Maschinenringe Deutschland Gmbh

Name

Maschinenringe Deutschland Gmbh

Legal name

Maschinenringe Deutschland GmbH

Website

https://maschinenring.de

Company type

Private

Founded year

1958

Operating status

Operating

Short description

Maschinenringe Deutschland operates a farmer-owned cooperative platform of 230 regional offices serving 178,000 German farms with shared machinery, energy supply, group purchasing, digital farm management, vehicle leasing, and training services, plus a charitable Foundation active in four African countries.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Farm Management Services (115116), Crop Harvesting, Primarily by Machine (115113), Community Food Services (624210)

SIC

Agricultural Services (700), Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH), Sustainable Agriculture & Food Systems (BPAGAGAI), Member-Owned Food Cooperatives (CRAHALAA)

Keywords

• Agricultural cooperative services
• Farm machinery sharing
• Agricultural energy supply
• Digital farm management
• Group purchasing benefits

Headquarters

HQ city

Neuburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Farmers pay annual membership dues to their local Maschinenring. Members gain access to all services including machinery sharing, energy supply, purchasing advantages, digital tools, and professional services.
2. LandEnergie Energy Supply: Specialized electricity supply to agricultural operations and households. The company supplies over 46,000 operations and households with electricity, with contracts managed under separate LandEnergie terms. Revenue is generated through electricity delivery contracts with a 12-month minimum term, priced per kWh plus taxes and network fees.
3. Einkaufsvorteile (Purchasing Advantages): The collective purchasing power of 178,000 member farms is leveraged to negotiate exclusive discounts with named companies. The organization earns revenue through these negotiated arrangements.
4. DienstleistungsProfi (Professional Services): Matches farmers seeking additional income with enterprises and municipalities needing professional, regional services. Revenue from service intermediation and management fees.
5. Digital Products and Software: Revenue from MeinAcker software package, Schlagkartei (field records), and other MR Apps. MeinAcker software is currently free for farmers; Schlagkartei fees are paid through the local Maschinenring. Additional services like support may incur costs.
6. ZWEINFACH Flat Vehicle Leasing: Monthly vehicle leasing fees include comprehensive insurance (Haftpflicht, Vollkasko, Teilkasko), damage management (MCC Motor Claim Control), Kfz-Steuer, Rundfunkbeiträge, and maintenance. Contract duration 12 months, mileage options of 10,000 or 12,500 km/year. Fees for excess kilometers are charged per contract terms.
7. MR Online Shop: Online shop for merchandise and products exclusively for Maschinenring members. Products sold include weather stations and other agricultural supplies. Revenue from direct product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Maschinenringe Deutschland GmbH operates a farmer-owned cooperative organization that provides agricultural self-help services to 178,000 member farms across Germany. The core offerings include shared machinery access, specialized agricultural energy supply (LandEnergie), group purchasing benefits, digital farm management tools (MeinAcker), contract work matching (DienstleistungsProfi), educational programs, and vehicle leasing services through a network of 230 regional offices.

Product overview

Maschinenringe Deutschland GmbH operates as a multi-brand cooperative services organization serving German agriculture with a platform-plus-modules digital ecosystem alongside a portfolio of vertical service brands. The core digital platform is the MR-Portal and MR Apps ecosystem, which provides members unified access to MeinAcker (a comprehensive digital farming software suite including Schlagkartei for field records, Düngeplanung for fertilizer planning, MR Wetter for weather data, MR Diesel for fuel tracking, MeinRing for community, document management, and Lohnarbeiten for contract work). The company also operates distinct sub-brands: LandEnergie (agricultural energy utility), Einkaufsvorteile (group purchasing program), DienstleistungsProfi (service matching), and Akademie der Maschinenringe (training with an e-learning platform). Beyond domestic operations, the Maschinenring Foundation runs international development (Africa machine rings in Senegal, Kenya, Rwanda, Uganda), and a Maschinenring Kaffee co-branded coffee product supports the foundation's mission. Additional offerings include ZWEINFACH Flat (vehicle leasing), mobile wallboxes/Ladestationen, an MR Shop e-commerce marketplace, the Ährensache podcast, and internal business software (MRWIN, ABAS ERP). The organization unites approximately 178,000 member farms across 230 local machine rings in 12 state associations covering all 14 German states.

Differentiator

Problem solved

Functional benefit

Brands

• LandEnergie: Energy provider specializing exclusively in agriculture, offering tailored electricity and energy services for farms and agricultural businesses.
• MeinAcker
• DienstleistungsProfi
• Akademie der Maschinenringe
• Maschinenring Foundation
• ZWEINFACH Flat
• MR-Portal
• MR-Info-App
• MR Digital

