Nyyti Ry

What Nyyti Ry does

Nyyti Ry is a Finnish registered non-profit association (rekisteröity yhdistys), founded in 1984 and headquartered at Elimäenkatu 26, Helsinki. The organization promotes mental health and study ability among higher education students across Finland through a portfolio of free, low-threshold services: peer support groups (vertaisryhmät), one-on-one NyytiCoaching, professional support discussions (tukikeskustelu), online tools and self-assessment tests, webinars hosted on Microsoft Teams, and an extensive content library of mental-health information articles. A VoiceFlow-powered generative-AI chatbot (Nyyti-tekoälyapuri) is deployed on the nyyti.fi website to guide visitors toward relevant services, and Discord serves as the primary peer-support community platform, including the Opiskelijoiden Olkkari space and the Roihu advocacy group. The organization also runs the three-year STEA-funded QueerMieli project (2024-2026) addressing mental health among LGBTQIA+ students, including English-language peer support sessions for international students.

The business model is that of a publicly funded non-profit: all services are provided free of charge to students, with no subscription, licensing, or transaction revenue. Operating funding in 2024 was approximately 1.38 million euros, sourced primarily from STEA (the grant instrument under the Ministry of Social Affairs and Health), supplemented by other public grants, project-based foundation grants, and donations collected under money-raising permit RA/2020/1102 via MobilePay, credit card, and bank transfer. Distribution is dual-channel: direct to students via the website, Discord, Microsoft Teams, the NyytiCast podcast, social media, and the 'Nyyti vinkkaa' newsletter, and indirectly through seven member organizations (AYY, HTO ry, HYY, SAMOK ry, MIELI Suomen Mielenterveys ry, SYL ry, YTHS) that collectively cover Finnish universities and universities of applied sciences. Headcount is 11-50 employees, led by Executive Director Minna Savolainen, with a board currently chaired by Sanja Laitinen-Lindelöf. The organization's strategic posture combines direct service delivery, original research (e.g., the 2024 Minority Stress survey of 612 LGBTQ+ students), and policy advocacy on higher-education mental health.

Name

Nyyti Ry

Legal name

Nyyti ry

Website

https://nyyti.fi

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Nyyti Ry is a Helsinki-based Finnish non-profit, founded in 1984, that provides free mental health support — peer groups, coaching, online tools, and Discord-based communities — to higher education students nationwide, funded primarily by STEA grants and donations.

Ownership category

akta.pro rank

Product category

Student Mental Health Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Student mental health services
• Peer support groups
• Youth mental wellbeing
• Student counseling support
• Mental health promotion

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Funding (STEA): Primary funding source from the Finnish Ministry of Social Affairs and Health through STEAn (Sosiaali- ja terveysministeriön yhteydessä toimiva STEAn avustukset). Funding in 2024 was approximately 1.38 million euros.
2. Project-based Funding: Project grants from foundations for specific development projects such as the QueerMieli project (2024-2026).
3. Donations: Donations received through money-raising permit (RA/2020/1102). Includes monthly donations via MobilePay, one-time donations via text message, credit card, and bank transfer.
4. Other Public Grants: Other public grants beyond STEA funding for organizational operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nyyti ry promotes students' mental health by providing low-threshold support services including peer support groups, one-on-one support discussions, and NyytiCoaching. The organization also offers online tools, self-assessment tests, webinars, information resources on mental health topics, and specialized programs such as the QueerMieli project for LGBTQIA+ students. All services are provided free of charge to students.

Product overview

Nyyti Ry operates as a mental health promotion organization rather than a traditional product company, offering a portfolio of support services for students including peer support groups (vertaisryhmät), one-on-one support discussions (tukikeskustelu), NyytiCoaching, and an AI-powered chatbot assistant (Nyyti-tekoälyapuri). The organization also provides digital resources including webinars, online tools, mental health information, and LGBTQIA+ focused services through the QueerMieli project. Key technology components include a VoiceFlow-powered AI chatbot, Microsoft Teams webinars, and Discord-based peer communities. Services are provided free of charge to students.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertaisryhmät (Peer Support Groups) Closed, time-limited peer support groups for students facing various mental health challenges, including groups for loneliness, hope, anxiety, and specific populations such as LGBTQIA+ students through the QueerMieli project.
• Tukikeskustelu (Support Discussions) One-on-one support conversations between students and professionals to address challenges with coping, mental health, and study ability.
• NyytiCoaching One-on-one coaching service where a coach helps students clarify their goals and opportunities, supporting study ability and mental wellbeing.
• Nyyti-tekoälyapuri (Nyyti AI Assistant) AI-powered conversational chatbot on the Nyyti.fi website that engages users in dialogue and guides them toward Nyyti's activities and informational content. Built on VoiceFlow platform with GDPR-compliant data handling.
• Opiskelijoiden Olkkari (Students' Olkkari on Discord) Online community space on Discord platform where students can connect, access peer support, and participate in relaxation sessions and group study moments.
• QueerMieli Project Three-year project (2024-2026) promoting mental health among LGBTQIA+ students in higher education. Includes peer support groups, trainings for professionals, and advocacy work on minority stress.
• QueerMieli Training for Higher Education Personnel Training for university staff on minority stress, discriminatory structures, and ways to promote inclusion and non-discrimination in teaching and student services.
• Verkkotyökalut ja testit (Online Tools and Tests) Digital tools and self-assessment tests available online for students to explore topics related to mental health and well-being.
• Webinaarit (Webinars) Online seminar events covering topics related to student mental health, hosted via Microsoft Teams platform.
• Opiskelijoiden mielenterveysviikko (Students' Mental Health Week) Annual nationwide campaign focused on students' right to mental health, current topics, and encouraging action to promote mental well-being.
• Roihu Group Student advocacy group for influencing matters related to mental health. Activities are open to all university students, facilitated by Nyyti professionals on Discord platform.

