What CAMPO does

CAMPO (legal name CAMPO, doing business as CAMPO - Marketing Sintrópico) is a private, Brazil-based full-service marketing agency headquartered in Rio de Janeiro and founded in 2014, operating with 11–50 employees. The company delivers integrated marketing services across strategy, branding, performance, and digital product development, organized around a proprietary framework called 'Metodologia Sintrópica' and a data-driven platform concept branded as 'Cérebro Estratégico' (Strategic Brain), which the agency describes as a continuous intelligence layer that aligns strategic planning with execution.

Its service portfolio spans four modular pillars: Estratégia (communication, brand, media, digital transformation, and CRM strategy), Branding (purpose, naming, positioning, visual and verbal identity), Marketing (on/offline campaigns, content, social media, performance, inbound/outbound, and graphic design), and Produtos Digitais (UX/UI, websites, apps, landing pages, and SEO). A dedicated sub-brand, CAMPO Causas, addresses socio-environmental, cultural, and ESG clients. Underlying technology consists of AI- and data-assisted planning, media buying, and optimization tooling applied to real-time performance measurement, though the source data discloses no proprietary models, patents, or in-house ML research.

CAMPO generates revenue through professional services engagements under a flexible 'Contrato Inteligente' (Smart Contract) model combining monthly retainer points or closed-project pricing. Go-to-market is direct enterprise sales, primarily regional (Brazil), targeting large enterprises, NGOs, and sector-specific verticals including hospitality (Accor/Fairmont Rio), cinema (Kinoplex), education (BRASAS, Rede Sagrado Coração de Maria), beverages (Coca-Cola Brasil), and energy (Elera Renováveis), with several relationships exceeding five years.

Name

CAMPO

Legal name

CAMPO

Website

https://ocampo.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CAMPO is a Rio de Janeiro-based full-service marketing agency (founded 2014) serving Brazilian enterprises, NGOs, and ESG clients with strategy, branding, performance marketing, and digital product services delivered under a proprietary 'Metodologia Sintrópica' and flexible retainer model.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Marketing Services: Full-service marketing agency providing strategy, branding, campaigns, digital products, and ongoing marketing support. Revenue is generated through flexible contract models including monthly retainer points or closed project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

CAMPO is a Brazilian full-service strategic marketing agency that builds and executes integrated marketing programs for enterprise clients and NGOs. It delivers strategy, branding, campaigns (online and offline), digital products and performance marketing through a proprietary methodology called 'Metodologia Sintrópica', anchored by a 'Cérebro Estratégico' (Strategic Brain) data-driven platform and a flexible 'Contrato Inteligente' (Smart Contract) engagement model.

Product overview

CAMPO (Marketing Sintrópico) is a full-service marketing agency with a proprietary methodology centered on strategic thinking ('Cérebro' - strategic brain for brands) and integrated execution. The company operates two main offerings: (1) CAMPO core marketing services encompassing Estratégia (communication, brand, media, digital transformation, and CRM strategy), Branding (purpose, naming, positioning, visual and verbal identity), Marketing (campaigns, content, social media, performance, inbound/outbound, graphic design), and Produtos Digitais (UX/UI, website/app development, landing pages, SEO); and (2) CAMPO Causas, a specialized unit for socio-environmental and cultural causes serving NGOs, foundations, advocacy groups, and ESG projects. The agency uses an 'Escopo integrado' model combining all services in a single team with flexible contract options.

Differentiator

Problem solved

Functional benefit

Brands

• CAMPO Causas: A specialized business unit focused on communication for socio-environmental and cultural causes, working with NGOs, foundations, social movements, advocacy, and ESG projects.

