NTGent

Name

NTGent

Legal name

NTGent

Website

https://ntgent.be

Company type

Private

Founded year

1965

Operating status

Operating

Ownership category

akta.pro rank

Product category

Performing Arts Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts theatre
• Theatrical productions
• Live performance venues
• Cultural venue rental
• Community arts programs

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Individual tickets for performances ranging from 15-28 EUR, sold through Tickets Gent box office and online platform
2. Season Subscriptions: Subscription packages for season programming (abonnementen) offering reduced rates for multiple performances
3. Café & Events: NTGent Café operations providing catering and hospitality services at venue locations
4. Venue Rental: Hall rental services (zaalhuur) for external events and productions
5. Public Funding & Subsidies: Operating as a 'Foundation of Public Utility' (Stichting van openbaar nut) supported by government funding including Flemish Community, City of Ghent, Radio 1, De Standaard, and Belgian Tax Shelter

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

NTGent is a publicly funded Belgian city theatre that produces and presents theatre performances, festivals, and community-oriented programmes across three Ghent venues (Schouwburg, Minnemeers, Minard). Its artistic programme is built on two pillars — 'Art & New Technology' and 'Art, Care & Rituals' — and is supported by three specialised laboratories (Common Grounds City Lab, Care Cure Comfort Lab, Goose Bumps Tech Lab). Revenue comes from a mix of public subsidies, ticket sales, season subscriptions, venue rentals, and the NTGent Café.

Product overview

NTGent (Stadstheater Gent) is a Belgian city theatre company operating multiple venues including NTGent Schouwburg, Minnemeers, and Minard in Ghent. The company creates and presents theatre productions, both independently and in coproduction with national and international artists, and tours productions across Flanders and internationally. NTGent's artistic program is organized around two main lines: Art & New Technology and Art, Care & Rituals. The organization operates three specialized labs (Common Grounds City Lab, Care Cure Comfort Lab, and Goose Bumps Tech Lab) for innovation in artistic practices. Hospitality services include the NTGent Café, venue rentals, press services for journalists, and a newsletter subscription. The theatre also offers educational programs and community outreach initiatives, with tickets and subscriptions managed through Tickets Gent.

Differentiator

Problem solved

Functional benefit

Products and services

• NTGent Theatre Productions Seasonal and touring theatre productions created by NTGent or in co-production with national and international artists and ensembles, presented at NTGent venues and on tour across Flanders and Europe.
• NTGent Schouwburg Main theatre venue at Sint-Baafplein 17, 9000 Ghent, hosting NTGent productions, guest performances, and the Tickets Gent box office.
• NTGent Minnemeers Second venue at Minnemeers 8, Ghent, used for performances and artistic activities.
• NTGent Minard Third venue at Walpoortstraat 15, Ghent, used for performances and events.
• Common Grounds City Lab Laboratory focused on cross-sectoral collaborations and participative artistic practices in public space, working with Ghent residents on artistic responses to urban and social transition.
• Care Cure Comfort Lab Laboratory exploring new ritual practices at the intersection of art, care, and healing, aimed at reinforcing social cohesion.
• Goose Bumps Tech Lab Collaboration platform between NTGent and Wintercircus bringing together theatre makers and developers to research, develop, and implement new technologies in performing arts.
• NTGent Café Café located at Sint-Baafsplein offering drinks, light meals, and event arrangements for theatre visitors and groups.
• Venue Rental (Zaalhuur) Rental of NTGent's halls and spaces for external events, productions, and gatherings.
• Season Subscriptions (Abonnementen) Subscription packages for the season programme offering access to multiple productions at reduced rates, with supplements for premium productions (e.g. XL abonnement with €15 supplement).
• Tickets Gent Box Office & Online Ticketing Physical box office at NTGent Schouwburg and online ticketing platform (tickets.ntgent.be, powered by Tixly) for purchasing tickets across all performances.

