Montana Lodging And Hospitality Association

What Montana Lodging And Hospitality Association does

Montana Lodging and Hospitality Association (MLHA) is a private nonprofit trade association headquartered at PO Box 1272, Helena, Montana, that has represented the state's lodging and hospitality industry since 1948. The organization serves three vertical segments: lodging properties (hotels, motels, resorts, vacation rentals), allied businesses (suppliers and service providers), and industry partners (tourism boards and economic development organizations). Its core purpose is to provide a unified statewide voice on regulatory, tax, and workforce issues affecting Montana's travel and tourism economy.

MLHA's offering is a membership program that bundles advocacy and state-level representation, access to STR (Smith Travel Research) performance benchmarking reports, lodging tax and compliance guidance, workforce development and training programs, exclusive member discounts through partner programs, and an annual conference and trade show. The membership is sold on a recurring subscription basis, with enrollment and renewal handled through an embedded third-party portal (embed.wssdc.com) and marketing driven primarily through the mtlha.com website, email outreach, and the annual conference held at the Billings Hotel & Convention Center.

The association operates with a small team of 1–10 employees, generates revenue almost exclusively from annual membership dues, and discloses no parent company, funding rounds, or institutional ownership. There is no proprietary software product; the technology footprint consists of the public website, the embedded registration/member portal, and standard third-party web analytics. Pricing is not publicly disclosed and prospects must initiate the enrollment process to obtain dues information.

Name

Montana Lodging And Hospitality Association

Legal name

Montana Lodging & Hospitality Association

Website

https://mtlha.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Montana Lodging and Hospitality Association (MLHA) is a nonprofit trade association founded in 1948, headquartered in Helena, Montana, that provides advocacy, STR benchmarking data, workforce training, and networking to lodging properties, allied businesses, and industry partners statewide via recurring membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: MLHA generates revenue through annual membership dues from lodging properties, allied businesses, and industry partners across Montana's hospitality sector. Membership provides access to industry reports, operational tools, workforce programs, and exclusive benefits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Montana Lodging & Hospitality Association (MLHA) is a statewide nonprofit trade association that provides advocacy, education, resources, and networking to lodging and hospitality businesses across Montana. Its core offering is a paid membership program that delivers state-level advocacy representation, exclusive access to STR performance benchmarking data, lodging tax and regulatory compliance guidance, workforce development programs, member discounts, and industry networking events including the Annual Conference & Trade Show.

Product overview

MLHA is a membership-based industry association offering a unified suite of services for Montana's hospitality sector. The core offering consists of membership programs providing advocacy representation, access to STR industry reports and performance data, operational compliance guidance, workforce development, and member discount programs. The association operates an external member portal for account management and resource access, and hosts an annual conference and trade show for industry networking. There is no separate software product or digital platform—the organization provides organizational services, not a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• MLHA Membership Program Annual paid membership providing state-level advocacy representation, access to STR reports and performance benchmarking data, lodging tax and compliance guidance, workforce development programs, exclusive member discounts, and networking opportunities. Designed for Montana hotels, motels, resorts, vacation rentals, allied businesses, and industry partners.
• Annual Conference & Trade Show Annual in-person industry conference and trade show with separate vendor and attendee registration, including networking, draft agenda sessions, and business development opportunities for Montana lodging professionals.
• STR Reports and Performance Data Access

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Texas Hotel & Lodging Association: Texas statewide lodging association providing advocacy, education, networking, and an annual conference and trade show. Closely analogous to MLHA in mission, membership model (dues-based), and service mix, including STR-like benchmarking access and workforce programming.
• California Hotel & Lodging Association: A statewide lodging and hospitality trade association in California. Mirrors MLHA's structure — member-funded trade association, state-level advocacy, education, and an annual conference — making it the most directly comparable peer by business model, despite serving a much larger state.
• Tennessee Hospitality & Tourism Association: Statewide hospitality association in Tennessee offering advocacy, education, networking, and tourism data services to lodging and hospitality members. Same dues-based membership model and trade-show revenue mix as MLHA, with comparable member-benefit design.
• Colorado Hotel & Lodging Association: Colorado's statewide trade body for lodging and hospitality, serving a tourism-heavy state with similar seasonality and resort dynamics to Montana. Highly comparable in advocacy/event/program structure and the same target segment of independent and chain lodging operators.
• Montana Restaurant Association: Montana's statewide hospitality association for restaurants and food-service operators. Operates the same dues-based membership, advocacy, education, and event model within the same Montana geography, making it the closest single-state industry-vertical peer to MLHA.

Others

• Pacific Asia Travel Association (skipped — weak fit): Placeholder omitted — no strong peer mapping beyond those listed.

Broad incumbents

• U.S. Travel Association: National trade organization representing the broader travel and tourism industry. Adjacent rather than direct — U.S. Travel covers the full travel ecosystem (OTAs, airlines, destinations), while MLHA is lodging-specific at the state level — but it pursues overlapping advocacy and research benefits that complement MLHA's state-level work.
• American Hotel & Lodging Association (AHLA): AHLA is the national trade association for the U.S. lodging industry, providing advocacy, education, and member benefits at the federal level. It represents the same core constituency (lodging operators) that MLHA serves, but at national scale rather than Montana-specific; MLHA is functionally the state-level counterpart of AHLA's mission.

Regional players

• Wyoming Lodging & Restaurant Association: Neighboring statewide hospitality association with overlapping Yellowstonian tourism geography and a similar small-state member profile. Comparable in scale and constituency to MLHA, with the addition of restaurants, but primarily relevant as a direct geographic neighbor and counterpart to MLHA.
• Idaho Lodging & Restaurants Association: Idaho's statewide hospitality association serving lodging and restaurants across a low-population, high-tourism state analogous to Montana. Similar member-driven model, regional tourism dynamics, and small-team operating structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/montana-lodging-and-hospitality-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Montana Lodging And Hospitality Association