What Kademy does

Kademy is a UK-based corporate communications training company founded in 2019 and headquartered in London. It delivers skills development programmes to enterprise clients, with a flagship curriculum called Keystone Communicator supplemented by Writing for Business Impact, 1:1 coaching, peer roundtables, team skills training, and a GenAI Readiness Survey. Its client base includes large multinational corporates across pharmaceuticals (AstraZeneca, JTI), energy and mining (Shell, Anglo American, Rio Tinto), financial services (Barclays, Santander), media and technology (BBC, Comcast, Snap Inc.), consumer goods (Diageo, Coca-Cola Europacific Partners, Nutreco), and industrials (Volvo, Stryker, Iron Mountain, ISS).

The business operates a content-and-coach model: proprietary curricula and assessments are designed in-house and delivered through a curated network of expert trainers, with digital delivery powered by the Sana.ai learning platform. Recent product development has extended into AI-adjacent offerings, including a GenAI Readiness diagnostic and AI-integrated writing training, alongside the launch of the Comms Innovators community programme.

Kademy is bootstrapped with no external funding disclosed and operates with a 1-10 person core team led by Managing Director Alex Hentschel, supported by a Commercial Director, Director of Market and Client Insight, Content and Delivery Director, and Business Operations Manager. Revenue mechanics are enterprise B2B training sales — programme fees for cohort-based and individual learning engagements — though no pricing or contract-value data is publicly disclosed.

Name

Kademy

Legal name

Kademy Limited

Website

https://kademygroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kademy is a London-based corporate communications training company founded in 2019 that delivers proprietary curricula, coaching, and AI-readiness diagnostics to enterprise clients across pharmaceuticals, energy, financial services, and consumer industries.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Communications training programs
• Leadership coaching services
• Team capability assessments
• Professional development courses
• Internal communications education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organisational Memberships and Training Programs: Kademy offers ongoing membership partnerships that combine leadership support, team assessment, and practical learning within one programme. Organisations receive tailored development programmes supporting individual team members with strategic coaching, peer connections, and curated events. Pricing varies based on team size, programme length, delivery format, and inclusion of assessments, coaching, or ongoing support.
2. Public Course Bookings: Individual communication professionals can book places on selected public virtual courses. Prices are shown on the relevant course or booking page. Virtual delivery allows communicators from different locations to participate.
3. Professional Services (Coaching and Roundtables): One-to-one coaching for communication leaders and peer-learning roundtable opportunities. Coaching provides an independent space to work through leadership, team, and organisational challenges. Roundtables allow senior communication professionals to discuss emerging issues and compare experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kademy delivers communications training, coaching, assessments, and support for communication leaders, teams, and individual professionals. The core offer combines proprietary Skills and Competency Assessments and GenAI Readiness Surveys with practical training programs (Keystone Communicator, Writing for Business Impact, customized team training), one-to-one coaching, peer roundtables, and ongoing organizational membership partnerships. Services are delivered through the Sana.ai learning platform and supported by a global network of expert coaches and research-led insights.

Product overview

Kademy is a communications training, assessments, and support company offering a unified platform of services for communication leaders, teams, and individual professionals. The core offering combines Skills and Competency Assessment and GenAI Readiness Survey tools with structured training programs including the flagship Keystone Communicator course, Writing for Business Impact, and customized team training. These are supported by direct support services including one-to-one coaching, peer roundtables for group learning, and strategic leadership support. The Comms Innovators program showcases industry innovation. All services integrate with the Sana AI learning platform for member access and course delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Skills and Competency Assessment An organisational assessment designed to evaluate the current capabilities of communication teams and compare them to functional benchmarks, providing aggregated data to identify capability gaps and development priorities.
• GenAI Readiness Survey An assessment tool that gauges communication teams' knowledge, confidence, and interest in using AI across a range of use cases, surfacing priority applications and barriers to adoption.
• Keystone Communicator Flagship training course helping communication professionals develop core competencies; has trained thousands of communicators since founding.
• Writing for Business Impact Hybrid training course updated with dedicated AI content, teaching communicators when and how to use AI tools, evaluate outputs, and optimise editing processes for content creation.
• Coaching Services One-to-one coaching providing communication leaders with an independent space to work through leadership, team, and organisational challenges.
• Peer Roundtables Peer-learning opportunities for senior communication professionals to discuss emerging issues, compare experiences, and learn how other organisations are responding to industry challenges.
• Team Skills Training Customised team-wide training programs covering agile planning, measurement, stakeholder influence, change communication, writing, storytelling, and AI applications in communications.
• Public Training Courses Virtual instructor-led courses available for individual communication professionals to book, covering practical skills for current roles and career advancement.
• Strategic Leadership Support Expert support combining coaching, strategic guidance, confidential leader roundtables, intelligence briefings, and tailored capability-development programs for communication leaders.
• Comms Innovators An ongoing spotlight program highlighting communication leaders and teams making meaningful differences in how communications works in practice, featuring 12+ case studies across industries.

Quantifiable outcome

• 82% of employees said they understood how the Strategic Blueprint drives their day-to-day priorities after implementing new IC governance
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AstraZenecacoreStrategic or Co-development PartnerAstraZeneca works with Kademy for communication team development and GenAI adoption support. Kademy's GenAI Adoption Guide features case studies from AstraZeneca on how the comms team is making the most of GenAI.
• Snap Inc.coreStrategic or Co-development PartnerSnap Inc. hosts Kademy roundtables on topics including trust, reputation, and AI. Alicia Edmonds-Smith, Senior Director of International Comms at Snap, participates in thought leadership interviews and discussions with Kademy community.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PRCA (Public Relations and Communications Association): UK and global PR/comms industry body offering training, qualifications and member resources. Overlaps with Kademy's UK comms-leader training audience but operates as a broad trade body.
• CIPR (Chartered Institute of Public Relations): UK-based professional body offering training, CPD and qualifications for PR and communications professionals. Same buyer persona and UK market overlap as Kademy.
• IABC (International Association of Business Communicators): Global membership association for business communicators offering training, certification and networking. Comparable buyer base but a much broader portfolio than Kademy's specialised training programmes.
• Dale Carnegie Training: Long-established global corporate training franchise covering communication, leadership and presentation skills. Same broad soft-skills training category but much wider portfolio and geographic footprint.
• PRSA (Public Relations Society of America): Large professional membership organisation that delivers training, certification and resources for communicators. Overlaps with Kademy's leadership and skills development but at much broader scale.

Direct peers

• The Humphrey Group: Executive communications coaching and leadership presence training for senior leaders and teams. Highly comparable specialist offering in the same niche as Kademy's communication-leader coaching practice.
• Speechworks: Executive presentation and communication skills coaching for leaders and teams. Comparable buyer (senior leaders) and similar coaching-led delivery model.
• Ragan Communications: Training, webinars and conferences for internal and corporate communicators, with a similar buyer (comms/PR leaders) and curriculum (measurement, change comms, AI). Closest direct content-and-training peer.

Emerging players

• ExecOnline: Online executive and leadership development platform partnering with top business schools. Comparable in virtual delivery model for leadership cohorts but broader than communications.
• Crucial Learning (formerly VitalSmarts): Provider of training in communication, influence and behaviour change skills for teams and leaders. Comparable in training modality (courses, assessments) and communication-skills curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kademygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kademy