Quantifiable outcome

• Over 1,000 community participants in single ritual event (Firestarter, September 2025)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• CAMPOcoreStrategic or Co-development PartnerNTGent and CAMPO focus on emerging talent with 'New Generation' program, jointly programming and supporting emerging theatre artists in Ghent
• WintercircuscoreTechnology or IntegrationGoose Bumps Tech Lab is the collaboration platform between NTGent and Wintercircus, bringing theatre makers and developers together to research and implement new technologies in performing arts
• Opera Ballet VlaanderencoreStrategic or Co-development PartnerCo-production partnership for 'De opstand van de gevels' (The Revolt of the Facades) - both the parade/karavaan and opera versions
• Ontroerend GoedcoreStrategic or Co-development PartnerOntroerend Goed is artist in residence at NTGent, created successful productions including 'Thanks for Here' and 'Funeral' (Fringe First Award winner)
• TitannicksupportingStrategic or Co-development Partnervzw Titannick in Nieuw Gent partnered for 'Fire, Walk with Me' trajectories, focusing on neighbourhood engagement and creative workshops with residents
• SAAMO GentsupportingStrategic or Co-development PartnerSAAMO Gent partnered for community engagement in the Scandinaviëstraat area, building on weekly soup moments and creative activities within 'Fire, Walk with Me'
• De SleutelsupportingStrategic or Co-development PartnerCare organization partnered for 'Fire, Walk with Me', providing music workshops with participants in recovery from problematic drug use
• Matter of CaresupportingStrategic or Co-development PartnerInnovative psychological care project partnering with NTGent for intergenerational artistic workshops between young adults (18-25) and seniors (65+)
• Victoria DeluxesupportingStrategic or Co-development PartnerGent cultural venue partnered for 'Fire, Walk with Me', addressing barriers to hopeful futures through atelier evenings and collective ritual participation
• BERLIN (theatre company)coreStrategic or Co-development PartnerBERLIN is 'huisartiest' (resident company) at NTGent; created 'Living Apartment Together' and involved in YouTurn project
• GUM (Gent University Museum)supportingStrategic or Co-development PartnerGUM museum hosted 'One Day I Will Make the Onion Cry' in October 2025 as part of Dark Weekends festival

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frascati Producties: Amsterdam-based producing/presenting house for experimental performing arts; comparable producing role and touring presence in the European experimental-theatre circuit.
• Ontroerend Goed: Ghent-based experimental ensemble and NTGent artist-in-residence; internationally touring (Fringe First 2023 for 'Funeral'), making it a directly comparable producing-and-touring peer.
• Toneelhuis: Flemish city theatre in Antwerp producing its own season across multiple venues; the natural structural peer to NTGent within the Flemish publicly funded city-theatre ecosystem and a touring partner.
• KVS (Koninklijke Vlaamse Schouwburg): Brussels-based Flemish city theatre that produces and presents across multiple venues; comparable institutional role, scale and Flemish-public funding model to NTGent.
• BERLIN (theatre company): NTGent's resident company ('huisartiest') producing work like 'Living Apartment Together'; a peer in scale and Belgian contemporary-theatre aesthetic, with close production ties to NTGent.
• CAMPO: Ghent-based contemporary theatre company focused on emerging artists and new work; NTGent's New Generation co-development partner with direct overlap in audience, geography and producing model.

Broad incumbents

• Young Vic: London producing-and-presenting theatre with strong international profile that mixes emerging and established work; comparable reputation-building role in the European producing-theatre ecosystem.

Regional players

• Stadsschouwburg Amsterdam: Dutch city theatre presenting and co-producing across multiple venues; comparable institutional role across borders with overlapping international touring partners.
• Théâtre National Wallonie-Bruxelles: Belgian French-language national theatre producing live performing arts across multiple spaces; structurally analogous to NTGent as a publicly funded producing/presenting institution, differing primarily by language community.

Emerging players

• Opera Ballet Vlaanderen: Flemish cultural institution operating venues and co-producing with NTGent (De opstand van de gevels); comparable Flemish-public-funding model and venue footprint in Antwerp.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ntgent

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTGent