Pasta+
Pasta+ is a privately held, single-location Italian restaurant in central Gothenburg, Sweden, operated by the same Italian owners since 1995. It serves authentic Italian lunch, à la carte, group, takeaway, and gift card offerings to walk-in, reservation, and corporate group customers.
- Company typePrivate
- Founded1995
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pasta+ does
Pasta+ is a privately held, single-location Italian restaurant located at Södra Vägen 2 in central Gothenburg, Sweden. Founded in 1995 and operated continuously by the same Italian owners, the restaurant serves authentic Italian cuisine — including pasta, risotto, fish, meat dishes, and desserts — to a broad local clientele of families, couples, business lunch groups, and larger private or corporate parties. The site seats up to 120 guests and runs a varied menu structure comprising a fixed-price lunch (149 SEK), a full à la carte main menu, weekend lunch specials, group menus priced per course and protein choice (294–573 SEK per person), and targeted offers for sports and student segments.
The business operates with no proprietary technology platform; the technology footprint is limited to a content/SEO website (pastaplus.se), downloadable PDF menus in Swedish and English, a booking widget, and standard food service operations. Pasta+ generates revenue through three streams: on-premises dine-in service (the primary stream), takeaway orders sold at a 25% discount off regular menu prices (excluding half portions and the children's menu), and gift card sales with a 30-day invoice payment option. The company is privately owned with no disclosed investors, subsidiaries, or M&A activity, and it does not operate outside Gothenburg.
Pasta+ firmographics
Firmographics- Name
- Pasta+
- Legal name
- Pasta+
- Website
- https://pastaplus.se
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pasta+ is a privately held, single-location Italian restaurant in central Gothenburg, Sweden, operated by the same Italian owners since 1995. It serves authentic Italian lunch, à la carte, group, takeaway, and gift card offerings to walk-in, reservation, and corporate group customers.
- Ownership category
- akta.pro rank
Pasta+ industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Pasta+ is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Pasta+ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in restaurant service: Revenue generated from customers dining at the restaurant, including à la carte orders, lunch menus, and group menus. Customers pay per menu item consumed on-premises.
- Takeaway orders: Revenue from food prepared for off-premises consumption at 25% discount from regular menu prices.
- Gift cards: Sale of gift cards (presentkort) which can be redeemed for food and beverage at the restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch menu - 149 SEK |
| Unit Pricing | Pay-as-you-go | Group menu - Pasta & Risotto: 2 courses 294 SEK, 3 courses 442 SEK |
| Unit Pricing | Pay-as-you-go | Takeaway - 25% off regular price |
| Other | Pay-as-you-go | Gift cards available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Pasta+ product offering
Product offeringCore offering
Pasta+ is an Italian restaurant in Gothenburg, Sweden, operated continuously by the same Italian owners since 1995. The establishment offers authentic Italian cuisine through dine-in service, takeaway, gift cards, and a range of menu options including fixed-price lunches, weekend lunches, group menus, and a sports & student discount offer.
Product overview
Pasta+ is an authentic Italian restaurant operated by the same Italian owners since 1995. The company offers a single unified restaurant dining experience rather than a platform architecture. Its core products include full-service Italian dining at its Gothenburg location (seating 120 guests), with complementary offerings: lunch menus (149 SEK fixed price), weekend lunch specials, group menus for parties of four or more, takeaway service (25% discount), and gift cards. The menu features traditional Italian dishes including various pasta preparations (egg pasta, wheat pasta, stuffed pasta, gratinated pasta), risottos, fish and meat main courses, a children's menu, desserts, and an extensive Italian-focused beverage program.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Restaurant Service Full-service Italian dining experience at the restaurant location in Gothenburg, serving authentic Italian cuisine to walk-in guests and reservations.
- Lunch Menu A fixed-price lunch offering available to guests seeking a quicker, value-priced midday meal.
- Weekend Lunch A weekend lunch menu available to diners visiting the restaurant on Saturdays and Sundays.
- Group Menus Pre-set group menu options tailored for parties and group bookings at the restaurant.
