MASCOT Workwear in America

What MASCOT Workwear in America does

MA Workwear, LLC, doing business as MASCOT Workwear in America, is the appointed master distributor for Denmark-based MASCOT Workwear across North America, operating from a single facility at 2048 Akron Peninsula Rd in Akron, Ohio. The company sells premium workwear, footwear, FR/safety apparel, and accessories to craftsmen, tradespeople, and industrial/safety workers in both men's and women's fits, with a dedicated women's line offering DIAMOND and PEARL fit options. Its product portfolio rests on proprietary fabric technologies developed by the Danish parent, including CORDURA reinforcement, CLIMASCOT lightweight insulation, COOLMAX moisture-wicking, and four-way stretch materials, with product-level certifications such as Oeko-Tex Standard 100 and EN 14404 kneepad compatibility.

The business operates a two-channel go-to-market: a direct-to-consumer e-commerce site at maworkwear.com (built on the SellersCommerce platform, offering free shipping on US orders over $99, free exchanges, wishlist, sizing tools, and logo embellishment services) alongside an approved North American distributor/reseller program with both stocking and drop-shipped options managed through dealer login portals. Pricing is unit-based, ranging from approximately $25.99 for entry t-shirts to $459.99 for premium safety trousers, and the company carries a 2-year warranty on zippers and seams. Marketing is concentrated on organic Facebook and Instagram channels, with no paid acquisition, enterprise sales motion, or disclosed funding or headcount growth signals.

Name

MASCOT Workwear in America

Legal name

MA Workwear, LLC

Website

https://maworkwear.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MA Workwear, LLC is the master North American distributor of Denmark-based MASCOT Workwear, selling premium workwear, footwear, FR/safety apparel, and accessories to craftsmen, tradespeople, and industrial workers via its DTC e-commerce site and an approved distributor network.

Ownership category

akta.pro rank

Product category

Workwear and Safety Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)

akta.pro secondary industries

Industrial Workwear (General) (CRAAALAA), Fire-Resistant (FR) & Arc-Rated Apparel (CRAAALAD), Cold-Weather & Thermal Protective Workwear (CRAAALAJ)

Keywords

• Premium workwear apparel
• Safety clothing
• Flame resistant garments
• High visibility workwear
• Work footwear

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales (B2C E-commerce): The company generates revenue through direct-to-consumer sales via their e-commerce website maworkwear.com. Products are sold at fixed retail prices with free shipping on orders over $99+ and free exchanges.
2. Wholesale/Distributor Sales: Revenue is generated through wholesale relationships with distributors in North America. The company offers both stocking and drop-shipped programs with dealer login portals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MA Workwear, LLC distributes and sells MASCOT Workwear apparel, footwear, safety wear, and accessories for men and women across North America. The portfolio spans work pants, jeans, shorts, bibs and braces, jackets, gilets, sweatshirts, t-shirts, polos, thermal underwear, work boots and safety footwear, plus accessories like belts, hats, holster pockets, knee pads, and neck warmers. A dedicated FR/Safety line includes flame-resistant and high-visibility clothing for industrial and hazardous environments.

Product overview

MASCOT Workwear in America offers an ultra-premium workwear portfolio distributed by MA Workwear, LLC in North America. The product lineup includes work pants, jeans, shorts, bibs and braces, work boots and footwear, shirts (hoodies, polos, sweatshirts, t-shirts), outerwear (gilets, jackets, jumpers, vests), thermal underwear, and accessories (belts, hats, holster pockets, knee pads, neck warmers). The brand also features a dedicated FR/Safety line (Accelerate Safe, Hi-vis pants, Multisafe shirts, boilersuits, coveralls) and products designed specifically for men and women. With over 30 years of history from Denmark, MASCOT develops proprietary fabrics and offers a 2-year warranty on all zippers and seams.

