Living Arts Centre In Mississauga, The

What Living Arts Centre In Mississauga, The does

The Living Arts Centre is a municipal performing arts and cultural venue located at 4141 Living Arts Drive in Mississauga, Ontario, Canada. Founded in 1997, it is owned and operated by the City of Mississauga as part of the city's Arts and Culture division, sitting alongside other municipal venues such as Celebration Square, Maja Prentice Theatre, and Meadowvale Theatre. The venue hosts live performances, concerts, family shows, theatrical productions, and cultural events, with programming structured around its saugaLIVE season and supplemented by touring acts (e.g., Postmodern Jukebox, Be Like Blippi Tour). It also serves as a rentable facility for external event organizers hosting corporate events, private functions, and community gatherings.

The centre has no technology product portfolio; its core offering is the physical venue and its curated programming. Revenue is generated through two streams: ticket sales for hosted events, processed via Ticketmaster and managed through an online Account Manager, and venue rental fees for external event organizers. It does not have a mobile app, API, or proprietary software platform. Marketing and customer engagement are conducted through social media channels (Instagram, Facebook, YouTube, X/Twitter under the saugaculture and cityofmississauga handles), email newsletters via the City of Mississauga subscription service, and the official mississauga.ca website.

The go-to-market is direct-to-consumer for ticketed events and direct B2B for venue rentals. The centre serves two primary segments: general public and arts enthusiasts attending live events, and corporate/event clients seeking venue rental. With 11-50 employees, the venue is mid-sized within the municipal cultural infrastructure space. It is a non-profit public amenity rather than a commercial enterprise, receiving public funding as part of the City of Mississauga's municipal budget, with no private ownership or external investors.

Name

Living Arts Centre In Mississauga, The

Legal name

City of Mississauga

Website

https://livingartscentre.ca

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Living Arts Centre is a municipal performing arts venue in Mississauga, Ontario, operated by the City of Mississauga. It hosts live performances, concerts, family shows, and cultural events through its saugaLIVE season, and rents its facilities to external event organizers. It serves the general public and corporate event clients.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Performing arts venue
• Live entertainment
• Cultural events programming
• Venue rental services
• Municipal arts facility

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: The venue sells tickets to events through Ticketmaster, including exclusive offers for upcoming event news. Revenue generated from ticket fees for performances such as Postmodern Jukebox and Be Like Blippi Tour.
2. Venue Rental: The Living Arts Centre offers its facilities for rent to external event organizers and groups for various performances and functions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Living Arts Centre is a municipal performing arts and cultural venue in Mississauga, Ontario, operated by the City of Mississauga's Arts and Culture division. It presents live entertainment programming through its saugaLIVE season—including concerts, theatrical performances, and family shows—and rents its facilities to external event organizers for performances and functions. Ticket sales are handled through Ticketmaster, while venue rental is booked directly through the centre's website.

Product overview

The Living Arts Centre is a municipal venue operated by the City of Mississauga's Arts and Culture department. It operates as a single venue facility offering event programming (theatrical performances, concerts, family shows) through its saugaLIVE season, and venue rental services for external event organizers. The centre does not operate a technology product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Arts Centre Venue A municipal arts and culture venue located at 4141 Living Arts Drive, Mississauga ON L5B 4B8, hosting live performances, concerts, family shows, theatrical productions, exhibitions, and community events for the general public.
• saugaLIVE Season Programming An annual curated programming season of performances presented at the Living Arts Centre, including concerts (e.g., Postmodern Jukebox, Lindsay Ell) and family shows (e.g., Be Like Blippi Tour), with tickets distributed through Ticketmaster packages.
• Venue Rental Services Rental of the Living Arts Centre's theatre and event facilities to external event organizers, corporate clients, and community groups for performances, private functions, and corporate events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• National Arts Centre (Ottawa): Canada's federal performing arts centre, presenting orchestral, dance, and theatre programming across multiple halls. Comparable as a publicly owned, multi-disciplinary performing arts venue, though at significantly larger scale and federal level.
• TO Live: Toronto municipal operator running multiple theatres including the St. Lawrence Centre, Bluma Appel Theatre, and Meridian Hall (prior operator). Comparable as a multi-venue municipal performing arts operator with shared back-office and ticketing infrastructure.

Direct peers

• Massey Hall: Heritage Toronto concert hall that books touring music acts and theatrical productions. Directly comparable as a multi-purpose performing arts venue competing for the same GTA touring content and audiences.
• Meridian Hall (formerly Sony Centre): Toronto's flagship performing arts venue and a direct comparable for the Living Arts Centre — both host touring concerts, family shows, and theatrical productions in the Greater Toronto Area, serving similar audiences with overlapping ticketing models.
• FirstOntario Performing Arts Centre: Performing arts centre in St. Catharines, Ontario, hosting concerts, theatre, and community events. Comparable as a mid-sized Ontario performing arts venue with a similar municipal/community ownership model.
• Burlington Performing Arts Centre: Municipal performing arts venue in Burlington, Ontario, presenting concerts, family shows, and theatrical productions. Closely comparable suburban GTA corridor venue serving similar demographic and customer profiles.
• Roy Thomson Hall: Toronto concert hall operated by the corporation that also runs Massey Hall. Presents orchestral, pop, and crossover programming, providing a direct competitive benchmark for concert hall operations in the GTA.
• Flato Markham Theatre: Municipal performing arts centre in Markham, Ontario, presenting multicultural concerts, dance, and family programming. Comparable as a GTA suburban cultural venue serving a similar demographic mix.
• Rose Theatre Brampton: Municipal performing arts venue in Brampton, Ontario, hosting concerts, family shows, and theatrical programming. Closely comparable suburban GTA venue with similar municipal ownership and programming mix.
• Meadowvale Theatre: Sister venue within the City of Mississauga's Arts and Culture division, presenting concerts, comedies, and community programming. Directly comparable in scale, municipal ownership, and programming mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saugaculture
• YouTubeyoutube.com/user/cityofmississauga
• Facebookfacebook.com/saugaculture
• Instagraminstagram.com/saugaculture
• LinkedInlinkedin.com/company/the-living-arts-centre-mississauga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Living Arts Centre In Mississauga, The