Fuelcard

What Fuelcard does

Fuelcard is a Dutch fuel card provider operated by ENVIEM Retail B.V., headquartered in Harderwijk, Netherlands, serving small and medium-sized businesses, self-employed professionals (zzp'ers), and transport companies with vehicle fleets across the Netherlands. The core product is a tank card that delivers personalized fuel discounts ("Topkorting") at each customer's two self-selected preferred stations within a 500+ station acceptance network comprising the parent-operated TinQ, BP, and Gulf brands alongside third-party SuperTank and Kuster Olie networks. The product is segmented into three sub-brands — Zakelijke Tankpas (business), MKB Tankpas (SMB), and ZZP Tankpas (self-employed) — addressing different Dutch customer profiles, with recent additions of HVO and electric charging options to support transport-sector energy transition.

The underlying technology is a fuel card payment and fleet management platform consisting of three components: the Mijn FUELCARD web portal (a secure 24/7 account management interface supporting Dutch, English, French, and German, with PDF/Excel/CSV export), the FUELCARD mobile application on iOS and Android, and the card payment infrastructure that routes transactions across the multi-brand station network. Key platform features include weekly consolidated invoicing (fiscusproof, retained up to 24 months), per-vehicle and per-driver consumption reporting, card customization with vehicle registration and driver name, personal PIN codes, and Google Maps-powered station routing. There is no public API, SDK, or AI/ML capability described in the offering.

The revenue model centers on an annual card fee of €4.75 per card (excluding VAT) with no monthly subscriptions or per-transaction charges — a transparent flat-pricing structure that materially undercuts Dutch competitors Travelcard (€93/year), MKB brandstof (€131.40/year), and MoveMove (€90/year). Go-to-market is primarily direct-to-consumer via the fuel-card.nl website with an online application flow and a savings calculator, supplemented by an inside sales team reachable by phone (085-0773300) and email. The company operates exclusively within the Netherlands, with no disclosed international ambitions, and is owned by ENVIEM Retail B.V., a strategic operating parent rather than a financial investor.

Name

Fuelcard

Legal name

ENVIEM Retail B.V.

Website

https://fuel-card.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuelcard is a Dutch fuel card provider, operated by ENVIEM Retail B.V., offering discounted fueling and fleet expense management to small and medium-sized businesses, self-employed professionals, and transport companies across the Netherlands via a 500+ station acceptance network.

Ownership category

akta.pro rank

Product category

Business Fuel Cards

NAICS

Fuel Dealers (45721)

SIC

Transportation Services (4700)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Business fuel cards
• Fleet fuel management
• Fuel expense management
• Corporate fuel discounts
• Vehicle fuel cards

Headquarters

HQ city

Harderwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Annual Card Fee: Customers pay an annual fee of €4.75 per tank card (excluding VAT). No monthly subscription, no transaction fees. The primary revenue stream from card issuance and annual renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FUELCARD is a Dutch business fuel card provider (operated by ENVIEM Retail B.V.) that issues physical tank cards giving small and medium businesses, self-employed professionals, and transport companies discounted fuel purchases at two customer-selected preferred stations within a 500+ station acceptance network. The offering is bundled with consolidated weekly invoicing, a 24/7 web portal (Mijn FUELCARD) for transaction and fleet management, and a mobile app for on-the-go account access. Pricing is a flat annual fee of €4.75 per card with no monthly subscription or per-transaction charges.

Product overview

Fuelcard is a Dutch fuel card provider operated by ENVIEM Retail B.V., offering a suite of fuel card products — the core FUELCARD, the Zakelijke Tankpas (business), MKB Tankpas (SMB), and ZZP Tankpas (self-employed) — all built around a single no-monthly-cost tank card with personalized top-discount pricing at two customer-selected preferred stations. The portfolio is supported by the Mijn FUELCARD web portal (24/7 account and fleet management) and native mobile apps for Android and iOS, enabling users to manage transactions, invoices, and fuel pricing on the go. The FUELCARD integrates with the TinQ, Gulf, BP (ENVIEM Retail BP stations), SuperTank, and Kuster Olie fuel station networks across the Netherlands, providing nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• FUELCARD (Business Fuel Card)

