What Miche.studio does

MICHE.studio is a boutique, woman-owned interior design firm headquartered in Alexandria, Virginia, specializing exclusively in hospitality environments. Founded in 2022 by Michelle Madison, the firm delivers full-service interior design across new construction, renovation, and conversion projects for hotel owners, developers, architects, and brand teams, with approximately 84% of work in the select-service hotel segment and 60% in renovations. The firm maintains approved-designer relationships with all five major U.S. hospitality brand families (Marriott, Hilton, IHG, Wyndham, and Choice Hotels) and has completed 35+ projects across the Eastern United States.

The firm's core technology and production capability centers on Revit/BIM-based design documentation, including specialized services for CAD-to-Revit conversion, Revit template creation, and Revit training for interior designers. Service delivery follows a seven-stage process (Discovery + Programming, Schematic Design, Design Development, Construction Documents, FF+E Specification + Coordination, Construction Administration, and Opening + Beyond), supplemented by a separate Revit for Interiors sub-brand and a content channel (MICHE Insights blog and Revit newsletter). The firm holds MindClick sustainability certification for hospitality and healthcare supply-chain assessment and participates actively in the NEWH (Network of Executive Women in Hospitality) DC Metro Chapter.

MICHE.studio operates as a project-based professional services firm with quote-based, per-project pricing. The four-person team (founder Michelle Madison, Senior Designer Sara Streeter, and Junior Designers Valeria Manfredonia and Abigail Foster) generates revenue through direct B2B enterprise engagements sourced via website contact form, NEWH community connections, industry conferences (BDNY, NEWH Leadership Conference), architect referrals, and direct outreach to hotel owners and developers. The firm is privately held with no disclosed external funding, operating geographies covering the Eastern U.S., and a small but growing vertical extension into multifamily residential design.

Name

Miche.studio

Legal name

MICHE.studio LLC

Website

https://miche.studio

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MICHE.studio is a boutique, woman-owned interior design firm in Alexandria, VA, delivering full-service hospitality interior design and Revit/BIM documentation services for hotel owners, developers, architects, and brand teams across the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Interior Design Services: Professional interior design consulting services for hospitality projects including new construction, renovations, and conversions. Revenue generated through project-based professional services engagements with hotel owners, developers, and brand teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

MICHE.studio provides boutique hospitality interior design consulting services for hotels and hospitality environments, delivered through a phased process from concept through construction administration. The firm specializes in new construction, renovation, and conversion projects for major hotel brand families, supported by Revit-based BIM documentation expertise. Services are scoped and quoted on a per-project basis.

Product overview

MICHE.studio is a boutique, woman-owned hospitality interior design firm offering a comprehensive, phased design service for hotels and hospitality environments. The core offering is a full Interior Design Package delivered through a seven-stage process: Discovery + Programming, Schematic Design, Design Development, Construction Documents, FF+E Specification + Coordination, Construction Administration, and Opening + Beyond. Supporting services include Revit/CAD technical services (training, template creation, conversion) and educational content via the MICHE Insights blog. The firm specializes in new construction, renovation, and conversion projects across select-service hospitality segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Services

Quantifiable outcome

• 35+ projects completed successfully
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• NEWH (Network of Executive Women in Hospitality) DC Metro ChaptercoreGTM or Marketing Partner · 1 January 2024MICHE.studio is a proud sponsor of the NEWH DC Metro Chapter for 2024. Founder Michelle Madison serves as Past President of the chapter. The firm actively participates in NEWH events, scholarship awards, and networking activities, contributing to the hospitality design community.
• MindClickcoreOthersMICHE.studio achieved MindClick certification, demonstrating commitment to sustainable design practices. MindClick evaluates environmental health, social impact, and circularity of products used in hospitality design projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HOK: HOK is a large global design practice with extensive hospitality, hotel renovation, and mixed-use capabilities. It overlaps with MICHE.studio in hospitality interiors and owner, developer, architect, and brand relationships, but serves a much wider range of project types.
• Gensler: Gensler is a global architecture, design, and consulting firm with substantial hospitality and hotel experience. It is relevant because it competes for work from major hotel brands and property developers, though its integrated platform is much broader than MICHE.studio's boutique offering.

Direct peers

• Yabu Pushelberg: Yabu Pushelberg is an international design practice spanning interiors, products, and experiences, with meaningful hospitality and luxury-hotel work. It competes for similar brand-conscious hospitality engagements and offers a comparable blend of creative direction and technical execution.
• The Gettys Group: The Gettys Group is a hospitality-focused design and branding firm serving hotel owners, operators, and brands. Its hotel interior design, product development, and brand-execution capabilities closely align with MICHE.studio's end-to-end hospitality interiors offering.
• AvroKO: AvroKO is a design studio focused on creating hospitality brands, experiences, and interiors. It is comparable to MICHE.studio because both combine guest-centered design thinking with hotel concept development and delivery for hospitality clients.
• FORREC: FORREC provides planning and design services for tourism, leisure, and hospitality developments. It is comparable through its work with hospitality owners and developers, although its capabilities extend beyond interiors into destination planning and broader multidisciplinary design.
• Meyer Davis: Meyer Davis is a New York-based architecture and interior design studio with hospitality, residential, and retail work. Its experience translating hospitality brands into detailed built environments closely parallels MICHE.studio's design and construction-documentation capabilities.
• Wimberly Allison Tong & Goo: WATG is a global architecture and design studio with substantial hotel, resort, and mixed-use hospitality work. It serves many of the same owners, developers, operators, and brands as MICHE.studio, but at considerably greater scale.
• Stonehill Taylor: Stonehill Taylor is a design studio with notable hospitality, residential, and mixed-use interior and architectural work. Its boutique, design-led approach and hotel owner and developer customer base make it relevant to MICHE.studio.
• Hirsch Bedner Associates: Hirsch Bedner Associates specializes in hospitality interior design across hotels, resorts, restaurants, and entertainment venues. Its brand-standard, concept, FF&E, and construction-administration work is directly comparable to MICHE.studio's core delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61550476812467
• LinkedInlinkedin.com/company/miche-studio
• Instagraminstagram.com/themiche.studio
• Pinterestpinterest.com/MICHE_studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miche.studio