International Realty

What International Realty does

International Realty is a New Zealand-based, privately-held luxury real estate agency operating from a single headquarters at 35 Hobson Street, Auckland, and licensed under the Real Estate Agents Act 2008. The firm is led by Managing Director Mike McColl and operates with a small team of 1-2 staff, concentrating on premium and luxury residential and commercial property sales, leasing, and appraisal services for high-net-worth individuals, international investors, senior citizens/retirees, and commercial property investors. Marketed inventory spans New Zealand, Australia (Queensland/Gold Coast), Thailand (Koh Samui), Vanuatu, the United States (Los Angeles, Bel Air), and Montenegro (Luštica Bay), with settled sale price points ranging from $500,000 to over $26 million.

The firm's core offering is full-service property brokerage, supported by complementary modules: a property appraisal service, a published competitive commission structure (no administration fee, no leasehold premium, senior citizen/Gold Card discounts), a concierge service connecting clients to tradespeople, legal, home loans, interior design, and relocation providers, and an online property search platform filterable by country, price, and property type. The underlying technology stack is traditional — a website with filterable listings, email, and phone communications — with no proprietary platform, no AI/ML features, no app, and no API. Marketing relies on professional photography and 3D/video materials, a "property profiling" approach to identify highest-paying buyers, and a curated international associate network spanning New York, Miami, Los Angeles, London, Hong Kong, Shanghai, Canada, Switzerland, Sydney, and Melbourne.

The business model is 100% transaction-fee based, earning commission on property sales and leasing; pricing is quote-based and not publicly disclosed beyond the general commitment to be lower than industry standard. Go-to-market is sales-led and high-touch, with the Managing Director handling client relationships directly via phone (0800 444 126, 021 418 052) and email, supported by international referral partners (e.g., DDRE Global Luxury London, Revel Real Estate Beverly Hills, Belle Property Berwick Australia, Relocations International Specialist NZ). The company has no external funding, no parent entity, no subsidiaries, and no disclosed institutional ownership.

Name

International Realty

Legal name

International Realty Limited

Website

https://internationalrealty.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

International Realty is a New Zealand-based boutique luxury real estate agency led by Managing Director Mike McColl, specializing in premium residential and commercial property sales, leasing, and appraisals for high-net-worth and international buyers across New Zealand, Australia, Thailand, Vanuatu, the USA, and Montenegro.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Luxury real estate
• Residential brokerage
• Commercial property
• Property appraisal
• Real estate leasing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales. Commission structure described as lower and fairer than industry standard, calculated as success fee with no premium for leasehold property and no administration fee. Special commissions offered for Senior Citizens, Retirees and Gold Card holders.
2. Commercial Property Sales: Commission from commercial property sales including office spaces, retail, and industrial properties.
3. Property Management/Lease Services: Services include property leasing such as the commercial cafe/restaurant space in Albany and Stone Manor in Kerikeri available for lease.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

International Realty is a New Zealand-based real estate agency that provides sales, leasing, and appraisal services for luxury residential and commercial properties. The firm operates an international associate network spanning multiple global cities to facilitate cross-border property transactions, with a focus on premium property opportunities.

Product overview

International Realty is a single-location New Zealand real estate agency offering a unified service model centered on luxury property sales. The core offering consists of property sales services supported by complementary modules: property appraisals, competitive commission structures, a concierge service connecting clients with vetted professional providers, and an online property search platform filtering by country, price, and property type. An international associate network extends reach to affluent buyers across North America, Europe, Asia-Pacific, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Residential Property Sales
• Commercial Property Sales and Leasing Brokerage services for buying, selling, and leasing commercial real estate properties. Targets businesses, commercial property investors, and corporate occupiers in New Zealand.
• Property Appraisal and Valuation Professional property valuation and appraisal services for residential and commercial real estate. Supports sales, leasing, lending, and investment decision-making.
• International Property Referrals Referral-based access to luxury residential and commercial property opportunities outside New Zealand through the firm's international associate network. Targets clients seeking cross-border property exposure.