Products and services

• LandEnergie Specialized energy utility brand providing electricity and gas supply contracts tailored exclusively for agricultural operations and households. Currently supplies over 46,000 operations and households with electricity. Includes a LandEnergie customer portal and electric vehicle charging stations (Wallboxen).
• Einkaufsvorteile (Purchasing Advantages) Group purchasing program leveraging the collective bargaining power of 178,000 member farms to negotiate exclusive discounts with named partner companies. Members access these discounts as a core membership benefit.
• MeinAcker Comprehensive digital farm management software suite including field records (Schlagkartei), document management, contract work tracking, weather data, diesel tracking, and the MeinRing community hub. Currently free for farmers with data ownership guaranteed to remain with the farmer.
• DienstleistungsProfi Service matching platform connecting member farmers seeking reliable supplementary income opportunities with enterprises and municipalities needing professional regional services. Provides a single source for agricultural contract work and professional services.
• Akademie der Maschinenringe Agricultural training and continuing education academy covering all relevant farming topics to keep farmers and their operations future-ready. Includes the MR-Lernplattform e-learning platform accessible at lms.maschinenring.de. Open to both members and non-members.
• MR-Portal Central online member portal providing access to Vorteilswelt (benefits), LandEnergie customer portal, weather data, contract work, field records, diesel, MeinRing community, and document management. Exclusively available to Maschinenring organization members with free registration.
• ZWEINFACH Flat Full-service vehicle leasing program for agricultural businesses and their employees with all-inclusive monthly rates covering vehicle insurance (liability, comprehensive), tax, radio contributions, maintenance, and damage management. Annual mileage options of 10,000 or 12,500 km. Operates through dealer partners and insurance broker MRH Trowe.
• MR Shop Online shop platform exclusively for Maschinenring members offering products including weather stations, agricultural supplies, merchandise, and vouchers. Includes both first-party products and third-party marketplace listings.
• Maschinenring Kaffee Fair-trade coffee product co-produced with DINZLER coffee roastery, sourced from approximately 1,000 smallholder farmers organized in Maschinenring structures in Kimilili, Bungoma County, Kenya. Supports the Foundation's international development work and provides farmers with fair prices.

Quantifiable outcome

• 40% of German agricultural land covered by Maschinenringe member farms
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DINZLER KaffeeröstereicoreStrategic or Co-development Partner · 1 January 2018Maschinenringe partners with DINZLER Kaffeerösterei to produce and sell a premium Maschinenring Coffee. The coffee beans come from approximately 1,000 Kenyan farmers organized in local Maschinenringe in the Bungoma region (Kimilili). The Khamulati Farmers Cooperative processes and ships the beans via Mombasa to Hamburg. DINZLER roasts the beans in a long drum roasting process (15-20 minutes at ~200°C) at their family-owned facility at Irschenberg. The product supports both the Foundation's international work and provides farmers with fair prices — described as 'partnership on equal footing, not development aid.'
• Rotary Club Neuburg/DonauminorGTM or Marketing PartnerThe Rotary Club of Neuburg/Donau supports the 'Einfach 15€' initiative of the Maschinenring Foundation, which aims to build 1,000 new machine rings in Senegal through donations of 15 EUR per person. The partnership adds credibility and local community support to the fundraising campaign.
• MRH Trowe (Insurance Broker)coreTechnology or IntegrationMRH Trowe serves as the insurance broker for ZWEINFACH Flat vehicle leasing, providing vehicle insurance including liability, fully comprehensive, and partial comprehensive coverage. Insurance is a core component of the bundled vehicle leasing product.
• MCC Motor Claim Control GmbHcoreTechnology or IntegrationMCC Motor Claim Control GmbH provides damage management and claims handling for ZWEINFACH Flat vehicle leasing. All vehicle damage must be reported directly to MCC (not the insurance). MCC coordinates repairs exclusively through contracted repair partners.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BayWa AG: Major German agricultural conglomerate trading in agricultural inputs, equipment, energy, and building materials. Comparable to Maschinenringe as a broad incumbent serving German farmers across multiple service categories, though commercially owned rather than cooperative.
• E.ON Energie Deutschland: Major German energy supplier offering electricity and gas to households and businesses. Comparable as LandEnergie's broader competitive backdrop in agricultural energy supply, though without the cooperative/agricultural specialization.
• AGRAVIS Raiffeisen AG: German agricultural cooperative trading group operating in agricultural inputs, grain, livestock, and energy. Comparable as a German agricultural cooperative serving farmers with diversified services, though structured as a traditional cooperative rather than Maschinenring's member-service organization.
• CLAAS Group: German-based global manufacturer of agricultural machinery including combine harvesters, tractors, and forage harvesters. Comparable in serving the German agricultural machinery ecosystem and increasingly integrating digital services, though as an OEM rather than cooperative.
• John Deere (Smart Farming): Global agricultural machinery leader with the Operations Center digital farming platform. Comparable as both an equipment manufacturer and digital farming ecosystem competing for farmer relationships, though at much greater scale and with proprietary equipment integration.

Regional players

• Raiffeisen Waren-Zentrale Rhein-Main (RWZ): German agricultural cooperative serving Rhineland-Palatinate, North Rhine-Westphalia, and parts of Hesse with agricultural inputs, energy, and farm services. Comparable as a regional German cooperative serving farmers with diversified services, though geographically narrower.

Emerging players

• xFarm Technologies: European digital agriculture platform offering farm management software, IoT integration, and sustainability tools. Comparable as an emerging digital farming platform with overlapping functionality to MeinAcker and Schlagkartei, with stronger European growth ambitions.

Others

• DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural society promoting knowledge exchange, quality standards, and international agribusiness. Comparable as an organization serving German farmers with non-commercial services, training, and advocacy, complementing Maschinenring's educational and standardization activities through Akademie der Maschinenringe.

Direct peers

• Bayer Climate FieldView: Bayer's digital farming platform offering field mapping, agronomic recommendations, and data analytics. Directly comparable as a digital farming software platform competing for the same MeinAcker use case among commercial farmers, with significantly greater R&D and capital backing.
• 365FarmNet: European digital farming platform providing farm management software with field planning, documentation, and machine integration. Directly comparable as MeinAcker's closest functional competitor in digital farm management for European farmers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Maschinenringe
• Facebookfacebook.com/maschinenring
• LinkedInlinkedin.com/company/maschinenringe-deutschland-gmbh
• Instagraminstagram.com/maschinenringe_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maschinenringe Deutschland Gmbh