Junta de Beneficencia de Guayaquil

What Junta de Beneficencia de Guayaquil does

Junta de Beneficencia de Guayaquil (JBG) is a 138-year-old Ecuadorian nonprofit charitable organization headquartered in Guayaquil, operating a vertically integrated social welfare platform across healthcare, education, social care, sports, cemetery services, and national lottery. Its core operations comprise four specialized hospitals (Hospital Luis Vernaza, Hospital Alfredo Paulson, Hospital Roberto Gilbert Elizalde, and the Instituto de Neurociencias) delivering 4 million annual medical attentions across 36 medical specialties and organ transplant programs certified by INDOT; an educational network of 18+ institutions across 13 cantons offering a dual baccalaureate with German AHK certification; multiple care homes for the elderly, children, and people with disabilities; the JBG Sports School in partnership with Atlético de Madrid serving 10,000-15,000 youth; and cemetery/funeral operations including the Cultural Heritage-designated Cementerio General and the PREVIEX prepayment program. Notable technology includes virtual reality therapies at the Instituto de Neurociencias, MRI imaging at Hospital Alfredo Paulson, and Oracle Cloud supplier/electronic invoicing systems for back-office operations.

The business model is anchored by a statutory monopoly on Lotería Nacional, whose 1,000+ retail points and 750+ annual draws generate the primary funding stream, with over 70% of revenue legally mandated to flow into social programs. Supplementary revenue includes real estate management (USD 11.3M in 2024), fundraising (USD 8.8M audited income in 2024 vs USD 1.4M in 2023, a 528% increase), private hospital services with up to 65% solidarity discounts based on socioeconomic profiling, Previex funeral subscription plans, and international in-kind medical donations valued at USD 15M+ annually. The go-to-market combines direct service delivery through owned infrastructure, retail lottery distribution, pharmacy-based donation campaigns via FEMSA's Fybeca/SanaSana network, mobile Blue Vests medical brigades reaching all 24 provinces and 222 cantons, and strategic partnerships with government (Ministry of Public Health, Municipality of Guayaquil, IESS, ISSFA) and international institutions (Atlético de Madrid, Scholas Occurrentes, AHK, Diocese of Daule, Diocese of San Jacinto).

JBG serves a fragmented base of vulnerable Ecuadorian populations: over 2.8 million individuals annually, 4 million medical attentions, 50,000 people in homes and shelters, 100,000 in nutrition programs, 20,000 home-based disability care recipients, and 200,000 ophthalmological and dental service beneficiaries. Customer segments are deliberately diversified to avoid concentration risk, with lottery and donation revenue inherently long-tail, and hospital revenue split across private insurance (17+ providers), public social security, and out-of-pocket patients.

Name

Junta de Beneficencia de Guayaquil

Legal name

Junta de Beneficencia de Guayaquil

Website

https://juntadebeneficencia.org.ec

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Junta de Beneficencia de Guayaquil is a 138-year-old Ecuadorian nonprofit operating four hospitals, 18+ schools, care homes, and the national lottery to deliver healthcare, education, and social services to 2.8 million vulnerable Ecuadorians annually.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Health Care and Social Assistance (62), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Hospitals (8060)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGACAG), Mental Health & Crisis Support Services (BPAGACAD), Community Health, Prevention & Health Education (BPAGACAC), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Nonprofit hospital network
• Social welfare services
• Charitable healthcare Ecuador
• National lottery operations
• Educational institutions network

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Lotería Nacional: National lottery operations generating primary funding source. More than 70% of Lotería Nacional revenue funds health, education, and support programs. During 2024-2025 period: +1,000 points of sale, +26% sales vs 2023, 750 sorteos, +7,500 families impacted
2. Real Estate Services: Property management of lands, buildings and terrains generating institutional sustainability. In 2024, sector registered USD 11.3 million in revenue
3. Fundraising: Donations and fundraising campaigns including individual donations, corporate partnerships, and international donations. In 2024, the Fundraising sector recorded USD 8.8 million in audited income vs USD 1.4 million in 2023
4. Private Healthcare Services: Private hospital services with solidarity discounts up to 65% based on socioeconomic profile. Provides cross-subsidy for vulnerable populations
5. Funeral Services: Cemetery services including Cementerio General (Cultural Heritage) and Panteón Metropolitano. Previex funeral pre-planning program with monthly minimum contributions
6. International Donations: Channeling of international medical donations and equipment. Annually donates medicines and supplies worth more than USD 15 million nationally

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Junta de Beneficencia de Guayaquil operates a nonprofit social welfare system delivering hospital healthcare services through a 4-hospital network, free or discounted education across 18+ schools, residential care for elderly, children, and persons with disabilities, sports schools for youth, cemetery and funeral services, and a national lottery whose revenues fund the social programs. The organization also manages fundraising campaigns, real estate assets, and support programs including solidarity discounts up to 65% on healthcare and mobile medical brigades serving communities in extreme poverty across all 24 provinces and 222 cantons of Ecuador.

Product overview

Junta de Beneficencia de Guayaquil is a nonprofit charitable organization established in 1888 that operates a multi-sector portfolio of social services. The organization functions as a unified social welfare system comprising: a hospital network of 4 specialized hospitals (Hospital Luis Vernaza, Hospital Alfredo Paulson, Hospital Roberto Gilbert Elizalde, and Instituto de Neurociencias) providing 4 million annual medical attentions; an educational network of 18+ institutions across 13 cantons offering dual baccalaureate programs; multiple social care homes for elderly adults, children, and people with disabilities; the JBG Sports School program in partnership with Atlético de Madrid; cemetery and funeral services including Cementerio General, Panteón Metropolitano, and PREVIEX; Lotería Nacional as a funding mechanism; and fundraising and real estate sectors. The organization also provides support programs including Solidarity Discounts (up to 65% off healthcare), chronic malnutrition eradication, home disability care, and mobile Blue Vests medical brigades. Over 70% of Lotería Nacional revenue funds these social programs, enabling the organization to impact millions of Ecuadorians annually across all 24 provinces.

Differentiator

Problem solved

Functional benefit

Brands

• JBG: Common abbreviation for Junta de Beneficencia de Guayaquil used throughout communications and programs.

Products and services

• Hospital Luis Vernaza One of the oldest and most recognized hospitals in Latin America, serving as a national benchmark in gynecology-obstetrics, reconstructive surgery, burn care, ophthalmology, and traumatology with 36 medical specialties.
• Hospital Alfredo Paulson Specializes in highly complex care and organ transplants, featuring 23 specialties, 15 state-of-the-art operating rooms, and 350 hospital beds.
• Hospital Roberto Gilbert Elizalde National leader in comprehensive pediatric care and complex surgeries in children, specializing in pediatric cardiology, cardiovascular surgery, orthopedics, neurosurgery, oncology, neonatology, and reconstructive surgery.
• Instituto de Neurociencias National reference center for mental health and clinical neuroscience, combining clinical experience with advanced therapies such as virtual reality, neurorehabilitation, and specialized mental health programs.
• Red Educativa JBG (JBG Educational Network)

Quantifiable outcome

• 4 million annual medical attentions across hospital network
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered growth, core, flagship and supporting.

• Diocese of DaulegrowthStrategic or Co-development Partner · 30 January 2026Educational expansion to cantons Colimes, Daule and El Empalme through educational network alliance.
• Diocese of San JacintogrowthStrategic or Co-development Partner · 30 January 2026Educational expansion to Yaguachi, Durán, Naranjal, El Triunfo and Tenguel parish through diocesan educational network.
• James Dean Byrd FoundationgrowthStrategic or Co-development Partner · 30 January 2026Partnership consolidating educational work in San Vicente-Canoa canton of Manabí province.
• Municipality of GuayaquilcoreStrategic or Co-development Partner · 23 January 2026Two-year cooperation agreement renewal for JBG Schools program. Benefits 6,700 children through sports and health. Includes medical and dental brigades: 5,200 dental treatments, 3,350 medical samples, 204 emergency services.
• FEMSA Salud EcuadorcoreGTM or Marketing Partner · 1 January 2026Pharmacy partnership for 'Tu Vuelto' fundraising campaign in all Fybeca and SanaSana pharmacies nationwide. Transforming everyday purchases into social contributions for health, education, and food programs. Benefiting 3.7+ million people.
• Company of the Daughters of Charity of Saint Vincent de PaulgrowthStrategic or Co-development Partner · 1 January 2026Strategic alliance to incorporate Unidad Educativa Daniel Hermida of Cuenca (70+ years of history) to educational network, marking first expansion to Austro region.
• Scholas OccurrentescoreStrategic or Co-development Partner · 1 January 2025Pontifical organization created by Pope Francis. Joint Scholas Ciudadanía program brought together 300+ youth from 30+ institutions to develop community solutions. Focus on youth education and values formation.
• Atlético de MadridflagshipStrategic or Co-development Partner · 1 January 2023International sports partnership for JBG Sports Schools. Atlético de Madrid provides its successful training model to the program benefiting 10,000+ children ages 6-17. Miguel Ángel Gil Marín, CEO of Atlético de Madrid, visited in 2026 to reaffirm commitment. Program expanding to 15,000 beneficiaries.
• Ministry of Public HealthcoreStrategic or Co-development PartnerHealthcare agreements for public health service delivery. Donation of 5.2 million insulin doses worth USD 1.1 million for national distribution to benefit 100,000+ patients.
• Insurance providers (BMI, Bupa, Confiamed, Ecuasanitas, EcuaSuiza, HDI, Hispana, Humana, Latina, Mediken, Planvital, Saludsa, Seguros Equinoccial, Vumi, AIG, Asisken, Bestdoctors)supportingChannel Partner/ Reseller/ DistributorHealthcare service agreements enabling thousands to access medical care through insurance coverage.
• IESS (Instituto Ecuatoriano de Seguridad Social)coreStrategic or Co-development PartnerPublic healthcare agreements for social security beneficiaries.
• ISSFA (Instituto de Seguridad Social de las Fuerzas Armadas)supportingStrategic or Co-development PartnerMilitary healthcare service agreements.
• WLA (World Lottery Association)supportingOthersLevel 2 Responsible Gaming Certification holder. International lottery association membership.
• WANGO (World Association of Non-Governmental Organizations)supportingOthersActive member of global network connecting 4,000+ NGOs in 120 countries.
• ACHPE, ALPAR, Fedepal, SNS, ACE UniapacsupportingOthersNational industry associations strengthening management and knowledge sharing.
• CETAD San Juan Pablo II (Archbishopric)supportingStrategic or Co-development PartnerAlliance with Specialized Center for Addiction Treatment (CETAD) for comprehensive healthcare services.
• AHK (Cámara de Industrias y Comercio Ecuatoriano-Alemana)coreStrategic or Co-development PartnerInternational certification for dual baccalaureate graduates, guaranteeing two years of practical training and work experience.

