Midas Promotions Pte Ltd

What Midas Promotions Pte Ltd does

Midas Promotions Pte Ltd is a concert promotion and live entertainment company that curates and delivers music and entertainment events across Asia and the Middle East. Founded in 1978 by Michael Hosking in Bahrain and now headquartered in Singapore, the company operates with a lean core team and projects itself as a regional gateway for international touring artists, having produced 2,500+ events and sold 5M+ tickets across 50+ countries. Its headliner track record includes globally recognized acts such as Taylor Swift, Justin Bieber, Michael Jackson, Kanye West, and Beyoncé, alongside regional talent and entertainment properties such as Russell Peters and Chippendales.

The company's product portfolio centers on concert promotion and is supplemented by four service modules: consultancy on international entertainment events and marketing strategy, local production services for on-the-ground execution, artist booking services, and theatre-based productions, conventions, and exhibits. The underlying operating model is relationship- and execution-driven rather than platform-driven — technology is not publicly disclosed, there are no APIs or AI/ML features, and value is delivered through human coordination across venue, artist, and local stakeholder networks.

Revenue is generated through four streams: concert and event ticket sales, artist booking services for corporate clients and event organizers, corporate event consultancy, and venue and production services. Pricing is event-specific and not publicly disclosed. Go-to-market is event-driven and dual-sided: B2C ticket sales to consumers via direct and venue box-office channels, combined with B2B relationships for artist bookings, corporate events, and venue partnerships. The company maintains a presence on Facebook, Instagram, X, and YouTube (Midas Promotions Asia TV) for fan engagement, but reports no headcount growth, funding activity, M&A, or leadership changes within the available record.

Name

Midas Promotions Pte Ltd

Legal name

Midas Promotions Pte Ltd

Website

https://midaspromotions.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Midas Promotions Pte Ltd is a Singapore-based concert promotion company founded in 1978 that curates live music and entertainment events featuring global and regional artists across Asia and the Middle East, complemented by artist booking, consultancy, and production services.

Ownership category

akta.pro rank

Product category

Concert Promotion and Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring Concert Promoters & Presenters (MPAGAAAA)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Festival & Event Producers/Organizers (MPAIAFAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Concert promotion services
• Live entertainment events
• Artist booking services
• Event production services
• Corporate entertainment consultancy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Concert and Event Ticket Sales: Primary revenue stream from ticket sales for live music events, concerts, and entertainment productions featuring global and regional artists across Asia and the Middle East.
2. Artist Booking Services: Revenue from securing and managing top-tier talent for events, serving both corporate clients and event organizers.
3. Corporate Event Consultancy: Expert guidance and production services for international entertainment events including marketing strategies and on-the-ground support.
4. Venue and Production Services: Local production services providing seamless execution of event concepts with professional support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Midas Promotions is a concert promotion company that curates, produces, and delivers live music and entertainment events across Asia and the Middle East. Its core offering centers on bringing international and regional artists to audiences through concerts and live shows, supplemented by artist booking, local production, event consultancy, and theatre/convention/exhibit productions. The company leverages decades of relationships with artists, venues, and local stakeholders to execute events end-to-end.

Product overview

Midas Promotions is a live entertainment company offering a unified service portfolio centered on concert promotion. The core offering is Concert Promotion Services, supported by four supplementary service modules: Consultancy Services (expert guidance on international entertainment events and marketing strategies), Local Production Services (on-the-ground professional support for event execution), Artist Booking Services (securing top-tier talent), and Exceptional Experiences (theatre-based productions, conventions, and exhibits). The company positions these services as an integrated suite for delivering comprehensive live entertainment solutions across Asia and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Promotion Services Primary offering involving the curation and delivery of live music experiences, bringing both legendary artists and rising stars to audiences across Asia and the Middle East. Targeted at international and regional artists, their management, and concert attendees.
• Artist Booking Services Securing top-tier talent to enhance the impact and memorability of events, serving artists, corporate clients, and event organizers seeking professional talent acquisition for live entertainment.
• Local Production Services Seamless on-the-ground execution of event concepts with professional support, delivering production services across Asia and the Middle East for concerts and live events.
• Consultancy Services Expert guidance on all facets of international entertainment events, including marketing and promotional strategies, offered to artists, event organizers, and corporate clients.
• Theatre-Based Productions, Conventions, and Exhibits Delivering world-class experiences beyond concerts, including theatre productions, conventions, and exhibits for corporate clients and event organizers across the region.

Quantifiable outcome

• 2,500+ events produced
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Secret Sounds: Australia-based concert promoter and festival operator (Splendour in the Grass, Falls Festival). Comparable concert promotion business model serving APAC touring artists, though with a stronger festival orientation than Midas.
• GMM Grammy: Thailand's largest entertainment conglomerate with concert promotion, label, and artist management operations. Comparable promoter activity across Southeast Asia, particularly for acts touring Thailand and the broader region.
• Frontier Touring: Australia's largest concert promoter. Comparable business model of promoting major international touring artists, operating primarily in Australia and New Zealand — adjacent geography that occasionally overlaps with Midas's Asia-Pacific routing.

Others

• WME (William Morris Endeavor): Global talent agency and live entertainment representation firm. Comparable insofar as it represents the same top-tier artists (Taylor Swift, Beyoncé, etc.) and influences touring routing decisions in Asia — making it both a competitor for artist relationships and a critical intermediary for booking pipelines.

Broad incumbents

• Live Nation Entertainment: The world's largest live entertainment company and concert promoter. Directly comparable as a concert promoter operating across multiple regions including Asia, but vastly larger in scale and capital base; serves as the dominant competitor Midas must compete against for top-tier touring routing.
• AEG Presents: Global concert promoter and venue operator (part of AEG). Comparable in core activity of promoting major tours and live events, with active expansion into Asia and the Middle East that directly overlaps Midas's geographic footprint.

Direct peers

• LAMC Productions: Singapore-based independent concert promoter producing live music events across Southeast Asia. Closely comparable scale and geography to Midas, often bidding for the same mid-tier international touring acts in Singapore, Malaysia, and Thailand.
• IME Asia (International Music Entertainment): Asia-focused concert promoter active across Singapore, Hong Kong, and Southeast Asia. Most directly comparable regional competitor, running similar-sized productions for international touring artists in Midas's core Asian markets.
• MECOCS: Singapore-based concert promoter and event production company. Comparable regional peer focused on bringing international acts to Singapore and Southeast Asia, with overlapping target artists and venues.

Emerging players

• YG Entertainment: South Korean entertainment label that also operates concert promotion and tour production for its K-pop roster. Comparable as a regional entertainment operator promoting large-scale live events, though label-side rather than pure independent promoter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/midaspromotions
• YouTubeyoutube.com/@MidasPromotionsAsiaTV
• Facebookfacebook.com/midaspromotions
• Instagraminstagram.com/midaspromotions/#
• LinkedInlinkedin.com/company/midas-promotions-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas Promotions Pte Ltd