Bs Communication Strategies Inc.

Name

Bs Communication Strategies Inc.

Legal name

BS Communication Strategies

Website

https://bscommunication.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Coaching and Communication Training Services

NAICS

Professional and Management Development Training (611430), Veterinary Services (54194), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Communication & Presentation Skills (EDABAMAA)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Onboarding & New-Hire Training Programs (BPACANAF), Cross-Functional Onboarding (Interdepartmental Collaboration) (EDABAOAK)

Keywords

• Communication training programs
• Professional coaching services
• Veterinary communication workshops
• Leadership development training
• Team communication coaching

Headquarters

HQ city

Bowden

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Signature Programs (Open Enrollment): Revenue from publicly marketed signature programs including Mobilizing RVTs® (~$5,000 per participant), Rally the Receptionists, Building Better Leaders, Dynamic Dialogue, Clinically Clear, and Speak Up With Skill. Programs are offered on scheduled dates with early-bird pricing incentives.
2. Custom Team Workshops: Custom training and education delivered directly at client locations (veterinary clinics, community centers, conference rooms). Pricing is customized based on team size and scope. Mentioned as offering online course specials for teams of 10 or more.
3. Conference Speaking & Keynotes: Revenue from Becky Taylor's conference speaking engagements at veterinary and professional industry events. Services include keynotes, plenary sessions, and workshop formats customized to suit the event and attendees.
4. Curiosity in Conversation Summit: Annual flagship summit generating revenue through conference-only tickets ($1,050–$1,150 early bird) and conference + post-conference workshop tickets ($1,775–$1,950 early bird). Limited to 150 attendees. Sponsorship packages also offered.
5. Online Courses: Self-paced online courses housed on Kajabi platform. First course created: 'Say It So It Lands'. Additional courses planned for 2026 launch.
6. BS App & BS Hub (Planned 2026): Mobile app (BS App) launching 2026 on App Store and Google Play. Subscription-based online community (BS Hub) launching 2026 for ongoing engagement and skills development.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

BS Communication Strategies provides skills-based communication coaching and training programs primarily to the veterinary profession and to leaders and professionals across other industries. Core delivery includes six signature programs (Mobilizing RVTs® 5-day program, Rally The Receptionists 2-day, Building Better Leaders, Dynamic Dialogue, Clinically Clear, Speak Up With Skill), custom team workshops delivered on-site at client locations, conference and keynote speaking, an annual Communication Summit (Curiosity in Conversation), and self-paced online courses led by founder Becky Taylor, RVT, MA.

Product overview

BS Communication Strategies provides communication coaching and training programs primarily serving the veterinary industry and broader professional audiences. The core offering consists of Signature Programs led by founder Becky Taylor, including specialized programs for veterinary professionals (Mobilizing RVTs®, Rally the Receptionists, Clinically Clear, Speak Up with Skill), leadership development (Building Better Leaders), and advanced dialogue skills (Dynamic Dialogue). The company also hosts an annual Communication Summit (Curiosity in Conversation) and provides custom team workshops, conference speaking, online courses, a subscription-based community hub (BS HUB), and a mobile app (BS App). The portfolio spans in-person coaching programs, digital learning products, community membership, and events, all focused on skills-based communication training.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilizing RVTs®: Intense 5-day program for Registered Veterinary Technologists to inspire, motivate and activate them to lead vaccine and wellness appointments for dogs and cats, enhancing dialogue skills in veterinary medicine.
• Rally the Receptionists
• Building Better Leaders
• Dynamic Dialogue
• Clinically Clear
• Speak Up with Skill
• Curiosity in Conversation
• The BS App
• BS HUB

Products and services

• Mobilizing RVTs® 5-Day Program Intense 5-day program designed to inspire, motivate and activate Registered Veterinary Technologists (RVTs) to lead vaccine and wellness appointments for dogs and cats, including dialogue skills, small animal wellness knowledge, veterinary legislation review, and business know-how, with a documentary series supporting the program.
• Building Better Leaders Signature leadership and communication skills program designed for professionals and team leaders across industries who want to develop leadership communication competency.
• Dynamic Dialogue Two-day intensive program for communication enthusiasts to level up dialogue skills, practice in a safe setting, and collaborate with other communication nerds.
• Rally The Receptionists Two-day program targeting front-line professionals, particularly receptionists and client care coordinators, to refine skills for handling difficult conversations with frustrated clients.
• Speak Up With Skill Signature program focused on building confidence and competence in professional communication and speaking, designed for Registered Veterinary Technicians.
• Clinically Clear Signature program for veterinarians focused on communication skills and dialogue development in clinical settings.
• Curiosity in Conversation (Communication Summit) Annual interactive summit for communication nerds featuring Canadian speakers and hands-on workshops on conflict resolution, leadership, marketing, team culture, and communication planning; attendance capped at 150 for intimate engagement with sponsorship packages offered.
• Custom Team Workshops Customized communication training delivered directly at client locations (veterinary clinics, community centers, conference rooms) on dialogue skills, team culture, and leadership, with pricing customized based on team size and scope and online course specials for teams of 10 or more.
• Conference and Keynote Speaking Keynote, plenary, and workshop presentations by Becky Taylor customized for events and attendees across industries, with particular expertise in veterinary medicine and communication, delivered at industry conferences.
• Online Courses (Say It So It Lands) Self-paced online courses housed on the Kajabi platform for individuals and teams to develop communication skills, currently led by the 'Say It So It Lands' course with additional courses planned.
• BS HUB Subscription Community Subscription-based online community platform for ongoing communication skill development, peer support, and engagement among communication professionals.
• BS App (Mobile Application) Mobile application for iOS and Android providing access to BS Communication Strategies' communication coaching resources and community features.
• Mobilizing RVTs Integration Services Consulting and integration services led by Dr. Amanda MacDonald to help veterinary practices implement the Mobilizing RVTs® program, including practice assessment, protocol development, and team training.

