Loofah Art Llc

What Loofah Art Llc does

Loofah Art LLC is a New Jersey-based consumer goods company that designs, sources, and sells natural Luffa (loofah) kitchen scrubbers under the registered trademark "Loofah-Art." Founded in 2004 by Anita Liwette, the company produces a catalog of 12+ themed collections — including animals, fruits, vegetables, and seasonal motifs — built around an eco-friendly, biodegradable scrubber product. Manufacturing is conducted through long-standing fair-trade partnerships in India, with operations and headquarters located in Avenel, NJ.

The company sells through a direct-to-consumer e-commerce website, the Faire B2B wholesale marketplace (targeting small retailers), and third-party retail partner Ecomaniac Company. It also markets a sub-brand, the RubBits Collection, a 60-piece bucket format positioned for bulk and commercial-buyer demand. Pricing is positioned at low per-unit consumer price points with no subscription or recurring revenue mechanics disclosed.

Loofah Art is a bootstrapped, founder-owned, single-LLC entity with no external funding, no disclosed headcount, and no M&A activity. There is no proprietary technology, software platform, or AI/ML capability associated with the product; the business is fundamentally a physical-goods brand built on artisanal sourcing, themed design, and multi-channel retail distribution.

Name

Loofah Art Llc

Legal name

Loofah Art LLC

Website

https://loofah-art.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Loofah Art LLC is a bootstrapped, New Jersey-based consumer goods company that designs and sells natural Luffa kitchen scrubbers under themed collections, serving direct-to-consumer buyers, Faire wholesale retailers, and a small retail partner network since 2004.

Ownership category

akta.pro rank

Product category

Eco-friendly Housewares

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

akta.pro secondary industry

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Natural kitchen scrubbers
• Biodegradable cleaning products
• Eco-friendly housewares
• Fair trade scrubbers
• Wholesale gift shop supplies

Headquarters

HQ city

Avenel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from selling natural loofah scrubbers in various whimsical shapes (animals, fruits, vegetables, seasonal items). Products sold through retail (direct website) and wholesale channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Loofah Art LLC designs, sources, and sells 100% natural and biodegradable loofah (Luffa gourd) kitchen scrubbers in whimsical shapes such as animals, fruits, vegetables, and seasonal items. Products are fabricated through fair trade partnerships with farmers and factories in India and are sold direct-to-consumer via the company website and at wholesale via the Faire marketplace to gift shops and housewares retailers.

Product overview

Loofah Art LLC is a consumer goods company that manufactures and sells natural loofah (Luffa) scrubbers for household use. The core product is the Natural Loofah Scrubbers line — eco-friendly, 100% biodegradable kitchen cleaning tools made from sustainable agricultural crops. The product portfolio includes the RubBits Collection (bucket-packaged assortment) as the primary wholesale format, along with 12 themed sub-brand collections (Assorted, Fruits, Vegetables, Creatures, Farm, Ocean, Garden, Southwestern, Tea & Coffee, Tasty, Zen, and Seasonal) featuring whimsical, non-scratch designs shaped like fruits, vegetables, animals, and seasonal items. Products are sold through wholesale (via Faire marketplace) and retail channels (via Ecomaniac Company).

Differentiator

Problem solved

Functional benefit

Brands

• RubBits Collection: A collection of natural loofah scrubbers sold in bucket format with 60 pieces per bucket, available in assorted colors.

Products and services

• Natural Loofah Scrubbers
• RubBits Collection

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• India Manufacturing PartnerscoreStrategic or Co-development PartnerLoofah-Art works with factory partners in India who share their fair trade philosophy. These partners help source farmers, train fabricators, shippers, and expand employment opportunities in impoverished communities. The relationship is described as very close and personal with tremendous outreach to help communities.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Full Circle Home: Full Circle Home designs and sells eco-friendly, non-toxic household cleaning tools (brushes, scrubbers, dish tools). Directly comparable to Loofah-Art's natural, design-forward, sustainable kitchen cleaning positioning.
• Scrub Daddy: Scrub Daddy manufactures and markets branded, character-themed kitchen scrubbers sold through DTC, wholesale, and major retail. Closest direct peer given similar themed-scrubber product format and multi-channel go-to-market.

Broad incumbents

• O-Cedar: O-Cedar is a mass-market household cleaning brand (mops, brooms, scrubbers) sold across major U.S. retail. Comparable as a broad incumbent in the same cleaning-tools category where Loofah-Art competes for shelf space.
• Scotch-Brite (3M): Scotch-Brite is the dominant mass-market scrubber and sponge brand under 3M, sold across grocery, mass, and club channels. Comparable as the broad incumbent whose plastic sponges Loofah-Art explicitly differentiates against.
• Seventh Generation: Seventh Generation is a major eco-friendly household cleaning brand sold in mass retail across cleaning supplies and tools. Comparable as a broad incumbent in sustainable home cleaning that competes for the same eco-conscious consumer.
• Casabella: Casabella is a long-established brand of household cleaning tools (brushes, mops, gloves) sold through mass and specialty retail. Comparable as a broader cleaning-tools incumbent overlapping Loofah-Art's category.
• Mrs. Meyer's Clean Day: Mrs. Meyer's (part of SC Johnson) is a mainstream eco-positioned household cleaning brand sold through mass retail. Comparable as a broad incumbent appealing to the same eco-conscious home consumer.

Emerging players

• Ecover: Ecover produces plant-based, biodegradable household cleaning products with a strong sustainability mission in European and North American markets. Comparable as an emerging natural-cleaning brand targeting the same eco-conscious consumer.
• Grove Collaborative: Grove Collaborative sells natural and sustainable household cleaning products (including sponges and scrubbers) through DTC and B2B channels. Comparable as an emerging sustainable-cleaning marketplace with overlapping consumer base.
• Twist (by The Humble Co.): The Humble Co. offers plant-based, biodegradable oral care and household cleaning products with a sustainability mission. Comparable as a small eco-friendly household brand leveraging fair-trade and biodegradable positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loofah-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loofah Art Llc