10 Thousand Design
Colle McVoy is a Minneapolis-based creative advertising agency providing brand strategy, creative development, media planning, and campaign execution to enterprise consumer brands across retail, CPG, food, and industrial sectors, including Target, 3M, Hershey, and McCormick.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 10 Thousand Design does
Colle McVoy, operating under the umbrella name 10 Thousand Design, is a Minneapolis-headquartered creative advertising agency founded in 2016 that delivers brand strategy, creative development, media planning and buying, and integrated campaign execution for major consumer-facing brands. Its client roster spans retail (Target), home furnishings (La-Z-Boy, Sleep Number), food and condiments (Frank's RedHot, McCormick), packaged goods (Hershey), and industrial/consumer manufacturing (3M), indicating a deliberate strategy of targeting F500/F1000 enterprise brands seeking brand transformation and cultural relevance work.
The agency's service offering covers brand strategy, advertising creative, media planning and buying, experiential and in-store design, digital and 3D/mixed-reality design, and campaign execution, delivered via project-based fees and AOR retainer structures. GTM is sales-led and direct, targeting enterprise and mid-market consumer brands in North America. Pricing is custom and undisclosed. Recent industry recognition — Fast Company 2026 Most Innovative Honoree, ADWEEK 2024 A-List Agency Standout, ADWEEK 2025 Midsize Agency of the Year shortlist, Campaign US 2025 Media Planner of the Year, and MediaPost 2024 Planning and Buying Award — positions the firm in the top tier of US midsize creative agencies.
Leadership includes Founder and EVP Ed Bennett and Managing Director Kristin Woxland, with senior creative principal Mariana O'Kelly elevated to Chief Creative Officer at partner agency DonerColle Partners in 2025. The DonerColle alignment, which also yielded a Creative AOR appointment for Hershey's Salty Snacks alongside Comvergence and WPP Media, represents the firm's most significant recent strategic expansion into a networked agency structure, broadening the addressable pitch scope beyond what the standalone firm could pursue. The firm is privately held with no disclosed funding, no parent company, and no publicly available revenue data.
10 Thousand Design firmographics
Firmographics- Name
- 10 Thousand Design
- Legal name
- Colle McVoy
- Website
- https://10thousanddesign.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colle McVoy is a Minneapolis-based creative advertising agency providing brand strategy, creative development, media planning, and campaign execution to enterprise consumer brands across retail, CPG, food, and industrial sectors, including Target, 3M, Hershey, and McCormick.
- Ownership category
- akta.pro rank
10 Thousand Design industry classification
Industry- Product category
- Advertising & Brand Strategy Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Visual Identity & Brand Design Systems (BPAFAEAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where 10 Thousand Design is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
10 Thousand Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services: B2B creative agency providing brand strategy, advertising, and marketing services to enterprise clients. Revenue derived from project-based fees and retainer engagements with consumer brands seeking brand transformation and campaign development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
10 Thousand Design product offering
Product offeringCore offering
10 Thousand Design delivers retail, experiential, digital, 3D, and mixed-reality design solutions for consumer brands and retailers. The firm produces brand transformations, in-store experience design, creative advertising campaigns, and integrated marketing communications for enterprise clients across CPG, retail, and consumer manufacturing categories.
Product overview
Colle McVoy is a creative advertising agency offering brand strategy, creative development, media planning and buying, and campaign execution services for client brands. The agency does not operate a structured product portfolio but delivers client work across various industries including retail, consumer packaged goods, and hospitality through case studies and campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Transformation Services Strategic brand repositioning and transformation engagements for enterprise consumer brands, including heritage brand reinvention and cultural moment creation.
- Creative Advertising Campaigns Full creative development of advertising campaigns across channels for consumer packaged goods and brand clients.
- Retail and Experiential Design Design of in-store experiences, environmental retail design, and experiential marketing for major retail clients.
- Digital, 3D, and Mixed-Reality Design Solutions Digital design, 3D design, and mixed-reality design solutions delivered as creative service offerings.
