Pella Windows and Doors of Virginia

What Pella Windows and Doors of Virginia does

Pella Windows and Doors of Virginia is a regional showroom and dealer operating within Pella Corporation's privately held distribution network, selling replacement and new-construction windows and doors to homeowners and trade professionals across Virginia, Maryland, and West Virginia. The company distributes a tiered product portfolio covering casement, awning, double-hung, single-hung, picture, sliding, bay, bow, custom, and pass-through windows, alongside hinged/French, sliding, bifold, and multi-slide patio doors, plus fiberglass, wood, and steel front entry doors and storm doors. Products span multiple material categories through sub-brands including Pella Vista Series (aluminum), Pella Reserve and Pella Lifestyle Series (wood), Pella Impervia (fiberglass), and Pella 250 Series, Encompass by Pella, Pella Hurricane Shield Series, and Pella Defender Series (vinyl), with performance variants addressing energy efficiency, impact resistance, sound resistance, weather resistance, and passive house applications.

The business operates a hybrid go-to-market model combining eight physical showrooms, free 90-minute in-home consultations with expert measurements, online parts and accessories e-commerce, and a dedicated service line. Trade professional partnerships — including a Certified Contractor Program and loyalty program — channel replacement contractors, residential builders, commercial builders, and architects/design firms into the sales motion. Revenue derives from one-time product sales bundled with professional installation services, plus aftermarket parts and accessories. Pricing is quote-based and not publicly disclosed; transactions are secured at the showroom or in-home consultation rather than via direct online purchase of full products.

As a branch or representative office of Pella Corporation (founded circa 1970, Iowa), Pella Windows and Doors of Virginia does not operate as an independent corporate entity and inherits its brand positioning, product standards, and operational oversight from the parent. No venture capital or private equity involvement is indicated for this location, and revenue, headcount, and ownership structure are not publicly disclosed.

Name

Pella Windows and Doors of Virginia

Legal name

Pella Windows & Doors of Virginia

Website

https://pellavirginia.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Pella Windows and Doors of Virginia is a regional Pella Corporation dealership operating eight showrooms across Virginia, Maryland, and West Virginia, selling replacement and new-construction windows and doors to homeowners, builders, contractors, and architects through in-home consultations, showrooms, and trade professional programs.

Ownership category

akta.pro rank

Product category

Windows and Doors

NAICS

Metal Window and Door Manufacturing (332321), Wood Window and Door Manufacturing (321911), Glass and Glazing Contractors (238150)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Replacement windows
• Entry doors
• Patio doors
• Window installation
• Residential building products

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Windows and Doors Sales: One-time product sales of replacement and new construction windows and doors. Products sold include various window types (casement, awning, double-hung, single-hung, picture, sliding, bay, bow, custom) and door types (patio doors, front entry doors, storm doors) across multiple materials (wood, fiberglass, vinyl, aluminum).
2. Installation Services: Professional installation services provided by dedicated local service team for window and door replacement projects. Includes in-home consultation, expert measurements, and installation day process.
3. Parts and Accessories: Screens, parts, and accessories available for purchase online and through showrooms for existing Pella product owners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pella Windows and Doors of Virginia operates as a regional Pella Corporation dealer and showroom operator serving Virginia, Maryland, and West Virginia. The business sells Pella-branded replacement and new-construction windows and doors across multiple material tiers (wood, fiberglass, vinyl, aluminum), offers in-home consultations, free no-obligation quotes, and provides professional installation backed by the Pella Care Guarantee.

Product overview

Pella Windows and Doors of Virginia is a local branch of Pella Corporation offering a comprehensive portfolio of windows and doors for replacement and new construction projects. The product lineup includes window types (Casement, Awning, Double-Hung, Single-Hung, Picture, Sliding, Bay, Bow, Custom, and Pass Through) and door types (Hinged/French Patio Doors, Sliding Patio Doors, Bifold Patio Doors, Multi-Slide Patio Doors, Front Doors in Solid Fiberglass, Fiberglass with Glass, Wood with Glass, and Solid Steel, plus Storm Doors). Products are available across multiple material sub-brands: Pella Vista Series (aluminum), Pella Reserve and Pella Lifestyle Series (wood), Pella Impervia (fiberglass), and Pella 250 Series, Encompass by Pella, Pella Hurricane Shield Series, and Pella Defender Series (vinyl). The company provides personalized window and door solutions through in-home consultations, installation services, and trade professional partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Pella Vista Series: Precision crafted aluminum windows and doors that help blur the line between indoors and outdoors.
• Pella Reserve
• Pella Lifestyle Series
• Pella Impervia
• Pella 250 Series
• Encompass by Pella
• Pella Hurricane Shield Series
• Pella Defender Series

Products and services

• Pella Reserve
• Pella Lifestyle Series
• Pella Vista Series
• Pella Impervia
• Pella 250 Series
• Encompass by Pella
• Pella Hurricane Shield Series
• Pella Defender Series
• In-Home Consultation Service
• Professional Installation Service
• Window and Door Parts Store

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Champion Window: Direct-to-consumer replacement window and door company with in-home consultation sales and professional installation. Competes for the same Virginia/Mid-Atlantic replacement projects, often on comparable mid-market vinyl and composite product lines.
• Renewal by Andersen: Replacement window specialist operating a regional franchise/dealer model similar to Pella Virginia — in-home consultations, professional installation, and a single-brand (Andersen) premium product portfolio. Most direct structural peer given the matched go-to-market motion and service model.
• Window World: National replacement window and door franchise with local owner-operator territories running in-home sales and installation. Direct competitor for the same homeowner replacement projects across similar Mid-Atlantic geographies, competing primarily on price and financing.

Broad incumbents

• Marvin Windows and Doors: Premium wood, fiberglass, and composite window and door manufacturer serving residential and commercial projects. Competes with Pella in the premium replacement segment (similar to Pella Reserve), particularly for custom and historic-preservation projects across Virginia.
• PGT Innovations: Manufacturer of impact-resistant windows and doors primarily for coastal markets. Competes with Pella Hurricane Shield Series for the same coastal Virginia (Norfolk/Tidewater) replacement and code-driven projects, with strong builder/GC relationships.
• Andersen Windows & Doors: National manufacturer of wood, fiberglass, and composite windows and doors — direct manufacturer competitor to Pella Corporation. Products are sold through independent dealers and the Renewal by Andersen franchise network, competing for the same homeowner and trade projects.
• Home Depot: National home improvement retailer carrying proprietary and national-brand windows and doors. Competes with Pella Virginia primarily on entry-level vinyl products (Encompass by Pella, Pella 250 Series) where DIY-friendly positioning and financing matter most.
• Pella Corporation: Parent manufacturer of the products this regional dealer sells. Operates a national network of independently operated showrooms/dealers (including this entity), and centralizes product R&D, branding, and pricing.
• JELD-WEN: Large national manufacturer of windows, doors, and related building products. Competes across multiple price points — from entry-level vinyl to premium fiberglass — sold through dealers and home improvement retailers, overlapping with Pella's full product spectrum.

Emerging players

• Window Nation: Regional replacement window company with multi-state Mid-Atlantic presence (VA, MD) operating an in-home sales and installation model. Directly competes for the same homeowner replacement projects, though smaller in scale and product breadth than Pella Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Pella_News
• YouTubeyoutube.com/pellawindowsanddoors
• Facebookfacebook.com/pellawindowsanddoors
• LinkedInlinkedin.com/company/pella-windows-and-doors-of-virginia
• Instagraminstagram.com/pellawindows
• Pinterestpinterest.com/pellawindows

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pella Windows and Doors of Virginia