Quantifiable outcome

• Settled sales from $500,000 to over $26 million street and suburb records
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• International Associate Network (NY, Miami, LA, London, HK, Shanghai, Canada, Switzerland, Sydney, Melbourne)coreGTM or Marketing PartnerValuable relationships with International Realtors in New York, Miami, Los Angeles, London, Hong Kong, Shanghai, Canada, Switzerland, Sydney and Melbourne. These advisors serve some of the most affluent people in the world. International Realty proactively exposes properties to these buyers via the international associate network.
• Belle Property Berwick AustraliaminorChannel Partner/ Reseller/ DistributorAustralia's leading lifestyle real estate provider. Anne Haynes, Principal/Director, represents International Realty's interests in Australia with over 20 years of history catering to premium and middle markets in select locations.
• DDRE Global Luxury Real Estate LondonminorChannel Partner/ Reseller/ DistributorDaniel Daggers, Founder and CEO, represents International Realty in London. Committed to elevating standards of luxury real estate marketing with innovative social media solutions and extensive advisor network.
• Revel Real Estate Beverly HillsminorChannel Partner/ Reseller/ DistributorBen Bacal, Founder, represents International Realty in Beverly Hills. One of top Real Estate Agents globally with over $4 billion in sales, serving celebrities including Matt Damon, Ellen DeGeneres, and Madonna.
• Relocations International SpecialistminorImplementation/ SI/ Consulting PartnerNew Zealand's leading relocation company with over 26 years experience. Libby Svensen leads the team providing relocation and settling services for those moving to New Zealand.
• Belle PropertyminorChannel Partner/ Reseller/ DistributorAnne Haynes, Principal/Director of Belle Property Berwick Australia, represents International Realty in Australian premium markets with boutique market presence and superior service standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knight Frank: Global real estate consultancy with a strong luxury residential and international property desk serving UHNW clients. Comparable in providing cross-border HNW property access and luxury market advisory across multiple jurisdictions.
• Engel & Völkers: International luxury real estate franchise operating in premium residential markets globally, including Australasia. Directly comparable in its boutique, brand-driven model focused on premium property transactions and advisor-led client service.
• Christie's International Real Estate: Luxury real estate affiliate of the Christie's auction house, marketing high-end residential properties across an international network. Closely mirrors International Realty's model of pairing prestigious brand association with cross-border HNW buyer reach.
• Sotheby's International Realty: The leading global luxury real estate network with affiliated brokers marketing trophy residential properties worldwide. Directly comparable to International Realty in serving HNW buyers and sellers of waterfront, estate and international luxury homes through an associate-brand model.

Regional players

• Barfoot & Thompson: Auckland's largest locally-owned real estate agency with deep residential and commercial market share. Directly competes with International Realty in Auckland CBD and surrounding luxury suburbs for vendor mandates and buyer representation.
• Bayleys: One of New Zealand's largest full-service real estate companies, with significant presence in Auckland luxury residential and commercial. Competes head-to-head with International Realty for premium Auckland mandates and rural/lifestyle listings.
• LJ Hooker: Major Australasian real estate network spanning Australia and New Zealand with significant residential and luxury listings. Comparable in serving trans-Tasman property buyers and competing for premium residential mandates in NZ.
• Harcourts: Large Australasian real estate franchise network covering New Zealand and Australia, active in luxury residential segments. Overlaps with International Realty in Auckland premium market and Australian Gold Coast cross-border flow.

Broad incumbents

• Savills: Global real estate services firm with extensive luxury residential, commercial and investment advisory offerings. Comparable in serving HNW and institutional clients with cross-border property services, though much broader in scope than International Realty.
• Luxury Portfolio International: Invitation-only global network of luxury real estate brokerages marketing HNW residential listings worldwide. Functionally similar to International Realty's associate-network model for reaching affluent international buyers, but at far greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Realty