Coldwell Banker Argentina - Uruguay - Paraguay

What Coldwell Banker Argentina - Uruguay - Paraguay does

Coldwell Banker Argentina - Uruguay - Paraguay is the regional franchise operator of the Coldwell Banker Real Estate LLC brand (founded 1906 in San Francisco, owned by Anywhere Advisors LLC) across three South American markets. The Argentine operation is licensed to Commercial Brokers S.A. and the Uruguayan operation to Zatmy Investments S.A., with a Paraguay presence operated through affiliated offices. The network comprises 41 affiliated offices (37 in Argentina, 2 in Uruguay, 2 in Paraguay) and more than 750 affiliated real estate professionals, intermediating residential, luxury, and commercial property transactions for individual buyers, sellers, tenants, property investors, and developers. Active inventory stands at approximately 10,018 listings (9,306 for sale, 660 for rent, plus temporary rentals), with property prices ranging from USD 27,000 to over USD 1 million.

The operator runs three formal business units: Global Luxury (premium segment), Residencial (core residential intermediation), and Commercial, the latter branded as Coldwell Banker Commercial (CBC Grow) in Argentina. The technology stack is built on Tokko Broker as the property management platform, Microsoft 365 for office productivity, and an integrated ERP/CRM layer. Listings are syndicated across the principal regional portals — Zonaprop, MercadoLibre, Argenprop, Reporte Inmobiliario, Mudafy, and Contractia — providing multi-channel demand capture. The stack supports the affiliated agent workflow but contains no disclosed AI/ML components, mobile app, or public API.

Revenue is generated through three mechanics: sales commissions on closed transactions, rental commissions on lease transactions, and recurring franchise/affiliation fees paid by the 41 offices. The model is commission-led with a fixed-fee overlay, distributing revenue across a fragmented base of agents, offices, and individual counterparties. Geographic expansion (from Argentina into Uruguay and Paraguay) and vertical expansion (Global Luxury, CBC Grow Commercial) indicate a multi-line, multi-country growth posture, though Argentina's macro environment remains a material variable on transaction volume.

Name

Coldwell Banker Argentina - Uruguay - Paraguay

Legal name

Commercial Brokers S.A.

Website

https://coldwellbanker.com.ar

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Argentina - Uruguay - Paraguay operates a 41-office, 750+ agent real estate franchise across three countries, intermediating residential, luxury, and commercial property transactions via commission revenue and franchise fees for individual buyers, sellers, investors, and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Capital Federal, Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales intermediated through affiliated broker offices.
2. Rental Commission: Commission revenue from property rental intermediation services.
3. Franchise/Affiliation Fees: Revenue from affiliated offices that join the Coldwell Banker system, receiving brand access, technology, training, and marketing support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Coldwell Banker Argentina - Uruguay - Paraguay operates a real estate brokerage franchise network spanning residential property sales and rentals, commercial real estate transactions, and luxury property intermediation. The network includes 41 affiliated offices and 750+ affiliated professionals across Argentina, Uruguay, and Paraguay, providing intermediation services connecting buyers, sellers, tenants, and landlords through the Coldwell Banker brand, technology platform (Tokko Broker), and global referral network.

Product overview

Coldwell Banker Argentina - Uruguay - Paraguay operates as a real estate franchise network offering three main business units: Global Luxury (luxury residential properties), Residencial (standard residential properties for buying, selling, and renting), and Commercial (commercial and business real estate services). The platform connects buyers, sellers, and renters with a network of over 40 offices and 750+ professionals across Argentina, Uruguay, and Paraguay. The company also provides property development listings (emprendimientos), including pre-construction and new developments, and supports affiliated offices with technology tools including Tokko Broker CRM, Microsoft 365, and integrations with major real estate portals like Zonaprop, MercadoLibre, and Argenprop.

