Loom
Edgemark Growth Partners (formerly The Loom Collective) is a Chicago-based branding and marketing agency serving investment firms and financial services companies with brand identity, pitch books, websites, collateral, and ETF launch services.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Loom does
Edgemark Growth Partners, founded in 2019 in Chicago, IL and previously known as The Loom Collective, is a private branding and marketing agency specializing in financial services clients. Its primary vertical is investment firms, private equity, asset management, wealth management, and adjacent financial services companies, with secondary work in Interiors, Professional Services, and HR + Staffing. Core services include brand identity design, website design and development on Squarespace and Shopify, collateral design, pitch books and investment materials (pitch decks, tear sheets, fact sheets, annual reports), environmental design, interactive and motion design, brand strategy and messaging, and specialized ETF launch services. Differentiation is built on deep familiarity with investment-firm positioning, fund documentation, and regulatory-aware investor communications, alongside a visible track record with diverse-owned alternative investment managers and association-level work for organizations such as the National Association of Investment Companies (NAIC).
The business operates on a sales-led, consultation-based go-to-market model with meetings booked through HubSpot and a portfolio of case studies hosted on a Squarespace-built website that is being re-platformed under the new Edgemark brand. Revenue is generated through project-based professional services engagements with pricing that is not publicly disclosed; there is no software product, mobile app, API, or proprietary technology platform. The company is independently owned with no disclosed parent, investors, or funding rounds, and relies on a small team led by senior practitioner Jenny Johnson. A recurring collaboration with Words Plus Numbers, LLC extends capacity for content and messaging work on joint client engagements.
Customer evidence shows a mix of enterprise financial-services clients (NAIC, Akoya Capital, First Manhattan, INOA Capital, AOG Wealth Management, FemHealth Ventures, JAB Real Estate, SCP Investment, Parallaxes Capital, Hudson Hill Capital, Adasina Social Capital, Leatherback Asset Management, Lyrical Asset Management, Rush Street Capital, Millrace Asset Group, Douglass Park Asset Management) and a smaller tail of SMB engagements across professional services, healthcare, and interiors. No revenue, headcount, or awards data is disclosed, and there is no evidence of AI/ML capability, patents, regulatory actions, mergers and acquisitions, or external funding.
Loom firmographics
Firmographics- Name
- Loom
- Legal name
- The Loom Collective
- Website
- https://theloomcollective.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Edgemark Growth Partners (formerly The Loom Collective) is a Chicago-based branding and marketing agency serving investment firms and financial services companies with brand identity, pitch books, websites, collateral, and ETF launch services.
- Ownership category
- akta.pro rank
Where Loom is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services: Project-based design and marketing services including brand identity, collateral, environmental design, websites, and strategy engagements with investment firms and financial services companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Loom product offering
Product offeringCore offering
Edgemark Growth Partners (formerly The Loom Collective) is a Chicago-based branding and marketing agency that delivers brand identity design, website design and development (on Squarespace and Shopify), collateral design, pitch books and investment materials, environmental design, motion/interactive design, and brand strategy services. The firm primarily serves investment firms, asset managers, private equity, venture capital, and other financial services companies, with secondary work in professional services, interiors, and HR/staffing.
Product overview
Edgemark Growth Partners (formerly The Loom Collective) is a branding and marketing agency offering a comprehensive suite of services to investment firms, asset managers, and professional services companies. The company operates as a service-based consultancy rather than a software product platform. Core offerings include Brand Identity Design, Website Design and Development (on Squarespace and Shopify platforms), Collateral Design, Pitch Book and Investment Materials, Brand Strategy, Environmental Design, Interactive/Motion Design, and ETF Launch Services. The portfolio demonstrates specialization in financial services branding with clients across investment management, venture capital, real estate, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Design
Companies that use Loom
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
Loom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Words Plus Numbers, LLCminorCollaboration partner for content and messaging work. Worked together on Millrace Asset Group website project. Also collaborated on National Association of Investment Companies website overhaul and First Manhattan Co. fund website projects.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Loom competitors and assessment
Company assessmentDirect peers
- BackBay Communications: Boston-based branding, PR, and marketing agency specialized in financial services and asset management clients. Direct competitor for investment-firm pitch, brand, and content work.
- BrandExtract: Brand strategy and creative agency with a strong financial-services practice, offering brand identity, messaging, and digital presence work for B2B and financial clients.
- Core Creative: Midwest-based full-service creative agency offering branding, digital, and marketing services for financial services and B2B clients — a regional comparable with similar capabilities.
- 10 Thousand Design: Creative and brand agency serving financial services and fintech firms with pitch decks, brand identity, and website work — a like-for-like competitor for investment-firm clients.
- Tenet Partners: Brand strategy consultancy serving financial services and B2B companies, working on positioning, identity systems, and brand-led growth engagements similar to Edgemark's strategy practice.
- Aloft Studio: Creative agency focused on fintech and financial services branding, websites, and pitch materials — directly comparable in service mix and target buyer.
- Vested: Financial-services-focused content and creative agency serving investment firms, fintechs, and asset managers. Overlaps directly with Edgemark's pitch book, brand, and thought leadership offerings.
- Chartwell Agency: Midwest-based creative agency serving financial services, wealth management, and insurance brands with brand, digital, and marketing strategy work — overlapping geography and client verticals with Edgemark.
- Lane: Specialist marketing agency for alternative investment managers and financial services firms, covering branding, websites, pitch decks, and fund marketing — closely aligned with Edgemark's core scope.
Broad incumbents
- Prophet: Global brand and marketing consultancy with deep financial services experience. Larger incumbent that overlaps on brand strategy and customer experience work but operates at enterprise scale beyond Edgemark's boutique footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Loom social profiles
Digital presenceLoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loom leadership team
Management profileNumber of profiles
Profiles1 record
Loom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loom
What does Loom do?
Edgemark Growth Partners (formerly The Loom Collective) is a Chicago-based branding and marketing agency that delivers brand identity design, website design and development (on Squarespace and Shopify), collateral design, pitch books and investment materials, environmental design, motion/interactive design, and brand strategy services. The firm primarily serves investment firms, asset managers, private equity, venture capital, and other financial services companies, with secondary work in professional services, interiors, and HR/staffing.
Is Loom a public or private company?
Loom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loom founded?
Loom was founded in 2019.
Where is Loom based?
Loom is headquartered in Chicago, United States, in the North America region.
How does Loom make money?
One revenue line is on record: professional Services.
Who are Loom's main competitors?
Direct peers on record are BackBay Communications, BrandExtract, Core Creative, 10 Thousand Design, Tenet Partners, Aloft Studio, Vested, Chartwell Agency and Lane. Prophet is listed as a broad incumbent.
Does Loom have an API?
No public API is recorded for Loom.