What Loire Tourisme does

Loire Tourisme (legal name: Agence Départementale du Tourisme de la Loire, also operating as ADT Loire) is the official departmental tourism agency for the Loire department (département 42) in the Auvergne-Rhône-Alpes region of France. Established in 1982 and governed by the Loire Departmental Council, the agency operates as a public-sector entity promoting tourism across five territories: Loire Forez, Roannais, Forez Est, Saint-Étienne Métropole, and Le Pilat. Its core product is a multilingual digital platform (loiretourisme.com) available in French, English, German, and Dutch, which combines destination content with an integrated online booking system for accommodations and activities.

The platform's technology stack centers on a content portal and online reservation system hosting approximately 958 gite and vacation rental listings, 536+ hiking trails, cycling routes (including the Véloire), winter sports information (Chalmazel resort), wine tourism content (Route des Vins Forez-Roannais), and accessibility-certified offerings (Tourisme & Handicap). A separate B2B professional portal (pro.loiretourisme.com) serves tourism providers. The agency serves five primary visitor segments: families and groups, outdoor and sports enthusiasts, wine and gastronomy tourists, culture and heritage seekers, and wellness seekers. No mobile app, public API, or AI/ML capabilities are documented.

Loire Tourisme's business model is primarily publicly funded through departmental appropriations rather than transaction-based revenue. Accommodation providers set their own pricing through the booking system, with rates ranging from approximately €14/night for basic communal gites to over €2,800/week for premium properties. The agency does not disclose revenue and operates with 11-50 employees. Its value proposition rests on its statutory charter as the official departmental tourism body, which provides unique access to local tourism inventory, credibility, and distribution that private competitors cannot replicate within the Loire department.

Name

Loire Tourisme

Legal name

Loire Tourisme (Agence Départementale du Tourisme de la Loire)

Website

https://loiretourisme.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Loire Tourisme is the official departmental tourism agency for the Loire department (42) in Auvergne-Rhône-Alpes, France. It operates a multilingual booking and content platform serving leisure visitors and local tourism providers across five regional territories.

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion Services

NAICS

Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Regional tourism promotion
• Destination marketing services
• Accommodation booking platform
• Outdoor activity listings
• Wine tourism experiences

Headquarters

HQ city

Saint-étienne-de-saint-geoirs

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Loire Tourisme is the official departmental tourism agency (Agence Départementale du Tourisme) for the Loire department in Auvergne-Rhône-Alpes, France. It operates a multilingual digital platform that promotes the destination and connects visitors with approximately 958 holiday rentals, 536+ hiking trails, accommodations, restaurants, events, and activities across five territories. The platform also includes an integrated online booking system and a separate professional portal (pro.loiretourisme.com) for tourism providers.