Differentiator

Problem solved

Functional benefit

Brands

• Global Luxury: Luxury real estate division with certified specialists representing some of the most important luxury properties in the world.
• Coldwell Banker Commercial
• Coldwell Banker Residencial

Products and services

• Global Luxury Luxury real estate segment offering specialized intermediation services for high-value property transactions with certified luxury specialists. Targets high-net-worth clients seeking premium residential properties.
• Residencial Residential real estate segment focused on buying, selling, and renting of residential properties including apartments, houses, condos, and land. Provides ethical and transparent advisory services to individual buyers, sellers, and tenants.
• Commercial (CBC Grow) Commercial real estate segment providing intermediation services for corporate clients, SMEs, property owners, investors, and tenants. Handles commercial property sales, leasing, investment analysis, and business premises transactions.
• Property Rental Services Rental intermediation services connecting property owners with tenants for residential units and commercial spaces. Includes tenant screening, lease management, and rental property listings.
• Affiliate Office Program (Abrí tu oficina / Sumate al sistema) Franchise/affiliation program that allows independent real estate offices and professionals to join the Coldwell Banker network. Members receive brand licensing, Tokko Broker technology, Microsoft 365 tools, training programs, marketing support, and access to the global referral network.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, key and standard.

• Tokko BrokercoreTechnology or IntegrationTokko Broker is the real estate management system provided to affiliated Coldwell Banker offices for property listings, portal syndication, client follow-up automation, and business reporting. This is a key technology partnership essential to office operations.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365 partnership providing affiliated offices with Outlook corporate email, Teams collaborative work tool, and all Office applications as part of the benefits package for Coldwell Banker members.
• ZonapropkeyGTM or Marketing PartnerStrategic partnership with Zonaprop real estate portal for property listings distribution and marketing reach to property seekers.
• MercadoLibrekeyGTM or Marketing PartnerStrategic partnership with MercadoLibre real estate section for property listings syndication and exposure.
• ArgenpropkeyGTM or Marketing PartnerStrategic partnership with Argenprop real estate portal for property listings distribution.
• Reporte InmobiliariostandardGTM or Marketing PartnerStrategic partnership with Reporte Inmobiliario for property listings and market reporting.
• MudafystandardGTM or Marketing PartnerStrategic partnership with Mudafy digital platform for property marketing and sales tools.
• ContractiastandardTechnology or IntegrationStrategic partnership with Contractia for contract management and documentation services for real estate transactions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Engel & Völkers Argentina: European-origin luxury and residential franchise with Argentine operations; overlaps with Coldwell Banker's premium residential and luxury verticals in Buenos Aires and Patagonia.
• RE/MAX Argentina: Direct international franchise competitor in Argentina offering residential and commercial brokerage through a similarly large affiliated agent network. Closest comparable in scale, model, and customer segments.
• Century 21 Argentina: Global residential brokerage franchise with established presence in Argentina; competes head-to-head with Coldwell Banker for franchisees, agents, and consumer listings in the same price tiers.
• Sotheby's International Realty Argentina: Luxury-focused international real estate franchise operating in Argentina; directly competes with Coldwell Banker's Global Luxury segment for high-net-worth listings and premium buyer relationships.

Others

• Tokko Broker: Real estate management software provider that powers Coldwell Banker Argentina's affiliated offices; key technology ecosystem partner whose tools could also be adopted by competing franchises.
• Zonaprop: Leading Argentine real estate portal; a key listing syndication partner for Coldwell Banker but also a partial substitute for end-users seeking to bypass agents. Portal-platform adjacency.

Emerging players

• Mudafy: Argentine proptech and digital real estate platform that lists properties and partners with traditional brokerages; represents the digital-first alternative challenging traditional franchise economics.
• MercadoLibre (Real Estate Vertical): Largest LATAM e-commerce platform whose real estate vertical distributes listings and connects buyers/sellers; serves as both a syndication partner and a structural disintermediation risk for traditional brokerages.
• Properati: LATAM digital real estate platform focusing on transparent, agent-attributed listings; competes with traditional brokerages on lead generation and partial service disintermediation.

Broad incumbents

• Coldwell Banker Commercial (Anywhere Advisors): Global commercial real estate division of the same parent brand; the local CBC Grow division is part of this global system — the broader parent provides brand, systems, and referral infrastructure that supports the Argentine operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/ColdwellBanker.ar.uy.py
• LinkedInlinkedin.com/company/coldwellbanker-ar-uy-py
• Instagraminstagram.com/coldwellbanker.ar.uy.py/?ref=qO7TCpz5tIDjy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Argentina - Uruguay - Paraguay