Differentiator

Problem solved

Functional benefit

Products and services

• MASCOT Accelerate Safe Line Flame-resistant and high-visibility workwear line featuring fluorescent fabrics with oblique transverse reflective strips, anti-static and flame retardant properties, and protection from electric arcs; targets safety professionals and industrial workers.
• MASCOT ACCELERATE Work Pants with Knee Pad Pockets Four-way stretch work pants with water-repellent finish, CORDURA-reinforced kneepad pockets, ergonomic shaping, and reflective elements; available in women's DIAMOND and PEARL fits.
• MASCOT ACCELERATE Work Jackets Water-repellent work jackets with CLIMASCOT lightweight insulation, breathable windproof/waterproof taped-seam fabrics, detachable hoods, and reflective elements.
• MASCOT ACCELERATE Winter Jacket Breathable, windproof, and waterproof winter jacket with CLIMASCOT insulation, detachable lined hood, taped seams, and interior zipper for logo printing/embroidery.
• MASCOT ACCELERATE Fleece Jumper with Zipper Women's fleece jumper with smooth dust-resistant surface, zip with storm flap, elastic cuffs and waist, and reflective elements.
• MASCOT ACCELERATE Winter Gilet Women's water-repellent gilet with CLIMASCOT insulation, storm flap, front zip pockets, stretch side panels, and adjustable waist drawstring.
• MASCOT ACCELERATE Work Shorts Four-way stretch work shorts with water-repellent finish, CORDURA ruler pocket, and ergonomic low-waist design.
• MASCOT ACCELERATE Work Skirt Women's work skirt with four-way stretch water-repellent fabric, CORDURA ruler pocket, thigh pocket with phone pocket and ID card holder.
• MASCOT ACCELERATE T-Shirt Women's moisture-wicking and insulating t-shirt with COOLMAX fabric, V-neck, and Oeko-Tex Standard 100 certification; suitable as a base layer.
• MASCOT Accelerate Multisafe Trousers with Knee Pad Pockets High-visibility trousers with fluorescent fabric and reflective strips; flame-resistant, anti-static, and electric-arc protective; includes kneepad pockets.
• MASCOT Accelerate Multisafe Sweatshirt Premium flame-resistant sweatshirt with fluorescent hi-vis fabric, oblique transverse reflective strips, anti-static and flame retardant properties, and electric-arc protection.
• MASCOT Accelerate Multisafe T-Shirt Fluorescent hi-vis t-shirt with contrast color and internal neck yoke; part of the Multisafe safety line.
• MASCOT Accelerate Multisafe Tool Vest Hi-vis safety tool vest with fluorescent fabric and reflective strips; designed for tool access while maintaining visibility and safety.
• MASCOT ORIGINALS Quebec Parka Jacket Parka jacket from the ORIGINALS collection available in Hi-Vis Orange and Navy colorways.
• MASCOT SAFE ARCTIC St Moritz Pilot Jacket Arctic-grade pilot jacket from the SAFE ARCTIC collection; designed for extreme cold work environments with superior insulation.
• MASCOT CUSTOMIZED Trade-Specific Holster Pockets Customized holster pockets designed for specific trades including Painter, Electrician, and Craftsman; offered in stone grey and white.
• MASCOT Complete Socks Premium work socks designed for comfort and durability during long work shifts in dark navy colorway.
• MASCOT Complete Neck Warmer Workwear neck warmer providing warmth and comfort in cold weather work conditions.
• MASCOT Complete Workwear Bag Branded black workwear bag for transporting gear and equipment to and from job sites.
• MASCOT CROSSOVER Java T-Shirt Classic fit t-shirt from the CROSSOVER collection made from 100% combed cotton with moisture absorption; shrinkage max 5%.
• MASCOT CROSSOVER Borneo Polo Shirt Classic fit polo shirt from the CROSSOVER collection with ribbed collar, buttoned placket, and chest pocket in 60% cotton 40% polyester pique.
• MASCOT CROSSOVER Caribien Sweatshirt Classic fit sweatshirt from the CROSSOVER collection with combed cotton, brushed inside, and 60% cotton 40% polyester at 310 g/m².
• MASCOT Footwear Flex Safety Shoe Flexible work safety shoe designed for comfort during extended wear as part of the MASCOT footwear collection.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• MASCOT Workwear (Denmark)coreStrategic or Co-development PartnerMA Workwear, LLC serves as the master distributor of MASCOT Workwear in North America. MASCOT is a privately held, owner-operated company from Denmark with over 30 years of experience developing premium workwear. MASCOT develops its own proprietary fabrics and employs industry-best designers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Helly Hansen Workwear: Norwegian workwear brand with strong European heritage selling premium technical workwear, base layers, and outerwear globally. Closest comparable in terms of European craftsmanship positioning and FR/safety line breadth.
• Snickers Workwear: Swedish premium workwear specialist focused on craftsmen's trousers, knee protection, and tool pockets. Directly competes with MASCOT's core work pant category and shares the European premium workwear heritage positioning.
• Red Wing Shoes: US heritage work footwear manufacturer offering safety boots and work shoes through owned retail and B2B channels. Directly comparable in MASCOT's footwear category with comparable premium positioning.
• Blaklader: Swedish workwear manufacturer specializing in rugged trousers, jackets, and FR apparel for tradespeople. Comparable product depth, premium positioning, and focus on durability features like reinforced knees and tool pockets.

Emerging players

• Dovetail Workwear: US-based women's workwear brand focused on properly fitting apparel for women in trades. Comparable to MASCOT's DIAMOND/PEARL fit differentiation but narrower category scope and DTC-only.
• Truewerk: Premium technical workwear brand targeting tradespeople with performance fabrics, modern fits, and higher price points. Comparable premium positioning and direct-to-consumer model.

Broad incumbents

• Dickies: Iconic American workwear brand covering pants, shirts, outerwear, and footwear. Comparable product mix but commodity-tier pricing and massive distribution through department stores and industrial suppliers.
• 5.11 Tactical: Performance apparel and footwear brand originally built for law enforcement, expanding into trades and work. Comparable tactical-grade features and premium price point but different core customer.
• Carhartt: The dominant US workwear brand, offering pants, jackets, FR apparel, and accessories across work, rugged, and lifestyle categories. Directly comparable product categories but vastly broader scale, mass-market positioning, and brand awareness.

Regional players

• Pioneer / SureWerx: North American supplier of safety apparel, workwear, and PPE across multiple owned brands (Pioneer, K1 Series, Crews). Comparable distributor role and safety apparel focus but broader multi-brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61591900887914
• Instagraminstagram.com/ma_workwear
• LinkedInlinkedin.com/company/mascot-workwear-in-america

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASCOT Workwear in America