What The Storage Group does

The Storage Group (legal entity: 2 Guys Business Ventures, Inc.) is a privately held, vertically specialized digital marketing and software-as-a-service provider exclusively serving the self-storage industry. Founded in 2009 and headquartered in Altamonte Springs, Florida, the company combines three product lines under one platform: (1) the ClickandStor Online Rental Suite, an industry-first 24/7 contactless rental and payment platform with ID verification (SureScan), eSign lease customization, 3D unit-sizing calculator, and a 3D value pricing map with tiered Good/Better/Best rates; (2) AI-powered tenant engagement via AIden Chat (text/voice chatbot) and AIden Phone Agent (24/7 voice agent), both launched in 2025–2026; and (3) supporting tools including Performance Dashboard (Google Analytics 4, Google Ads, and rental-abandonment analytics), Market Intel (competitor pricing intelligence up to a 25-mile radius), DynamicListings (NAP consistency across ~70 directories), and an AI Visibility Report measuring presence across ChatGPT, Gemini, Claude, Perplexity, and Google AI. The platform integrates with all major self-storage property management systems, including QuikStor, Sentinel Systems, SiteLink, Storable Edge, Self Storage Manager, DoorSwap, and Storage Commander Cloud.

The company's revenue model is a hybrid of recurring SaaS subscriptions (ClickandStor, AI agents, Performance Dashboard), monthly digital marketing retainers (SEO, PPC, social media, reputation management), and one-time website design projects delivered through a Progressive Web App (Pinnacle Theme) framework. Pricing is quote-based and not publicly disclosed, with a premium Executive Plan tier bundling AI Visibility, full dashboard access, and all ClickandStor features. Go-to-market combines direct sales (Sales Director Jill Baker, Sr. Key Client Solutions Executive Marlene Cotto, dedicated account managers), channel partnerships with PMS vendors who recommend ClickandStor to their installed bases, industry consultant referrals (Harbor Storage Group), and active presence at ISS World Expo, SSA, CSSA, FSSA, and Toy Storage Nation conferences. Customers range from single-location SMB operators (Pack-It-Up Storage, Affordable Attic, Ashley Storage) to enterprise third-party managers (Storage Asset Management with 75+ sites launched; My Storage Group operating 25 properties and 11,000 units). The company has won four consecutive ISS Best of Business Awards (2021 Most Innovative Product; 2023–2025 Best Marketing Services three-peat; 2026 Best AI Product) and maintains a 5-star average across 88 customer reviews.

Name

The Storage Group

Legal name

2 Guys Business Ventures, Inc.

Website

https://storageinternetmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Storage Group is a privately held, self-storage-exclusive digital marketing and SaaS provider offering ClickandStor online rentals, AI tenant engagement (AIden Chat/Phone Agent), SEO/PPC services, and integrated websites for SMB and enterprise storage operators across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Subscriptions (ClickandStor Online Rental Suite): Monthly/annual subscription for access to ClickandStor Online Rental Suite, AIden Chat, AIden Phone Agent, and related software tools. Tiered Executive Plan available with premium features.
2. Digital Marketing Services: Recurring services including SEO management, PPC advertising (Google Ads, Facebook Ads), social media management, and reputation management. Typically billed monthly as part of ongoing service retainer.
3. Website Design and Development: One-time website development services for progressive, mobile-responsive storage facility websites. Progressive Web App (PWA) design with e-commerce capabilities.
4. Integration and Implementation Services: Technical integration services connecting ClickandStor with property management systems (QuikStor, Sentinel Systems, SiteLink, etc.) and setup of AI Visibility Reports.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

The Storage Group is a digital marketing and software-as-a-service company that exclusively serves self-storage facility operators. Its core offering combines the ClickandStor® Online Rental Suite—enabling 24/7 contactless rentals, payments, ID verification, eSign leases, 3D Calculator, and 3D Value Pricing—with AI-powered AIden Chat and AIden Phone Agent, plus a full stack of recurring digital marketing services (SEO, PPC, social media, reputation management) and progressive web app website design.

Product overview

The Storage Group offers a comprehensive digital marketing and technology platform exclusively for the self-storage industry. The core product is the ClickandStor® Online Rental Suite, the industry's first and leading online rental platform enabling 24/7 contactless rentals, ID verification, and electronic lease signing. AI-powered additions include AIden Chat (chatbot) and Aiden Phone Agent (voice agent) for automated tenant engagement. Supporting tools include Market Intel™ (competitive pricing intelligence), Performance Dashboard™ (analytics reporting), ClickandStor® Directory (listings), and DynamicListings™ (local SEO management). Digital marketing services include SEO, PPC advertising, social media management, and reputation management. Progressive website design (PWA/Pinnacle Theme) provides the web platform. The platform integrates with major property management systems including QuikStor, Self Storage Manager, Sentinel Systems, SiteLink, Storable Edge, Storage Commander, DoorSwap, and Veritec Solutions for revenue management. The ecosystem connects websites, PMS, insurance, and pricing tools to deliver a seamless rental journey.

Differentiator

Problem solved

Functional benefit

Brands

• ClickandStor®: The self-storage industry's original and leading online rental suite enabling 24/7 online rentals, payments, ID verification, and 3D pricing tools.
• AIden Chat
• AIden Phone Agent
• Performance Dashboard™
• Market Intel™
• DynamicListings™

Products and services

• ClickandStor® Online Rental Suite The self-storage industry's original and leading online rental platform enabling 24/7 contactless rentals and payments, with ID verification (SureScan), eSign lease customization, a 3D Calculator for unit sizing, a 3D Value Pricing Map with Good/Better/Best tiering, and seamless integrations with multiple property management systems.
• AIden Chat AI-powered 24/7 intelligent virtual assistant/chatbot with voice chat capabilities built specifically for self-storage operators, engaging website visitors, answering questions instantly, providing personalized unit suggestions, capturing abandonment leads, and integrating with PMS systems for real-time availability.
• AIden Phone Agent AI-powered phone agent that answers incoming calls instantly and provides accurate information on units, pricing, and facilities 24/7, eliminating voicemail delays and hold times to capture more rental opportunities without voicemail.
• AI Visibility Report Report measuring facility presence across AI-powered search platforms including ChatGPT, Gemini, Claude, Perplexity, and Google AI search. Provides visibility scores, citation tracking, competitor benchmarks, sentiment insights, and actionable optimization recommendations.
• Progressive Website Design (PWA / Pinnacle Theme) Progressive Web App (PWA) website design platform for self-storage facilities featuring e-commerce capabilities, micro-interactions, call-to-actions, mobile-first design, and download-to-home-screen functionality, including an Amazon-like shopping cart experience for units, insurance, and supplies.
• Performance Dashboard™ All-in-one reporting dashboard providing website metrics, Google Analytics 4 integration, Google Ads monitoring, Google Map insights, ranking reports, DynamicListings™ reports, and rental abandonment tracking, including FAQ and knowledge base.
• DynamicListings™ Local listings management system tracking approximately 70 active listings across directories, search engines, and maps, monitoring NAP (Name, Address, Phone Number) consistency and alerting for listing updates.
• Market Intel™ Competitive pricing intelligence tool within Performance Dashboard™ that compares facility pricing against competitors by unit size, storage type, and features, providing map visualization, demographics data, and pricing gap analysis up to a 25-mile radius.
• ClickandStor® Directory Directory listing service integrated with ClickandStor® Online Rental Suite that increases facility online visibility through flat-rate listings and free sponsored listings for Executive Plan subscribers, including U-Haul/WebSelfStorage network connections.
• Search Engine Optimization (SEO) Services In-house SEO services implementing strategies to optimize self-storage facility websites for search engines, including local SEO, Google Business Profile optimization, and ongoing algorithm updates to improve organic rankings and traffic quality.
• Pay-Per-Click (PPC) Advertising Services Digital advertising services including Google Ads, Google Remarketing, and Facebook Advertising for self-storage facilities, using a pay-only-for-clicks model with customizable targeting based on features and location.
• Reputation Manager (Social Media & Reviews) Social media and review management services including Google Business Profile setup/management and Twitter, Instagram, and Facebook account management, with review response capabilities and reputation building tools.

Quantifiable outcome

• 98% of customers achieve top 10 search rankings
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core and preferred.

• QuikStorcoreTechnology or Integration · 20 November 2025Integration between ClickandStor Online Rental Suite and QuikStor property management system enabling real-time sync of unit availability, pricing, rentals, and reservations. Eliminates manual entry and reduces discrepancies between systems.
• Sentinel SystemscoreTechnology or Integration · 2 September 2025Integration combining ClickandStor Online Rental Suite with Sentinel System's property management tools. Delivers seamless all-in-one software solution simplifying operations and increasing rentals for self-storage operators.
• SiteLinkcoreTechnology or IntegrationIntegration partner providing ClickandStor compatibility with SiteLink's cloud and Windows-based self-storage management software. As the leader in website integration and payment processing, SiteLink offers online marketing, reservations, rentals and payment solutions.
• DaVinci SolutionspreferredTechnology or IntegrationClickandStor integration partner offering DaVinci Locks for enhanced security and G.O.A.T. (Gate Operator Access Technology) for smarter gate access. Solutions work together to streamline operations and drive growth.
• DoorSwappreferredTechnology or IntegrationCloud-based property management software partner providing online paperless lease, SMS texting/emailing, real-time reporting, general accounting, work orders, automation, and payment processing with same-day 2-hour guaranteed call-back support.
• Self Storage ManagercoreTechnology or IntegrationComprehensive cloud-based management software for multi-facility operators with electronic signature, CRM module, interfaces to phone systems, automated follow-up campaigns, two-way text messaging, and Android-based site walkthrough.
• Storable EdgepreferredTechnology or IntegrationIndustry's most integrated technology solution offering all-in-one management platform for self-storage businesses. Modern platform allows seamless management from anywhere in the world.
• Storage Commander CloudpreferredTechnology or IntegrationLightning-fast management software with 20 years of industry experience. Delivers dynamic revenue management, tenant text notifications, and e-signature online rentals in an intuitive interface for single and multi-facility operations.
• Storage Defender Inc.preferredTechnology or IntegrationSmart tenant unit monitoring as-a-service for self-storage with subscription-based service providing tenants peace of mind and operators new recurring revenue. Also offers Smart Zone Technology for common area monitoring.
• Veritec SolutionscoreTechnology or IntegrationVeritec Revenue Management System (VRMS) provides dynamic automated value pricing (Good/Better/Best Pricing) integrated with ClickandStor 3D Map. Recommends prices for new move-ins and provides guidance for rent increases.
• WebSelfStoragepreferredTechnology or IntegrationBusiness platform connecting to millions of online customers visiting uhaul.com. Unique U-Haul partnership provides independent operators big business competitive advantage on small business budget.
• Storage Asset ManagementcoreStrategic or Co-development PartnerThird-party property management managing 300+ self-storage properties. Partnership launched 75+ sites for SAM with ClickandStor Online Rental Suite. Combined industry expertise for sales, customer service, property maintenance, and marketing.
• My Storage GroupcoreStrategic or Co-development PartnerCustomized management plans for self-storage with call center coverage, revenue optimization, operational support, repairs, and on-site staffing. Owns and operates 25 properties across 4 states with 11,000 units and 4+ million square feet.
• FusionTech MediapreferredStrategic or Co-development PartnerFull-service interactive marketing agency specializing in custom website development, interactive marketing, brand management and strategic marketing for storage facilities.
• Harbor Storage GrouppreferredStrategic or Co-development PartnerFeasibility studies, acquisition due diligence, development and design services, operation audits, and mystery shops for self-storage industry. Recommends TSG services to clients.
• Self Storage Legal Network (SSLN)preferredStrategic or Co-development PartnerLegal information service for self-storage owners with exclusive relationship with Self Storage Association for legal hotline services. Provides industry-related legal guidance to TSG customers.
• Storage Lease NOWpreferredStrategic or Co-development PartnerIndustry-leading online service for storage PDF leases. Provides state-specific leases available for immediate download. Vital document protecting legal rights in self-storage business.
• Storage ProtectorspreferredStrategic or Co-development PartnerContents, moving insurance, and damage waiver coverage for mobile storage and traditional self-storage customers in US, Canada, EU, and UK. Comprehensive coverage with low deductible and easy enrollment.
• Toy Storage NationpreferredStrategic or Co-development PartnerAdvocacy organization for Executive Class RV and boat storage. CEO Steve Lucas serves on advisory board. Partnership supports marketing to RV and boat storage facilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Storable: Largest end-to-end technology platform for self-storage, offering websites, marketing, property management software, payment processing, and the SpareFoot marketplace. Directly competes with TSG across the website, online rental, and digital marketing stack that TSG's ClickandStor and services address.
• SpareFoot: Self-storage online marketplace and lead-generation platform (now part of Storable). Competes with TSG's digital marketing services for the same operator marketing dollars and online rental conversion flow.
• Storable Edge: All-in-one management platform for self-storage operators from Storable, integrated with ClickandStor. Competes in property management while also distributing TSG's online rental suite.
• Veritec Solutions: Provider of dynamic revenue management (VRMS) and value pricing for self-storage. Partners with TSG on the patent-pending pricing engine embedded in ClickandStor, while also selling adjacent revenue management directly to operators.
• DoorSwap: Cloud-based self-storage property management software with paperless lease, SMS, payment processing, and accounting. Both a ClickandStor integration partner and a competitor in the broader self-storage software stack.
• QuikStor: Self-storage property management software provider integrated with ClickandStor. Competes with TSG at the PMS level while also serving as a distribution channel for ClickandStor, creating the same dual partner/competitor dynamic.
• WebSelfStorage: Provider of self-storage websites, online rentals, and marketing services. Operates the U-Haul partnership that TSG also integrates with via WebSelfStorage's directory, making it a direct head-to-head in self-storage web and rental software.
• SiteLink: Leading self-storage property management software vendor that also offers website integration, online reservations, and payment processing. Both a TSG integration partner and a competitor in the online rental and website layer.

Others

• Inside Self-Storage: Industry media outlet and ISS Best of Business Awards organizer. Not a product competitor, but the dominant trade publication that shapes buyer awareness of TSG and competing vendors in the self-storage technology market.

Broad incumbents

• StorageCafe by Yardi: Yardi's self-storage marketplace and listing platform. Competes indirectly for operator marketing and lead-generation spend, with the backing of a much larger enterprise software parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/storage_group
• YouTubeyoutube.com/channel/UCDsKqwKBqYhzU3NcQkp5Yvg
• Facebookfacebook.com/TheStorageGroup
• LinkedInlinkedin.com/company/the-storage-group
• Instagraminstagram.com/thestoragegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Storage Group