What Near & Native does

Near & Native is a privately held, bootstrapped candle and home fragrance brand founded by Hannah, a former buyer for national retail brands, and operated from a studio at 90 Bridge Street, Suite 2104 in Westbrook, Maine. The company runs an all-female team and manufactures sustainable, refillable coconut soy wax candles, room diffusers, room and body mists, and roll-on perfumes. Core technical components include a proprietary coconut soy wax blend combining essential and fragrance oils, USA-sourced wooden wicks for a crackling burn, phthalate- and paraben-free formulations, and a refillable vessel system. The product catalog spans 20+ scents organized into four mood categories (Bright + Juicy, Woodsy + Grounded, Fresh + Coastal, Soft + Floral), with formats ranging from 4 oz travel candles (~$15) and 10 oz candles (~$15) to 13 oz large-format ($42), fragrance bundles ($55–$65), and mini candle gift box sets ($50).

The business generates revenue through four streams: direct-to-consumer e-commerce on Shopify with one-time purchases plus a subscription-style Candle Refill Service; wholesale distribution to 100+ retail stores across the U.S.; custom candle manufacturing for brands, corporate gifting, and weddings (B2B/white-label with vessel selection and label design); and digital gift cards ($10–$100). Wholesale growth is being actively pushed through a 2026 lookbook and linesheet outreach. Geographic reach is limited to the United States and Canada.

The customer base is fragmented across three segments with no concentration risk: conscious consumers seeking clean-burning sustainable home fragrance (primary), wholesale boutique and specialty retailers (secondary), and custom/B2B clients for events and brand merchandise (secondary). Distribution combines a Shopify DTC storefront, the Westbrook studio (open Fridays plus by-appointment), and nationwide retail wholesale. Marketing relies on organic Instagram (@near_and_native) and a monthly email newsletter, with a charitable collaboration with Through These Doors (a domestic violence resource center in Cumberland County, ME) donating $15 per $24 candle sold.

Name

Near & Native

Legal name

Near & Native

Website

https://shopnearandnative.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Near & Native is a privately held Maine-based candle brand that manufactures and sells refillable coconut soy wax candles, room diffusers, mists, and roll-on perfumes through DTC e-commerce, 100+ wholesale retail accounts, and custom/wedding B2B programs.

Ownership category

akta.pro rank

Product category

Home Fragrance / Candles

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Furniture and Home Furnishings Retailers (4491)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Natural & Clean Fragrance (CRABADAG)

Keywords

• Handmade soy candles
• Home fragrance products
• Refillable candle vessels
• Wholesale candle brand
• Custom candle manufacturing

Headquarters

HQ city

Westbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of candles, diffusers, room sprays, and fragrance bundles to consumers through the Shopify-powered online store
2. Wholesale to Retailers: B2B sales of candles to 100+ retail stores across the country through wholesale orders
3. Custom Candle Manufacturing: Custom candle creation for brands including vessel selection, label design, and proprietary fragrance blends
4. Candle Refill Service: Refill service for existing candle vessels, reducing waste and encouraging repeat business

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Near & Native designs, manufactures, and sells refillable coconut soy wax candles and complementary flameless home fragrance products (room diffusers, room and body mists, roll-on perfumes, fragrance bundles, and mini gift sets). The brand sells directly to consumers via a Shopify e-commerce store and its Westbrook, Maine studio, distributes wholesale to 100+ retail stores nationwide, and offers bespoke custom and wedding candle programs for brands and events.