Quantifiable outcome

• Over 200 RVTs trained across 15 offerings of Mobilizing RVTs® program in Alberta and Ontario
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. Amanda MacDonaldcoreStrategic or Co-development Partner · 1 January 2025Dr. Amanda MacDonald joined the BS team in 2025 to offer Mobilizing RVTs Integration Services — helping veterinary practices implement the mobilized RVT care model. She is a champion of the Mobilizing RVTs® movement and speaks at the annual summit.
• Hotel Arts CalgarycoreOthers · 1 January 2025Hotel Arts Calgary is the official host venue for the annual Curiosity in Conversation summit. Special group booking rates are arranged for summit attendees, and the venue is promoted through official conference communications.
• Summit Speakers (Dr. Cindy Adams, Dr. Jason Coe, Karen Elliott, Dr. Laura Hambley Lovett, Dr. Elaine Klemmensen, Amy Lee, Sage McIntosh, Saqib Tariq, Wilson Wong)coreStrategic or Co-development Partner · 1 January 2025All-Canadian speaker lineup for the annual Curiosity in Conversation summit, each bringing unique expertise in communication, leadership, conflict resolution, marketing, team culture, and change management. Speakers deliver interactive workshops and contribute to the summit's curriculum.
• Canada/Alberta Job GrantminorOthers · 1 January 2024Government program referenced as a financing option for employers to offset costs of the Mobilizing RVTs® program. BS Communications actively promotes this grant to make the program more accessible to veterinary practices.
• SOAR Creative (Sarah Milne)coreGTM or Marketing Partner · 1 January 2020Sarah Milne of SOAR Creative has been a partner supporting BS Communication Strategies since the beginning, bringing life to the company's digital presence through creative marketing assets, website design, and brand development.
• OffSet Studios (Chris Doi & Meghan Unger)coreGTM or Marketing Partner · 1 January 2020Chris Doi of OffSet Studios and Meghan Unger Photography capture and help tell the BS Communication Strategies story with style and feel through video production and photography for marketing assets.
• Horse in Hand Ranch (Kellie and crew)coreStrategic or Co-development Partner · 1 January 2020Horse in Hand Ranch is the unique venue host for BS Communication Strategies events. The partnership enables immersive event experiences at the ranch location, supporting the company's community-building mission.
• The Horsewoman's Club (Elan)coreStrategic or Co-development Partner · 1 January 2020Becky Taylor is Co-Founder of The Horsewoman's Club with Elan. The two businesses collaborate on events and community building, co-creating special communities of people at the intersection of professional development and personal passion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VetFolio (LifeLearn): Online veterinary continuing education platform offering on-demand courses, webinars, and training for veterinary professionals; an emerging digital competitor for the same RVT and DVM audience that BS Communication Strategies serves, though focused on clinical CE rather than communication skills.
• MightyVet: Veterinary industry well-being and education platform addressing burnout, communication, and team culture — partially overlapping with BS Communication Strategies' Rally the Receptionists and culture-focused work in the same veterinary professional audience.

Broad incumbents

• The Ken Blanchard Companies: Established corporate training and leadership development company offering signature programs (e.g., Situational Leadership) and communication skills workshops; broader portfolio but overlaps directly with BS Communication Strategies' leadership communication offerings such as Building Better Leaders.
• FranklinCovey: Global performance and leadership training company with signature curricula (The 7 Habits, Leading at the Speed of Trust) covering communication and execution; competes for the same enterprise training budgets and workshop-delivery model as BS Communication Strategies' custom team work.
• Toastmasters International: Global membership organization for developing communication and leadership skills through club-based practice; broader and more general than BS Communication Strategies but overlaps in target learner (adults seeking communication confidence) and skill curriculum (speaking, listening, feedback).
• Center for Creative Leadership: Research-based leadership development provider offering workshops, coaching, and customized programs; comparable to BS Communication Strategies' executive-coaching and leadership-communication offerings but with deeper research infrastructure and broader corporate reach.
• Development Dimensions International (DDI): Large leadership and communication skills consulting firm providing custom training, assessments, and facilitation for global enterprises; overlaps with BS Communication Strategies' custom team workshop and leadership communication offerings but operates at much larger scale.

Direct peers

• Crucial Learning: Combines VitalSmarts, Crucial Conversations, and Crucial Influence for corporate training; offers evidence-based dialogue, difficult-conversation, and leadership communication programs for professionals and teams — directly comparable to BS Communication Strategies' dialogue-skills focus and workshop format.
• Dale Carnegie Training: Long-established global provider of communication, presentation, leadership, and interpersonal skills training delivered through certified trainers and in-person workshops — directly analogous in target customer (professionals seeking communication improvement) and signature-program model.

Others

• Compassion Fatigue Solutions (Charles Figley / various): Veterinary-specific compassion fatigue and burnout training providers that address similar workforce wellness themes to BS Communication Strategies' RVT-focused programs, serving the same veterinary professional buyer with adjacent content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bs-communication-strategies-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bs Communication Strategies Inc.