Quantifiable outcome

• Survey of 612 LGBTQ+ students conducted in 2024 found 82% generally felt the atmosphere at their university was safe for queer people, while 46% had witnessed inappropriate behavior and 54% encountered disturbing normative assumptions.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Akavan opiskelijat (Akava Students)coreStrategic or Co-development PartnerNyyti ry and Akavan opiskelijat collaborated on a joint statement proposing solutions for developing higher education funding models, focusing on quality education rather than performance-based metrics that may negatively impact student well-being.
• Foundation for Research on Studies and Education (Otus sr)coreStrategic or Co-development PartnerCollaborated on producing the 'Sateenkaariopiskelijat' information package based on Student Barometers from 2022 and 2019, providing data on LGBTQIA+ student experiences in higher education.
• Helsinki Pride CommunityminorStrategic or Co-development PartnerCooperation with Helsinki Pride community on the Sense of Belonging project, organizing joint events during Helsinki Pride week such as the 'Pridea sorviin!' discussion event.
• Aalto-yliopiston ylioppilaskunta (AYY)coreOthersOne of Nyyti ry's seven member organizations. AYY is a local student union and one of the founding members of Nyyti ry.
• Helsingin yliopiston ylioppilaskunta (HYY)coreOthersOne of Nyyti ry's seven member organizations. HYY is a local student union and one of the founding members of Nyyti ry.
• Helsingin Tekniikan Opiskelijat – HTO rycoreOthersOne of Nyyti ry's seven member organizations and one of the founding members of Nyyti ry.
• Suomen opiskelijakuntien liitto – SAMOK rycoreOthersOne of Nyyti ry's seven member organizations. SAMOK is the national union of university of applied sciences students.
• Suomen Ylioppilaskuntien liitto (SYL) rycoreOthersOne of Nyyti ry's seven member organizations. SYL is the national union of university students.
• MIELI Suomen Mielenterveys rycoreOthersOne of Nyyti ry's seven member organizations. MIELI is the Finnish Mental Health Association.
• Ylioppilaiden terveydenhoitosäätiö (YTHS)coreOthersOne of Nyyti ry's seven member organizations. YTHS provides student health services for higher education students in Finland.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Student Minds: UK charity dedicated to student mental health in higher education, providing peer support, resources, and research - closely comparable to Nyyti's higher-education mental health mission.
• Active Minds: US-based student mental health nonprofit with a peer-led chapter model on college campuses - directly comparable in mission, peer-driven delivery, and higher-education focus to Nyyti vertaisryhmät.
• Nightline Association: UK listening service for university students run by students for students - a direct parallel to Nyyti's volunteer-staffed, peer-led support model.
• JED Foundation: US-based national nonprofit focused on student mental health and suicide prevention across colleges and universities, with programs for institutions - directly comparable in audience and mission to Nyyti.
• Ylioppilaiden terveydenhoitosäätiö (YTHS) / Finnish Student Health Service: National student health service providing primary healthcare including mental health services to Finnish higher education students - the same target population Nyyti serves, with overlapping and complementary offerings.

Emerging players

• TogetherAll: Digital mental health platform offering anonymous peer-support communities, increasingly licensed to universities - closely comparable to Nyyti's Discord-based peer support and online tools delivery model.
• The Trevor Project: US-based nonprofit focused on LGBTQ+ youth mental health and crisis intervention - directly comparable to Nyyti's QueerMieli project and LGBTQIA+ minority-stress focus, though serving a broader youth population than just students.
• Kooth: UK-based digital mental health service for young people including university students, combining peer and professional chat support - parallels Nyyti tukikeskustelu and online chat services.

Broad incumbents

• Mental Health Foundation (UK): Major UK mental health charity operating public information, research, and policy work - comparable to Nyyti's broader mental health promotion, materials publishing, and advocacy role.
• MIELI Suomen Mielenterveys ry: Finnish national mental health association operating crisis services, advocacy, and public education across the whole population - overlaps with Nyyti on mental health promotion and is in fact one of Nyyti's seven member organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nyyti-ry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyyti Ry