What My Storage Group Llc does

My Storage Group LLC operates a multi-state self-storage portfolio across the western United States, encompassing 25 owned-and-operated properties in Utah, Idaho, Arizona, and Nevada, with approximately 11,000 storage units and over 4 million square feet of rentable space. The company is headquartered in Gunnison, Utah, and operates under a holding-brand architecture aggregating more than a dozen acquired or launched sub-brands (e.g., My Storage Prescott Valley, We Store It, Point of the Mountain Storage, Layton Crossing Storage, SoJo Self Storage, Elite Storage & RV, The Storage Spot, Red Storage). Unit inventory spans small (5x5) to extra-large specialty sizes (14x60) in drive-up, interior, and climate-controlled configurations, alongside dedicated RV/boat/vehicle parking and business storage verticals.

The company's underlying technology layer centers on a cloud-based self-storage management platform branded under 'Innovated by The Storage Group,' supporting mobile-optimized online rental, contactless 24/7 move-in via ClickandStor, online bill pay and autopay, and a mobile app with electronic gate access. Proprietary Storage Defender smart units embed motion detectors that alert tenants to unit activity, differentiating the security offering from traditional self-storage. An AI-powered chat tool (third-party operated) handles rental inquiries and provides geolocation-based facility recommendations.

Revenue is generated through four streams: recurring monthly self-storage unit rentals (the primary revenue driver), recurring vehicle/RV/boat parking rentals, transaction-fee revenue from U-Haul truck rentals at select locations (Prescott Valley, Bluffdale), and managed-services fees from 3rd-party facility management consulting and development work for external owners. Month-to-month leases, transparent published pricing, and a self-serve digital acquisition funnel (direct website rental) form the core go-to-market, with the 3rd-party management vertical introducing a B2B sales motion layered atop the predominantly consumer business.

Name

My Storage Group Llc

Legal name

My Storage Group

Website

https://mystoragegroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

My Storage Group LLC operates 25 self-storage properties across Utah, Idaho, Arizona, and Nevada with approximately 11,000 units and 4+ million square feet of rentable space, serving individual consumers, small businesses, and vehicle/RV owners with smart storage units and contactless online rentals.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Standard/Non-Climate Self-Storage (HSAKAGAB), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self storage rentals
• Vehicle storage parking
• Climate-controlled units
• Storage facility management
• Drive-up storage units

Headquarters

HQ city

Gunnison

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Self Storage Unit Rentals: Primary revenue stream from renting self storage units to customers on a monthly basis. Units range from small 5x5 spaces to large 14x60 units, with pricing varying by size, type (drive-up, climate-controlled, interior), and location. Revenue is recurring as customers typically sign month-to-month leases.
2. Vehicle/RV/Boat Storage Rentals: Specialized outdoor parking and storage spaces for vehicles, recreational vehicles, boats, and trailers. These spaces provide additional revenue from customers needing larger storage solutions.
3. 3rd-Party Management Services: The company provides self storage consulting and development services to other storage facility owners, including practical consulting and management services for facilities not owned directly.
4. Truck Rentals: On-site U-Haul truck rentals available at select locations (e.g., Prescott Valley, Point of the Mountain) providing moving services to customers, creating ancillary revenue and customer convenience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

My Storage Group owns and operates a portfolio of 25 self-storage properties across Utah, Idaho, Arizona, and Nevada, renting approximately 11,000 storage units (drive-up, climate-controlled, interior, and smart units) and outdoor vehicle/RV/boat parking spaces on month-to-month leases. The company also provides on-site U-Haul truck rentals at select locations and offers third-party self-storage consulting, development, and facility management services to other property owners. Customers can find, reserve, and move into units online with contactless, 24/7 self-service through a mobile-optimized website.

Product overview

My Storage Group operates a portfolio of 25 self-storage properties across four western U.S. states (Arizona, Idaho, Nevada, and Utah) with approximately 11,000 storage units and over 4 million square feet of rentable space. The company's core product offering consists of Smart Storage Units featuring Storage Defender technology with motion detection, available in drive-up, climate-controlled, and interior configurations. These are complemented by specialized services including RV/boat/vehicle storage, business storage, and truck rentals through a U-Haul partnership. The company also offers third-party storage facility management consulting and development services. Individual branded locations include My Storage Prescott Valley, My Storage Ammon, My Storage Idaho Falls, We Store It (Pocatello), Elite Storage & RV (Elko), Point of the Mountain Storage (Bluffdale), My Storage Centerfield, My Storage Charleston (Heber City), and Layton Crossing Storage, among others.

Differentiator

Problem solved

Functional benefit

Brands

• Storage Defender: Smart unit technology with motion detectors for enhanced security monitoring of individual storage units.

Products and services

• Self Storage Unit Rentals (Drive-Up, Climate-Controlled, Interior, and Smart Units) Monthly rentals of self-storage units in multiple configurations (drive-up, climate-controlled, interior, and smart units with Storage Defender motion detection) ranging from small 5x5 to large 14x60 units, available to individual consumers and small businesses on flexible month-to-month leases.
• RV, Boat, and Vehicle Storage Specialized outdoor parking spaces and covered/indoor units designed for cars, boats, RVs, trailers, and campers, offered on a monthly subscription basis with 24/7 electronic gate access at participating locations.
• Business Storage Self-storage solutions marketed to small businesses for inventory, equipment, documents, and operational materials, with flexible month-to-month leasing and drive-up access for loading and unloading.
• Truck Rentals (U-Haul Partnership) On-site U-Haul truck, trailer, towing equipment, and moving supply rentals available at select storage facility locations, providing moving assistance alongside storage.
• 3rd-Party Storage Facility Management and Consulting Self-storage consulting, development, and operational management services provided to other storage facility property owners, leveraging My Storage Group's operating platform and digital rental technology for facilities it does not own.

Quantifiable outcome

• Contactless self-storage renting from move-in to move-out
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• The Storage GroupminorOthersThe company website indicates it is 'Innovated by The Storage Group,' suggesting a technology platform or brand relationship. The Storage Group appears to be the parent technology/brand platform that developed the My Storage Group brand and website infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Public Storage: Public Storage is the largest publicly traded self-storage REIT in the U.S., operating thousands of facilities nationwide. It is the dominant incumbent whose brand and scale My Storage Group competes against in markets where both operate.
• Extra Space Storage: Extra Space Storage is a major publicly traded self-storage REIT with a large national footprint. It competes directly with My Storage Group in Western U.S. metros and offers the same suite of climate-controlled, drive-up, and vehicle storage products.
• CubeSmart: CubeSmart is a top-tier publicly traded self-storage REIT operating more than 1,300 facilities nationwide. It targets the same residential and small-business customer segments with comparable unit types and digital rental features.

Direct peers

• StorageMart: StorageMart is a privately held self-storage operator with a multi-state footprint similar to My Storage Group, including locations in the Western U.S. It targets residential and business customers with comparable unit types and online rental.
• Devon Self Storage: Devon Self Storage is a privately held, multi-state self-storage operator offering drive-up, climate-controlled, and vehicle storage similar to My Storage Group. It is a comparable independent operator competing for the same customer segments.
• National Storage Affiliates: National Storage Affiliates (NSA) is a self-storage REIT that aggregates portfolios of independent operators under a common platform—directly analogous to My Storage Group's multi-brand roll-up strategy across smaller markets.
• SmartStop Self Storage: SmartStop Self Storage is a publicly traded self-storage REIT with an emphasis on technology-enabled facilities and third-party management services—a profile closely aligned with My Storage Group's Storage Defender and 3rd-party management offerings.

Emerging players

• U-Haul International: U-Haul is both a partner (providing on-site truck rentals at My Storage Group locations) and a competitor through its own U-Haul Moving & Storage facility network that bundles trucks and self-storage. The overlapping offering makes it a direct competitor in moving-adjacent storage.

Others

• The Storage Group: The Storage Group is referenced on My Storage Group's site as the 'Innovated by' platform/brand provider. It appears to be a technology or brand platform enabling the My Storage Group website and operations, making it a strategic partner/enabler rather than a competitor.

Regional players

• Guardian Storage Centers: Guardian Storage Centers is a regional self-storage operator in the Western U.S. offering similar unit types, climate control, and online rental services. Comparable as a regional independent operator against My Storage Group's footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mystoragegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Storage Group Llc