Products and services

• CAMPO (Marketing Sintrópico) End-to-end strategic marketing agency service combining strategy, branding, campaigns and digital products under a single integrated team. Targets enterprise clients and NGOs seeking a long-term strategic marketing partner.
• Estratégia (Strategy) Strategic consulting covering communication strategy, brand strategy, media strategy, digital transformation strategy, and CRM strategy for enterprise and NGO clients.
• Branding Brand development service covering brand purpose and values, naming, positioning, visual identity, visual identity applications, verbal identity, manifesto and concept, and strategic recommendations.
• Marketing (Campaigns & Execution) Marketing execution covering online and offline campaigns, communication and media strategy, content marketing, social media management, performance marketing, inbound, outbound lead generation, conversation marketing, and graphic design.
• Produtos Digitais (Digital Products) Digital product development covering UX & UI design, website creation and development, app creation and development, landing page creation and development, digital product improvement, and SEO strategy.
• CAMPO Causas Dedicated unit of CAMPO providing strategic marketing services — including planning, branding, campaigns, content and performance — to NGOs, foundations, social movements, advocacy groups and ESG projects focused on socio-environmental and cultural causes.

Quantifiable outcome

• 259% increase in leads for educational institution
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Aria FilmesminorStrategic or Co-development PartnerProduction company partner for Kinoplex 'A Nova Estrela' campaign, responsible for video production and talent management.
• Blackbird ProduçõesminorStrategic or Co-development PartnerProduction company that partnered on Kinoplex 'Experiência de Cinema' campaign film production.
• CajamangaminorStrategic or Co-development PartnerMusic/entertainment partner for Baden Powell commemorative campaign '#20AnosSemBaden'.
• Miolo FilmesminorStrategic or Co-development PartnerFilm production partner for Anistia Internacional '#AcabeComAInjustiça' campaign.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DM9DDB: DM9DDB is a Brazilian full-service agency within the DDB network providing strategy, creative, and digital for major local brands. It overlaps with CAMPO's service offering but benefits from network reach and larger production capabilities.
• Ogilvy Brazil: Ogilvy Brazil is the local arm of the Ogilvy global network offering advertising, branding, digital, and PR at enterprise scale. It competes for the same Coca-Cola/Accor-tier clients but with vastly greater headcount, media-buying scale, and geographic reach.
• MullenLowe Brasil: MullenLowe Brasil is the Brazilian operation of the MullenLowe global network offering integrated advertising, digital, and media services. It competes with CAMPO in the Brazilian mid-market for integrated marketing mandates.
• AlmapBBDO: AlmapBBDO is a leading Brazilian agency within the BBDO Worldwide network delivering brand strategy, creative, and digital services. It shares CAMPO's full-service positioning but operates at significantly larger scale with global network resources.
• Africa/Dentsu Creative Brazil: Africa is one of Brazil's largest independent-rooted creative shops, now part of Dentsu Creative. It offers overlapping full-service capabilities but with materially greater scale and network support, competing with CAMPO for top-tier Brazilian brands.

Direct peers

• Pereira O'Dell: Pereira O'Dell is an independent creative-led agency of similar size to CAMPO with an integrated scope model and focus on work that combines brand, data, and content. It is comparable as a similarly positioned independent full-service shop, though operating in US/European markets.
• DPZ&T: DPZ&T is one of Brazil's longest-standing independent full-service agencies offering strategy, branding, and integrated creative work. It shares CAMPO's broad-service model and competes for the same enterprise and consumer brand accounts in Brazil.
• Anomaly: Anomaly is an independent creative and brand strategy shop with a similar integrated-scope, strategy-first model. Comparable in spirit as an indie built around outcome-driven, cross-discipline work for major brands.
• Lew'Lara\TBWA: Lew'Lara\TBWA is a mid-sized Brazilian creative agency combining TBWA's methodology with local creative execution, providing comparable integrated marketing services to enterprise clients across Brazil and Latin America.
• GUT (Brazil): GUT is a Brazilian independent creative agency with comparable size and a similar full-service offering spanning strategy, digital, and content for major local and global brands. It competes with CAMPO for mid-market and enterprise Brazilian marketing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/campomarketingsintropico
• LinkedInlinkedin.com/company/campo---comunidade-produtiva-de-ideias
• Instagraminstagram.com/camponoinsta/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMPO