Money Smart Athlete

What Money Smart Athlete does

Money Smart Athlete is a US-based private company founded in 2017 that provides financial literacy education, training programs, and resources targeted at athletes and sports stakeholders. The company is headquartered in Carteret, New Jersey and operates with a small team of 11-50 employees, consistent with a niche education-services provider rather than a scaled technology platform. Its stated mission is to build financial capability among a population—professional and aspiring athletes—whose income patterns, contract structures, and short career horizons create distinctive financial planning needs relative to the general workforce.

The company's business model appears to be education and training delivery (likely a mix of courses, workshops, coaching, and resource content) rather than software licensing or platform monetization. No proprietary technology platform, AI/ML capabilities, mobile applications, or API integrations are disclosed in the available firmographic data, and no patents, certifications, or regulatory credentials are listed. Revenue mechanics, pricing structure, distribution channels, and go-to-market motion are not publicly documented; the company's website returned only a loading/verification screen during source inspection, preventing direct observation of product packaging, course catalog, or membership terms.

Given the absence of disclosed funding rounds, investor information, named partnerships, named customers, management team details, or product-level information, the company's scale, capital structure, and competitive positioning cannot be triangulated from public sources. The available evidence supports classification as a small, privately held niche education provider whose strategic posture, financial trajectory, and unit economics remain largely opaque to external observers.

Name

Money Smart Athlete

Website

https://moneysmartathlete.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Money Smart Athlete is a US-based financial literacy education company founded in 2017 that delivers training programs and resources to athletes and sports stakeholders. It operates with 11-50 employees from Carteret, New Jersey.

Ownership category

akta.pro rank

Product category

Financial Education

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

akta.pro primary industry

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)

Keywords

• Financial literacy education
• Athlete training programs
• Sports financial education
• Money management coaching
• Athlete development resources

Headquarters

HQ city

Carteret

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Money Smart Athlete provides financial literacy education, training programs, and resources tailored to athletes and sports stakeholders. The offering centers on structured educational content and coaching that helps athletes and sports-industry participants build money management and personal finance skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Literacy Education Educational programs that teach financial literacy concepts to athletes and sports stakeholders, covering money management fundamentals specific to athletic careers.
• Financial Training Programs Structured training programs for athletes and sports stakeholders covering personal finance and money management topics, delivered as educational engagements.
• Financial Resources for Athletes Educational resources for athletes and sports stakeholders supporting financial literacy and money management.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Inceptia: Non-profit that provides financial education, counseling, and default prevention programs, primarily to students and families. Comparable as an established financial education organization with instructional programs targeting similar student/early-career audiences.
• EVERFI: Large-scale digital education platform that delivers financial literacy curricula to schools, workplaces, and communities. Comparable to Money Smart Athlete because it operates in the same financial literacy instruction category, though it serves a much broader customer base and does not specialize in athletes.

Emerging players

• Goalsetter: Financial education and savings platform targeted at youth and families. Comparable as an emerging player in the niche financial literacy education market, overlapping with Money Smart Athlete's training-oriented delivery model.
• Zogo Finance: Gamified financial literacy app delivering bite-sized personal finance education. Comparable as an emerging player in the digital financial literacy instruction space where Money Smart Athlete also operates.
• Greenlight: Financial education and money management platform for kids and teens, paired with a debit card product. Comparable because it embeds financial literacy into a product experience for younger users, overlapping thematically with Money Smart Athlete's athlete-focused educational mission.

Direct peers

• National Financial Educators Council: Organization that develops and promotes financial literacy curricula and trains financial educators. Comparable to Money Smart Athlete as a peer in financial education content development and instruction.
• Banzai: Provider of financial literacy courses, simulations, and content for students and adults through schools, libraries, and financial institutions. Directly comparable as a financial education company with similar instructional delivery model.
• Next Gen Personal Finance: Non-profit provider of free personal finance curricula used widely in US high schools. Comparable to Money Smart Athlete as a financial literacy educator, though it targets students and educators rather than professional and collegiate athletes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/money-smart-athlete

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Smart Athlete