Scale indicators18 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Cáritas del Ecuador: Ecuadorian faith-based nonprofit providing healthcare, elderly care, education, and social assistance across Ecuador. Similar multi-sector social welfare model with national reach and donor-funded programs, making it the closest direct peer in the Ecuadorian nonprofit ecosystem.
• Cruz Roja Ecuatoriana: Ecuadorian Red Cross operates healthcare, disaster relief, and social assistance programs nationwide. Comparable in mission, national coverage, and multi-sector social service delivery, though structured as an international federation chapter rather than domestic charity.
• Policlínica Nacional (Ecuador): Ecuadorian multi-specialty hospital network offering diagnostic and treatment services. Comparable in hospital network operations and Ecuadorian healthcare delivery, though operates as a private hospital rather than nonprofit charity.

Broad incumbents

• Cáritas Internationalis: Global confederation of Catholic charities operating in 200+ countries. Comparable in faith-based social mission, multi-sector service delivery, and donor/volunteer governance, though at vastly larger international scale.
• Hogar de Cristo (Chile): Major Chilean Catholic nonprofit providing social services, elderly care, and education for vulnerable populations. Comparable in mission, multi-sector social welfare model, and faith-based funding, though operates at larger Latin American scale rather than Ecuador-specific focus.
• Lotería Nacional de México: Mexican national lottery operator with similar statutory mandate to fund government social programs. Comparable in lottery funding model and regulatory structure, though significantly larger scale and government-operated rather than nonprofit-affiliated.

Emerging players

• Fundación Telefónica Ecuador: Corporate foundation focused on education and digital inclusion in Ecuador. Comparable in education-focused social programs and nonprofit structure, though narrower mission scope than JBG's integrated health-education-social welfare model.
• Hospital de los Valles (Ecuador): Private Quito-based hospital offering high-complexity care. Comparable in advanced medical capabilities and Ecuadorian hospital operations, but operates as private for-profit rather than nonprofit with solidarity pricing.

Regional players

• Benemérito Cuerpo de Bomberos de Guayaquil: Guayaquil-based emergency services and social assistance organization. Comparable in regional Guayaquil nonprofit presence and community service delivery, though focused on emergency response rather than healthcare/education.
• Fundación Pablo Jaramillo: Cuenca-based Ecuadorian foundation providing elderly care and social services. Comparable in elderly care focus and nonprofit social care model, but operates primarily in the Austro region rather than national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jbgorg
• YouTubeyoutube.com/@juntadebeneficencia
• Facebookfacebook.com/jbgorg
• LinkedInlinkedin.com/company/junta-de-beneficencia-de-guayaquil
• Instagraminstagram.com/juntadebeneficencia.ec

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junta de Beneficencia de Guayaquil