- Media Planning and Buying Media planning and buying services supporting client campaigns across paid channels.
Companies that use 10 Thousand Design
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
10 Thousand Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
10 Thousand Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DonerColle PartnerscoreColle McVoy is connected to DonerColle Partners through leadership appointments. Mariana O'Kelly was named Chief Creative Officer at DonerColle, and DonerColle Colle was appointed Creative AOR for Hershey's Salty Snacks in partnership with Comvergence and WPP Media. This represents a strategic partnership network within the creative advertising industry.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
10 Thousand Design competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency known for integrated brand storytelling, experiential activations, and campaign development for CPG/retail clients — directly comparable in offering scope and target client segments.
- Fallon: Independent Minneapolis creative agency known for brand storytelling and experiential work; serves a similar enterprise/client mix and competes for the same advertising and brand-strategy RFPs as Colle McVoy in the Minneapolis-and-beyond market.
- Carmichael Lynch: Long-standing Minneapolis independent creative agency with comparable heritage-brand and CPG client work; same Midwestern creative culture and similar enterprise-client AOR positioning, making it a direct head-to-head competitor for regional brand-transformation talent and clients.
- Venables Bell + Partners: San Francisco-based creative agency with strong heritage-brand and CPG work; directly comparable niche positioning in legacy-brand repositioning and brand-transformation engagements.
- Mother NYC: Independent creative agency combining advertising, design, and experiential capabilities; comparable offering mix spanning brand strategy through cultural activations, and competes for similar enterprise brand-transformation clients.
- Periscope (now part of Hero Collective): Minneapolis-rooted creative agency with strong retail and experiential credentials; it provides direct competitive parity in the Minneapolis creative market for retail and consumer-brand transformation engagements.
- DonerColle Partners: Closely networked creative partnership via Colle McVoy's CCO Mariana O'Kelly being appointed CCO there, and DonerColle winning Hershey's Salty Snacks AOR — directly comparable as a strategic creative agency competing for the same enterprise brand-transformation briefs.
Broad incumbents
- Wieden+Kennedy: Independent creative network with iconic brand-transformation and cultural-moment work; comparable creatively and competitively for the same top-tier enterprise AOR pitches, but at significantly greater scale and geographic reach.
- Anomaly: Larger independent creative network offering brand strategy, advertising, and product innovation; broader portfolio but overlapping capabilities in experiential and integrated brand work targeting similar CPG/enterprise clients.
Emerging players
- Translation LLC: Independent creative agency and IP-licensing partner; comparable as a midsize creative offering serving culturally fluent, enterprise-grade brands, particularly across CPG, sports, and entertainment categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
10 Thousand Design social profiles
Digital presence10 Thousand Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
10 Thousand Design leadership team
Management profileNumber of profiles
Profiles2 records
10 Thousand Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10 Thousand Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10 Thousand Design
What does 10 Thousand Design do?
10 Thousand Design delivers retail, experiential, digital, 3D, and mixed-reality design solutions for consumer brands and retailers. The firm produces brand transformations, in-store experience design, creative advertising campaigns, and integrated marketing communications for enterprise clients across CPG, retail, and consumer manufacturing categories.
Is 10 Thousand Design a public or private company?
10 Thousand Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 10 Thousand Design founded?
10 Thousand Design was founded in 2016. It employs 11 to 50 people.
Where is 10 Thousand Design based?
10 Thousand Design is headquartered in Minneapolis, United States, in the North America region.
How does 10 Thousand Design make money?
One revenue line is on record: professional Services.
Who are 10 Thousand Design's main competitors?
Direct peers on record are Mekanism, Fallon, Carmichael Lynch, Venables Bell + Partners, Mother NYC, Periscope (now part of Hero Collective) and DonerColle Partners. Broad incumbents are Wieden+Kennedy and Anomaly. Translation LLC is listed as an emerging player.
Does 10 Thousand Design have an API?
No public API is recorded for 10 Thousand Design.
What industry is 10 Thousand Design in?
10 Thousand Design's product category is Advertising & Brand Strategy Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7330.