MONTES DE OCA

What MONTES DE OCA does

Montes de Oca is a privately held Uruguayan real estate brokerage founded in 2019, operating under the trade name "Montes de Oca & Co." The firm intermediates the sale, rental, and seasonal rental of both urban properties (apartments, houses, penthouses, commercial spaces) and rural properties (campos / farms for cattle ranching, forestry, and mixed agricultural use) across at least eight Uruguayan departments — Montevideo, Maldonado, Colonia, Durazno, Rocha, Treinta y Tres, Río Negro, and La Paz. Coastal resort markets such as Punta del Este, Playa Mansa, José Ignacio, and Punta Ballena are a particular focus, alongside interior agricultural zones.

The company's technology layer is a website-based property listing portal (montesdeoca.uy) with standard search filters — operation type, property type, location, bedrooms, and price range — supplemented by direct WhatsApp communication, Facebook (montesdeocacampos), and Instagram (montesdeoca.uy) channels. The "Publica tu propiedad" listing-publication feature functions as an early marketplace element letting property owners feed inventory into the platform.

Montes de Oca's business model is transaction-fee-based: commissions on property sales, annual rentals, and seasonal rentals, complemented by fees from bundled professional services including legal advisory, notarial advisory, insurance, property valuation, registration assistance, and real estate marketing. The customer base is individual and SMB buyers, sellers, and renters rather than enterprise accounts, and the company is founder-controlled with no disclosed institutional investment. Headcount is stated at 1–10 employees.

Name

MONTES DE OCA

Legal name

Montes de Oca

Website

https://montesdeoca.uy

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Montes de Oca is a privately held Uruguayan real estate brokerage and advisory firm, founded in 2019, that intermediates urban and rural property sales, rentals, and seasonal rentals across eight departments of Uruguay, bundled with legal, notarial, insurance, and marketing services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Owner Services, Reporting & Portfolio Administration (THAMAKAI)

akta.pro secondary industry

Luxury & Estate Rentals (THAGANAF)

Keywords

• Real estate brokerage
• Property advisory services
• Notarial advisory services
• Rural farmland brokerage
• Seasonal vacation rentals

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from facilitating property sales, including urban residential and commercial properties as well as rural agricultural land (campos).
2. Rental and Seasonal Rental Commission: Commission from rental transactions including annual rentals and seasonal/temporary rentals, particularly for vacation properties in coastal areas like Punta del Este, Playa Mansa, and other beach destinations.
3. Complementary Services: Revenue from complementary services including legal and notary advisory, insurance services, and real estate marketing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Montes de Oca & Co. is a Uruguayan real estate brokerage that facilitates the buying, selling, and renting of urban and rural properties across Uruguay, including apartments, houses, penthouses, commercial spaces, agricultural fields (campos), and development projects. It complements its brokerage activity with legal advisory, notarial advisory, insurance, property valuation, property registration, and real estate marketing services to support clients through the entire transaction lifecycle.

Product overview

Montes de Oca & Co. operates as a comprehensive real estate services company offering both urban and rural property services. The core offerings include Urban Real Estate Services (apartments, houses, penthouses, commercial spaces) and Rural Real Estate Services (farms, fields, agricultural properties). These are complemented by Legal Advisory Services, Notarial Advisory Services, Insurance Services, Real Estate Marketing Services, Property Registration Services, Property Valuation Services, Property Publication Services, and Seasonal Rental Services. The company's portfolio spans multiple property types including Apartments, Casas (houses), Campos (fields/farms), Terrenos/Locales (land/commercial spaces), and Proyectos (development projects). Operations cover both sale and rental markets across Uruguay, with particular focus on coastal areas like Punta del Este, Maldonado, Colonia, and rural departments including Durazno, Rocha, and Treinta y Tres.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Real Estate Brokerage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Idealista: Leading property listing platform in Spain and Latin America, including Uruguay. Competes indirectly as a distribution channel for residential listings, with vastly greater tech-driven search and lead-gen capabilities.
• Century 21 Uruguay: International franchised real estate network active across Uruguay, including Montevideo and Punta del Este. Comparable as a brokerage serving urban buyers and sellers, with broader agent base and brand recognition.
• Coldwell Banker Uruguay: Global luxury-focused real estate brand with operations in Uruguay, particularly in premium markets like Punta del Este. Direct overlap on high-end coastal listings and advisory services for luxury buyers.
• RE/MAX Uruguay: Global franchised real estate brokerage with strong presence in Uruguay's urban and coastal markets. Directly competes with Montes de Oca on residential and coastal property listings, but operates at much larger scale with a multi-agent franchise model.
• Sotheby's International Realty Uruguay: Ultra-luxury international real estate brand active in Uruguay's premium coastal markets. Competes for the same high-net-worth buyers seeking luxury villas and estates in Punta del Este and José Ignacio.
• MercadoLibre Inmuebles: Major Latin American marketplace with a dedicated real estate vertical in Uruguay. Competes for listing visibility and inbound buyer leads, particularly in the urban residential segment where Montes de Oca is active.

Direct peers

• Fariña Inmobiliaria: Long-established Uruguayan real estate brokerage operating across Montevideo and interior markets. Comparable as a multi-region boutique agency offering sales, rentals, and advisory services.
• Rouller Real Estate: Uruguayan boutique real estate firm specializing in luxury and coastal properties in Uruguay, including Punta del Este. Highly comparable as a similarly sized boutique brokerage focused on premium residential and vacation rental segments.

Regional players

• Mercedes Ruiz Propiedades: Uruguayan real estate brokerage focused on coastal and resort properties, particularly in Punta del Este area. Comparable in scope and target market for vacation and secondary-home buyers.
• Inmobiliaria González: Established Uruguayan real estate agency with strong coverage in Montevideo and coastal areas. Comparable business model as a domestic brokerage serving urban property buyers and sellers across primary markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montesdeocacampos
• Instagraminstagram.com/montesdeoca.uy
• LinkedInlinkedin.com/company/tacuabe-campos-estancias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONTES DE OCA