Nicolaas G. Pierson Foundation

What Nicolaas G. Pierson Foundation does

The Nicolaas G. Pierson Foundation (NGPF) is the scientific bureau of the Dutch Party for the Animals (Partij voor de Dieren), established in 2002 and based in Amsterdam. Its function is to produce research-based content that supports the party's advocacy on animal welfare, nature, environment, and climate, translating academic and scientific findings into accessible formats for both the general public and elected representatives. The foundation operates with a small core team of 1-10 employees and produces a portfolio of documentaries (including Meat the Truth, Sea the Truth, One Single Planet, #Powerplant, De Haas in de Marathon, and Boerocratie), animations, books, and a knowledge bank resource. Several productions have been screened internationally in 15+ countries and recognized at film festivals.

The foundation's business model is donation-based and structured as a Dutch Stichting (foundation) with ANBI (Public Benefit Organization) status, making it eligible for tax-deductible donations. Revenue is not publicly disclosed, but the 2015 NRC Charity Award (€75,000 prize) signals the type of one-off funding injections that supplement the donation base. The organization occupies a unique institutional niche: as the formal scientific bureau of a parliamentary party, it has structural access to the policy process and a built-in distribution channel through the party's supporters and elected representatives, a position independent content producers cannot easily replicate. Recent activity (2025-2026) suggests an active content pipeline, a new co-production partnership with DutchAngleTV Productions, and ongoing team rebuilding after a leadership transition.

Name

Nicolaas G. Pierson Foundation

Legal name

Stichting Wetenschappelijk Bureau Dierenrechten Nicolaas G. Pierson

Website

https://ngpf.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

NGPF is the scientific bureau of the Dutch Party for the Animals, producing research-based documentaries, animations, books, and a knowledge bank on animal welfare, nature, environment, and climate for the general public and elected representatives, funded primarily through donations.

Ownership category

akta.pro rank

Product category

Non-Profit Documentary Production

NAICS

Environmental Consulting Services (541620)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industry

Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Scientific research publications
• Documentary film production
• Animal welfare advocacy
• Environmental media content
• Non-profit knowledge bureau

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Gifts: NGPF is strongly dependent on financial contributions, gifts, and bequests. Donations are tax-deductible as the organization holds ANBI (Algemeen Nut Beogende Instelling) status. Monthly donation options available at €10, €25, €50, €100 tiers.
2. Product Sales: Sale of DVDs, books, and comic books (e.g., 'Vredelievend Verzet', 'Boerocratie' comic by Erik Varekamp) through Partij voor de Dieren webwinkel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Nicolaas G. Pierson Foundation (NGPF) operates as the scientific bureau of the Partij voor de Dieren (Party for the Animals), producing and disseminating research-based content on animals, nature, environment, and climate. Its core outputs include documentary films, animated videos, book publications, a digital knowledge bank, and educational symposia that translate scientific findings into accessible formats for the general public and policymakers.

Product overview

The Nicolaas G. Pierson Foundation (NGPF) is the scientific bureau of the Dutch Party for the Animals, producing documentary films, publications, and educational resources on animals, environment, nature, and climate. The organization operates as a multi-product content publisher rather than a software platform. Its portfolio includes documentary films (Meat the Truth, Sea the Truth, One Single Planet, #Powerplant, De Haas in de Marathon, Boerocratie), book publications (Vredelievend verzet, Meat the Future), animated videos and shorts (Landgebruik in Nederland, zoonoses animations, Plan B series), and an online Knowledge Bank. NGPF also organizes mini-symposia and lectures as part of its mission to make scientific research accessible to the public and stimulate public debate.