Product overview

Near & Native is a Maine-made candle brand offering a portfolio of sustainable, refillable coconut soy wax candles and flameless fragrance products. The core offering includes 10 oz refillable candles (starting at $15) with wooden wicks available in 20+ scents, travel candles, room diffusers, room & body mists, and roll-on perfumes. The product line features curated fragrance bundles (priced at $55) combining multiple products and sizes, plus mini candle gift box sets ($50). The company provides sustainability-focused services including candle refills and custom/wedding candle programs for wholesale and retail partners. Distributed through 100+ stores nationwide and direct-to-consumer via their Shopify-powered online store.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 oz Wooden Wick Candles Refillable coconut soy wax candles in a 10 oz format with USA-sourced wooden wicks, available in 20+ scent variations including White Pine, Cedar & Amber, Juniper & Lavender, Mint & Citrus, Lilac & Mandarin, and seasonal offerings. Approximate burn time of 50 hours. Sold to consumers via the Shopify online store and through 100+ wholesale retail accounts.
• 4 oz Travel Candles Compact 4 oz candles with cotton wicks offering approximately 20 hours of burn time in the same fragrance library as the 10 oz line, designed for portability and travel.
• 13 oz Cedarwood Wooden Wick Candle Larger-format 13 oz wooden wick candle with a 70-hour burn time, blending cedarwood, amber, patchouli, jasmine, citrus, and balsam, infused with essential oils of cedar, orange peel, patchouli, and balsam. Priced at $42.00.
• Room Diffuser Flameless scent diffusion product using 9 reed sticks to continuously release fragrance for 2-3 months in small rooms. Refillable and available in 20+ scents matching the candle line. Starting at $28.00.
• Room Diffuser Reed Sticks (Replacement) Replacement reed sticks made from responsibly harvested natural rattan for the Room Diffuser, sold in sets of 9 for optimal scent absorption and diffusion.
• Room & Body Mists Dual-purpose spray products for scenting rooms and applying to body, available in multiple fragrance options including High Tide, with refill options available.
• Room & Body Mist Refill Refill bottles for room and body mists that allow customers to reuse their original vessels and reduce waste.
• Roll-On Perfume Concentrated roll-on perfume format for personal fragrance application, part of the flameless fragrance collection.
• Spring Fragrance Bundle Curated bundle containing a 10 oz Rosewater candle, 4 oz Lilac & Mandarin candle, and 2 oz Juniper & Lavender room & body mist. Priced at $55.00 (regularly $65.00).
• Mint & Citrus Fragrance Bundle Bundle in the Mint & Citrus scent profile with 10 oz candle, 4 oz candle, and 2 oz room & body mist. Contains essential oils of grapefruit, mandarin, orange, lemon, thyme, bergamot, and buchu leaf. Priced at $55.00 (regularly $65.00).
• Lilac & Mandarin Fragrance Bundle Bundle inspired by late May in Maine lilac season, containing 10 oz candle, 4 oz candle, and 2 oz room & body mist in the Lilac & Mandarin scent. Priced at $55.00 (regularly $65.00).
• Juniper & Lavender Fragrance Bundle Mountain retreat-inspired bundle with 10 oz candle, 4 oz candle, and 2 oz room & body mist. Features essential oils of orange, clove bud, cardamom seed, lemon peel, clary sage, and lavender. Priced at $55.00 (regularly $65.00).
• Mini Candle Gift Box Sets Gift-ready sets of three 6 oz mini candles with wooden wicks providing 30 hours of burn time each. Available in Woodsy Set (White Pine, Fraser Fir, Winter Woods) or Coastal Set (Sage & Sea Salt, High Tide, Sea Salt & Citrus). Priced at $50.00.
• Candle and Diffuser Refill Service Sustainability service allowing customers to refill their existing Near & Native candle, diffuser, and room spray vessels rather than purchasing new ones. Drop-off and pick-up available at the Westbrook studio (Mon-Fri 10-4), reducing single-use waste.
• Custom Candles (B2B) Bespoke candle creation service for brands and organizations using the proprietary coconut soy wax blend with premium fragrances. Includes end-to-end design services from vessel selection to label design, targeting wholesale and brand merchandise customers.
• Wedding Candles Custom candle service specifically for weddings, leveraging the proprietary coconut soy wax blend and full design services (vessel selection, label design) for wedding favors and event candles.
• Wholesale Program Retail distribution program offering Maine-made candles to stores. Retailers can request a 2026 lookbook, linesheet, and free samples by contacting the wholesale team. Currently available in 100+ stores nationwide.
• Digital Gift Cards Digital gift cards delivered by email in denominations of $10, $20, $25, $50, and $100, allowing recipients to choose their own products from the Near & Native catalog.
• Through These Doors x Near & Native Candle Limited edition collaborative candle supporting Through These Doors domestic violence resource center in Cumberland County, Maine. Priced at $24.00, with $15 from each sale donated directly to supporting survivors.

Quantifiable outcome

• Vessels are refillable through Candle Refill Service - reducing single-use waste

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Through These DoorscoreStrategic or Co-development PartnerPartnership with Through These Doors, the domestic violence resource center serving Cumberland County, Maine. Created a custom collaboration candle where $15 from each $24 candle sold is donated directly to supporting domestic violence survivors. Through These Doors operates a 24-hour helpline, emergency shelter, and provides advocacy and legal assistance for abuse survivors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Otherland: Direct-to-consumer candle and home fragrance brand with strong design and gifting positioning, sold via own site and select retailers. Directly comparable on premium artisan positioning, candle + diffuser portfolio, and gifting bundles.
• Boy Smells: Los Angeles-based artisan candle brand known for coconut wax blends, distinctive scents, and design-forward vessels. Comparable on product formulation, premium positioning, and direct-to-consumer plus wholesale distribution model.
• P.F. Candle Co. California-based indie candle brand making soy candles with wooden wicks, sold DTC and through extensive wholesale distribution. Highly comparable on product format, sustainability positioning, and indie artisan brand identity.
• Brooklyn Candle Studio: Brooklyn-based artisan candle maker offering hand-poured candles and home fragrance with a similar indie, design-led positioning. Comparable product line, price points, and DTC-plus-boutique-wholesale channel mix.

Emerging players

• Grow Fragrance: Eco-focused home fragrance brand with refillable and sustainable product positioning in candles and diffusers. Emerging indie peer with overlapping sustainability narrative and refillable product formats.

Broad incumbents

• Diptyque: Iconic luxury French candle and home fragrance house with global retail presence and tiered product portfolio. Comparable in scented candle category and home fragrance retail, but at luxury price tier with much broader brand and product portfolio.
• Yankee Candle: Mass-market candle category leader with extensive retail distribution and broad product portfolio. Comparable on core scented candle category and home fragrance positioning, but at opposite price and scale tier versus Near & Native's artisan focus.
• Bath & Body Works: National specialty retailer and brand of personal care and home fragrance including candles, room sprays, and diffusers. Overlaps on home fragrance and body mist product formats with broad retail footprint and much larger marketing budget.
• Mrs. Meyer's Clean Day: Established clean-ingredient home care brand including soy candles and air care under the SC Johnson umbrella. Comparable on clean/eco positioning but broader category scope and mass-market distribution.
• Voluspa: Established premium candle brand offering coconut wax candles with broad retail distribution including department stores and specialty retailers. Comparable product format and premium positioning, but at significantly larger scale and broader portfolio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/near_and_native
• LinkedInlinkedin.com/company/near-native

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Near & Native