- Takeaway Service Takeaway ordering option allowing customers to collect Italian dishes from the restaurant for off-premise consumption.
- Gift Cards Pre-paid gift cards redeemable at the restaurant for meals and beverages, available for individual customers and corporate gifting.
- Sports & Student Offer A discounted dining offer aimed at sports teams and students seeking affordable Italian meals.
Companies that use Pasta+
Customer profileSegments1 record
Ideal customer profiles3 records
Pasta+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pasta+ partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Pasta+ competitors and assessment
Company assessmentDirect peers
- Buca di Beppo: Italian-American full-service family-style restaurant specializing in group dining, large portions, and party-event bookings. Comparable to Pasta+ on its group-menu strategy for parties of 4+ and event-friendly positioning.
- Prezzo: UK-based Italian casual dining chain offering pasta, risotto, pizza, and grills in full-service settings with fixed-price lunch and group menus. Closely comparable on menu structure, service model, and price-tier positioning to Pasta+.
- Vapiano: European casual Italian dining chain serving fresh pasta, risotto, and salads in full-service settings with a similar lunchtime-and-dinner à la carte model. Directly comparable on cuisine, service style, and target customer to Pasta+.
- Zizzi: Italian-inspired casual dining chain with à la carte pasta, risotto, and sharing menus in full-service settings. Comparable on cuisine mix, lunch/deal menus, and group/event dining capability to Pasta+.
- Carluccio's: Authentic Italian full-service restaurant concept emphasizing imported ingredients, traditional recipes, and Italian wines — operating across the UK and Middle East. Closely comparable to Pasta+ on authentic-Italian brand positioning and menu composition.
- Il Fornaio: Authentic Italian restaurant group with full-service dining, imported-ingredient focus, and Italian wine programs. Directly comparable to Pasta+ on authentic-Italian premium positioning and full-service model.
- Jamie Oliver's Italian: Casual Italian full-service dining chain (now largely closed) that competed in the same European casual-Italian segment with à la carte pasta, risotto, and group menus. Relevant historical/comparable peer for category dynamics.
Broad incumbents
- Olive Garden: Largest US casual Italian dining chain with family-style seating, unlimited pasta/soup/salad, and group-event capability. Comparable on the casual Italian family-style full-service dining model Pasta+ operates.
- Eataly: Large-scale Italian restaurant and marketplace operator with broader retail and culinary programming. Comparable on authentic-Italian positioning and full-service dining experience, though at significantly larger scale and broader scope than Pasta+.
Regional players
- Trattoria Tipo: Regional Scandinavian/Italian trattoria concept with full-service dining and pasta-focused menus in the Nordics. Comparable on cuisine category, full-service model, and Nordic geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Pasta+ social profiles
Digital presencePasta+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasta+ leadership team
Management profileNumber of profiles
Pasta+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasta+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasta+
What does Pasta+ do?
Pasta+ is an Italian restaurant in Gothenburg, Sweden, operated continuously by the same Italian owners since 1995. The establishment offers authentic Italian cuisine through dine-in service, takeaway, gift cards, and a range of menu options including fixed-price lunches, weekend lunches, group menus, and a sports & student discount offer.
Is Pasta+ a public or private company?
Pasta+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pasta+ founded?
Pasta+ was founded in 1995. It employs 1 to 10 people.
Where is Pasta+ based?
Pasta+ is headquartered in Gothenburg, Sweden, in the Europe region.
How does Pasta+ make money?
Three revenue lines are on record. Dine-in restaurant service is the primary driver. The others are takeaway orders and gift cards.
Who are Pasta+'s main competitors?
Direct peers on record are Buca di Beppo, Prezzo, Vapiano, Zizzi, Carluccio's, Il Fornaio and Jamie Oliver's Italian. Broad incumbents are Olive Garden and Eataly. Trattoria Tipo is listed as a regional player.
Does Pasta+ have an API?
No public API is recorded for Pasta+.
What industry is Pasta+ in?
Pasta+'s product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.