Differentiator

Problem solved

Functional benefit

Products and services

• Meat the Truth Documentary film demonstrating that livestock farming is a major contributor to climate change, intended for general public and policy audiences.
• Sea the Truth Documentary film on the state of oceans and seas, featuring marine biologists investigating overfishing, marine pollution, and ocean acidification; for general public and policy audiences.
• De Haas in de Marathon Documentary film celebrating ten years of the Party for the Animals, featuring interviews with founders and reactions from science, politics, and media; for general public audiences.
• One Single Planet Documentary film addressing global sustainability challenges including food problems, water crisis, zoonoses, and biodiversity loss, featuring interviews with scientists and policymakers.
• Boerocratie (Agrocrazy) Documentary film revealing how the agro-industry influences (inter)national politics, examining the rise of the BBB and international parallels in Brazil and the USA.
• Onverdoofd ritueel slachten (Unstunned ritual slaughter) Short documentary filmed with hidden cameras in Dutch slaughterhouses showing the realities of unstunned religious slaughter, with commentary from international scientists; for general public and policy audiences.
• Vredelievend verzet (Peaceful Resistance) Book publication on peaceful resistance and how a minority can change the world; offered as an appreciation gift to donors and for general public purchase.
• Meat, The Future Book publication examining the future of meat production and its environmental impacts.
• Animatie 'Landgebruik in Nederland' Animation showing that half of the Netherlands is used for livestock industry, demonstrating how smart land redistribution can address multiple problems at once; for general public and educational use.
• Plan B Animations Animated video series covering biodiversity, climate change, the sixth extinction wave, air pollution, agriculture, water, food, and zoonoses; developed as part of the Plan B initiative for general public and educational audiences.
• Kennisbank (Knowledge Bank) Digital knowledge platform aggregating sources of scientific research and investigative journalism on animals, nature, environment, and climate; for general public, researchers, and policymakers.
• Mini-symposia and lectures Educational events including symposia on biodiversity, animal-friendly population policy, and lectures touring different party branches; designed to make scientific research accessible to politicians and interested citizens.

Quantifiable outcome

• Documentaries translated into multiple languages and screened in over 15 countries worldwide
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DutchAngleTV ProductionscoreStrategic or Co-development Partner · 4 October 2025Production partnership for documentary Boerocratie (Agrocrazy). DutchAngleTV produced the documentary on agro-industry influence on politics, with Bernard Krikke as producer and Roy Ferwerda as director. NGPF commissioned and funded the production.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Stichting De Noordzee: Dutch foundation dedicated to North Sea conservation; overlaps with NGPF on marine themes (Sea the Truth documentary addressed overfishing and ocean acidification) and shares the Dutch non-profit advocacy model using science-backed communication to influence policy.
• Milieudefensie (Friends of the Earth Netherlands): Dutch environmental advocacy organization; comparable to NGPF in using science-grounded campaigns to influence Dutch and EU climate, food, and agricultural policy, with a similar donor-funded operating model.
• Natuur & Milieu: Dutch nature and environment federation; directly comparable to NGPF as a Netherlands-based environmental advocacy organization producing research-based publications and policy-facing content on sustainability, climate, and biodiversity.
• Wakker Dier: Dutch animal welfare advocacy foundation; highly comparable to NGPF in mission overlap (factory farming, animal rights), fundraising model (donor-funded), and use of campaigns and media to influence Dutch policy and consumer behavior.
• Plastic Soup Foundation: Dutch non-profit foundation focused on plastic pollution and ocean health; comparable to NGPF as a similarly sized Amsterdam-based advocacy foundation that produces accessible scientific content (documentaries, campaigns) to drive public and policy debate on environmental issues.
• Compassion in World Farming: International farm animal welfare advocacy organization; highly comparable to NGPF in mission (industrial livestock, animal welfare), use of research and documentary-style content to influence policy, and donor-supported operating model.
• Earth Alliance: Environmental advocacy foundation founded by Leonardo DiCaprio; comparable to NGPF as a science-backed advocacy foundation producing high-profile media (documentaries, campaigns) on climate and biodiversity for global audiences.

Broad incumbents

• Dierenbescherming: Largest Dutch animal welfare organization; broader and significantly larger than NGPF, but materially comparable in mission (animal welfare advocacy in the Netherlands) and operates as a recognized scientific and policy voice on animal issues.
• Greenpeace Netherlands: Established Dutch branch of a major global environmental campaigning organization; comparable to NGPF in producing high-profile environmental media and influencing Dutch/EU climate and food policy, but with far greater resources and global reach.
• WWF Netherlands: Dutch affiliate of a leading global conservation organization; relevant to NGPF as a larger, science-driven Dutch environmental NGO that produces accessible content on biodiversity, climate, and oceans, though with a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nicolaas-g.-pierson-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nicolaas G. Pierson Foundation