Performance Rehab Associates

What Performance Rehab Associates does

Performance Rehab Associates (PRA) is a privately held, multi-clinic chiropractic and physical therapy practice headquartered in the Charlotte, North Carolina metro area. It operates three outpatient locations — Cotswold (3030 Latrobe Drive), Lake Norman/Cornelius (19607 W Catawba Ave), and South Charlotte/Ballantyne (10310 Feldfarm Lane) — offering an integrative model that combines chiropractic manipulation, doctor-led physical therapy, soft tissue techniques, and functional training under a single brand. The practice is co-owned by Dr. Nevin Markel and Dr. John Cipriani and employs a clinical team of approximately 15 practitioners spanning DCs, DPTs, and PTAs.

The service portfolio spans more than 25 modalities across core and specialty lines. Core services include chiropractic manipulation, physical therapy, and massage therapy. Specialty offerings include Functional Neurology with C3 Logix concussion assessment, Vestibular Therapy, Pelvic Floor Therapy, Pre/Post Natal Care, Alter G anti-gravity treadmill training, ELDOA, Active Release, Graston, dry needling, contemporary medical acupuncture, PEMF, shockwave therapy, cold laser/LLLT, Cox Flexion Distraction, and diagnostic ultrasound. Treatment is delivered exclusively in person at the three clinic sites, with appointment booking via website forms or phone.

PRA generates revenue through a mix of insurance billing (covered services subject to copays, deductibles, and coinsurance) and direct cash-pay for non-covered ancillaries, with unit prices ranging from $5 for kinesio taping up to $65 for modalities such as microcurrent, shockwave, acupuncture, dry needling, PEMF, and electrical stimulation, and a $40 Alter G session fee. Patient acquisition is direct-to-consumer via website, online reviews, referrals, and visible team chiropractor affiliations with the Carolina Panthers, Charlotte FC, and Hendrick Motorsports that anchor its professional-sports brand positioning. The named patient base spans professional and elite athletes, recreational athletes, workplace injury and auto accident patients, pre/postnatal women, and general chiropractic consumers, with over 300 five-star reviews cited as social proof.

Name

Performance Rehab Associates

Legal name

Performance Rehab Associates

Website

https://pracharlotte.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Rehab Associates is a private multi-clinic chiropractic and physical therapy practice in the Charlotte, North Carolina metro area, operating three locations that deliver integrative sports and orthopedic rehabilitation to professional athletes, active adults, and general musculoskeletal patients across more than 25 treatment modalities.

Ownership category

akta.pro rank

Product category

Chiropractic and Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Chiropractic care services
• Physical therapy
• Sports rehabilitation
• Manual therapy techniques
• Injury recovery services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic and Physical Therapy Services: Outpatient clinical services providing chiropractic adjustments, physical therapy, massage therapy, and specialized therapeutic modalities. Revenue generated through insurance billing and out-of-pocket payments for services including Spinal Manipulation, PT modalities, and non-covered treatments.
2. Cash-Pay Therapeutic Services: Direct patient payments for services not covered by insurance including Kinesio/Supportive Taping, Microcurrent (FSM), Electrical Stimulation, Shockwave Therapy, Acupuncture, Dry Needling, Cold Laser, PEMF, and Alter G sessions.
3. Insurance-Based Services: Billing through healthcare plans for covered services with patient responsibility for copayments, deductibles, and coinsurance. Non-covered services require separate payment agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Performance Rehab Associates is a multi-location outpatient clinic practice that delivers chiropractic care, physical therapy, massage therapy, and specialized sports rehabilitation services to patients in the Charlotte, North Carolina metro area. Treatment is delivered across three clinic sites (Cotswold, Lake Norman, and South Charlotte) by doctors of chiropractic, doctors of physical therapy, and physical therapist assistants using manual therapy techniques and rehabilitation technologies such as Alter G, ELDOA, SFMA, PEMF, and C3 Logix concussion assessment. The practice also provides condition-specific programs for auto accident injuries, work-related injuries, pre/post natal care, vestibular dysfunction, pelvic floor disorders, and sports performance care for professional athletes and active individuals.

Product overview

Performance Rehab Associates is a multi-location chiropractic and physical therapy practice offering integrative sports rehabilitation services. The practice operates as a unified service offering across three Charlotte-area locations (Cotswold, Lake Norman, South Charlotte), combining chiropractic care, physical therapy, and functional training modalities. The portfolio includes core treatment services (chiropractic manipulation, physical therapy, massage therapy) alongside specialized treatment technologies (Alter G anti-gravity treadmill, functional neurology with C3 Logix and neurobiofeedback, diagnostic ultrasound, cold laser/theralase, PEMF). The practice emphasizes soft tissue management through multiple techniques (Active Release, Graston, myofascial release, dry needling, acupuncture, ELDOA) and condition-specific programs for sports performance, vestibular therapy, pelvic floor therapy, pre/post natal care, auto accident injuries, and work-related injuries. Treatment is delivered by a team of DCs, DPTs, and PTAs serving both elite athletes and general patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care

Quantifiable outcome

• Over 300 five-star patient reviews demonstrating high customer satisfaction
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Carolina PantherscoreStrategic or Co-development PartnerDr. Nevin Markel serves as the Team Chiropractor for the Carolina Panthers, providing sports performance care and injury treatment for professional football players. This partnership establishes credibility and demonstrates the practice's expertise in treating elite-level athletes.
• Charlotte FCcoreStrategic or Co-development PartnerDr. Luke Keane serves as team chiropractor for Charlotte FC, the professional soccer team. This relationship provides ongoing sports medicine support and rehabilitation services for the soccer organization.
• Gastonia Honey HuntersminorStrategic or Co-development PartnerFormer team chiropractor relationship with the Gastonia Honey Hunters baseball team (ALPB).
• Velocity SportsminorStrategic or Co-development PartnerDr. Nevin Markel serves as clinical director at Velocity Sports, indicating a collaborative relationship in sports performance and rehabilitation services.
• FIT InstituteminorStrategic or Co-development PartnerDr. Nevin Markel is an instructor for the FIT Institute, teaching other doctors and therapists advanced treatment strategies. This educational partnership demonstrates thought leadership in the field.
• Hendrick MotorsportscoreStrategic or Co-development PartnerDemian Gutierrez worked as primary physical therapist with Hendrick Motorsports for 10 years, managing pit crew rehabilitation and musculoskeletal issues during NASCAR racing seasons.
• American Chiropractic Association (ACA)minorOthersProfessional membership organization for chiropractors. Displayed as an association affiliation on the practice website.
• American Physical Therapy Association (APTA)minorOthersProfessional membership organization for physical therapists. Displayed as an association affiliation on the practice website.
• National Strength and Conditioning Association (NSCA)minorOthersProfessional organization for strength and conditioning specialists. Multiple PRA clinicians hold CSCS certifications through NSCA.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: National outpatient physical therapy chain with hundreds of clinics offering orthopedic and sports rehabilitation services. Comparable to PRA as a multi-location sports/orthopedic PT provider, but at vastly larger scale and without PRA's integrated chiropractic offering or professional-sports team affiliations.
• Ivy Rehab Network: Multi-state outpatient PT and occupational therapy platform with significant sports medicine and orthopedic rehabilitation presence. Comparable to PRA in service mix (PT-led, sports/orthopedic focus) but operates at a larger geographic scale and is PE-backed with active M&A strategy.
• Atrium Health Sports Medicine: Hospital-system-affiliated sports medicine program serving the Charlotte region with physician-led orthopedic and rehab services. Directly competes with PRA for athlete and active-patient referrals in the same metro, but operates with employed physicians, deeper payer leverage, and broader system integration.
• Hospital for Special Surgery (HSS) – Florida/West Palm: National leader in orthopedic and sports rehabilitation with affiliated clinics in multiple states. Comparable to PRA in elite-athlete and sports-rehab positioning, though at an institutional scale and with stronger payer/insurer relationships.
• Novant Health Orthopedics & Sports Medicine: Regional hospital system's sports medicine and orthopedic rehabilitation division operating across the Carolinas. Comparable to PRA in target patient population and Charlotte-area presence, but benefits from system-wide referral network and employed-clinician model.
• Select Medical / Concentra: Large publicly traded operator of outpatient rehabilitation clinics and occupational health centers. Comparable to PRA in delivering specialty outpatient PT services including sports and orthopedic rehab, but at a national scale and as part of a broader post-acute care portfolio.

Direct peers

• TRIA Orthopedic Center: Multi-specialty orthopedic and sports medicine practice serving professional and collegiate athletes in the Upper Midwest. Comparable to PRA in integrated sports rehab and elite-athlete segment focus, operating with a similar multi-clinic model and multidisciplinary clinical team.
• The Steadman Clinic (Steadman Philippon Research Institute): Elite orthopedic and sports medicine clinic serving professional athletes across NFL, MLB, NBA, and Olympic sports. Comparable to PRA in elite-athlete focus and multidisciplinary sports rehab positioning, though at a national/international reputation level and without PRA's standalone chiropractic integration.
• Carolina Sports & Spine (Charlotte): Charlotte-area chiropractic and physical therapy practice offering integrated sports and spine rehabilitation. Most direct local peer to PRA in service mix, geography, and target patient population, competing head-to-head for Charlotte metro patients.
• Andrews Sports Medicine & Orthopaedic Center: Birmingham-based sports medicine and orthopedic practice with deep professional and collegiate athlete relationships. Highly comparable to PRA in athlete-segment focus and multidisciplinary clinical offering, but anchored in a single metro with similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/performance-rehab-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Rehab Associates