iLAIK is the company's flagship product line of extendable designer tables featuring a patented lamella structure that allows tables to be extended by 50% without insert plates or folding mechanisms.

Quantifiable outcome

• Table extends by up to 50% of base length
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• WilkhahncoreStrategic or Co-development Partner · 1 January 2020Wilkhahn (Bad Münder am Deister, Lower Saxony) manufactures the Occo SC chair that complements the iLAIK table. The chair is designed by jehs + laub and matches the iLAIK in all color variants. This is a key complementary product partnership—the chair rounds out the LAIK dining set offering. The partnership is featured as a key part of the LAIK product ecosystem.
• Lignum Arts GmbHcoreImplementation/ SI/ Consulting PartnerLignum Arts in Fürstenfeldbruck handles table top milling and manufacturing of oak table and bench legs. Located at the same address as LAIK headquarters (Messerschmittstraße 3), Lignum Arts appears to be a closely affiliated manufacturing partner. Tables are milled here and receive final finishing at LAIK.
• Münchner Spezialfirma (Munich Specialist Firm)coreTechnology or IntegrationA Munich-based specialist firm performs the critical laser cutting for the unique lamella design. This precision laser cutting is essential to the patented mechanism that allows the table to extend smoothly.
• Baden-Württemberg Aluminum Parts SuppliersupportingTechnology or IntegrationA company in Baden-Württemberg produces colored table/bench legs and other parts made from aluminum. The aluminum used is 75% recycled material.
• Mammendorf Plastics ManufacturersupportingTechnology or IntegrationVarious plastic components for the iLAIK system are manufactured in Mammendorf, near Fürstenfeldbruck.
• Eching Lacquering PartnersupportingTechnology or IntegrationiLAIK table tops are lacquered in Eching near Munich using structured lacquer to achieve color finishes and hide environmental influences.
• Finnish Forestry Partners (PEFC/FSC Certified)supportingTechnology or IntegrationSustainable birch wood for table tops is sourced from PEFC and FSC certified forests in Finland. This ensures the sustainability credentials of the product.
• Hermes 2-Man HandlingsupportingOthersLogistics partner for home delivery in Germany and Austria. Handles 2-man handling delivery to doorstep with prior notification.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Muuto: Nordic designer furniture brand selling premium tables, chairs, and accessories DTC and through design retailers. Comparable to LAIK in designer-led positioning, premium price points, and online + showroom distribution model.
• Vitra: Swiss premium designer furniture manufacturer with a strong European DTC and showroom footprint. Highly comparable to LAIK in design-led household furniture, target customer (design-conscious homeowners/offices), and premium pricing model.
• HAY: Danish design furniture and accessories brand with strong DTC and retailer presence. Comparable to LAIK in design-conscious furniture buyer, premium positioning, and online + showroom commercial model.
• BoConcept: Global DTC furniture franchise specializing in configurable, Danish-designed home furniture. Comparable to LAIK in modular/configuration sales model, premium positioning, and showroom-led DTC distribution.
• Nils Holger Moormann: Bavarian designer furniture maker known for innovative, functional wood furniture sold DTC. Comparable to LAIK in regional Bavarian production, design-award positioning, and focus on flexible/innovative table and storage products.
• USM: Swiss manufacturer of modular, configurable furniture sold direct and through showrooms. Comparable to LAIK in modular/configure-to-order positioning, premium price points, and a designer-driven brand for home and office use.
• Thonet: Iconic German wood furniture manufacturer with bentwood and solid wood tables/chairs. Comparable to LAIK in German craftsmanship heritage, premium wood furniture, and a heritage brand position in the European design furniture market.
• Team 7: Austrian family-owned manufacturer of solid wood furniture, sold through dedicated showrooms in DACH. Comparable to LAIK in sustainably sourced solid wood, premium pricing, and a showroom-led DTC model for design-conscious households.
• e15: German premium designer furniture maker (tables, seating, storage) sold via DTC and select showrooms. Closely comparable to LAIK in German manufacturing heritage, solid wood/material focus, and design-conscious DACH customer base.
• Magis: Italian designer furniture brand with premium tables, chairs, and accessories sold through design retailers globally. Comparable to LAIK in design-house identity, premium furniture category, and designer-led product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDk60iPjKnkqKVeZGlyGaww/featured
• Facebookfacebook.com/Laik-Style-110768667314302
• Instagraminstagram.com/laik.style/?hl=de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laik Gmbh