Product overview

Loire Tourisme operates a regional tourism promotion platform for the Loire department (département 42) in Auvergne-Rhône-Alpes, France, organized around five territories: Loire Forez, Roannais, Forez Est, Saint-Étienne Métropole, and Le Pilat. The core platform combines a content portal with an online booking system, offering listings across accommodations (gîtes, hotels, campings, bed & breakfasts, collective accommodations, unusual lodgings), outdoor activities (hiking, cycling, water sports, winter sports), wine tourism along the Forez-Roannais wine route, and regional gastronomy. Key product modules include searchable catalogs for holiday rentals (~958 gîte listings) and group accommodations, a cycling network featuring the Véloire route with Accueil Vélo certified partners, over 536 hiking trails including GR® paths, and ski resort information for Chalmazel and cross-country domains. The platform supports multi-language access (French, English, German, Dutch) and integrates online reservation capabilities for accommodations and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Loire Tourisme Tourism Portal The main tourism information and booking website for the Loire department in Auvergne-Rhône-Alpes, France, providing comprehensive listings of accommodations, activities, dining, events, and destinations across five territories (Loire Forez, Roannais, Forez Est, Saint-Étienne Métropole, and Le Pilat). Available in French, English, German, and Dutch.
• Gîtes et Locations (Holiday Rentals) A searchable catalog of gîtes (holiday cottages) and rental properties across the Loire region, with filtering by destination, price, capacity, labels, and amenities. Features approximately 958 listings including cottages, apartments, chalets, farms, and studios.
• Hébergements Collectifs (Group Accommodations) Listings for group accommodations including youth hostels, mountain shelters, family rural houses, and communal gîtes, with amenities such as meeting rooms, dining facilities, and activity equipment.
• Activités de Pleine Nature (Outdoor Activities) Catalog of outdoor activities including hiking, mountain biking, trail running, water sports, via ferrata, climbing, and adventure parks across the Loire region's natural landscapes.
• Oenotourisme (Wine Tourism) Wine tourism section featuring the Route des Vins Forez-Roannais en Loire Volcanique, covering AOP Côte Roannaise and AOP Côtes du Forez wine regions, with listings for accommodations, restaurants, heritage sites, and activities bearing the Vignobles & Découvertes label.
• Réservation en Ligne (Online Booking) Online reservation system allowing users to book accommodations including campings, bed & breakfasts, gîtes, hotels, collective accommodations, and unusual lodgings, with date selection and guest count filtering.
• Vélo dans la Loire (Cycling) Cycling tourism section featuring the Véloire (Loire cycling route), cyclo-tourism itineraries, mountain biking trails, Accueil Vélo labeled accommodations and services, and bike rental/repair shops.
• La Neige dans la Loire (Winter Sports) Winter tourism section covering Chalmazel ski resort, PNR Pilat cross-country skiing domain, Col de la Loge ski station, and snow-related accommodations and events.
• Randonnées (Hiking)
• Professional Portal (pro.loiretourisme.com)
• Tourisme & Handicap (Accessible Tourism)

Quantifiable outcome

• 958+ gites and vacation rentals listed on the platform
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VisitBritain: UK national DMO promoting inbound tourism via content, campaign marketing, and trade partnerships. Comparable as a publicly funded destination marketing organization with multilingual positioning and trade/B2B distribution.
• Tripadvisor: Global travel discovery platform with reviews, attractions, and accommodation listings that overlap directly with Loire Tourisme's content and inspiration verticals. Functions as a much larger incumbent for top-of-funnel traveler research.
• Booking.com: Global OTA that captures a large share of accommodation discovery and booking for properties that Loire Tourisme also lists. Broader incumbent competing for the same traveler intent at much greater scale.
• Atout France: France's national tourism development agency. Operates as a broader incumbent in destination promotion and strategy; relevant comparator for funding, marketing, and policy positioning rather than direct consumer booking overlap.

Direct peers

• Normandie Tourisme: Regional DMO for Normandy with a comparable public-agency structure, accommodation booking portal, themed itineraries, and outdoor/cultural tourism focus. Same institutional setup and consumer-facing product mix.
• Tourisme Bretagne: Brittany regional DMO operating a multilingual visitor portal with accommodation booking, hiking trails, and themed itineraries. Direct functional peer for a French regional tourism promotion agency.
• Savoie Mont Blanc Tourisme: French departmental/regional DMO for the Savoie Mont-Blanc area with a comparable mix of outdoor sports (ski, hiking, cycling), accommodation booking, and multilingual visitor information. Operates as a publicly funded tourism promotion agency in the same institutional mold as Loire Tourisme.
• Tourisme Alsace: Alsace regional DMO promoting accommodation, wine route, cycling and cultural tourism. Closely comparable in business model (public agency), multilingual positioning, and thematic vertical mix (wine + outdoor + heritage).
• Charentes Tourisme: Departmental tourism agency for Charente and Charente-Maritime with similar accommodation, activity and heritage promotion mandate. Comparable DMO model, French regional scope, and booking-portal infrastructure.

Regional players

• Auvergne-Rhône-Alpes Tourisme: Parent regional DMO that sits one tier above Loire Tourisme in the Auvergne-Rhône-Alpes institutional structure. Operates at the larger-region level rather than the department level, but overlaps materially in content, cycling routes and outdoor verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loire-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loire Tourisme