Quantifiable outcome

• Estimated annual savings of €7,600 for an employment agency with 20 vehicles choosing 2 preferred stations
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• TinQcoreStrategic or Co-development PartnerTinQ is a major Dutch fuel station network and a core part of the FUELCARD acceptance network. FUELCARD customers can tank with top discounts at all TinQ stations throughout the Netherlands.
• GulfcoreStrategic or Co-development PartnerGulf is a brand of fuel stations integrated into the FUELCARD acceptance network, providing customers with access to Gulf-branded locations at discounted rates.
• BP (via ENVIEM Retail)coreStrategic or Co-development PartnerBP stations are included in the FUELCARD network through ENVIEM Retail B.V., the parent company of FUELCARD, which operates BP-branded fuel stations.
• SuperTankcoreStrategic or Co-development PartnerSuperTank stations form part of the FUELCARD acceptance network, providing broad coverage particularly in the northern Netherlands.
• Kuster OliecoreStrategic or Co-development PartnerKuster Olie is an independent Dutch fuel station operator included in the FUELCARD network, with locations primarily in the eastern and southern Netherlands. Some Kuster Olie locations offer LNG and CNG.
• ENVIEM Retail B.V.coreOthersENVIEM Retail B.V. is the issuing company and parent organization of FUELCARD. It is a multi-brand fuel retailer operating TinQ, BP, and Gulf station networks. FUELCARD is powered by ENVIEM Retail's infrastructure and station network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MoveMove: Mobility/fuel card offering benchmarked against FUELCARD on the FUELCARD site (EUR 90/yr). Overlaps on fleet fueling and broader mobility services for Dutch business users, positioning as a more feature-rich alternative.
• MKB Brandstof: Direct Dutch SMB-focused fuel card provider listed on FUELCARD's website as a competing offering (EUR 131/yr). Targets the same MKB fleet segment with similar nationwide acceptance but at a higher annual fee.
• Travelcard: Direct Dutch fuel-card competitor explicitly benchmarked on FUELCARD's own comparison table (EUR 93/yr, nationwide acceptance). Competes for the same Dutch SMB and ZZP fleet customers, but without an owned multi-brand station network.
• MultiTankcard: Dutch multi-brand fuel card for SMBs and transport companies with nationwide station acceptance. Directly comparable model and target segment to FUELCARD, focused on the same Netherlands-only fleet customer base.

Broad incumbents

• Shell Fleet Solutions: Shell's global B2B fuel card program using the Shell station network. Comparable fuel-card product structure but anchored to a single-brand global station network rather than a multi-brand aggregator like FUELCARD.
• DKV Mobility: One of Europe's largest fuel and service card providers with a pan-European acceptance network (including in the Netherlands). Comparable business model of fleet cards, expense management, toll/charging, but operates at much broader geographic scale than FUELCARD.
• Eurowag: Central European mobility and fuel card provider (also active in the Netherlands and Benelux) combining fuel cards with tolling, parking and EV charging payments. Comparable end-to-end fleet expense management model positioned for cross-border fleets.
• TotalEnergies Marketing Services: TotalEnergies' European fuel card offering for commercial fleets, providing station acceptance, expense reporting and invoicing. Similar fleet-card mechanics with broader European footprint and backed by an oil major.
• BP Fleet Card / BPme Business: BP's B2B fuel card program operating through BP-branded stations across Europe, including the BP stations operated by FUELCARD's parent ENVIEM Retail. Comparable fleet payment and reporting product, with the strategic benefit of BP brand ownership.
• UTA Edenred: Established European fuel and toll card provider (UTA, part of Edenred) covering fleets with multi-brand station acceptance and toll settlement. Directly comparable fleet-card model, larger network, similar SMB-to-enterprise customer mix across Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FUELCARDtankpas
• LinkedInlinkedin.com/company/fuelcard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuelcard