What Landry's Bicycles does

Landry's Bicycles is a Massachusetts-based, 100% employee-owned bicycle retailer founded circa 1924, operating nine retail showrooms across the Greater Boston metro and central Massachusetts (Boston, Braintree, Charlestown, Natick, Needham, Norwood, Westboro, Worcester). The company sells new bicycles spanning road, mountain, e-bike, and all-road/gravel categories from brands including Specialized, Trek, Santa Cruz Bicycles, Salsa, Surly, Giant, All-City, Parlee Cycles, and Cinelli, with prices ranging from entry-level ($749.99) to premium ($10,000+). Complementary offerings include indoor trainers (Wahoo, Garmin Tacx, Elite, Feedback Sports), parts and components (Shimano, SRAM), cycling apparel and gear, and value-added services such as professional bike fitting, repair and maintenance, consignment (30% commission), and an e-bike trade-in partnership with Upway.

The business operates a multi-channel model that combines physical retail with an e-commerce storefront powered by Masterlinq technology, supported by Stripe payment processing and integration with major card networks (Visa, Mastercard, Amex, Discover). Landry's offers free in-store pickup for online orders, $99+ free shipping on parts and accessories, $99.99 bike shipping, 0% financing, and tiered extended service plans (2-year $149.99, 3-year $249.99) with off-season maintenance and repair discounts. Smart trainers sold integrate with third-party platforms (Zwift, TrainerRoad, Tacx Training Software) via Bluetooth Smart and ANT+ protocols.

Revenue derives from hardware sales (new bikes, parts, gear, accessories, used bikes, indoor trainers), professional services (repair, fitting), transaction fees (30% consignment commission), and recurring service-plan subscriptions. The company targets consumer cycling enthusiasts, mountain bikers, road cyclists, e-bike commuters, and value-oriented buyers in the New England market, with community engagement through repair clinics, group rides, and store-level events. Shipping is limited to the continental United States; no revenue, headcount, or financials are publicly disclosed.

Name

Landry's Bicycles

Legal name

Landry's Bicycles

Website

https://landrys.com

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Landry's Bicycles is an employee-owned Massachusetts bicycle retailer operating nine showrooms across Greater Boston and central MA, selling new and used bikes, parts, gear, and trainers alongside repair, fitting, consignment, and financing services for cycling enthusiasts and e-bike commuters.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Used & Refurbished Bike Retail (CRAMAHAK), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• Bike repair services
• Cycling gear
• E-bike sales
• Bike fitting

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Bicycle Sales: Retail sale of new bicycles across multiple categories including road, mountain, and electric bikes from brands such as Santa Cruz, Specialized, Trek, Giant, Salsa, Surly, and All-City. Prices range from entry-level to premium ($749.99 to $10,000+).
2. Parts and Components: Sale of bicycle parts, components, and accessories including trainers, bike computers, lights, and other cycling gear.
3. Cycling Gear and Accessories: Sale of cycling apparel, gear, and accessories for riders.
4. Bike Repair and Service: Professional bike repair and maintenance services including free estimates, with complimentary service plan options for new bike purchases.
5. Fitting Services: Professional bike fitting services to ensure proper sizing and comfort for customers purchasing bicycles.
6. Used Bicycle Sales: Sale of quality used bicycles through the Previously Pedaled program, featuring professionally inspected bikes with transparent service quotes. Available exclusively at Charlestown location.
7. Consignment Services: Consignment program where Landry's sells used bikes on behalf of customers, retaining 30% commission and providing seller with 70% of final sale price.
8. E-Bike Trade-In Program: Partnership with Upway for e-bike trade-ins, providing store credit for customers upgrading to new e-bikes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Landry's Bicycles is an employee-owned Massachusetts bicycle retailer that sells new and used bicycles (road, mountain, e-bikes, all-road/gravel), parts, components, indoor trainers, cycling apparel, and gear through 9 retail stores and an e-commerce platform. The company also provides professional bike repair and maintenance, fitting services, 0% financing, extended service plans, a used bike consignment program, and an e-bike trade-in partnership with Upway.

Product overview

Landry's Bicycles is an employee-owned Massachusetts bicycle retailer operating 9 store locations. The company offers a comprehensive bicycle retail ecosystem centered on new bicycles (road, mountain, e-bikes, and all-road/gravel bikes) from major brands including Specialized, Trek, Santa Cruz Bicycles, Salsa, Surly, Giant, All-City, Parlee Cycles, and Cinelli. Complementary offerings include indoor trainers from Wahoo Fitness, Garmin/Tacx, Elite, and Feedback Sports; professional bike repair and fitting services; essential cycling gear and parts; and financing options. The company also operates a used bicycle program with both pre-owned sales and a consignment program, plus an e-bike trade-in partnership with Upway. Extended service plans provide additional maintenance coverage for new bike purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Previously Pedaled Bicycles: A used bicycle program offering quality pre-owned bikes with transparent service histories, refurbishment options, and a consignment program for selling bikes.
• Upway Trade-In Partnership

Products and services

• Bikes (Road, Mountain, E-Bikes, All-Road/Gravel)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• UpwayminorStrategic or Co-development PartnerPartnership with Upway, a leading e-bike reseller, to offer trade-in options on electric bicycles. Landry's serves as an intake point where customers submit their e-bike for evaluation. Upway offers a trade-in value, and Landry's applies the trade-in value as store credit while handling logistics to prepare and send the bike to Upway. This allows customers to upgrade to newer e-bikes while properly disposing of their old ones.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bike World: Multi-location independent bicycle retailer with comparable product mix (road, mountain, e-bikes) and service offerings, serving as a structural regional chain analog.
• Conte's Bike Shop: Multi-location East Coast independent bicycle retailer with full-service offerings (new/used bikes, fitting, repair)—a directly comparable regional chain peer to Landry's.
• Jenson USA: Online-direct and showroom-based bike retailer competing with Landry's on price, selection, and national reach in the same premium road, mountain, and e-bike categories.
• Bicycle Ranch: Regional multi-store independent bicycle retailer offering new bikes, service, and accessories—a comparable regional specialty bike chain peer.
• Mike's Bikes: Multi-location California-based bicycle retailer selling premium road, mountain, and e-bikes with full service, fitting, and e-commerce—structurally the closest independent bike chain comparable to Landry's regional model.
• Wheel & Sprocket: Multi-store independent bike chain in the Midwest offering new and used bikes, repair, fitting, and group events—a structural and operational analog to Landry's regional multi-store retail model.

Emerging players

• Chain Reaction Cycles: Large online bike retailer competing with Landry's e-commerce channel on price and breadth across road, mountain, and e-bike categories.

Broad incumbents

• Specialized Concept Stores: Specialized-branded retail stores operate in the same premium road and e-bike category Landry's serves, representing both a direct competitor and a supplier disintermediation threat.
• REI Co-op: National outdoor co-op with a meaningful cycling category (bikes, service, fitting, used) that competes with Landry's across multiple price points and geographies.
• Trek Bicycle Stores: Trek's company-owned retail stores compete directly with Landry's on premium road, mountain, and e-bikes, while leveraging supplier economics independent multi-brand dealers like Landry's cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/landrysbicycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landry's Bicycles